Early the next morning, Nini got up and turned on the long socks hanging on the head of her small bed, and got her Christmas gift - a limited edition Barbie doll combination. △

The little girl cheered, rushed to the big bedroom with a gift, and jumped onto the big bed!

Xiao Feng, who was awakened, looked at his happy daughter and felt no angry at all. The father and daughter played for half an hour before dragging the same style of big-headed panda slippers and wearing panda plush pajamas to the bathroom to wash.

Xu Mengyao looked at the father and daughter who loved to make trouble and shook her head helplessly, unable to laugh or cry!

Xu Mengyao picked up Xiao Feng's cell phone, took a side photo of the father and daughter, and posted it on the scarf, allowing fans to see how he looked in private.

Xiao Feng's cartoon image early in the morning did not subvert the fans' concepts. After all, this kind of scene is common, and the newly richest man has never been the kind of serious and overly serious person.

On the contrary, Xiao Feng and his daughter's intimate image have won him more fans and support. Even the harsh media rarely accuse Xiao Feng of Xiao Feng. In the eyes of most people, the caring Xiao Feng has never been related to the image of "being rich and unkind".

Speaking of which, since Zhang Puhui officially joined the Public Relations Department of the Jinghu Group, he has also become a public image consultant for many important members of the Xiao family, leading employees to design public image for them based on the specific situation of Xiao Feng and others.

Although Xiao Feng and others do not act too deliberately in their daily lives, they always focus on information release in public places and will not do anything randomly.

Corporate image, brand value and corporate leader image are closely related. The benefits brought to "Jinghu Group" by a group chairman with sufficient popularity and reputation among the public are immeasurable.

Therefore, Xiao Feng Inspur Net's business is less accompanying and more invisible principles, and it is not a show.

Today is the day when the movie "Where Are We Going, Dad?" is launched. Media and fans from all walks of life are closely following the trends of several families. As soon as their scarfs were refreshed, countless people immediately liked, forwarded and commented.

Xiao Feng and his daughter's parent-child outfit won unanimous recognition from fans. At this time, Xiao Feng is no longer the richest man in the mainland who is shrouded in countless halos, but a patient father!

As for the other groups of families, various scenes of getting up early were also spread throughout the Internet through the scarf, and soon became the top five in the search for scarf.com, and their rankings rose sharply in Qiande Search!

Because the movie "Where Are We Going, Dad?" was filmed in the "Jinghu Scenic Area", and the safe carnival night last night was also well known to more people. Many people plan to come to Ginkgo Village next year to participate in such a lively event.

As for some tourists who have plenty of time and are rich in hands, I will start packing my luggage today and prepare to rush to Ginkgo Village to experience the charm of the "Jinghu Ski Festival" and take a look at the filming of the movie "Where Are We Going, Dad?"

…………

At nine o'clock in the morning, the movie "Where Are We Going, Dad?" is gathered in Xiaojiabazi. The media reporters who followed and interviewed gathered together, and the snow on the bazi was extremely lively.

Last night, there was another heavy snow in Ginkgo Village. The entire village was covered with thick snow, and various small animals everywhere also filled the village with warm fairy tales!

Sika deer, alpaca and big red deer living in Ginkgo Village are the most popular among tourists and villagers. People often feed them carrots, vegetables, etc., and they are happy.

Especially today is Christmas, those reindeer from Nordic Europe have become the focus of everyone's attention. The cameras of reporters and tourists frequently turn to the reindeer who are watching the fun.

As the first "variety show movie" in China, the big movie "Where Are We Going, Dad" has attracted much attention. Not only "Mango TV" has sent a powerful follow-up report team, but the entertainment media including Inspur, Penguin Entertainment, CCTV Movie Channel and "Huaxia Film Weekly" have also sent elite soldiers and a strong lineup!

In addition, because this movie was Xiao Feng's first trip to electric shock, many financial media were also very interested in the performance of the richest man in filming movies, including Forbes, Business, and First Financial. They also joined the reporting team, which was extremely lively!

…………

Xiao Feng's family of three wore down jackets and snow boots of the same color, and appeared in the same style of snow glasses, which immediately attracted the attention of all reporters, causing flashes to rise and fall.

In the hearts of many entertainment reporters, the halo of Xiao Feng's "richest man" alone is enough to attract a large number of viewers to buy tickets and enter the cinema. There is no need to worry about the box office of this movie.

Immediately afterwards, several other groups of families arrived at the dam one after another, and five families were arranged in a row on the dam, allowing the reporters to take photos.

On the side, the staff were already filling the altar with various sacrifices including pig heads, waiting for the God to start the phone!

The tradition of worshiping God to start the filming industry originated in the Xiangjiang entertainment industry. After all, many traditional forces are still very strong in Hong Kong, Macao, Taiwan and Southeast Asia, and many seemingly backward customs have been passed down.

Over the years, with a large number of actors, singers, directors and behind-the-scenes staff in the Xiangjiang entertainment industry going north to seek food, the habits of the Xiangjiang entertainment industry have also become a repertoire in the mainland entertainment industry.

In this way, the worship ceremony of worship that was regarded as feudal dregs by the people and the government thirty years ago appeared in the reports of various media, and it is not an exaggeration to describe it as "changing the world"!

For Xiao Feng, who lived in northwest Yunnan since childhood, the witchcraft legend was prevalent, the opening ceremony of worshiping gods was not unacceptable, so he took the initiative to follow Director Xie Kui, held up three incense sticks and bowed deeply.

After the worship ceremony, Director Xie Kui directed the photographer to take several sets of pictures for the five families on site. Today's opening ceremony was successfully concluded!

Next, it was time for the media to interview freely. The reporters blocked their respective interview goals and began to work hard.

Because I had known that the opening ceremony was the best publicity opportunity, Xiao Feng and others had already been mentally prepared to calmly respond to various questions from reporters.

The Ginkgo Village, which is sunny after the snow, looks particularly warm. People will feel better in such a brilliant sunshine. Xiao Feng, who has never liked to accept interviews, also answered some difficult questions from the reporters, making everyone secretly say "worth it"!

Time flies, and soon it is the meal time. The "Jinghu Hotel" brought steaming food to the crew. All the leading actors, staff and reporters were having dinner together on the dam, which was quite spectacular.

Jiang Xu, a reporter from Inspur Entertainment, took a photo of this scene. Later, this work became a precious memory of the crew of the big movie "Where Are We Going, Dad?", which is unforgettable!

…………

After lunch, the official shooting began!

Compared with reality shows, the shooting of big movies seems to be more formal. At least Xiao Feng, Nini and others have to perform certain image processing, and there will be scripts and certain storylines during shooting.

For professional actors like Tao Brother and Xiaozhi, this kind of script that does not require too much acting skills is naturally easy to write, and there is no pressure at all. Even Tian Ming has participated in many TV series performances after retiring from the national team. He has relatively rich experience and does not have much difficulty.

As for Director Wang, he is a new director himself, and is no stranger to acting and soon got into the state.

Only Xiao Feng felt a little guilty and was too tense. He had been ng down several times and was a little embarrassed!

Fortunately, Brother Tao is experienced and knows that this is a problem that newcomers will make. He took advantage of the shooting space to comfort Xiao Feng and gradually relax him; Director Xie Kui also talked about operas for Xiao Feng, which gradually made him find the trick.

Xiao Feng is not a stupid person either. He quickly found the feeling. The situation during the filming process has greatly reduced, which made Director Xie Kui secretly amaze and thinks that Xiao Feng is a very talented person.

However, director Xie Kui could not have any crew that could invite a super rich man like Xiao Feng to participate in the performance. I am afraid that his appearance fee would be comparable to that of some superstars.

This time, the total investment in the filming of the movie "Where Are We Going, Dad" was about 40 million rmb. Xiao Feng personally invested 20 million, becoming the largest equity owner, accounting for 42% of the shares; "Mango TV" invested 20 million and copyright investment, and obtained 48% of the shares. Xie Kui and the other four families joined the film with zero pay, and each received 2% of the shares!

According to such equity distribution and investment scale, the movie "Where Are We Going, Dad" will have to be at least 100 million yuan in box office to make a profit, and everyone is risking a considerable risk!

Even director Xie Kui himself could not imagine how popular the box office will be after the release of the movie "Where Are We Going, Dad?"

Sometimes, this world always gives people many surprises!

…………

The news that the movie "Where Are We Going, Dad" started filming became the headlines of all media and entertainment versions that day, and even appeared in the financial and social sectors due to Xiao Feng's relationship.

After all, Xiao Feng became the starring actor of the movie as the "richest man". The main investor has attracted many media to speculate on the prospects of the movie.

Some people think that audiences of this kind of "short-made" variety show movie will not buy it, and the investment of tens of millions may only be wasted; some people think that with the super high popularity of the show and the cute baby of the dad, they may have an amazing box office!

What makes the media and the public even more excited is that Xiao Feng also announced that after the box office results of the movie "Where Are We Going, Dad?" are released, after deducting his own investment, he will donate all the remaining dividends to the "Ginkgo Foundation"!

This is also a propaganda method that many media admire. I believe that at that time, many audiences who are enthusiastic about charity and charity will give Xiao Feng this face, hoping to achieve the charity goals in their own way!

Afterwards, the facts proved that Xiao Feng's strategy was completely correct, and he took a good move! (To be continued, please search Piao Tianwen, the novel is better and faster!
Chapter completed!