【356】 Festival preparations
In August, Ginkgo Village has gradually escaped from the entanglement of the rainy season and began to have a beautiful sunny and cloudless weather. This is not a good thing for the mountain people, but it is indeed wonderful for tourists.
As for the villagers of Ginkgo Village, some of them lamented that the elves in the mountains and forests began to disappear as the rainy season approached, and if they wanted to find them, they had to wait until the next year.
During this year's rainy season, aside from the large amount of matsutake mushrooms produced in the mushroom forest of Xiaojia Farm, the mountain villagers harvested more wild mushrooms than in previous years on Qingling Mountain and Biluo Snow Mountain. In addition, the reasonable prices given by Ye's trade have greatly increased the income of mountain villagers during the rainy season.
According to statistics from Ye’s Trade, in the past two months, Ye’s Trade has spent a total of 200 million rmb of funds to acquire about 4,000 tons of fresh wild bacteria from 20,000 mountain residents. After cleaning, slice, drying and vacuum packaging, all of them were sent to Europe and the United States for sale, bringing more than 45 million US dollars in sales revenue to Ye’s Trade; plus the Matsutake mushrooms from Xiaojia Farm, Ye’s Trade achieved exports of more than 100 million US dollars in just two months of rainy season, setting a new high for the company in history.
The 200 million rmb scattered among 20,000 families may not seem to be many, but if we can consider the annual per capita income of less than 2,000 yuan in the entire northwest Yunnan Province in 2009, we can see how important this income is to the mountain villagers around Ginkgo Village.
After hearing that the company that purchased wild fungi at high prices was owned by the Xiao family's son-in-law, the respect for the Xiao family increased by several levels. The Xiao family's prestige reached an unprecedented level.
In the past few hundred years, the Xiao Family Medical Center has been playing the role of "save death and helping the wounded" in the Jinghu area. It is not an exaggeration to describe it as the Wan Family Life Buddha. It is precisely because of the Xiao Family Medical Center that the Xiao Family has successfully taken root in Ginkgo Village and became a wealthy family.
Now, the development of Jinghu Scenic Area and the acquisition of wild bacteria have greatly increased the income of surrounding mountain residents. How can we prevent mountain residents from being grateful to the Xiao family?
Not to mention, there are more than 1,000 employees in Xiaojia Farm and Jinghu Ranch. They are farmers and herdsmen from surrounding areas, which is enough to practice the fate of these families and the Jinghu system closely together. Since becoming employees of the Jinghu system, these mountain people do not need to bear the risks brought by themselves. They have stable and expensive income every month. How can they prevent the mountain people from putting the Xiao family in a very important position?
Tourists will not feel the regrets of the mountain people, and even if they know, they cannot understand them. After all, they live in two different worlds!
In the past two months, unstoppable rain has always brought unexpected troubles to tourists. Because not everyone likes the feeling of traveling in the forest and grassland when it rains. For tourists, it is the most comfortable thing to enjoy the scenery of the plateau under the brilliant sunshine of the plateau.
Therefore, when the meteorological department began to release the information that "weather improves and rainfall decreases", the number of tourists coming to Ginkgo Village rose sharply, from the average daily average of less than 2,000 in the rainy season to nearly 4,000!
Especially during the summer vacation, parents who brought their children to Ginkgo Village to escape the summer vacation, senior high school graduates who completed their studies or college students who traveled during the summer vacation have become the protagonists of this wave of tourists.
The tourists flocked to the villager to smile. After all, every tourist means a lot of money, and no one will be unable to get along with RMB, right?
According to the sampling data of Jinghu Company, the average time for each tourist to stay in Ginkgo Village is 2 days, and their average consumption in Ginkgo Village reached 500 yuan! This means that as long as 4,000 tourists stay in Jinghu Scenic Area every day, they will bring 1 million yuan in income to Jinghu Company and Ginkgo Village, which is not a small amount!
Faced with the increasing number of tourists, Jinghu Company and Ginkgo Village Committee have not been sleeping on the credit book, but have continued to develop their own resources in depth, improve their service level, and gain more praise from tourists.
Just now, before the Chinese Valentine's Day approaching, Yang Yuanhang found Xiao Jinxu and discussed holding a series of activities for the Chinese Valentine's Day to further enhance the influence of Jinghu Scenic Area in the minds of tourists.
"The plan you mentioned is quite well organized, but will tourists buy it?" Xiao Jinxu was still somewhat doubtful after reading the information provided by Yang Yuanhang.
After all, in Xiao Jinxu's perception, the Chinese Valentine's Day is just a festival for people to worship their ancestors, and is not a big festival in southern Yunnan.
Now Yang Yuanhang proposed to make the Chinese Valentine's Day a unique festival in Jinghu Scenic Area. Why does it feel a little cool?
If it weren't for Yang Yuanhang's outstanding performance over the past year that was convincing, Xiao Jinxu would have thought that Yang Yuanhang was still in trouble.
"Old branch secretary, now young people outside are very popular with this Chinese 'Valentine's Day'. Coupled with the continuous publicity of the media, its influence has begun to be deeply rooted in people's hearts!" Yang Yuanhang also knew that it was not easy to make an elderly person like Xiao Jinxu accept this trendy view, so he patiently explained: "Young people like to pursue fashion and trendy. Our Jinghu Scenic Area should also follow the trend and keep up with the pace of the times!"
In order to plan this year's Chinese Valentine's Day event, Yang Yuanhang and his team have spent a lot of effort and finally came up with a complete set of highly feasible activity plans. Of course, there is no problem that this plan is completed by Jinghu Company. However, considering the origins of Jinghu Company and Ginkgo Village, this activity should be better if it is recognized and agreed by Xiao Jinxu.
"Xiaofeng, show me, is that what happened?" For a moment, Xiao Jinxu was a little confused and asked Xiao Feng who was surfing the Internet with his laptop next to him.
For Xiao Jinxu, his nephew has become a panacea. As long as there is something he doesn’t understand, just ask him. Anyway, the great changes in Ginkgo Village and the rapid rise of the Jinghu system in the past two years have made Xiao Feng the backbone of the Xiao family.
Xiao Jinxu is still very self-aware of himself. Knowing that he is the limit to dealing with the affairs in the village well, and it is unlikely to be pioneering and innovative.
"There is no problem with this. I have seen the whole plan, which is quite good!" Xiao Feng nodded and said, "In fact, it doesn't matter what festivals it is. Tourists only need a gimmick. Whether it is the Chinese Valentine's Day, Christmas or Western Valentine's Day, we only need to do it with great excitement and tourists will buy it!"
Nowadays, all kinds of so-called festival hypes on the Internet, in Xiao Feng's opinion, are nothing more than economic interests driving behind it. Talking about so-called humanities, traditions and other things seem too fake!
Taking Western Valentine's Day as an example, there are many praises on the Internet about this festival. Most of them have flower suppliers, chocolate manufacturers and major shopping malls to support it. If a strong festive atmosphere is not created and the importance of this festival is not emphasized in the minds of female compatriots, who should these merchants sell roses and chocolates to?
Similarly, the "Chinese Valentine's Day" that appeared on the Internet in recent years is also fully in line with the various signs of the "holiday economy". First, the Internet and the media have built momentum, and in the end, a large number of young people participated, which eventually turned into a good day for merchants to salvage!
Xiao Feng is not a "social fighter". There is no need to expose the economic interests behind the beautiful lies. Anyway, people will not believe it if they tell them.
Jinghu Company can take advantage of this situation to increase the influence of the scenic spot among young tourists. After all, a romantic vacation trip is something that many people dream of.
"Okay, let's take action!" Seeing Xiao Feng nodding, Xiao Jinxu agreed immediately without hesitation.
In Xiao Jinxu's simple understanding, as long as his nephew feels it is good, there is no problem!
Yang Yuanhang looked at Xiao Feng with some resentment. If he had known that the boss would be so relaxed, why did he work hard to explain so much to Mr. Xiao just now?
However, Yang Yuanhang would not complain about Xiao Feng because of this. After all, Xiao Feng handed over the company's daily management affairs to Yang Yuanhang and his team, and did not interfere as much as possible, giving Yang Yuanhang great respect and autonomy.
Since Jinghu Company and the senior management of Ginkgo Village have recognized this plan, the entire Jinghu Scenic Area immediately took action, and everyone's recent actions have been carried out around the "Chinese Valentine's Day".
First, the official website of Jinghu Company put out a banner of "I want to have a romantic Chinese Valentine's Day" and began to warm up the Chinese Valentine's Day. At the same time, the advertisements posted by Jinghu Scenic Area in the media also changed the elements of the Chinese Valentine's Day as soon as possible.
After the publicity was launched, the staff of Jinghu Company and Ginkgo Village also began to arrange the venues in the scenic area accordingly, in order to make tourists feel bright!
As the Chinese Valentine's Day approaches, the entire Ginkgo Village begins to be shrouded in the strong atmosphere of "Valentine's Day". The older villagers are a little surprised that this festival actually has this meaning, while the young people feel quite excited. After all, this kind of festival is quite in line with their appetite.
As for Xiao Feng, who nodded to agree to hold the "Qianxi Festival" event, he was also in trouble, because Xu Mengyao was already urging indirectly, how should he celebrate this "Qianxi Festival"?
At this time, no matter whether you are prepared or not, Xiao Feng did not dare to tell the truth easily, so he could only vaguely speak and talk about him. If he was forced to do so, he would use the words "I will give you a surprise at that time" to get through it!
Although Xu Mengyao is usually quite reasonable, when she comes to such special days, she is no different from ordinary women, and she even becomes even more unreasonable.
Xiao Feng once saw in a book that you treat her well for 360 days for a woman, but if you ignore her for five days, all your efforts will be in vain! These five days are birthdays, wedding anniversary, two Valentine's Days and acknowledge anniversary!
In order to prevent the fire from catching a fire in the backyard, Xiao Feng is also racking his brains! (To be continued...)
Chapter completed!