【1485】 Harvest season
Xiao Feng and Xu Mengyao led the group's senior management to the "Xiao Family Farm" to express condolences to the employees who are sticking to the front-line positions. The employees were fishing for "Jinghu hairy crabs" from the farm, and then weighed and sorted them. The entire water area was extremely lively!
I saw the hairy crabs with fangs and claws being caught by the workers and skillfully tied up. The employees next to me began to weigh and grade and put them in different storage boxes.
A skilled employee takes less than 10 seconds to tie up a hairy crab. The high efficiency is based on years of hard work, and practice makes perfect.
Someone once took pictures of the dazzling actions of these employees and put them on the Internet, which was amazed by countless netizens, making more people pay attention to these ordinary workers.
Inspur.com and Inspur even held a "labor video" competition to encourage netizens to upload videos of workers and craftsmen working, which also aroused positive response from netizens.
The employees of the "Xiao Family Farm" tie up hairy crabs, the employees of the Zongzi Factory make rice dumplings, the owner of the snack shop makes dumplings,... Various videos are constantly appearing on the Internet, allowing people to see all kinds of magical abilities and open their eyes.
This video contest also made society and the people turn more attention to ordinary workers. In an era of material desires and impetuous people's hearts, such positive energy is naturally promoted by the imperial authorities, which has also caused better changes in the lives of many ordinary workers, which is also an unexpected joy.
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Xiao Feng brought the group's senior management to comfort the front-line employees, which would not delay the employees' work, because the superficial sense of ritual is not required, and the various benefits afterwards are what employees look forward to the most.
For example, today all the canteens of Jinghu Group will use the best ingredients to cook working meals for employees, so that employees can eat top-notch foods that they can’t usually eat. Then, all the salary during the National Day Golden Week is three times higher than usual, and finally there is a bonus of 1,000rmb.
According to data released by the group's administrative department, the total number of employees who insisted on working during the National Day Golden Week exceeded 60,000, which means that the group needs to spend an additional 60 million rmb of bonus, plus various compensation wages and the cost of improving food, the total cost reached an astonishing 200 million rmb.
However, compared with the annual net profit of more than US$20 billion in Jinghu Group, the expenses of this expense are just a drop in the bucket. Xiao Feng has always been willing to provide employees with better salary, working environment and various guarantees.
For five consecutive years, the Jinghu Group has been named the "Global Best Employer". This selection activity jointly initiated by several international authoritative media has adopted a combination of field surveys, employee voting and expert evaluation, and finally obtained the results through complex calculation formulas.
"Jinghu Group" ranks among the top in terms of its salary system, working environment, development space, and even the respect and collective sense of honor of employees in society, and is the well-deserved "the best employer in the world"!
In recent years, because the development of "Jinghu Group" has stabilized, the gap in employees required every year is not large. In addition, the employee turnover rate of "Jinghu Group" is extremely low, and the number of new employees recruited each year has become very small, and the requirements for new employees have become increasingly higher.
Xiao Feng remembered that during the founding of "Jinghu Group", he could already work in the group with a college degree or above, and he could work in some relatively important positions, and even on front-line ranches, the educational requirements for farm employees were even lower. They generally graduated from high school, and a very small number of them had junior high school education.
However, as the scale of "Jinghu Group" becomes larger and larger, this stage, which is called the "Golden Age of Job Search", has come to an end. To stand out in the competition of one in a thousand, the requirements for applicants' quality have become extremely high.
Nowadays, if you don’t have a master’s degree or a graduation certificate from an Ivy League school, it is impossible to enter the ‘Minghu Group’. In many important positions, there are not only requirements for academic qualifications, but also comprehensively evaluate the comprehensive abilities of job seekers.
The continuous joining of high-quality talents is one of the driving forces for the continuous rapid development of Jinghu Group. Jinghu Group has become the world's first in the industry in many fields, but its progress will not stop there. Recruiting new blood every year and replenishing vitality is a good way.
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When the group's senior management inspected, ordinary employees would not put down their work. Formalism is not popular in Jinghu Group. Even Xiao Feng and others should continue to think during the inspection process, improve the group's management, and continuously improve the efficiency and profit of the company.
Although Xiao Feng doesn't seem to pay much attention to the specific operational affairs of the group, his understanding of each department of the group is incomparable to others. After all, all departments were founded by him.
Therefore, the various problems and solutions he raised always make other senior executives of the group feel refreshed, and their admiration for Xiao Feng is even more intense.
Xiao Feng is considered to be the soul of the Jinghu Group, not only because he is a "global idol", nor because he is the founder of the group, but also because he is the most important strategy maker in the development of the Jinghu Group. He is the helm of the group's direction.
Although Yang Hao has been in the position of executive president of the group for 10 years, he still obeys Xiao Feng, his uncle. Xiao Feng's adjustments to any direction in the group have been fully implemented. It can be seen that Xiao Feng's high prestige within the group.
Some media commented that although Xiao Feng rarely interferes with the specific operations of "Jinghu Group", he still has great influence on the group's management and even front-line employees, and the progress of the entire group is under his control.
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The 'Jinghu hairy crabs' are mixed with 'Jinghu salmon', which helps to increase the yield per unit water and plays a positive role in the ecological environment of the breeding base.
Therefore, when the "Xiao Family Farm" organized employees to catch the "Jinghu hairy crabs", it was also the time to catch salmon for sale in large quantities, and the entire breeding base became more lively.
"Jinghu Salmon" has been raised in the melt water of the glaciers of Biluo Snow Mountain since childhood, and has been nourished by the "Space Spirit Spring" for a long time. The feed consumed is also ecological feed without artificial additives. The high quality can be imagined.
"Xiao Family Farm" began to launch a large-scale salmon in the fall of 2010. Now 10 years have passed, "Jinghu Salmon" has become a well-known name in the international high-end organic food field and has enough fans.
Take the most exquisite fish steaks in Jinghu Salmon as an example. They are often one of the favorite ingredients of many top Western restaurants because they are delicious, nutritious and of excellent quality. They are often pre-ordered by customers before they are caught.
After fishing at the breeding base, a "Jinghu Salmon" was immediately slaughtered, bleeded, cut into a fish steak and vacuum-packed fish, and then transported to the world through the entire cold chain.
The freshest fish steak can appear in Tokyo restaurants in the morning after being made in the "Ginkgo City" in the morning. Whether it is making Western fish steaks or Japanese sushi, it is perfect!
Although "Jinghu Salmon" cannot have such high popularity as "Jinghu Five Delicacies", it is still an extremely popular delicacy, with a market price of 268rmb/kg, which is much more expensive than ordinary salmon.
Even so, the thousands of tons of salmon produced by the "Xiao Family Farm" every year are often booked out before it is launched. As long as there is "Jinghu Salmon" in any restaurant, gourmets will come as promised.
In fact, not only the famous top foods such as "Jinghu Hairy Crab" and "Jinghu Salmon", the products of "Xiao Family Farm" and the entire "Jinghu Group" are in short supply. Almost all products are already famous before they are on the market.
In the "Jinghu Group", the marketing department is not as important as the front-line production department and the administrative department. This seems very different in the corporate culture of "marketing is king" in China, because the marketing department does not have sales pressure, and many tasks are done step by step, and the degree of attention is quite limited.
This can be seen from the salary structure of "Jinghu Group". The income of front-line production employees and backbone scientific research elites is often one or two times that of colleagues in the marketing department. For "Jinghu Group", it is more important to continue to launch better products and improve production efficiency.
Of course, this situation does not mean that Jinghu Group has given up its marketing work, but focuses on brand promotion, corporate image establishment, etc. Now, Jinghu Group invests more than 1.8 billion rmb per year, or about 300 million US dollars, maintaining sufficient exposure among many top media around the world to maintain consumer loyalty.
After all, consumers are forgetful creatures. Once they do not have enough exposure, they may choose other products when they have other options. In order to avoid the market shrinkage, the "Jinghu Group" has always been generous in advertising investment.
For example, in various variety shows that have been extremely popular in China over the years, the sponsors often see "Jinghu Group" or "Jinghu Milk Powder", which is also an important way for the group to expand its influence.
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Leaving from the aquaculture base, Xiao Feng and his party entered the poultry breeding area, where millions of poultry live, and the annual output reaches tens of millions. It is one of the largest and most profitable breeding bases in the country.
A complete ecosystem has been initially formed within the 'Xiao Family Farm', where forage grass is planted for consumption by poultry, livestock manure can be used for fertilization after fermentation by the biogas tank, biogas can be used to burn the boiler to start the incubation room, the entire cycle is clean and pollution-free and can greatly reduce costs.
"Xiao Family Farm" has always been regarded as a model of high-tech agricultural production by the Ministry of Agriculture of China and even the Ministry of Agriculture of America. It has demonstrated sufficient skills from farm planning to the processing of every detail, which is also the power of "Jinghu Group".
The ability of "Xiao Family Farm" to produce various top-level ingredients is not only relying on the magical power of "Space Spirit Spring", but more importantly, relying on perfect planning, management and daily execution to finally stand out from many competitors.
The "Xiao Family Farm" produces nearly 10 million poultry every year, which means that the average number of poultry will be slaughtered every day will not be less than 25,000, not to mention that in autumn, the output will be even greater.
After autumn, fat and strong poultry were captured one after another and sent to slaughterhouses for treatment, and then transported to all parts of the country in cold chains, with extremely high efficiency.
At present, the poultry of "Xiaojia Farm" has been available in large supermarkets in nearly 100 cities across the country. Although the price is two or three times higher than that of ordinary brands, it is still in short supply.
Taking the most famous "Jinghu Black Bone Chicken" as an example, the market price of a three-kilogram ordinary black bone chicken is about 100rmb after treatment, but the price of "Jinghu Black Bone Chicken" reaches an astonishing 300rmb, and other products are also at similar price levels.
Poultry breeding bases have always been one of the important revenue pillars of "Xiao Family Farm", with sales revenue of US$400 million each year, which is quite considerable even if it is placed around the world.
Walking at the poultry base, Xiao Feng, Xiao Tao and Xiao Dazhi recalled the past when they stayed up late in the incubation room, and now they feel very fulfilled when they think about it.
It is precisely because of the hard work of the past that the current "Jinghu Group" is now. Success does not come for no reason, but it is always full of sweat behind it.
Compared with the simplicity of the founding period, the current breeding base is full of modern scientific and technological information. Whether it is a fully automatic temperature-controlled incubation center, a poultry house that can automatically adjust the temperature according to the weather, and an automatic filling system, it means that the various work of the "Xiao Family Farm" has escaped from the low-level operating mode and entered an era with more technological content.
12 years ago, the recruitment standards of "Xiao Family Farm" were very low, and as long as they could endure hardships, they could be competent. Now most of the newly recruited employees have systematic studies at agricultural universities and have sufficient knowledge reserves. They have certain abilities in both breeding, veterinary and management.
The increase in employee requirements is correspondingly the increase in salary. Now, the income of front-line employees of the "Xiaojia Farm" breeding base will not be less than 200,000 rmb per year, and the income of some technical backbone and managers will be even higher.
It is precisely this rich income that makes more and more outstanding talents willing to do this relatively dirty job, so that their wealth can be understood.
In fact, the situation of the breeding base is a microcosm of the entire Jinghu Group. A position that is dirtier and harder is testing employees a great challenge, but it can bring more income to employees and keep them full of motivation.
Chapter completed!