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【1341】 Super enterprise

The news that the 'Jinghu Group' held a grand barbecue dinner at 'Dream Ranch' made headlines in major media on the night. For the media and the public, news about 'Jinghu Group' has always been very marketable.

Looking at Fortune magazine's top 500 global companies, most of them are monopoly enterprises, including telecommunications, banking, insurance, energy, steel, aviation, automobiles and other industries. Even the companies that are adjacent to agriculture are mostly famous monopoly enterprises in the world. In comparison, the existence of the "Jinghu Group" is more like an anomaly.

Since Xiao Feng founded the "Jinghu Group" in the fall of 2008, no one expected that this company would rise at the end of Qingping. In just 12 years, he has been able to serve as the world's best high-end organic food supplier.

Not to mention the domestic industry of "Jinghu Group" in China, "Jinghu International" was founded only 7 years, but it has completed the decades of development journey of other companies.

‘Miracle Farm’ is now the largest comprehensive farm in the United States, covering an area of ​​more than 500,000 acres, spanning a large area of ​​California and Washington, and has even become a food mecca in the minds of the American middle class.

Today, the organic vegetables, fresh meat, chicken and fruit produced by "Miracle Farm" are popular in Walmart's counters and are almost snatched away as soon as they are put on the shelves.

According to incomplete statistics, in the first three quarters of 2017, the revenue of "Miracle Farm" reached an astonishing $6 billion. Even if the production capacity declines after the winter, it is not difficult to reach $8 billion for the whole year.

In this sense, the average annual output value of Miracle Farms exceeds US$16,000 per acre, which is extremely rare even in a developed agricultural country like the United States.

In addition to providing huge taxes to the local government, the huge income of "Miracle Farm" also created more than 20,000 jobs, which has a significant role in promoting the local economy.

It is precisely because of the outstanding performance of "Miracle Farm" that local governments and even the American Department of Agriculture have been green-lighting for the business behavior of farms and even "Mirror Lake International" in the United States.

After all, the consumers faced by "Minghu International" are high-income and wealthy people with high status in the United States, and have huge influence.

America is a typical capitalist society. In this country, those who have power are the elites, and the voice of ordinary people is just stuck on paper.

Although the American public opinion tool describes it as a beacon country and an ideal world for freedom fighters all over the world, this is just a description. In the real situation, only those living in the United States have the right to speak.

Everything in America is for the rich. From government departments to society, you can enjoy it only if you have money, and it is hard to move without money!

Since the organic ingredients produced by Jinghu International, wine and beef are all things needed by the elite, it is reasonable to have the rapid development of Jinghu International in the United States.

In addition to "Miracle Farm", after several years of operation, "No. 2 Winery" has launched 200,000 bottles of "No. 2 Work" to the market since last year, which also brought the first revenue to the Winery, US$200 million!

Xiao Qiang, on behalf of "No. 2 Winery", announced that in the fall of 2019, "No. 2 Winery" will sell 200,000 bottles of new wine and 100,000 bottles of aged wine for one year to the public, and the total revenue will reach US$350 million!

In fact, after the establishment of "No. 2 Winery", its sales strategy has been decided, exactly the same as "Xiao's Winery".

Only 10% of the new wines produced each year are put on the market, and then diminished by half each year, helping to maintain the market price of these wines.

Although the number of wines on the market in the "No. 2 Winery" is very small every year and its annual income is only about hundreds of millions of dollars, everyone knows the huge influence of these wines in the upper class of Europe and the United States.

Nowadays, being able to see the figures of "Xiao Family Wine", "No. 2 Work" and even "Dream Wine" at some wine parties undoubtedly proves the huge energy of the banquet owner.

After all, the total number of wines placed on the market by Jinghu Group every year does not exceed 500,000 bottles, which is undoubtedly a drop in the bucket for the huge wine market.

It is through the role of wine that the "Xiao Family" has established a good relationship with the top wealthy families in America and even the world, which has also brought the development of "Jinghu International" into the fast lane in the United States.

As the first industry created by Jinghu International in the United States, after seven years, the "Dream Ranch" has become the largest and most profitable fully irrigated ranch in the United States and even the world. It has also become the crown jewel of the global animal husbandry industry.

Today, the "Dream Ranch" pasture area has reached an astonishing 400 square kilometers, which is nearly 100,000 acres in acres.

Although there are many pastures larger than "Dream Ranch" in the United States, and some even have a total area of ​​more than one million acres, there are no pastures that can compare with the profits created by "Dream Ranch" every year.

Generally speaking, a 2-acre pasture for raising beef cattle can withstand the consumption of one beef cattle, but in the 'Dream Ranch', a one-acre pasture can withstand 4 beef cattle, and the pasture efficiency is more than eight times that of other pastures!

The reason is that, except that the "Dream Ranch" is a fully irrigated ranch, the "Space Spirit Spring" plays a huge role in it, which is incomparable to other pastures.

The beef cattle stock in the ‘Fantasy Ranch’ has reached an astonishing 400,000 heads, and 4,000 cowboys have worked for the ranch for a long time to take care of these most precious beef cattle in the world.

After the just-passed sales season, "Dream Ranch" announced that it had sold a total of 200,000 "Dream Beef Cattle" and 10,000 "Ginkgo Beef Cattle" in 2019, both of which reached the highest record since the creation of the ranch.

The average weight of 200,000 "Fantasy Beef Cattle" is 1,000 kg. Based on the sales price of US$20/kg, this is the sales revenue of US$4 billion; while the number of 10,000 "Ginkgo Beef Cattle" is small, but the sales price of US$50,000/tit still brings $5000 to the ranch.

In the future, as the breeding population of "Ginkgo Beef Cattle" continues to expand, the sales revenue of "Dream Ranch" will be further increased.

Even according to the current situation, the annual output value of the "Dream Ranch" per acre of grassland has reached an astonishing $40,000, which is a figure beyond the reach of other ranches!

According to data from the tax department, "Minghu International" has invested US$4 billion in infrastructure construction of "Dream Ranch" in the past seven years and invested US$1 billion in the development of "Ginkgo Beef Cattle", which is huge; but "Dream Ranch" has completely recovered its costs three years ago, and its annual profit will not discount the investment in fixed assets.

At present, Forbes and other financial magazines have valued "Fantasy Ranch" to an astonishing $30 billion, which is significantly lower for a super ranch with an annual net profit of more than $3 billion.

As Xiao Feng, who owns 100% of the equity of "Dream Ranch", a considerable part of his value is above "Dream Ranch". Some people say that this is the solid cornerstone of the throne of "the richest man in the world".

Apart from the "Dream Ranch" is the "Dream Scenic Area" with a very high reputation in China and even the whole world. This is also regarded as one of the links of exchanges between China and the United States.

Some areas of the ‘Dream Scenic Area’ overlap with ‘Dream Ranch’. This is the best place to show tourists the cowboy culture in western America and an important area for tourists to enjoy pasture life. Here, tourists can enjoy grass sliding, hot air balloons, fixed wing gliding, pasture life and other tourism projects.

For people living in the city, the tourism project of "Dream Ranch" is still quite attractive, so since the "Dream Scenic Area" officially opened to the public, it has been crowded.

In addition to the ‘rain experience area’, the hot spring resorts, Disneyland and safari in the ‘dream scenic area’ have their own characteristics. In the past five years, it has attracted more than 10 million tourists from home and abroad.

Since "Fantasy Ranch" targets the high-end tourism market, basically every tourist stays here for an average of three days, and the consumption level will not be less than US$1,000, which is not small.

In addition to the ‘rain experience area’, the hot spring resorts, Disneyland and safari in the ‘dream scenic area’ have their own characteristics. In the past five years, it has attracted more than 10 million tourists from home and abroad.

Since "Fantasy Ranch" targets the high-end tourism market, basically every tourist stays here for an average of three days, and the consumption level will not be less than US$1,000, which is not small.

Taking the first three quarters of 2019 as an example, the "Dream Scenic Area" received a total of 3 million tourists, of which one third came from China.

These tourists have brought more than $3 billion in sales revenue to the "Dream Scenic Area", making this emerging scenic area one of the best-income scenic spots in the United States.

Today, Forbes values ​​this scenic spot with an annual profit of more than US$1.5 billion at US$20 billion, and its rise is a legend!

…………

After careful analysis by the media, the annual revenue of various industries in the United States in 2019 may be infinitely close to US$20 billion. This is not too high if it is included in high-tech industries, resource-based enterprises and monopoly industries.

However, putting numbers on top of an emerging company dominated by organic agriculture and tourism will undoubtedly have a terrible effect.

As the end of the year approaches, it is a sensitive moment when various lists are about to be released. The economic data of "Jinghu International" has been disclosed, which has caused a huge sensation in the financial industry.

At this time, Chinese fans realized that their idols had quietly created such a huge industry in the seven years they had been in the United States, which really made them very excited.

Compared with the glory of "Mirror Lake International", the revenue of the two sports clubs, the "Los Angeles Lakers" and the "Los Angeles Galaxy", is insignificant. After all, the profit of $100 million or 200 million is even worse than the profit created by "Dream Winery" every year.

However, the Lakers and Galaxy can provide more support for the promotion of "Minghu Group", which is also an important reason why Xiao Feng attaches great importance to the two teams.

…………

While the media was reporting on "Jinghu International", Xiao Feng, Xu Mengyao and an important member of the "Xiao Family", and senior executives of the "Jinghu Group", had quietly returned to Los Angeles on a private plane to prepare for the upcoming "Dream Winery" brewing ceremony.

The opening ceremony of each year basically overlaps with the opening time of the NBA. Xiao Feng simply expanded the scale of the opening ceremony, making it a grand gathering in the American sports, entertainment and even financial circles. It can basically be regarded as the American version of the "Ginkgo Night".

With the help of this grand gathering, Xiao Feng hopes to promote the "Ginkgo Foundation" to the world and raise more funds for the children, which is also a great thing to do.

Compared with the "Ginkgo Night" held in the "Ginkgo New District", the "Brewing Ceremony" held at the "Dream Manor" is slightly smaller in scale, and it will not open live broadcasts to the media or the venues to the public.

However, even so, because the guests attending the brewing ceremony are well-known enough, the brewing ceremony has received quite a lot of attention. Even three days before the brewing ceremony, media reporters began to wander around the "Dream Manor".

In fact, Xiao Feng is not a person who likes socializing and shows up in public, but he is willing to make some sacrifices for the future of the children. For Xiao Feng now, it is no longer difficult to make money or enjoy life. However, if he can make more children have a better tomorrow through his own efforts, this will make Xiao Feng happier.

Although the Ginkgo Foundation can obtain sufficient charitable funds from Xiao Feng and Jinghu Group every year, Xiao Feng still hopes to mobilize more social forces to participate in this great cause. The annual "Ginkgo Night" and "Brewing Ceremony" are the best opportunities.

With the participation of these celebrities, ordinary people are more likely to be infected. Joining the volunteer team of the "Ginkgo Foundation" is Xiao Feng's more important purpose.

The Ginkgo Foundation does not lack money in any charity project, but it lacks enough staff. If more people can participate, it can save too much trouble.

Only with the addition of the entire social force, can everything the Ginkgo Foundation do have more meaning and help more people!
Chapter completed!
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