【1517】 A clear stream
The output of ‘Dream Winery’ is not high. Twenty-five thousand bottles of wine only cost more than 30,000 kilograms of grapes, which is only 32 or 30,000 tons of wine-making grapes in total.
In addition to the nearly 20 employees of the winery, as well as Xiao Feng and his wife and the manor staff, forty or fifty people worked hard for a few days and successfully harvested all the winery grapes, and carried out preliminary squeeze and fermentation.
All that remains is left to time to process, waiting for time and microorganisms to convert grape juice into the world's top wine. This is an extremely magical process!
In the "Huaxia on the Tip of the Tongue", the process of making wine in "Xiao's Winery" was used to create a special episode, which opened the eyes of food lovers and wine users around the world. The process of making wine in "Dream Winery" seems to have no magical places, but it is exciting to think that the grape juice in these oak barrels will become the top wine in a year.
This time, the "Dream Winery" did not hold a grand opening ceremony, but Xiao Feng broadcasts the winery event to fans on Twitter and scarf every day, which has aroused many people's interest in winemaking.
At this time, Xiao Feng took the opportunity to promote the upcoming "Brewing Season" of "No. 2 Winery" to fans on his own media. This is the annual tourism event of the winery. In addition to participating in the brewing of the "No. 2 Work", tourists can also taste various delicacies and wines in the winery and enjoy the harvest scene of the clear and refreshing autumn.
In recent years, the tourism project of "No. 2 Winery" has become one of the must-see attractions for many Chinese tourists to travel to the United States. The scenic spots on the list also include "Miracle Farm", "Dream Ranch" and "Dream Scenic Area"!
This is an important part of the empire of the tourism industry of Jinghu Group. Every year, more than 2 million Chinese tourists come to the United States through the "Glorious Tourism" channel, which makes "Glorious Tourism" the best performing tourism company in Nasdaq. Its market value has increased from US$30 billion at the beginning of its listing to US$50 billion today!
Every autumn, the "No. 2 Winery" welcomes a large number of Chinese tourists and many global tourists who are interested in the "No. 2 Work". Needless to say, the significantly increased revenue, more importantly, it greatly increased the popularity of the "No. 2 Work" and the market expectations became better.
This year marks the fifth anniversary of the official launch of the "No. 2 Winery". The winery has announced a series of colorful activities early on, and there are various discount activities, which are of great appeal to tourists.
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The 2020-21 NBA regular season will kick off on the evening of October 31, local time in Los Angeles. The league has only arranged two openers. The Los Angeles Lakers will face the Golden State Warriors at home. These are two offensive teams. The opening game will definitely be full of sparks; the other opener is the Cavaliers' away challenge to the Knicks. The New York City market will help increase the attention of this game.
According to the NBA's idea, I wish all the strong teams were in big cities like New York, Los Angeles, Houston, and Chicago. This has great benefits for the development and commercial promotion of the NBA. Of course, it is also a good way to introduce more powerful international players.
Over the years, the Los Angeles Lakers have reached a peak in their commercial development in China because of their many Chinese stars, and can bring hundreds of millions of huge returns to the Lakers and the league every year.
Now, the Los Angeles Lakers have achieved the greatest five consecutive championships, second only to the Celtics’ eight consecutive championships. The huge role played by Chinese elements in it has made the league’s top leaders a little embarrassed.
The Lakers' continued success will help develop the Chinese market, but a team owned by Chinese and mainly Chinese stars has long monopolized the championship, which does not conform to the mainstream concept of European and Americans.
However, no matter how unpleasant the Lakers are, the NBA will not be able to fight money. This season, whether it is the opening game, the Christmas game or the most live broadcasts in the United States, they are all handed over to the Lakers, which shows the important position of the Lakers in the league.
You should know that in the opening game, in addition to the Huaxia CCTV Sports Channel, various sports stations including Haizhou Sports, Lingnan Sports, and Rongcheng Sports also purchased broadcasting rights. This game alone can bring millions of dollars in revenue to the league.
According to the broadcast plan officially announced by the league, in the 82 regular season games, except for a few games that were not suitable for the time, more than 70% of the games entered the broadcast sequence of China TV. The Lakers are the home team in the minds of all Chinese audiences.
The huge number of broadcasts and audiences have made the NBA Alliance easily open up the Chinese market. In addition to being able to earn more revenue from broadcast sharing, it is more important that sponsors will take the initiative to increase sponsorship fees.
After entering mid-October, the Lakers, which were originally playing preseason games in China and Yezhou, also returned to Los Angeles and held a preseason game with their city rivals Clippers, which was also the team's last preseason game.
Xiao Feng and Xu Mengyao appeared in the stands, which caused heated discussions between the media and fans. Even though Xiao Feng has been retired for more than two years, he is still the real king of this stadium.
Fans and media have always been forgetful groups. Kobe was seen by them as the true soul of the "Los Angeles Lakers". However, three years after Kobe retired, everyone's eyes were focused on Xiao Feng.
Although Xiao Feng has retired from the stadium, as he is the "richest man in the world" and the bonus of the team boss, it means that he will always appear in the fans' vision and will not be easily forgotten.
This time, when Xiao Feng and Xu Mengyao appeared in the Staples Stadium, there were warm applause and cheers. The fans were expressing their enthusiasm to the boss and the boss’s wife in their own way.
In the end, under the attention of Xiao Feng and Xu Mengyao, the Lakers defeated their city rivals Los Angeles Clippers 132:119. The players on both sides were like three-pointers raining. The total number of 42 three-pointers was thrown into the game, creating a new history in the NBA. Unfortunately, this is not the regular season or the playoffs, otherwise such data would be recorded in history. Now people can only hope that the opening match between the Lakers and the Warriors can play wonderful games.
After the opening game, the Lakers entered the final preparation stage. The team spent most of their time in closed training, and even those black American players were quite self-disciplined.
Before Xiao Feng joined the Lakers, most of the private lives of the players in the NBA team were chaotic, including illegitimate children, lovers, big · mahjong, guns and other elements that filled all the teams, especially some nightclub enthusiasts, which made the team scandals continue.
Xiao Feng entered the Lakers and joined the team to play. The entire Lakers team style construction immediately had a strong Chinese characteristics, just like a clear stream of the NBA league.
Now that Xiao Feng has retired, he is still the team boss, and the absolute main players in the team are relatively simple Chinese players, so the team's atmosphere is still good.
Over the years, many NBA players have exposed scandals more or less during holidays and even during games. Only the Lakers have not had much negative news, which has brought sponsors' love for the Lakers to a higher level.
After all, there is no product that hopes to find spokespersons who are full of scandals and have constant negative news. The words and deeds of spokespersons have a great impact on consumers.
Back then, Kobe became a crossing rat because of the "Eagle County Incident". Many sponsors canceled their contracts with Kobe, causing him to lose more than 200 million US dollars! Nike, who just signed with Kobe in 2003, has been inseparable from Kobe. It only launched Kobe's special basketball shoes after 2005. The profit-seeking nature of capital is fully reflected at this moment!
Over the years, the Lakers' record has swept the league, and every player in the team has a pretty good image, so they have been favored by many sponsors and have many advertising contracts. Not to mention the absolute main players such as Elizabeth, Zhou Qi, Jeremy Lin, Towns and Gasol, even the marginal people of the team can get advertising contracts from China sponsors. Many players' advertising income is even higher than their own salary.
In a sense, the reason why Lakers players can become the most popular targets of sponsors in the league is inseparable from their good image!
Over the past few years, the Lakers have set an excellent example for the teams in the NBA league, which is also recognized by the league and given more care in many details.
For NBA players with a lot of career income, their biggest challenge is not on the court, but on the chaotic private life and poor financial management, and in both aspects, the Lakers are setting an excellent example.
Over the years, according to media reports, the high income of Lakers players has not been used by them to spend money on their money, but has gradually become various real estate, stocks of companies with good performance, etc., which can provide better protection for their lives after retirement.
For example, many Lakers players have stocks of listed companies under the "Glorious Tourism" and "Ming Lake Scenic Area" and other "Ming Lake Group". They also purchase a large amount of land and build farms in areas with developed agricultural and animal husbandry such as Montana, California, Ohio, etc.
Needless to say, the stocks that do not own dividends may bring some profits every year. In addition, the annual asset appreciation rate of these farms will not be less than 6%, which is also the best way to preserve value.
Lakers boss Xiao Feng is a person who is keen on buying farms and real estate. After his influence, Lakers players will naturally follow suit and will not waste their money in unnecessary activities.
The NBA in the 1980s was a state of chaos that the league officials were reluctant to mention. At that time, the NBA was not only ranked in baseball, ice hockey, rugby and other sports, but was even on the verge of bankruptcy. Finally, the former president Stern launched Jordan, the "God of Basketball" through a series of god-making sports, which helped the NBA get rid of its embarrassing position and eventually went international, becoming a member of the four major professional sports leagues in North America.
As a successor, Silva naturally hopes that the league can shine even more under its own hands, and its guidance on the players' private lives has also been included in the key projects.
At this time, the Lakers' outstanding performance naturally made the league leaders led by Silva see it, and they would not spare any effort to promote the Lakers!
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The team is still preparing for the regular season, and Xiao Feng has not been watching the team's training. After all, after Wuliangguang, Xiao Feng has no strict regulations on the team's goals for the new season. He is acceptable to the team any step he can go.
Besides, Xiao Feng also understands that the league should not want to see the Lakers achieve six consecutive championships, which is really too thrilling. This can be seen from the many transfer transactions approved by the league in the summer transfer window.
Teams including the Cavaliers, Warriors, Rockets and other teams have all achieved the Big Three Groups and have many powerful role players, which is clearly aiming at the Lakers and breaking the Los Angeles monopoly on the championship.
Xiao Feng didn't have much thought about this. After all, the Lakers have won so many championships, so it is okay to make appropriate concessions.
In European football, Newcastle United has also adopted a strategic retreat for this reason, thus winning a better living space. After all, the business sports league is not just for itself. To make the cake bigger, appropriate sacrifice is essential.
The team's preparations were on track, and Xiao Feng also took his wife away from Los Angeles with confidence, heading north, and took the team to the "Miracle Farm" and "No. 2 Winery" to continue his overseas inspection of the industry.
"Miracle Farm" was purchased by Xiao Feng for 6 years. Apart from the first year of large-scale infrastructure construction without any output, it has become the largest organic food supply base in the United States and even in Europe and the United States in the past five years. Once the organic food with the portrait of "Black Miracle" was launched, it was immediately robbed by consumers, and the supply was in short supply!
For many high-income consumers in Europe and the United States, the top organic ingredients of "Miracle Farm" have become a part of their lives, and they are no longer free from them.
Some low-income consumers also regard the organic ingredients of "Miracle Farm" as a symbol of improving their lives. They occasionally buy some and enjoy them home. This is an optimistic attitude towards life that is taking effect.
The distance from Los Angeles to the "Miracle Farm" in the suburbs of San Francisco is not far away, but Xiao Feng and Xu Mengyao took a whole day to arrive because there are so many beautiful scenery along Highway 1, which makes people linger.
Chapter completed!