【Chapter 1311】Sports Industry

Because of the "Ginkgo Night" and the "Ancient Scenic Spot", the topic of asset about Xiao Feng and the "Xiao Family" has once again become the focus of attention of the media and the public, and everyone has already reached a consensus on the title of "The First Family in China".

Putting aside political influence, the current "Xiao family" has directly or simply created more than one million jobs. It can be imagined that their impact on the Chinese economy will touch people's hearts.

Now, the total assets controlled by the "Xiao Family" have exceeded 1 trillion rmb, becoming the veritable richest family in China.

The private jets, super luxury yachts, luxury estates, top jewelry and other elements that come with huge wealth have made Chinese people talk about them with relish. In the second decade of the 21st century, wealth in China is no longer something that the people fear, but has become the goal pursued by the whole nation.

What's more, the wealth origins of the "Jinghu Group" and the "Xiao Family" are clear, and no one can find any fault.

Even if the large amount of gold that emerged at the beginning of the founding of the Jinghu Group is a little doubtful, it may be the accumulation of the "Xiao Family" over hundreds of years, and there is no so-called original sin.

Over the years, the huge investment of the "Xiao Family" in charity has also made the people feel very good about them, and the "Qiu Fu"'s eyes will not focus on the "Xiao Family".

Therefore, even though the "Xiao Family" gathered huge wealth that hundreds of millions of people could not control, the "Xiao Family" still maintained a good image in front of the public.

For example, the huge wealth reports about the "Xiao Family" during this period not only did not make the public disgusted, but instead caused heated discussions among netizens on the Internet.

All kinds of strange stories and strange events that have occurred among the important members of the "Mengyao", "Ping'an" and "Xiao Family" are all content that netizens are interested in.

Among them, the members of the "Xiao Family" who have the most popular among the public are Xiao Feng, Li Yan, Xiao Dayi, Xiao Xiao and Xiao Dapeng, etc. In a sense, these Xiao Family members are more well-known than celebrities.

Needless to say, Xiao Feng has made him the only global superstar in China, with a huge fan base at home and abroad.

Various news about Xiao Feng has always been the focus of fans' attention, especially during this period, Xiao Feng frequently appeared in public and accepted interviews from many media, which made his fans extremely excited.

In the eyes of many female fans, Xiao Feng may be a perfect idol. Whether it is appearance, body shape, wealth and even romantic temperament, they are ideal states in people's minds.

Of course, in the hearts of male fans, they love and hate Xiao Feng. Love is because Xiao Feng’s actions set an example and the direction of struggle for them. Hate is because Xiao Feng did everything too well, which puts higher demands on them, especially when his girlfriend or lover is also a common fan of Xiao Feng.

Over the years, whether it is the love anniversary, the wedding anniversary or Xu Mengyao's birthday, every gift Xiao Feng gave has been so shocking. This obviously has made more women's psychological expectations rise wirelessly and put more pressure on male compatriots.

For example, when Xiao Feng and Xu Mengyao were married on National Day in 2010, Xiao Feng gave Xu Mengyao a coffee garden covering an area of ​​more than 10,000 acres and planted 500,000 coffee trees, and named it "Mengyao Coffee Garden".

Today, this coffee garden has achieved the goal of producing 3 million kilograms of "Mengyao Coffee" annually, with an annual output value of no less than US$1 billion, making it the most prestigious coffee garden in the world!

Forbes magazine and major evaluation agencies value "Mengyao Coffee Garden" at US$10 billion, which also makes Xu Mengyao a top 100 richest man in the world!

Various news about Xiao Feng has always been the focus of fans' attention, especially during this period, Xiao Feng frequently appeared in public and accepted interviews from many media, which made his fans extremely excited.

In the eyes of many female fans, Xiao Feng may be a perfect idol. Whether it is appearance, body shape, wealth and even romantic temperament, they are ideal states in people's minds.

Of course, in the hearts of male fans, they love and hate Xiao Feng. Love is because Xiao Feng’s actions set an example and the direction of struggle for them. Hate is because Xiao Feng did everything too well, which puts higher demands on them, especially when his girlfriend or lover is also a common fan of Xiao Feng.

Over the years, whether it is the love anniversary, the wedding anniversary or Xu Mengyao's birthday, every gift Xiao Feng gave has been so shocking. This obviously has made more women's psychological expectations rise wirelessly and put more pressure on male compatriots.

Today, this coffee garden has achieved the goal of producing 3 million kilograms of "Mengyao Coffee" annually, with an annual output value of no less than US$1 billion, making it the most prestigious coffee garden in the world!

Forbes magazine and major evaluation agencies value "Mengyao Coffee Garden" at US$10 billion, which also makes Xu Mengyao a top 100 richest man in the world!

It is precisely because of this that "Mengyao Coffee Garden" is also known as the most expensive wedding gift in the world, and perhaps no one can surpass it in a short period of time.

In addition to the "Mengyao Coffee Garden", the gifts Xiao Feng gave to Xu Mengyao in recent years also include the private jet of the "Mengyao" Airbus a380, the "Romantic Heart" pink diamond necklace, the property rights of Naru Island, etc. Every big move has amazed fans.

It is precisely because of Xiao Feng's rich style that many male fans are suffering, their lover's requirements are constantly raised, and there are sufficient reasons!

In addition to Xiao Feng, the other two sports stars in the "Xiao Family" also have extremely high popularity around the world. After all, the charm of the world's number one sports and the number one league is unattainable even if it is NBA.

Before this, men's football was not said to be "everyone shouted to beat" in China, but it was also very sad, and the football players did not have a high status in Chinese society.

Haven't you seen that around 2002, there would be many football stars who could receive various advertisements, but during the darkest period of Chinese football, people could hardly see advertisements endorsed by Chinese men's football members from TV and newspapers, which shows the weakness of Chinese football.

However, all of this disappeared with the rise of Li Yan and Xiao Dayi. It was they who led the Chinese men's football team to break out of the Asian qualifiers in the World Cup in Russia and successfully entered the World Cup finals for the second time. This was not enough. When they led the team to the quarterfinals, they only lost to the final champion Italy, which made their reputation reach the highest point!

In the past two years, with the strong intervention of the Imperial Domestic Cabinet, the Chinese Domestic League has begun to get on track, and more and more investments and the gradually hot football market have given the football industry a broader space for development in China.

The rise of the domestic football craze has made Li Yan and Xiao Dayi national heroes. They represent more than a dozen Chinese players who are competing in overseas leagues and show their superb skills to people all over the world.

In the past season, Li Yan and Xiao Dayi led Newcastle United to successfully achieve the three consecutive championships of the "Triple Crown Championship", which is an unprecedented record and may not be a future. As the core of the midfield, Li Yan, relying on his outstanding performance, has basically booked the FIFA's best midfielder of the year and even the Golden Ball Award, and Xiao Dayi has also become the European Golden Boot of the season.

Under such circumstances, Li Yan and Xiao Dayi's popularity has increased significantly, especially Li Yan, who may become the first Chinese World Footballer at the end of the year, which has made him very popular with advertisers.

During this period, Li Yan's image has frequently appeared on TV, magazines, newspapers, and his large posters have also been continuously listed on large-screen billboards, bus bodies, etc. in major cities, with a higher exposure than those first-tier stars!

Not only that, advertisements carefully produced by international brands such as Coca-Cola, Adidas, etc. for Li Yan are also launched on a large scale around the world, and he has become an international superstar. According to convention, at the end of the year, especially before the FIFA Golden Ball Awards, major sponsors will increase their publicity for Li Yan to ensure that the trophy will not fall.

Even though this year is not the year of the competition, it is a foregone conclusion that Li Yan won the FIFA Golden Ball Award with his 'triple crown' results, the sponsors are still unwilling to make any mistakes.

After all, once Li Yan becomes the first Chinese to win the Golden Globe Award, his commercial value will be fully released, which will bring hundreds of millions of revenue to sponsors, US dollars!

As for Xiao Dayi, born in 2000, with his wonderful performances in Newcastle United and the Chinese national team, he has become the first post-00s superstar to appear on the world stage!

In the 1998-99 season, Irving, who was under 20 years old, became the youngest best scorer in Premier League history. This record was not until the 18-19 season that it was broken by the younger Xiao Dayi.

In the Champions League last season, Xiao Dayi scored 18 consecutive goals since the group stage, breaking the 17 goals record set by Ronaldo in the 13-14 season, becoming the youngest season best scorer and goal record in Champions League history.

Based on these two records alone, the young Xiao Dayi has reached the center of international football and won the "European Golden Boy Award" at the end of 2018, becoming the representative of the strongest players of the same generation!

In addition to his invincible performance on the court, Xiao Dayi also inherited the excellent genes of the "Xiao Family". He is 188m tall and has a handsome face and deep eyes. The masculine aura of athletes makes him very charming!

Xiao Dayi is the only male in the second house of the "Xiao Family", which means that he has the direct inheritance right of 1% of the equity of "Jinghu Group", and the total value of this equity reaches more than US$1.5 billion!

With wealth, talent and appearance, Xiao Dayi perfectly made the world power what the 'big winner in life' is, so he is not only sought after by fans, but also won the favor of advertisers.

In the past two years, Xiao Dayi has already endorsed advertising for international brands including Audi, Huaxia Insurance, Huaxia Mobile, Earl Watch, etc., and his annual advertising revenue exceeds 10 million euros!

For many international brands that promote younger age, Xiao Dayi’s identity as a post-00s generation can allow more young people to trust these brands and open up more emerging markets!

As time goes by, Li Yan and Xiao Dayi will achieve greater success in the field of football, their influence will also rise sharply, and the number of fans around the world will also increase sharply. This is a virtuous cycle!

If the rise of the three sports superstars is inseparable from their outstanding performance on the court, Xiao Xiao will become a superstar, which is really a surprise!

The first time Xiao Xiao appeared in public was when the program "Where Are We Going, Dad?" was recorded in "Ginkgo Village". Xiao Xiao, who appeared on the screen as a landlord and aunt Nini, lit up all the audience's eyes.

Xiao Xiao, who is 172m tall, has long legs, delicate facial features and watery big eyes that are fascinating, and Xiao Xiao's generous temperament in the mountains in northwestern Yunnan makes many male fans unable to stop!

At this point, as the best woman in the third generation of the "Xiao Family", Xiao Xiao began to appear frequently in front of various media, and Xiao Xiao's efforts were also seen by people.

While studying at the School of Management of Southern Yunnan University, Xiao Xiao, Mu Jin and several roommates jointly founded the "Colorful Sunshine" milk tea chain store, which was her first project to be watched by the world.

Today, "Qicai Sunshine" has grown into a large chain enterprise with a market value of more than 15 billion rmb. Xiao Xiao, who owns 20% of the shares of "Qicai Sunshine", has a net worth of billions a long time ago!

In fact, before that, Xiao Xiao was already one of the entrepreneurial veterans of Jinghu Group. She was the first executive president of Ginkgo Food. Now that Ginkgo Food has become one of the best food companies in China, Xiao Xiao made an indelible contribution!

According to reliable news, "Ginkgo Food" will be listed on the Hong Kong H-share stock market at the beginning of next year, and its market value may exceed 50 billion rmb, and Xiao Xiao will also increase his net worth by billions as a result!

After resigning as executive presidents of "Colorful Sunshine" and "Ginkgo Food", Xiao Xiao became the executive president of "Mengyao Coffee Chain" and started a new round of entrepreneurship.
Chapter completed!