The continuous rise of the sports industry in the "Ginkgo New District" has attracted unanimous attention from people from the financial and sports industry at home and abroad, and everyone has investigated and analyzed the deep-seated reasons.

In fact, over the years, the vigorous development of various industries in the "Ginkgo New District" has surprised the outside world. The "Ginkgo New District" has developed from a poor and white mountain village to a modern city today, and there are too many miracles.

Whether it was the tourism industry or organic agriculture, it rose at an incredible speed, creating the "Ginkgo New District". The "sports industry" that is gradually becoming the pillar industry of the new district has gradually come into people's sight.

The media and professionals carefully analyzed the sports industry of the "Ginkgo New District" and found that in addition to huge investment in funds, the path of specialization is also an important driving factor.

When the children of the "Ginkgo New Area" start to get in touch with every sports, they receive guidance from professional coaches, which allows the children to have a more correct understanding of these sports from the first step.

In subsequent training and daily life, the word "professional" is also implemented. Even the usual recipes, body care and other content are set with professional athletes as reference objects, and they have instilled correct ideas into children since childhood!

Taking football players as an example, the scientific refinement of European and American catering recipes has already gone far ahead of China. If China wants to cultivate better football players, it is also necessary to follow up on the recipes.

Professional and scientific training has made children's enthusiasm for various sports continue to rise. Even if these children will not all become professional athletes, their love for sports will run throughout their lives, which is the most solid foundation of the sports industry.

Many places have also drawn many conclusions through the experience of the "Ginkgo New District". They are currently following up with the fund, hoping to learn from the "Ginkgo New District" and embark on the path of development of the sports industry.

After all, in the latest five-year plan of the Huaxia Empire, the sports industry will become an important part of the national economy in the future. Especially taking advantage of the 2022 Winter Olympics as an opportunity, benefiting more people through the sports industry and driving economic development has become a consensus among many local governments.

The 'Ginkgo New District' has created a new path, and many useful experiences have been learned by all parties, but one thing is that other places are sighing.

In the past 2018, the "Ginkgo New District" achieved a total GDP value of 300 billion rmb and a fiscal revenue of 30 billion rmb. This is undoubtedly a huge number for a new district with a total population of 1.2 million.

Last year, the share of the 'Ginkgo New District's fiscal tilt towards the sports industry was 5%, and more than 1.5 billion rmb of funds flowed to various sports industries, including funds for the construction of various large-scale training and competition venues.

It is precisely because of sufficient funds that the sports industry of the "Ginkgo New District" can continuously attract a large number of high-quality sports talents to settle down, and ultimately become an important driving force for the sports industry to take off.

Since the establishment of the "Ginkgo New District", household registration here has become more and more popular. The amount of investment required to become a "Ginkgo New District" is getting higher and higher. However, high-level sports coaches, Olympic champions, etc. can join the "Ginkgo New District" unconditionally, which shows the desire for sports talents in the "Ginkgo New District".

It is through the recruitment of talents and investment in basic sports facilities that the sports industry of the "Ginkgo New District" has achieved vigorous development and is eye-catching!

Of course, the media and professionals will naturally not be confused by superficial phenomena, knowing that government investment is just a driving force, but not the fundamental reason for the rise of the sports industry!

Just having fiscal investment only gives the sports industry a foundation to start, but it cannot continue to take off, because relying solely on administrative instructions cannot keep an industry full of vitality, and only market development is the real killer!

In the research and analysis of many media and professional institutions, the operation of various professional clubs, sports schools and commercial development occupy an important part of it.

It is also through rich commercial development methods that clubs and sports schools have obtained more development funds and are able to devote more time and energy to improving their competitive level, which has brought the entire industry into a virtuous cycle.

At present, the commercial development of the sports industry in the "Ginkgo New District" is generally concentrated in ticketing marketing, advertising endorsement, peripheral product development, etc., and a relatively complete industrial chain has been formed and is gradually exerting huge energy!

After in-depth reports from many media, the sports industry of the "Ginkgo New District" is well-known, but it has attracted more talents and funds to join, and industrial development has entered the fast lane!

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Just as many media were focusing on the development of the sports industry of the "Ginkgo New District", the Newcastle United and the Chinese national team, which were training in the "Ginkgo Base", announced that they would hold a commercial match on August 18. This will be the last warm-up match before the start of the Newcastle United season, which undoubtedly attracted great attention from the outside world!

Because Newcastle United will compete with Chelsea last season's Premier League runner-up Chelsea for the Charity Shield Cup next week, and then the Premier League will start, and two weeks later the European Super Cup, with a very tight schedule.

Under such circumstances, Newcastle United announced a warm-up match with the Chinese national team, which naturally attracted the attention of the media. Many media sent elite reporters to the "Ginkgo New District" overnight to interview the game!

If it were an ordinary national team, the enthusiasm of the media would not be so high. Li Yan and Xiao Dayi, the two core members of the Chinese national team, are also the core members of Newcastle United. The two will represent one team in the first and second half, which is also a major highlight of this game!

In this way, the "Ginkgo New District", which just gathered reporters because of "Ginkgo Night", once again welcomed many media reporters, and there were also international heavyweight media such as "Pictures", "Times", and "Sky Sports".

Regarding the influx of media reporters, the Propaganda Department of the "Ginkgo New District" and the Public Relations Department of the "Jinghu Group" have long been commonplace and have a skilled response plan.

All reporters can stay in the Jinghu Hotel for free as long as they submit interview applications to the above two units. They will also have three meals during the interview in the "Ginkgo New District". After the interview, they will have gifts to send.

Therefore, many media reporters are willing to come to the "Ginkgo New District" for interviews. After all, they can not only interview heavyweight news, but also enjoy a few days of delicious food, and they can also gain some benefits when leaving.

Of course, most of the reporters who can enjoy such preferential treatment are from major media at home and abroad, and those tabloid reporters cannot enjoy these treatments. However, the funds for those tabloid reporters are limited, and there will not be many press conferences in a year to interview the "Ginkgo New District", so this unspoken rule has never come in handy.

Near the match time, as the Chinese national team's special plane arrived at the "Ginkgo Airport", the football atmosphere of the entire "Ginkgo New District" suddenly increased by several levels. The game posters everywhere made the football atmosphere in the air become stronger.

If it were two years ago, when Chinese football was still at a historical low, the popularity of football in China was almost negligible, and even many fans who love football were angry at it!

However, all of this changed 180 degrees after Li Yan and Xiao Dayi emerged and led the national team to the quarterfinals of the World Cup!

In the past two years, not only has the national team's record made rapid progress, but the number and performance of Chinese players traveling to Europe have also risen sharply, which further increases the confidence of Chinese people in football.

Before this, there was a time when no Chinese player played in the top five European leagues, which somewhat made many Chinese people doubt, ‘Is Chinese suitable for playing football?’

Nowadays, because of Li Yan and Xiao Dayi's demonstration role, the self-confidence of Chinese players on the court has been enhanced to a certain extent, and the ability of Chinese players to base themselves on the European league; in addition, European clubs have seen greater competitive and commercial effects in Li Yan and Xiao Dayi, and are willing to hand over more opportunities to Chinese players, which has formed a virtuous cycle.

According to incomplete statistics, there are currently more than 20 Chinese football players playing football in the European League, of which 6 of the five major leagues, such as the Eredivisie, have more players.

In addition, cooperation between European clubs and Chinese clubs is becoming more and more frequent, and the personnel echelon training exchanges between the two sides are becoming more and more in-depth. Many European giants even set up football schools directly in China.

For example, Manchester United has set up a football school in the "Ginkgo New Area" that can recruit 300 students, and is continuously sending talents to Manchester United's echelon, and using this to fill the staff gap of Manchester United's satellite club, etc.

The record of the Chinese national team has improved, and the outstanding performance of Chinese players in the European arena has undoubtedly made the domestic football atmosphere more and more popular. The attention that can attract in a warm-up match has almost reached the extreme!

On the day of the game, more than 300 domestic and foreign media reporters flocked to the "Ginkgo Stadium". Huaxia TV Sports Channel, Sky Sports and ESPN will broadcast the grand occasion of this game to the world, which shows the media's attention to this game!

In the first half, Li Yan and Xiao Dayi made their debut in the black and white sword shirts of Newcastle United. Under their leadership, the team performed very well and kept playing in the halftime of the Chinese national team.

At the end of the half, Newcastle United took the lead with a score of 3:1. Even though the European Triple Champions lost Cavani, Di Maria and the old captain Alonso, they still maintained a suffocating attack power.

Scouts from major European giants watched the first half in the stands and found that Newcastle United had not lost personnel and became weak. Instead, they became more energetic due to the addition of a lot of fresh blood.

For example, Xiao Dayong, who had just been promoted from the youth team, formed a perfect central axis, and led the team to suppress the opponent in the midfield.

Data from the halftime show that Xiao Dayong directly assisted Xiao Dayi to score two goals and planned another goal. This performance is undoubtedly extremely eye-catching for a young man who has just turned 18!

All industry insiders know that although the "Triple Crown King" team has been dismembered and fragmented, as long as Li Yan and Xiao Dayi continue to maintain good shape, Newcastle United's competitiveness in European football will still be well maintained.

Of course, because the Chinese national team suffered serious damage after lacking captain Li Yan and main striker Xiao Dayi, the scouts still have no way to judge the true strength of Newcastle United. After all, the existence of weak opponents lacks sufficient basis for evaluation!

In the second half, the two sides exchanged venues and fought again. Li Yan and Xiao Dayi made a big transformation, put on the red jersey of the Chinese national team, and led the national team's teammates to fight fiercely!

In the end, the scores of both sides were frozen at 5:6, and the home team's Huaxia national team scored in the forefront, which was also a result that all sides could be satisfied.

After all, this is just a commercial competition, and the outcome does not matter. After all, the main purpose of this competition is to raise funds for the "Ginkgo Foundation" to help more children in mountainous areas build standard sports venues and purchase equipment.

To this end, the 15 million rmb of 60,000 tickets for this game and the total funds provided by major sponsors will be able to build nearly 100 sports fields for children in the mountainous areas. This is a great thing!

The impact this game has on people is not limited to the field of competition, but has achieved the perfect combination of sports events, commercial development and charity, providing a good template for many subsequent commercial competitions.

After this game, Newcastle United began to pack their luggage. They will all take the "Mengyao" to fly directly to London. They will stay in London for a week to prepare for the Charity Shield Cup. This is the first official game of the new season!

Over the years, the curse of the Charity Shield has long disappeared, so Newcastle United hopes to get a good start to the whole season with the help of the victory of this game!

After all, the team has lost too many main players this summer, and the team's morale needs a new champion to boost. Those young players who have just been promoted from the youth team also hope to enhance their self-confidence through the championship!

For this reason, Newcastle United attaches great importance to this Charity Shield game. Even Xiao Feng, who rarely goes with the team, appears on the "Mengyao" and joins the team to London!
Chapter completed!