【1528】 Winery in the morning
In October, Napa Valley has entered the real autumn. The cooler weather makes sleep more comfortable. Compared to the busy and bright city, Xiao Feng and Xu Mengyao are more accustomed to this dull rural life.
Amid the sound of autumn insects that were so loud that they could hear, Xiao Feng and Xu Mengyao spent the most comfortable night after coming to America and slept comfortably.
Although both the "Dream Manor" and "Miracle Manor" are quite green, they are naturally insufficient compared to the "No. 2 Winery" far away from the city.
The next morning, Xiao Feng woke up from the melodious and melodious folk songs in the southwest China. He heard that this was the routine singing time for some minority workers in the winery to practice singing every morning, and over time it became the feature of the "No. 2 Winery".
These employees were originally just ordinary front-line employees of "No. 2 Winery", but because they accidentally showed their talent in folk songs, they quickly became performers of "No. 2 Winery", which is a great thing.
Afterwards, it became a very interesting thing in media reports. After all, a group of blonde and blue-eyed foreigners listened to Chinese folk songs and savored red wine in the winery in Napa Valley, which was quite inconsistent.
However, because of such a huge contrast, these foreign guests prefer this performance, so they are retained, and the lives of these ethnic minority employees in the winery have undergone tremendous changes.
Every morning, these minority employees practice singing in the winery. The loud and melodious folk songs echoed in the Napa Valley and became a unique landscape.
Today is the day when the winery holds a brewing ceremony. These singers still haven't changed their normal lifestyles and still wake up early as usual, which allows the boss and the boss to enjoy a folk song awakening service.
After getting up and washing up, Xiao Feng opened the curtains, and the entire "No. 2 Winery" and even the scenery of Napa Valley were all in sight. This was the best viewing location.
In addition to the wine-making industry, the tourism industry also accounts for at least one-third of the revenue, so the guest rooms built in the winery are very particular.
Most of the rooms are built at the highest location of the winery, where tourists can overlook the entire winery. If the weather is good, they can even see the panoramic view of the Napa Valley.
At around six o'clock in the morning, the sun had not yet risen. The fog that swelled in the Napa Valley made the whole world look like a fairyland. In the tulle fog, rows of neat vines were as majestic as soldiers waiting to be inspected.
The most important color in the entire Napa Valley is the magnificent color of wine grapes. Everyone revolves around these bitter and astringent little guys because they can make the world's top delicacies.
Through the faint mist, Xiao Feng could see that the early-walk winery employees were already busy. The brewing ceremony was not a simple form, and there was a lot of preparation work needed.
Fortunately, the "No. 2 Winery" has held several "brewing ceremony" so far. Both the employees and the management have rich experience. Even though there are a lot more customers coming to participate in the "brewing ceremony" this year than in previous years.
As the boss, Xiao Feng is more like the group's "mascot" in a sense. He doesn't need to worry about various preparations before and after the "brewing ceremony", even receiving member customers, etc. Xiao Feng just needs to show his face, show off his face, and make a few speeches at the "brewing ceremony".
For those fans who like Xiao Feng, it doesn’t matter whether Xiao Feng can make wine. They most want to see Xiao Feng and pay for various high-end products of the Jinghu Group, which has become a natural thing.
In the research of Xiao Feng's assistant team, Xiao Feng maintains a certain level of exposure, which has great benefits for enhancing the popularity of "Jinghu Group" and its market appeal.
For this reason, even if Xiao Feng is unwilling to attend some public events and cheer for the various industries of the "Jinghu Group".
Today, Xiao Feng not only has to deliver a speech at the "brewing ceremony", but also holds a media meeting to answer various questions raised by media reporters, etc.... For the development of the "Jinghu Group", Xiao Feng has done many things that go against his inner wishes, and over time he becomes accustomed to it.
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Among the crops in the world, the highest unit output value is wine grapes. Often, the output value of wine grapes per acre is several times that of other crops, and some top wineries are even more.
Taking the "No. 2 Winery" as an example, on average, the "No. 2 Works" can be produced in each acre of vineyards. Even if it is calculated as the lowest 100 bottles, they are all sold after 15 months of aging, and the income has reached an astonishing $120,000.
Such income is about 100 times that of ordinary crops. The increase in income per unit area has made "wine-making grapes" the most profitable economic crop in the world.
Of course, the wine grapes from "Dream Winery" are even more profitable. The annual income per mu of land exceeds one million US dollars, which is not an exaggeration to describe it as a matter of money.
Of course, the magical performance of various industries under the Jinghu Group cannot cover all wine-making grape industries. After all, the most mainstream wine market in the world is still mid- and low-end wines.
The top 20 high-end wineries in the world, represented by "No. 2 Winery", "Xiaoshi Winery" and many wineries in the Bordeaux region, mainly produce high-end wines of more than US$1,000. Most of their consumers are valuable gold-collar workers, entrepreneurs and political and business celebrities.
As for top wineries such as "Fantasy Winery" and "Romani Conti", they produce top wines of more than 10,000 US dollars or even higher. Their extremely small output and high prices are destined to have only an extremely narrow consumer group.
In the wine market, wines with a price of less than 100 US dollars are the type with the highest yield and the largest consumer group. This kind of wine with moderate prices and good taste has become the mainstream of the world's wine market, and for this reason, thousands of wineries around the world have launched fierce competition.
In addition to mid-range wines that can reach the wine tasting level, meal wines under $20 are also the biggest in the consumer market. After all, this low-priced wine can basically meet the needs of red wine enthusiasts around the world.
At the beginning of its establishment, Xiao Feng clarified the future development direction of the group and was committed to conquering the high-end market, and would not easily enter the mid- and low-end market.
Therefore, although the mid- and low-end wine market has broader potential, Xiao Feng did not allow his wineries to enter, but instead was committed to high-end and even top-level markets, achieving good results.
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In Napa Valley, the most commonly grown wine grapes are various wine grapes mainly based on Cabernet Sauvignon. All wineries in the valley have their own core technologies and can cultivate wine grapes of different flavors. This is the fundamental secret of the long-lasting prosperity of the entire Napa Valley.
With the same principle as building a ranch, the most important foundation of the wine industry is "wine grapes". Only by planting and cultivating high-quality wine grapes can better wine be produced.
In this world, the reason why Bordeaux and Napa Valley have become the best wine producing areas in the world is that in addition to their long brewing history, both areas have abundant sunshine, suitable rainfall and large temperature differences, etc. It is precisely because of these factors that have created the two best wine producing areas in the world.
Through comparison, we can find that wine-rich areas including South Africa, Spain, Australia, Brazil and Chile have many commonalities. In a sense, the wine industry is a gift from God.
Over the years, due to the rise of "Xiaoshi Winery", the wine-making grape planting industry of "Ginkgo City" has also flourished, and more and more wine companies have begun to set up wineries in "Ginkgo City" to form an increasingly large-scale wine industry.
Compared with Napa Valley and Bordeaux, the natural environment of "Ginkgo City" is obviously more suitable for the production of wine grapes. The sufficient sunshine, huge temperature difference, and pollution-free air and water sources. In addition, the reputation of "Xiaoshi Winery" has made "Ginkgo City" the best wine grape production area in China, and is even moving quickly towards the best direction in the world.
For Xiao Feng, the increase in his own wealth is just a trivial data change, and the "Ginkgo City" is becoming a core area of various industries, which is the most important thing.
Over the years, "Ginkgo City" has become the most eye-catching economic center in China and even the world. The huge role of various industries in it is what makes Xiao Feng most pleased.
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The breakfast in the employee canteen of "No. 2 Winery" is as rich as ever, which is also a major feature of all industries under "Jinghu Group". The key is to let the employees eat well.
Among the various comments from the outside world about "Jinghu Group", in addition to super high salary and benefits, a good welfare system is also a very important factor, and the luxury of "employee canteen" is talked about by people.
Like ordinary employees, Xiao Feng dined in the employee cafeteria. While understanding the people's conditions, he also deeply understood many details of the entire winery. This is a good quality that a corporate leader must possess.
Deep in the Napa Valley far away from China, Xiao Feng enjoyed a bowl of authentic Guixi snail noodles. This snack originated from Guixi is the most common food in the daily life of Guixi people. Some people can even spend three meals a day.
At this point, like the northwest ramen and southern Yunnan rice noodles, it is the daily food and spiritual pillar of the local people. Without this bowl of rice noodles, the life of the western Guizhou people would be unimaginable.
When building employee canteens in various places, they always fully consider the needs and characteristics of their employees. "No. 2 Winery" has many employees from Guixi, and they have the rice noodles series at their request.
Among the rice noodles, there are varieties of different flavors such as snail noodles, old friend noodles, roll noodles, etc. Relying entirely on the experience and skills of the chef, we use the same ingredients to cook various top-quality delicacies, which makes people linger.
Thanks to the modern and developed logistics system, many ingredients produced only in China can be transported to California, which makes the rice noodles in the employee canteen of "No. 2 Winery" quite authentic. Xiao Feng praised it after eating it!
When building employee canteens in various places, they always fully consider the needs and characteristics of their employees. "No. 2 Winery" has many employees from Guixi, and they have the rice noodles series at their request.
Among the rice noodles, there are varieties of different flavors such as snail noodles, old friend noodles, roll noodles, etc. Relying entirely on the experience and skills of the chef, we use the same ingredients to cook various top-quality delicacies, which makes people linger.
Thanks to the modern and developed logistics system, many ingredients produced only in China can be transported to California, which makes the rice noodles in the employee canteen of "No. 2 Winery" quite authentic. Xiao Feng praised it after eating it!
In addition to rice noodles, this employee canteen also serves more than 30 different breakfast types to more than 6,000 employees at the same time to meet the needs of employees from different ethnic groups and countries, which is a huge test.
Xiao Feng saw in the cafeteria that many foreign employees naturally ate rice noodles, noodles or rice noodles with chopsticks. Their skillful posture and the standard Mandarin that pops up from time to time made people stunned.
Within the Jinghu Group, all foreign employees know that being able to master Chinese is the key to promotion. Only by speaking fluent Mandarin and being able to read and write Chinese characters can you have the possibility of promotion and salary increase. To this end, more than 150,000 foreign employees of Jinghu International have worked hard to learn Chinese characters over the years, hoping to become the real direct line of Jinghu Group through their own efforts.
In the eyes of many people, Chinese characters have always been the most difficult language to learn in this world, but in the face of the pressure of promotion and salary increase, all this is not an obstacle!
When Xiao Feng took the college entrance examination and the college entrance examination, the pain of taking the CET-4 and CET-6 is now grafted into foreign employees in this way, which makes Xiao Feng feel a little secretly happy.
When the reform and opening up just now, learning English became a nightmare for Chinese students, because China had to learn various advanced technologies and management experience from the outside world, and English became the top priority.
As China's national strength increases, the importance of foreign language learning gradually weakens. Many universities no longer make rigid regulations on the CET-4 and CET-6 assessment, and will not link CET-4 and CET-6 certificates with degree certificates. This is an important sign of the awakening of national strength.
In addition, as more and more flawed people are starting to work for Chinese companies, these flawed people have to put down their airs and learn about Chinese culture.
This situation is even more obvious in the "Jinghu Group", because Chinese is an important official language within the group, and all documents are available in Chinese versions, and those foreign employees who understand Chinese are more likely to get more opportunities!
Under this situation, Chinese language learning has become the biggest pursuit of foreign employees in "Jinghu Group" after work. Many people ask Chinese colleagues for advice and learning while working, which makes the atmosphere of the entire group excellent.
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Chapter completed!