Starting from January 12, consumers and competitors who are familiar with the three flagship stores of Xinxin Supermarket have clearly felt a hint of unusual atmosphere.

First of all, the milk giant located in the golden position between the milk area and the food area quietly moved, and replaced it with the hot new counter decoration. According to the answer given by Xinxin Supermarket, this counter will become a pollution-free green food sales area, mainly operating top ingredients from Biluo Snow Mountain!

At the same time, hundreds of TVs hanging inside Xinxin Supermarket were also scrolling to play promotional videos of Jinghu Scenic Area, advertisements of Xiaojia Farm and Jinghu Dairy. On the outdoor billboards on both sides of the gate of Xinxin Supermarket, large advertisements of Jinghu Dairy and Xiaojia Farm also quietly occupied the area, and a huge publicity offensive came.

In addition, Xinxin Supermarket's latest DM also uses large-scale layouts to introduce various situations of Xiaojia Farm and Jinghu Dairy, including the pricing of various products.

It can be said that in order to enable the three counters in Ginkgo Village to open smoothly, Xinxin Supermarket has used all its resources to provide full support.

Therefore, in just one week, consumers who often visit Xinxin Supermarket know that Xinxin Supermarket will soon launch a series of expensive green ingredients!

Consumers have mixed reviews about this!

Some people believe that Xinxin Supermarket is considering the people. When the Spring Festival approaches, launching this high-end ingredients will help increase everyone's New Year's goods choices; of course, some consumers believe that the products of Xiaojia Farm are too expensive.

For example, the sales price of ordinary sausages on the market is only 30-40 yuan per kilogram. However, the price of Xiaojia smoked sausages after discounts remains at a high of 68 yuan! Especially the Xiaojia ham, a 10-pound ham, priced at 1,888 yuan. As for the large 5-year fermented ham, it is as high as 4,888 yuan. Could it be that they are made of gold?

According to the information on DM, the pure milk, fruit milk, nut milk and other products launched by Jinghu Dairy are more expensive than the top products of the two giants, and can already compare with the best organic milk in the world. Tefffen milk from Germany.

For a time, these expensive ingredients and milk caused a huge response among consumers.

Regarding these actions of Xinxin Supermarket, its competitors are also a little confused. Most people think that Xinxin Supermarket has taken a step forward?

However, only some senior executives at Walmart’s North China headquarters felt that Xinxin Supermarket was coming in full force!

Smith, president of Walmart North China and general manager of Yunnan Branch, are college classmates. The two are closely related. The hot sales of 10 stores under the Yunnan Branch are not news. Walmart hopes that "Jinghu Milk" can be sold in all supermarkets in China, but due to the limitations of production, this is still a long time to wait.

The good reputation of Xiaojia Farm's top ingredients in southern Yunnan and Haizhou is not something that can be hidden from people who are interested. Xinxin Supermarket can bring Xiaojia Farm and Jinghu Dairy, which may become an important force in the change of the retail market structure of Peking.

In the past few years, foreign retail giants such as Walmart, Carrefour, and Yichu Lotus have carried out a comprehensive encirclement of Chinese local retail companies. Xinxin Supermarket is actually not a good time. Although it has opened more than 30 stores in Peking, Tianjin and northern Hebei, its profitability is not high, and some stores may even suffer losses.

The senior Walmart executives who are familiar with the background of Xiaojia Farm are worried that Xinxin Supermarket will gain more breathing time and rise again.

However, in the face of this situation, Walmart had no choice but to wait for the three counters to open.

…………

January 22, 2010, Laba Festival!

For southerners, the customs of Laba Festival seem to be less valued, but in Peking, this is the most important festival after the twelfth lunar month.

On this day, the history of drinking Laba porridge in China has been more than a thousand years, and it first began in the Song Dynasty.

On Laba Day, whether it is the court, government, temple or the people, they have to make Laba porridge. In the Qing Dynasty, the custom of drinking Laba porridge was even more popular.

In the palace, the emperor, empress, princes and others would give Laba porridge to civil and military ministers and attendants, and distribute rice and fruit to various temples for monks to eat.

Among the people, every household should make Laba porridge to worship ancestors; at the same time, the family gathers together to eat and give it to relatives and friends.

There are many varieties of Laba porridge in various parts of China. Among them, Beiping is the most particular one, and there are many items mixed in white rice, such as red dates, lotus seeds, walnuts, chestnuts, almonds, pine kernels, longans, hazelnuts, grapes, ginkgo, water chestnuts, green silk, roses, red beans, peanuts... There are no less than twenty kinds in total.

After the Laba porridge is cooked, you must first worship the gods and ancestors. Then you must give it to relatives and friends, and you must give it before noon. Finally, it is eaten by the whole family. The leftover Laba porridge is preserved and left after eating for a few days, but it is a good omen, which means "there is surplus every year".

Even with the changing times, Laba Festival, as a more important folk festival in Peking, has always been valued by the people, and various businesses have also taken advantage of this custom to launch a series of promotional activities, and the entire Beiping City seems to have the atmosphere of the Spring Festival in advance.

On this day, consumers who entered Xinxin Supermarket found that the entire supermarket was covered with red lanterns of different sizes, and various decorative flowers, firecrackers, peppers and other props were also seen everywhere, and a festive atmosphere arose.

In order to cooperate with the opening of the counter of Xiaojia Farm, Xinxin Supermarket specially launched the "New Year's Goods Day" event, which will conduct large-scale promotions for various New Year's goods sold in the supermarket to attract more consumers.

Therefore, when Xinxin Supermarket opens, this kind of festive and joyful scene comes into view from consumers.

Yang Hao and Xiao Tao arrived at the flagship store of Xinxin Supermarket in the city center early in the morning. As for the other two supermarkets, other staff rushed over to take charge. Yang Hao and Xiao Tao were a little nervous about the first tough battle between Xiaojia Farm and Jinghu Dairy in Peking, after all, this was related to the company's future strategy in North China.

When consumers passed by the counter of Xiaojia Farm, the huge sign on it showed that it was the pollution-free green food counter that has been very popular recently.

It is true that the concept of pollution-free food has begun to be deeply rooted in people's hearts and has appeared frequently in some supermarkets, but everyone knows how much moisture is. Therefore, many consumers' suspicion of the counter of Xiaojia Farm will not be weakened by the publicity of Xinxin Supermarket.

However, when everyone saw the posture of opening in the counter, they were stunned!

Nothing else, in a large stainless steel pot with a diameter of more than one meter, a large pot of soup was stewed. The steaming heat and the permeable aroma immediately attracted the pace of consumers.

In supermarkets, it is something Sikong has seen cooking food on site for consumers to try it, but those foods like fried dumplings and dumplings have never seen such a big pot of soup?

According to the promotional staff on site, this is a broth made from various ingredients produced by Xiaojia Farm. Except for salt, the rest of the seasonings are not added. Everyone is welcome to taste it. In addition, on the stove next to it, several chefs cook other ingredients from Xiaojia Farm on-site, so that everyone can taste the deliciousness of green ingredients!

Chinese people are easy to take advantage of it. I have to say that this trick from Xiaojia Farm is very useful. In a short while, the counter was surrounded by three floors inside and three floors outside! Fortunately, Xinxin Supermarket had cleared the places near the counter before, so it did not affect the onlookers of consumers.

It has to be said that the soup tasted extremely delicious after stewing Xiaojia ham, ginkgo local black pig bones, and Xiaojia Farm black bone chicken for 24 hours. Some customers were still unsatisfied after drinking a small paper cup. However, they were quickly squeezed out by the consumers behind. After all, the aroma in the air kept drilling into their noses, which made people feel a little unbearable.

Most of the people who come to visit supermarkets are housewives, elderly people, etc. They spend their whole lives wandering around the kitchen and naturally distinguish the natural aromas of seasonings and ingredients. Xiao Family Farm's trick directly showed its greatest strengths and immediately captured the hearts of consumers.

In addition to the broth, the five chefs at the counter also kept cooking various dishes, and then the promotional staff sent them to the front desk for consumers to taste!

These ingredients that can get high ratings in star-rated hotels can naturally easily conquer the taste buds of ordinary consumers. Soon everyone has more recognition of the products of Xiaojia Farm. Since these dishes are randomly adjusted from the shelves to cook, it means that the "pollution-free, pure green" claimed by Xiaojia Farm is not just a promotional slogan.

When the first consumer started buying, the scene was like a domino chain reaction. Everyone brought the various ingredients they like to the shopping cart, and the scene was extremely hot.

On the counter, Jinghu Dairy's products can also be tried. These high-quality milk from Xueshan Ranch also easily charmed consumers in Peking, allowing them to make the purchase choice.

Since there are a lot of consumers buying goods, Xinxin Supermarket has to send two supply teams to take turns to deliver the products in the refrigerator to the counter.

When they saw consumers start buying goods in large quantities, Xiao Tao and Yang Hao's hearts were finally overwhelmed!

Based on past experience, the products of Xiaojia Farm and Jinghu Dairy are easy to cultivate customer loyalty, and basically two-thirds of the customers are repeat customers. Now that these consumers have purchased these top ingredients, it means that they will buy similar products in the future, and their first choice is the counter of Xiaojia Farm!

From this perspective, although the turnover of the three counters today cannot be counted, Xiaojia Farm and Jinghu Dairy's strategy to enter Peking has been initially successful!

Next, it’s nothing more than consolidation and expansion of the results of the battle! (To be continued...)
Chapter completed!