【1303】 Future planning
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The arrival of more and more celebrities, idols and big names has made the "Ginkgo New District" the focus of public attention. Whether it is traditional media or new media, the front-page headlines have been left to "Ginkgo Night". Please search and read the most complete novel!
The public relations department of "Jinghu Group" is responsible for monitoring public opinion and obtaining corresponding reports and submitting them to the group's senior management. This is also a necessary procedure for major matters of the group.
Although the Ginkgo Foundation is an independent legal representative, everyone knows that the foundation is a vassal of the Jinghu Group and the Xiao Family.
This time, the "Ginkgo Night" is of great importance. The whole group attaches great importance to the direction of public opinion, for fear of any mistakes.
Fortunately, judging from the current situation, most media reports are biased towards the front. The images of "Jinghu Group", "Jinghu Scenic Area" and even "Xiao Family" have become better in the eyes of the general public.
After receiving the public opinion monitoring report, Xiao Feng felt half of his heart. After all, the "Ginkgo Night" is now a bit difficult, and Xiao Feng is worried that he will be boycotted by the public.
Fortunately, in the era of national entertainment, even a poor TV and film festival can be tolerated by the public. The "Ginkgo Foundation" will not respond to the big show for the sake of the children.
Besides, all the fees for holding the "Ginkgo Night" this time are borne by Jinghu Group. All the stars did not ask for the appearance fee, so there would be no public protests and waste them.
For Xiao Feng, the higher the profession he can carry out charity, he must do his best. After all, charity is not a matter of one person.
When the "Ginkgo Foundation" was first established 10 years ago, Xiao Feng and Xu Mengyao worked hard to open up many joints and invited many people with high prestige to stand up for the foundation, which gradually brought the foundation's operation to the right track.
Not only should you not hide your good deeds, but you should also carry out enough publicity so that more people can pay attention to charity and join this ranks.
Although the "Ginkgo Foundation" is a private equity foundation that is not open to the public, most of its funds come from donations from major companies and families, and will not be raised from the public.
Over the years, with the back of the "Jinghu Group" and the "Xiao Family", the "Ginkgo Foundation" is not worried about the lack of charity funds, but charity is not something that can be done with money.
Taking the relatively mature "Newborn Milk Powder Donation Program" now carried out by the Ginkgo Foundation as an example, the Ginkgo Foundation needs to select children who are really difficult and need to donate from hundreds of thousands of applicant families across the country. Moreover, this work is not static. Every year, donations are ended after the child is over 6 years old, so staff need to re-screen recipients.
In this way, the "Ginkgo Foundation" donates 100,000 infant formula projects every month, and the number of staff required is imaginable!
In fact, in addition to the staff of the "Ginkgo Foundation", the participation of volunteers, local women's federations, civil affairs bureaus and media reporters is an important factor in the smooth implementation of this work.
Otherwise, you will have to deal with all the affairs of 100,000 recipients every month. Even if the "Ginkgo Foundation" is covered with iron, how many nails can it be made?
In fact, the many projects carried out by the "Ginkgo Foundation" over the years undoubtedly do not require a lot of manpower support. In this link, the importance of publicity is reflected.
It is also because of the establishment of the "Ginkgo Foundation" that it has adhered to the concept of high-profile work and has promoted charity to society, allowing more and more charitable people to join it.
The Ginkgo Foundation does not directly raise donations from the public, but the enthusiasm of the people is the key factor in the foundation's ability to implement various projects!
Therefore, Xiao Feng is very concerned about public opinion and the public's senses and evaluation of the "Ginkgo Foundation". After all, this positive image cannot be erected with money.
This time, in order to commend and inspire the staff and volunteers who have worked hard for the "Ginkgo Foundation" in the past 10 years, Xiao Feng personally sent an invitation letter to 8,000 outstanding representatives, inviting them to come to participate in the "Ginkgo Night"!
To this end, "Jinghu Group" and related partners have made careful arrangements for the itinerary of these 8,000 people since last month, and must ensure that all guests can arrive at the "Ginkgo New District" safely and smoothly.
In order to welcome these unknown heroes of the "Ginkgo Foundation", the "Minghu Hotel" and the large-scale hotels in the scenic area have vacated enough standard rooms to allow these guests to stay!
For this item alone, the three-day accommodation cost of 4,000 rooms is nearly 5 million. In addition to the guests' itinerary and subsequent gifts, Xiao Feng needs to take out 20 million from his pocket.
Xiao Feng was willing to spend this money. After all, without these staff and the hard work of the volunteers, the funds on the books of the "Ginkgo Foundation" would not turn into breakfast and dinner, pairs of running shoes and sports fields.
In a sense, the important role these unsung heroes played in these years is indelible!
Therefore, when the first batch of unknown heroes arrived at the "Ginkgo New District" from Haizhou on a special plane, Xiao Feng, Xu Mengyao, Xiao Qiang, Xiao Xiao, Xiao Tao and other important members of the "Xiao Family" rushed to the airport to pick them up!
For the "Xiao Family", the assets that have soared over the years are quite significant thanks to these ordinary people who serve the "Ginkgo Foundation"!
The rise of the "Jinghu Group" and the "Xiao Family" are too short. If there is no good reputation, I am afraid that billions of properties will find more people coveting them.
In the past 10 years, it is precisely because the "Ginkgo Foundation" has won enough positive image for the "Xiao Family" and organized many individuals and forces that are obsessed with interests.
Xiao Feng, who was in it, naturally knew the huge role the foundation played in this process. He came to the airport to pick it up in person, which was a way for him to express his gratitude!
This time, in addition to preparing some gifts for these volunteers, many volunteers with outstanding performance may also receive higher value gifts. Although money does not represent everything, Xiao Feng still hopes to be expressed as important gifts from the "Jinghu Group".
After these staff and volunteers from the Ginkgo Foundation came to the Ginkgo Foundation, they still wore the foundation's uniform clothing when they were doing projects. All of a sudden, the entire Ginkgo New District seemed to be occupied by this brilliant yellow tone!
When various media squatting in the "Ginkgo New District" saw this scene, they naturally looked like they were injected with chicken blood, and they all pointed the camera at these volunteers and staff from all over the country!
It has to be said that the power of unified uniforms is always strong. The 8,000 people in the "Ginkgo New District" with a total population of more than one million is just a drop in the ocean. However, when they walk in groups of three or three in uniforms in the streets and alleys of the new district, the shock and impact they bring to people is extremely huge!
It is precisely because of this that the media and the public focus on these unknown heroes and understand the foundation of charity!
If you say that the super rich and idol stars who donated to the "Ginkgo Foundation" are out of reach for ordinary people, it makes people feel that "charity" is so far away from them.
These volunteers from ordinary backgrounds have allowed the public to see another possibility of participating in charity. After all, charity cannot be done by paying money.
Every career requires different division of labor and cooperation. These volunteers full of fighting spirit have brought great shock to many young people through the camera. It turns out that in addition to daily study and work, life can also have more exciting sides!
In the past two days, the number of volunteer applications received by the official website of the "Ginkgo Foundation" has soared, which makes the foundation staff both painful and happy. The pain is to screen out the thousands of volunteers currently needed by the foundation from hundreds of thousands of applications. What is happy is that more and more people are paying attention to the work of volunteers, which is much more powerful for charity than billions!
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Xiao Feng was very satisfied with the sensation and shock caused by the appearance of the volunteer army in the "Ginkgo New District". With the rapid development of the "Jinghu Group" and the continuous increase in personal wealth, Xiao Feng has regarded the "Ginkgo Foundation" as the center of gravity for a long time.
Xiao Feng, who received Chinese traditional culture education since childhood, was still a traditional Chinese scholar at heart. The concept of "cultivating oneself, managing the family, governing the country and pacifying the world" is the highest ideal of a scholar.
Sub-Saint Mencius said, "If you are poor, you will be safe; if you are rich, you will be helpful to the world." Now Xiao Feng no longer has to worry about his or even his descendants' lives, so he naturally has to turn his attention to more vulnerable groups in need.
In Xiao Feng's view, the investment of 150 billion in charity in the "Ginkgo Foundation" in 10 years is a bad achievement. Xiao Feng and many friends can do more!
After the social and economic development reaches a certain level, the reallocation of wealth has become an inevitable trend, and charity is one of the best ways.
Xiao Feng hopes to use this "Ginkgo Night" to attract more people to pay attention and participate in charity, which will also be a new thing for the "Ginkgo Foundation"!
In the next 10 years, in addition to donating to vulnerable groups as always, the "Ginkgo Foundation" should also increase its emphasis on skill education, entrepreneurship support, etc. for the recipients, so that more people can rely on the help of the "Ginkgo Foundation" to embark on the road to becoming rich.
After all, it is better to teach people how to fish than to give people. This idea is consistent with the imperial government's policy of "targeted poverty alleviation" and is beneficial to the country and the people!
When Xiao Feng proposed this idea, he was always recognized by the "Xiao Family" and many partners. In the next 10 years, various companies will provide more jobs, skills training, entrepreneurial guidance and financial support for more recipients through the "Ginkgo Foundation" platform.
After completing the original accumulation of wealth, the super rich in China are also thinking about how to go about the future. After all, it is not a good thing for the entire society to be too concentrated.
In this regard, Western society has good experience and demonstration. Although charity will be demonized and there is suspicion of tax avoidance, the existence of various charitable foundations will undoubtedly make the world a better place.
However, the national conditions of China and Europe and the United States are completely different, and we must not copy Western experience. Therefore, charity must also take a path that belongs to the Chinese characteristics.
In Western society, the main directions of charity foundations are animal protection, child protection, environmental protection, humanitarian rescue, etc. In China, the people in urgent need of help are those who are vulnerable in poor areas in the central and western regions and those in low-income in big cities.
In addition, foreign charitable foundations are more established for the purpose of tax avoidance, and many foundations have complex political backgrounds behind them.
Relatively speaking, the Huaxia Charity Foundation represented by the "Ginkgo Foundation" is relatively simple, and it only exists for those vulnerable groups who are in urgent need of help.
In recent years, the existence and development of the "Ginkgo Foundation" has enabled the Huaxia Enterprise Group led by the "Jinghu Group" to find a balance between corporate development and charity, and more and more Chinese enterprises and super rich people have joined this cause!
As the "Ginkgo Night" was about to begin, Xiao Feng and the entrepreneurs, super rich people and big names in the entertainment industry who came to attend the ceremony had a meeting, and initially determined the "Ginkgo Foundation"'s development plan for the next five years and ten years was unanimously recognized by everyone!
Today in China, the market economy has become an important element that affects the development direction of the empire, and the increasingly growing entrepreneurial groups and super rich groups are making the motherland better through their own ways.
Xiao Feng was not willing to be too politically tainted by the Jinghu Group and the Xiao family, but was willing to unite with more Chinese capital forces born in China and rooted in China to make their own voices.
From the current point of view, Xiao Feng's plan is going very smoothly, and his plan has received a lot of support. These people are an important part of the Chinese economy, which may win more living space for the "Xiao family" and other wealthy families.
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Tomorrow is the time for the "Ginkgo Night". During this period, there are not many major events or news that are eye-catching at home and abroad. Therefore, more and more media focus on the highly anticipated "Ginkgo Night". People are understanding every detail of this event through their own ways. "Ginkgo Night" has become a feast for the whole nation!
Even though Xiao Feng was used to strong winds and waves, the "Ginkgo Night" received such attention still made him a little nervous.
That night, Xiao Feng had a rare insomnia and had to get up and practice calligraphy in the study, which suppressed his inner excitement.
I can only say that Xiao Feng is confused if he cares!
Chapter completed!