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【1290】 Football industry

The news about Xiao Feng and Xu Mengyao returning to the "Ginkgo Village" was that many media that followed them reported it slightly, and most domestic media were conducting overwhelming reports on Newcastle United's business competition journey in China.

After finishing the event in Xiangjiang, Newcastle United took a luxury bus provided by the event organization and returned to Yangcheng from Xiangjiang via road, preparing to start the second stop of this trip to China.

Since the launch of the China Football Professional League 25 years ago, Yangcheng has always had top teams, and even at the most it has three teams in the China Top League, with a strong football atmosphere.

In recent years, due to the strong performance of the Taobeiheng Hiking team in the domestic league and the AFC Champions League, the Yangcheng market has been quite popular.

Generally speaking, the attendance rate of Taobeiheng hiking team at home games at Yangcheng Stadium is generally not less than 70%, which is quite good for a large stadium that can accommodate up to 80,000 people.

This time, Newcastle United came from afar with the halo of the "triple-champion", which had already made the fans of the City look forward to it half a month ago.

The commercial match between Newcastle United and Yangcheng Taobeiheng Hiking Team was scheduled to be held on the last Saturday in June 2019, which is also to attract more fans to watch the game.

In addition to the 10,000 tickets issued to sponsors and related parties, the 70,000 tickets sold on the public were sold out by fans on the Internet within just half an hour, with an average selling price of more than 300rmb.

This means that the ticket revenue of this game exceeded 21 million rmb, and more than 2 million pounds!

Of course, if you rely solely on ticket revenue, the organizers of the event will lose all their pants, because the appearance fee of Newcastle United reached an astonishing £3 million.

Ticket revenue is just a small amount, and the on-site advertising space, broadcasting fees and various sponsorship revenue are the majority of the revenue of the event organizing committee.

According to incomplete media statistics, Newcastle United's game at the Yangcheng Stadium can bring more than 5 million pounds of income to the event organizing committee. Even if most of this income is left to Newcastle United and Taobei Hengyuan as the appearance fee, the profit of one game exceeds 10 million rmb, which is already quite good in the field of commercial competitions.

The huge appeal of Newcastle United among Chinese fans has also made major European clubs jealous. They have long been coveting the vast Chinese market, but they did not expect that the magpies' move to seize the market was too fast!

Seeing Newcastle United conquering the Chinese market, other wealthy families racked their brains and made many changes in order to cater to the needs of the Chinese market.

…………

After Newcastle United arrived in Yangcheng, in addition to daily training and adaptive training, most of the time spent participating in various commercial activities in various commercial centers in Yangcheng. These funders spent a lot of money, not to keep Newcastle as a pet.

As it turns out, Newcastle United's super high popularity has effectively promoted the sales of sponsored products, and this result has been best verified in the past week.

Therefore, this time, the enthusiasm of various sponsors for Newcastle United has increased more than one level, and it is simply regarded as a money tree.

Faced with the continuous increase in sponsorship fees by sponsors, Newcastle United is unbearable. No one will refuse to spend some time and energy to win some sponsorship fees in the game.

Besides, the club has a clear understanding of the goals for next season, which invisibly reduces the players' expectations and greatly relaxes their tense nerves.

Speaking of which, Newcastle United's record has been maintained at an extremely high level in recent years, which is a very cruel test for the team, especially the continuous increase in unbeaten record, which has made the team too nervous.

Fortunately, with the end of the unbeaten record and the team lowering its goals for the new season, the players don’t have to worry about the string that will collapse.

After achieving the "Triple Crown Championship" three consecutive championships, Xiao Dapeng's desk was filled with quotations from major European giants. Except for the two special characters Li Yan and Xiao Dazhi, no one quoted them, the team, from the head coach to the third goalkeeper, has become a hot spot in the transfer market.

The transfer of Beckham's family of four is just a microcosm of the summer transfer. Now Newcastle United is showing signs of becoming a 'player supermarket'.

In this regard, the club did not stop the players from leaving too much. After all, when the opponent offered an undeniable transfer fee and weekly salary, Newcastle United could not refuse them all.

Although Newcastle United has been invincible in European competitions in recent years, its foundation is still a little shallow and it is really unable to compete with the joint suppression of all European giants.

For this reason, Newcastle United simply opened the team's transfer window. Except for Xiao Dazhi, Xiao Dabao and Li Yan, the new central axis, which is not a product, all players can offer prices.

This means that Newcastle United will enter the reconstruction stage next season, which will undoubtedly allow other giants to relax their guard and help Newcastle United win a better development space and a relaxed environment.

For example, the powerful center Cavani, who has been ranked at the top of the Premier League scorer list in recent years, has been favored by super giants including Manchester United, Real Madrid, Bayern, etc. They have offered Cavani a transfer fee of more than 4,000 pounds, which is an excellent offer for a 32-year-old striker.

Newcastle United doesn't have much chance of rejecting such a offer. It is certain that Cavani will leave the club next season and join the new owner.

Although Angel Di Maria is 31 years old, her outstanding performance at Newcastle United has made him not short of buyers. The offer of more than £30 million has made Newcastle United very excited.

After soliciting the players' consent, Di Maria will leave the team next season, which means that this group of players introduced five years ago will grow old and leave one after another, and the day for the newcomer United to be renewed is coming.

In addition to players, head coach Alan Shearer has also become the target of competition among major giants. After all, he is the most successful member of the new generation of young coaches. It is hard to say whether Hiller succeeds because of Newcastle United or because of him, the current Newcastle United team is created, but his resume is here, and he does not lack the wealthy families to pursue.

However, Alan Hiller not only publicly refuted the argument that he was about to leave the Magpie, but also signed a new five-year contract with the club to continue working for the club until 2024!

Of course, the club did not treat Alan Shearer badly. The contract worth more than £40 million made him the highest-paid head coach in the world. With various bonuses, he can earn more than £10 million from the club every year!

In fact, for Newcastle United, as long as the new central axis and the head coach do not change, this is the biggest victory.

In addition to player transfers, some older players choose to bid farewell to the fiercely competitive club, and this summer the team is filled with a sadness of parting.

Alonso will leave the team and return to his hometown of San Sebastian as a free agent to join his parent team Real Sociedad and spend his last year of professional time in his hometown team.

This will be the perfect ending for the veteran born in 1981!

Alonso, who debuted as Real Sociedad, dominated the Istanbul miracle that year, witnessed Real Madrid's rise under Barcelona's suppression, and became a witness to the glory of Newcastle United.

Since joining Newcastle United in the summer of 2014, Alonso has always been the captain and soul of the team. It is his outstanding performance that allows Newcastle United to have a midfield combination that suppresses their opponents, and ultimately creates such a magical result.

Alonso's career is perfect, with five top league champions, four Champions League champions, two European Championship champions, one World Cup champion and various cup championships of all sizes, leaving a deep mark on the history of European football.

For such a hero, Newcastle Club did not make any difficult moves. It happily approved Alonso's transfer request and blessed him on the official website.

In the early morning of July 1, the European summer transfer window will open, and the contract between Alonso and Newcastle United will be automatically invalidated. The game at the Yangcheng Stadium tonight will be his last game wearing a black and white sword shirt.

Therefore, before the game started, Alonso's portrait and fans' blessing slogans appeared in the stands. Everyone was paying respects to the old captain in their own way!

…………

TV media such as China TV Sports Channel and Sky Sports are still broadcasting this commercial match live, and the attention received much more than the previous matches in Xiangjiang.

After all, the Yangcheng Taobeiheng Hiking team is a strong team in the AFC Champions League. Many international stars have played here, and even the Silver Fox Lippi once led the team to win the AFC Champions League championship.

Half an hour left before the game, the fans of both sides wearing black and white sword shirts and red jerseys have already squeezed the entire Yangcheng Stadium full of them. Various flags fluttered in the wind, and the fans' singing has broken through the sky!

Because of the outstanding record of Taobeiheng Hiking team in the Chinese Super League and the AFC Champions League, the market atmosphere in Yangcheng has always been very popular, and this can be seen from the beginning.

Sky Sports’ ace partners, Reinkell and Motson, were also the first time to comment on the game of the Chinese team. They were surprised by the good atmosphere of the Yangcheng Stadium and believed that the football environment in China was already quite good.

Before 2014, China was considered a football desert by mainstream public opinion in European football. China football basically did not appear in the vision of European football. As for the embarrassing journey in 2002, people could no longer remember it.

However, when Xiao Feng joined Newcastle United, European footballers gradually changed, and they had a new understanding of whether Chinese people could do a good job in football.

In the past five years, not only has Newcastle United been invincible in European football, but two superstars, Xiao Dayi and Li Yan, have emerged, which has made Europeans look at each other with admiration!

In the 2018 World Cup in Russia, the Chinese men's football team overcame all the difficulties and entered the quarterfinals historically, but in the end they lost to Italy, which shocked the world!

Over the years, the Chinese people's judgment that they can't play football has long been left behind. More and more European footballers have turned their attention to China and have more respect for Chinese football.

If it were before, Sky Sports would not have broadcasted such commercial competitions, but the Chinese market is here, and both sides participating in the competition are not weak, which adds to the highlights of the competition.

…………

Compared to last week's ease, Newcastle United encountered greater challenges in this game. After all, Taobei Hengyuan's ranking in the world club is also quite high; more importantly, the Chinese Super League is in full swing, and Taobei Hengyuan's players' physical condition is generally better than Newcastle United.

In this way, after the game started, both sides were unable to completely suppress the other side. The big-blocking and striking attack tactics made the audience on the scene and in front of the TV stunned and exclaimed!

The first half lasted only 20 minutes, and both sides scored two goals each, just like bamboos among plum blossoms. The goal battle made the sponsors extremely excited.

As the game progressed, the more skilled Newcastle United gradually controlled the situation on the field. Whether it was Xiao Dayi's quick counterattack or Li Yan's wonderful free kick, fans had the style of the world's superstars.

As for the players of Taobei Hengyuan, they are not willing to be outdone. They use diligence and running to make up for the technical gap. They have offensives with their opponents, and the scene is quite good!

Xiao Feng, who was watching TV broadcasts in "Ginkgo Village", couldn't help but nod when he saw Taobei Hengyuan's performance. With the continuous development of the domestic economy and the improvement of the football environment, the strength of domestic teams is constantly improving.

One Newcastle United alone cannot support the future of Chinese football. It needs more clubs, schools and people to join it. Only with a broad mass base can Chinese football take off!

As an operator of the football industry, Xiao Feng naturally hopes that the industry will become better and better and enter a cycle of healthy competition, so that the football industry can bring more benefits to investors and further enhance people's enthusiasm for football!
Chapter completed!
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