Just when Xiao Feng was watching the video with a little nervousness, in 400 cinemas in 200 cities across the country, more than 1,000 screens were watched "Where Are We Going, Dad?" at the same time. ↑

In the past two months, "Mango TV" has made a heavy book for the movie box office, not only broadcasting trailers on TV stations, but also putting advertisements on the Internet. As a result, almost all families with children across the country were bombarded by the trailer for the movie "Where Are We Going, Dad?" for two months, creating an almost indelible impression.

In addition, many families went out to play today and found that the best-equipped screening halls in the cinema were full of movies "Where Are We Going, Dad?", and there was no choice at all.

As a result, many families who were helpless or sincerely wanted to watch movies flocked to the cinemas and contributed their strength to the box office of the movie!

…………

Xiao Feng sat off the court and watched his and Nini's various performances on the show, and he felt a bit novel. After all, he had completely different feelings when he experienced it himself and watched it outside the court.

Xiao Feng noticed that during the movie playing, bursts of laughter and exclamation came from time to time in the cinema, indicating that the audience was well substituted for the plot and the quality of the movie was not too bad.

Thanks to the program "Where Are We Going, Dad" with an average viewership rate of more than 5% and a 30% rating share, the big movie has attracted much attention since its project was launched, challenging and setting new records in the film industry.

According to the statistics obtained by Xiao Feng, as of the early morning of this morning, the movie "Where Are We Going, Dad" has more than 60,000 pre-sale movie tickets on the ticketing website, breaking the previous record of 37,000 in "Tiny Times" and becoming the pre-sale champion who sold before it was launched.

Among them, Xiao Feng's "richest man halo" attracted a lot of audiences. Many ticket buyers left messages on the Internet, admitting that it was for Xiao Feng and Nini.

Because of the huge influence of "Jiang**" and Xiao Feng, major theaters including "Qianxin Cinema" have given more care in the screening, which has achieved a screening rate of more than 20% on the first day of the release, which is no less than some big productions!

The two-hour movie was fleeting, and when the movie ended, deafening applause rang out in the screening room, which showed that the audience, reporters and guests were quite satisfied with the quality of the film.

Although variety shows movies cannot have larger scenes, thrilling plots and breathtaking acting skills like big production movies, it has a more accurate market positioning, rooted in variety shows!

In the eyes of Wang Yi, an expert in film industry analysis, the success of the movie "Where Are We Going, Dad" is inevitable, although it has just been released!

Wang Yi believes that the various promotional materials and a series of activities of "Where Are We Going, Dad" are not inferior to other medium-cost productions in details and execution, creating a sense of cinema well. Accurate positioning and precise publicity played a crucial role in this era of information explosion.

However, it remains to be seen how the box office results will be!

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Because I finally came out to play with my parents, Xiao Feng was not in a hurry to return to Ginkgo Village after the premiere, but decided to take his parents to Haizhou City God Temple to experience the festive atmosphere in Haizhou!

Before the opening of Haizhou, Chenghuang Temple was the only place for people in Haizhou to play.

Since the late Qing Dynasty and the early Republic of China, Haizhou City God Temple has been integrated with surrounding gardens, markets and old streets and alleys, becoming synonymous with an area. It represents the history and tradition of Haizhou and is a carrier of Haizhou's local culture. The temple fair culture developed by temple markets over the years almost covers all aspects of the material and spiritual life of the people such as religion, commerce, and folk customs. It is known as the business card of Haizhou's tourism.

During the Spring Festival every year, the Chenghuang Temple Fair can attract millions of tourists to visit. Tasting various flavors of snacks and feeling the strong Chinese festive atmosphere.

In Yang Yuanhang's plan, if the "Jinghu Scenic Area" can become a tourist business card for northwestern Yunnan and even southern Yunnan, South China, in the future, it will be the pinnacle of his career!

When the lights first came on, Xiao Feng's family came to Haizhou City God Temple. The crowded scene made them both happy and worried. I think it would be difficult to relax!

Xiao Feng put Nini's house around his neck, and Xiao Jinyang also acted as a mount for Yu'er's baby. The father and son squeezed into the crowd one by one, and Xu Mengyao and Xue Lihua followed with small bags!

Just in case, eight security personnel quietly surrounded Xiao Feng's family in casual clothes. They were not afraid of the so-called "terrorist attack", but were worried that Xiao Feng and Nini's identities would be recognized, and that there might be a riot.

Fortunately, it is winter now, Nini's little head is covered tightly by her hat, and Xiao Feng's face is also blocked by Nini's calves. The people around did not recognize this as Xiao Feng and his daughter who were popular on the screen recently.

Even though Xiao Feng has lived in Haizhou for several years, he was the first time he participated in the Spring Festival temple fair at Chenghuang Temple. The lively scenes and a wide variety of local flavored snacks made him feel very excited.

As for Xiao Jinyang and his wife, it was the first time they encountered such a lively and traditional cultural occasion. It can be seen that the "Jinghu Scenic Area" will take longer to settle!

Xiao Feng, who was sweating all over the city god temple fair and was also full of joy, returned to the apartment of "Royal First Pin". However, Xiao Feng received a slightly excited call from Director Ouyang at this time, because the premiere of the movie "Where Are We Going, Dad" came out!

With the 1,200 screens broadcast in hundreds of cities across the country, a total of 8,000 plays made the first-day box office of the movie "Where Are We Going, Dad?" exceed 100 million yuan, shocking the industry!

You know, before that, no 2D film had a first-day box office of more than 80 million rmb, and the movie "Where Are We Going, Dad" increased this record by 30 million!

According to the random checks of attendance rates summarized by various places, the average attendance rate exceeds 90%, while many theaters have nearly 100% attendance rates, which is hard to find!

The show "Where Are We Going, Dad" was hit in the summer, and has cultivated a large number of loyal fans. The tide of viewers and unstoppable enthusiasm for watching the movie have created an amazing box office myth!

"President Ouyang, you and Director Xie Kui have made great contributions to the success of the movie!" Before the call ended, Xiao Feng said from the bottom of his heart!

Whether it is the program "Where Are We Going, Dad?" or the big movie, if it were not for the strong support of Director Ouyang, he would not be able to achieve his current success. Xiao Feng knew very well.

In Xiao Feng's opinion, Director Ouyang brought "Mango TV" to the throne of "China's No. 1 Provincial Satellite TV" not by luck, but by his own real material!

As for director Xie Kui, he will become the leader among Chinese variety show directors, and his talents will be able to bloom in all aspects!

After hanging up the phone, Xiao Feng shared the good news with his family. Although the Xiao family doesn’t care about the money now, the higher the box office, the more face the Xiao family!

But Xiao Feng didn't know that this was just an appetizer!

…………

The popularity of the premiere has led to the increase in the schedule of the movie "Where Are We Going, Dad" on the second day. Since then, "Where Are We Going, Dad" has made rapid progress, setting a new record of more than ten new events, including the first weekend of the 2D movie, the number of viewers on the first weekend, the fastest exceeded 500 million, and the highest daily return rate.

In the end, after 21 days of screening, the final box office of the movie "Where Are We Going, Dad" was frozen at 89 million rmb, barely surpassing the "Twelve Zodiacs" that Brother Chen Long just released at the end of 2012, and became the second largest box office in Chinese movies!

A senior reporter calculated that the filming time of a big movie was 6 days, achieving nearly 900 million box office, and an average of 150 million yuan per day of shooting, making it the "movie with the highest return on investment in history."

The excellent performance of the big movies continues to attract the high attention of the media. Many mainstream domestic media such as "Southern Weekend" have successively published articles to discuss the secret of the big movie "Dad". "Southern Weekend" even portrays the marketing success of "Dad" as "scaring the film industry."

In addition to the reputation of domestic media, mainstream foreign media such as the BBC, Losangelestimes, and the Hollywood Reporter also conducted in-depth reports on the movie. The Daddy movie became the first truly "phenomenal" movie in 2013.

The overwhelming publicity has brought the five pairs of cute dads into people's sight again. Their every move has attracted much attention from the media and the public. Even when the new movie directed by Stephen Chow was released in February, Stephen Chow was even asked many questions about the big movie "Where Are We Going, Dad?"

Xiao Feng and Nini are fine. They are nestled in Maodong, Ginkgo Village, and few reporters disturb them, allowing them to have a warm and peaceful Spring Festival.

The other four groups of families are not as lucky as this. The cute kids who need to attend various business activities will be surrounded by media reporters and enthusiastic fans every time they appear, and they taste the taste of being famous.

You know, even if the show "Where Are We Going, Dad" was popular in the past, they were just TV stars, but the popularity of the big movies made them have the title of movie stars, so the difference in identity is naturally self-evident!

After the movie was broadcast, the commercial endorsement price of dads and cute kids and mothers continued to rise, and the invitation letters for commercial activities flew like snowflakes, which also allowed the four families to start their money-making journey during this winter vacation!

I have to say that the popularity of the movie "Where Are We Going, Dad" has left awesome and changed the fate of many people.

The popularity of the big movie also made the "Jinghu Group" and "Ginkgo Foundation" successfully make headlines again!

According to the box office distribution system of China Films, Xiao Feng, who owns 42% of the big movie "Where Are We Going, Dad?", can receive at least 170 million box office dividends!

And this wealth will become another strong evidence of Xiao Feng's huge support for charity! (To be continued, please search Piaotianwen, the novel is better and faster!
Chapter completed!