"The flight is about to arrive at Yuzhou Airport. Please fasten your seat belts and prepare for landing!"

Hearing the sweet voice of the Southern Airlines flight attendant came from his ears, Yang Hao put the notebook in his hand, fastened his seat belt, leaned on the seat and let out a sigh of relief.

During this period, Yang Hao spent most of his time on the plane and became an absolute "air flyer". Now, Yang Hao's membership card in major airlines can be automatically upgraded to first class if he is just a regular economy class. The flight mileage can be imagined!

Before the production of "Jinghu Milk Powder", the main sales scope of "Jinghu Dairy" was limited to southern Yunnan, South China, Haizhou and Beiping. In addition, it mainly cooperated with major customers such as Walmart and Xinxin Supermarket, Yang Hao's workload was actually not large.

In a sense, liquid milk is considered a fast-moving consumer goods. Due to the influence of price, consumption methods, etc., its sales are quite high. In addition, the production of fresh milk in Jinghu Ranch is limited, and the dispersion of "Jinghu Milk" to hundreds of large supermarkets is really not a problem.

Every day, Xinxin Logistics' large vans line up in front of the warehouse of "Jinghu Dairy" to pull the products that have just come off the production line to various places, which can be regarded as a scene in Ginkgo Village.

However, with the increasing production capacity of "Jinghu Ranch" in fresh milk and the upcoming launch of "Jinghu Milk Powder", Yang Hao's workload has also increased exponentially.

Since Xiao Feng and his wedding, Yang Hao has begun to fly around the country and has started to work hard for the full listing of "Jinghu Milk" and "Jinghu Dairy" across the country!

At present, in addition to Walmart, Haoyouduo, Carrefour, China Resources, industrial, agricultural and commercial chain companies, the partners of "Jinghu Dairy" have also begun to contact some local chain companies, hoping to spread the products of "Jinghu Dairy" nationwide.

The daily fresh milk processing capacity of the 'Jinghu Dairy' milk powder production line is 400 tons. According to the 8:1 powder spray rate, the daily milk powder production volume is 50 tons!

Now, there is only one specification of packaging of "Jinghu Milk Powder", that is, 1,000 grams of iron cans, which means that "Jinghu Dairy" can produce 50,000 cans of milk powder every day!

300,000 pieces of liquid milk and 50,000 cans of high-end milk powder are just the current daily output. According to the current development trend of Jinghu Ranch, Jinghu Ranch is expected to achieve a daily output of 2,500 tons of fresh milk in 2011.

This means that the daily production of Jinghu Dairy will reach twice the current level in 2011. It is imperative to gradually lay out a sales network nationwide!

In the future, the number of cows produced normally by Jinghu Ranch will reach 100,000, with an average daily milk production of 5,000 tons, making it one of the largest single ranches in China. The huge amount of fresh milk production can support Jinghu Dairy to increase the production scale of Jinghu Milk and Jinghu Milk Powder to a height.

To this end, before the peak production period arrives, doing a good job in channel construction is one of the main work goals of the marketing department.

Since the milk powder production line of "Jinghu Dairy" began to be put into production, Yang Hao has started nationwide research and negotiations on life. He has successively laid "Jinghu Milk Powder" and "Jinghu Milk" in chain supermarkets of all sizes.

This time, Yang Hao came to Yuzhou. In addition to inspecting the preparations for the counters of Walmart and Haoyouduo supermarkets, he also had to contact local local chain companies in Yuzhou to extend the tentacles of "Jinghu Dairy" to more areas.

The cooperation between large chain companies such as "Walmart" and Xinxin Supermarket is relatively simple for "Jinghu Dairy". Yang Hao negotiated with the mainland headquarters of these supermarket groups on behalf of "Jinghu Dairy", and the headquarters of the supermarket group conducts unified procurement, and then uniform distribution is made based on the scale of major domestic branches.

The marketing department of Jinghu Dairy and branches of various provinces and cities only need to supervise whether there are any illegal measures in the sales process of major supermarkets, whether the sales price complies with regulations, etc., and carry out promotional and promotion activities based on actual conditions, even if the task is completed.

However, since most of these large chain supermarkets are built in cities above the prefecture level, the branch radiation range cannot fully cover the national market, so "Jinghu Dairy" needs some useful supplements.

Generally speaking, almost every province will have one or two chain retail enterprises. They are not well-known nationwide, but they have enough history and local atmosphere in the local area. They have a large number of chain stores in county-level towns and are also highly recognized by local people.

This time, Yang Hao came to Yuzhou to negotiate with the "Xinglong Chain". The "Xinglong Chain" has more than 300 chain supermarkets and convenience stores in Yuzhou and Xichuan Province, and its sales network covers all county towns. Taking over the "Xinglong Chain" means that the products of "Jinghu Dairy" can appear in more than 60% of the people in both places within one day.

…………

In the hall of Yuzhou Airport, Zhang Kai and several senior executives of the "Xinglong Chain" were holding a sign waiting for Yang Hao and others to arrive.

As the marketing and procurement director of Xinglong Chain, Li Zhixing rarely sees his boss as nervous as if he is facing a great enemy. He can't imagine that he is going to the airport to greet a marketing representative of a milk powder company!

Although the current retail chain market has become extremely fierce due to the addition of major international giants, Xinglong Chain has a special status in Yuzhou and Xichuan and lives an extremely comfortable life.

Generally speaking, most companies that want to enter the market are received by staff from the procurement department. At most, when signing the contract, the vice president in charge can sign it. But now the company boss Zhang Kai personally went to the airport to pick it up, which is indeed a bit different!

"Boss, what is the origin of this 'Jinghu Dairy'?" Seeing that the electronic screen showed that the flight from Yaozhou was about to land, Li Zhixing finally couldn't help but ask.

Judging from the existing information, Jinghu Dairy is an enterprise located in Yaozhou, southern Yunnan. The raw materials used are from mountain ranches that have not been polluted and above 3,000 meters above sea level. In the past year, Jinghu Dairy has been well-known in southern Yunnan, South China, Haizhou and Beiping, and has won unanimous recognition from consumers.

But that's all, it's not enough to be the reason why Zhang Kai went to the airport to pick him up.

"On May Day, the old man went to Yaozhou for a trip and went to Ginkgo Village where 'Jinghu Dairy' is located, where he met his old leader!" Zhang Kai said with a smile: "This 'Jinghu Dairy' was founded by the old leader's grandson. During the National Day, the old leader's granddaughter was married. The eldest leader and the elders of the cabinet all came to congratulate him. The vice chairman and his wife served as witnesses!"

After learning from the old man about the details of "Jinghu Dairy" from the old man, Zhang Kai was naturally extremely surprised and attached great importance to it. In Zhang Kai's view, "Jinghu Dairy" has such a background and superior product quality, it is inevitable to grow bigger in the future. Naturally, he must treat the visiting Yang Hao and his party carefully.

"So that's it!" After hearing what the boss said, Li Zhixing was stunned!

The old man Zhang Kai mentioned is his grandfather Changsheng. As the retired major general of the ace, Changsheng's "big leader" is naturally a figure in the sky. What shocked Li Zhixing even more was that the seven elders of the cabinet would attend a wedding at the same time, which may be unique in China!

"The old man gave me the 'Xinglong Chain'. Although he was unable to expand, he at least had to maintain the status quo!" Zhang Kai was a little excited and said, "Maybe the line on the tower's 'Jinghu Dairy' will have a little better life in the future!"

The "Xinglong Chain" was founded by Zhang Xinglong, the father of Zhang Kai. The first store opened was in 1978, and Zhang Kai, who was born that year, was named after it.

After more than 30 years of development, "Xinglong Chain" has become the largest local chain enterprise in Xichuan and Yuzhou, focusing on community convenience stores and county supermarkets, and has strong market coverage. Because of the relationship between Changsheng's old man, "Xinglong Chain" has less control, but it is always under tremendous pressure from chain giants, and acquisition offers appear from time to time.

Zhang Kai, who just took over the "Xinglong Chain", naturally did not want his old man's decades of hard work to become a number on his bank account. He could be said to have tried his best, but he also felt exhausted!

The cooperation intention of "Jinghu Dairy" has given Zhang Kai an important opportunity to maintain the autonomy of the "Xinglong Chain". Therefore, not to mention airport pick-up, even making more thoughtful arrangements will not stump Zhang Kai.

After some conversation, the flight had already landed, and Zhang Kai and his party quietly waited for Yang Hao's arrival!

…………

The weather in Yuzhou today was very good, and the flight landed smoothly without any delays, but the cold weather still made Yang Hao and his entourage feel a little uncomfortable.

Compared with the dry and cold winters in the north and the warm winters in southern Yunnan, the winters in Yuzhou and Xichuan Province seem much colder and uncomfortable. The ultra-high air humidity makes the air sticky and cold so cold that it penetrates into the bone marrow!

In Yang Hao's itinerary, there was no trip to Yuzhou, nor did he meet and negotiate with the person in charge of the "Xinglong Chain". However, the instructions obtained from Xiao Feng asked Yang Hao to go out in person!

In the past year, the hot sales of "Jinghu Milk" and loyal consumers have made major chain companies full of confidence in the products of "Jinghu Dairy".

Taking the 12*250ml pure milk of "Jinghu Milk" as an example, the ex-factory price of "Jinghu Dairy" is 60rmb, and the retail price of the supermarket market is 88. After deducting logistics and related expenses, the mall makes a profit of 15 yuan for each piece sold. In the case of insufficient supply of products, Yang Hao, who holds the power of sales, naturally became the God of Wealth in the eyes of many merchants.

Therefore, Yang Hao naturally did not pay much attention to the so-called "Xinglong Chain", but his uncle's arrangement made him unable to refute it! (To be continued, please search for Astronomy, novels are better, updated and faster!

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