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【1252】 Tourism strategy

For Xiao Feng and Xu Mengyao, the listing of the "Jinghu Scenic Area" is not even as important as having fun with the children. Therefore, when Yang Yuanhang, Zheng Xia and others led the group executives to conduct final consultations on Monday's listing ceremony, Xiao Feng's family was in a happy mood.

In the extended Audi A8, Nini, Yuer, Ping Ping Anan and Xiao Xin formed a children's group that made a big fuss in the Heavenly Palace. They were noisy along the way. If patients with neurasthenia were sick, they would probably get sick.

However, Xiao Feng, Xiao Qiang and others were willing to do so. They sat in the back seat and watched the children laugh and play, and the smiles on their faces never stopped.

When it comes to Xiao Feng and Xiao Qiang's current status, perhaps the happiness of the family is their greatest pursuit.

The convoy ran on the streets of Xiangjiang, with its unique features on both sides. The buildings that converged east and west attracted Xiao Feng's great attention. As an international metropolis where Chinese and Western cultures meet, Xiangjiang has charm that is incomparable to other places.

As the real decision maker of the "Ginkgo New District", Xiao Feng naturally hopes that the future development of his hometown will get better and better. Although Xiangjiang may not be the best catch-up target, if he can learn from some of the successful experiences, it is undoubtedly the best!

Taking the Disney that Xiao Feng and his friends are going to today as an example, this is a heavyweight project that can drive a city's tourism industry exhibition. It can build and support such a huge project, which shows the huge energy of the city of Xiangjiang.

Hongkongdisney1and is located in Lantau Island, New Territories, Hongkong, covering an area of ​​126 hectares. It officially opened on September 12, 2oo5. It is built and operated by the Hongkong government and Walt Disney Company. It is the fifth in the world, the second in Asia, and the first in China.

The park is divided into 7 theme parks, namely: American Town Street, Adventure World, Fantasy World, Toy Story Base Camp, Grizzly Valley and Blurred Manor, among which Grizzly Valley and Blurred Manor are unique to the world. The park has themed amusement facilities, entertainment performances, interactive experiences, catering services, commodity stores and snack pavilions.

In addition, the park presents parade performances and fireworks performances every night, wonderful programs and dazzling visual feasts, making all tourists linger!

In February 1999, Walt Disney Company and the Xiangjiang SAR government officially negotiated the construction of the Xiangjiang Disneyland. On March 3, the fiscal budget of the then Financial Secretary Zheng Quanbiao confirmed. On January 31, the two parties reached a cooperation agreement to jointly establish the Xiangjiang International Theme Park Co., Ltd., which will show the first phase of the Xiangjiang Disneyland Resort in Lantau Island Penny Bay, including the first phase of the Hong Kong Disneyland Resort.

On January 12, 2oo3, construction of Hong Kong Disneyland was officially started, with a planned cost of HK$14.1 billion and designed by Walt Disney Fantasy Engineers team. However, as of 2oo7 years, the Hong Kong government alone has invested HK$100 million in the park.

On September 2014, the landmark building in the park, Sleeping Princess Castle, held a flat-top ceremony. The overall building was completed in mid-2015. It will be opened for the trial of employees' families on June 12.

On September 12, 2oo5, the opening ceremony was presided over by the deputy leader of the Empire, Chief Executive of the Xiangjiang Government, Zheng Quan and Disney senior executives, and officially opened at 1 pm on the same day.

Xiao Feng was flipping through various information about "Xangjiang Disneyland" in his hand and gained a deeper understanding of this behemoth. It is an absolute gold-eating household, but after it was built, it was a cash cow!

In the future planning of the "Minghu Scenic Area" and "Dream Scenic Area", the construction of a large amusement park similar to Disneyland has been put on the agenda. This time, Xiao Feng and his party took their children to visit the "Xangjiang Disneyland", which was not without the intention to investigate.

"Nini, you said that we will build a Disneyland in the future. Where do you think we should build it?"

After the children were having fun, they began to sit quietly in their seats and drink drinks. Xiao Feng asked his eldest daughter.

"Then we will build it in our hometown, so we don't have to go to Los Angeles or Hong Kong to play. We can play at home if we want to play!" For Nini now, Snow White's castle is undoubtedly the most attractive.

This time when I came to Xiangjiang Disneyland, Tongtong and Ding Dang's sisters could not come, which was undoubtedly a regret in the little girl's heart.

Nini doesn't know how much money it takes to invest in a Disneyland, nor does she know how much effort it takes to convince Disney in America, but in Nini's heart, her father is always omnipotent.

Since my dad wants to build a Disneyland, it will definitely be possible!

Xiao Feng couldn't help but shake his head secretly, and he was also very happy about his trust in his daughter. The difficulty in building a Disneyland would not affect Xiao Feng's mood for the moment.

According to various information controlled by Xiao Feng, the difficulty of building a Disneyland lies in the authorization and share ratio of Disney. After all, it is related to the profit level in the next few decades, and both parties will be very particular about it.

As for the huge amount of money needed to build the park, it is not a big problem for the current "Jinghu Group" and "Xiao Family".

According to the current price level, once a Disneyland is invested in the Jinghu Scenic Area, all infrastructure construction will be carried out according to the top configuration, with an approximately investment budget of around 100 million rmb. Even if the inflation factor is taken into account, 3.6 billion rmb or 600 million US dollars can basically be handled.

The Xiao family received more than US$600 million in dividends from Jinghu Group in 2018, which means that the biggest problem for ordinary investors is "funding problem", and is not a problem for Jinghu Scenic Area.

At present, the "Minghu Scenic Area" has submitted an intentional agreement to Disney and is waiting for the prospects of the Disney Board of Directors.

For Disney, he naturally hopes that Disneyland will open all over the world, after all, this means more income and greater influence.

However, the review of applicants is also quite strict, otherwise there would not be only six Disneylands around the world today.

The biggest challenge Disneyland faces is not the huge infrastructure funds. After all, the problem that can be solved with money is actually not the problem.

For Disneyland, the number of tourists is the most critical factor in restricting the operation of the park. Only with a huge passenger flow can the park be in a good state.

Looking at the cities where Disneyland is currently located, Los Angeles, Orlando, Tokyo, Hong Kong, Paris and Haizhou, these are all international metropolises. The huge citizen base and tens of millions of foreign tourists are the key to supporting a Disneyland business.

You should know that the price of passes at the entire Disneyland is not cheap, with hundreds of rmbs, and various consumptions in the park are not low. A family of three spent a whole day in the park or even stayed in the hotel for one night, which costs at least three to four thousand or more. For many low-income groups, it is a considerable fee.

Therefore, most of the construction locations of Disneyland are concentrated in large-scale metropolis with high income and large populations, so as to ensure that the park can welcome enough tourists every day, while maintaining popularity, and ensuring the park's profitability.

Generally, Disney will not pay too much attention to remote areas like the "Minghu Scenic Area" submitting cooperation applications to Disney. After all, they receive countless applications from all over the world every year and have developed an arrogant personality.

However, when the applicant for "Jinghu Scenic Area" was Xiao Feng, Disney did not dare to neglect it. After all, "the name of a person, the shadow of a tree", Xiao Feng's huge appeal is also something that cannot be ignored.

Recently, Disney's assessment team will arrive at the "Jinghu Scenic Area" for on-site inspection. The official listing of the "Jinghu Scenic Area" in the Xiangjiang stock market will also become an important catalyst for promoting cooperation between the two parties!

Time passed slowly as Xiao Feng thought. When the convoy arrived at the current Disneyland, it was only 11:00 in the morning.

Although the children have played in Orlando, Los Angeles and Haizhou, they still cannot extinguish their enthusiasm.

Watching the children rushing into the Disneyland gate cheerfully, Xiao Feng and others hurriedly followed, just like ordinary parents around.

For all tourists, the most criticized thing about Disneyland is that all projects are always lined up. If you want to play some popular projects, you have to waste a lot of time on queues.

However, even so, people are willing to accept it. After all, the atmosphere of Disneyland can easily make people devote themselves to it and forget the passage of time!

As a world-renowned person and rich man, Xiao Feng took his children to visit Disneyland, and naturally he was highly valued by the park. After a while, the senior management of the park came forward to receive it.

After all, Xiao Feng and Xu Mengyao are undoubtedly the biggest signs. They are recognized as soon as they enter the park, and no one dares to neglect them.

However, although the park hopes that Xiao Feng and his party can enjoy special rights and can play various popular projects without having to queue up, Xiao Feng still politely refused.

For Xiao Feng, he is no longer just a rich man, but also a national idol in the minds of thousands of young Chinese people. His words and deeds will attract much attention and be imitated by young people.

Once you enjoy various privileges while visiting Disneyland, what position will you have to talk about "justice" and "equality" on the scarf in the future?

Therefore, even if I wasted a little time in line, Xiao Feng did not accept the kindness of the senior management of the park, but instead abide by the rules of the park like ordinary tourists.

The scene of Xiao Feng and his party queuing in front of various amusement facilities was quickly photographed by tourists on site and sent to the Internet, which immediately caused a huge response on the Internet.

For Xiao Feng’s fans, the idol’s actions are so friendly and down-to-earth, so they naturally give countless likes; as for Xiao Feng’s dark men, of course, they will attack on the Internet, thinking that this is Xiao Feng’s show!

In short, once Xiao Feng appears in public, criticism and praise are almost the same at the same time, and the excitement on the Internet has become a major highlight.

Nowadays, many tourists are Xiao Feng's fans. They also plucked up the courage to go forward and asked Xiao Feng and Xu Mengyao to take a photo, sign and other requests, but Xiao Feng was not willing to refuse.

Fortunately, the fans were a little rational and did not turn the Disneyland trip into a fan meeting, which gave Xiao Feng a deeper understanding of the quality of his fans.

In Hong Kong Disneyland, the two theme parks "Grizzly Valley" and "Blue Manor" are unique to the world, which is also an important factor in attracting global tourists.

The story of the theme park of the "Grizzly Valley" is set in a remote gold-rushing town, but the Grizzly Bears were angered by gold-rushing. A group of gold-seekers took the "Ono Mining Speed" to cross the entire town, but the speed suddenly turned back on the rugged slope. A group of real-life loudly mobile grizzly bears would also attack and destroy, causing passengers to fall, and finally touched the explosive device, causing the speed to "squirt" out of the mountain. The "Ono Mining Speed" is believed to be the most exciting facility in this expansion.

"Miscellaneous Manor" is located in the heart of the tropical rainforest, with a "Miscellaneous Mansion". The owner is an introverted traveler and adventurer. The mansion contains all kinds of rare and rare goods. Tourists take 4 people in a small car operated by a trackless driving system, follow the "Bai Yan" monkey to "drift" freely in the mansion. The monkey will open the magic music box, release the mysterious power inside, and cause a series of strange things. Fantasy images fly four times, and guests will encounter statues that use "sound motor" and special audio-visual effects.

Xiao Feng accompanied the children into the two parks for the whole trip. Even though Xiao Feng was used to strong winds and waves, he was shocked by the various exquisite designs of the park. This may be an important force for Disneyland to attract tourists.

At present, whether it is the "Jinghu Scenic Area" or the "Dream Scenic Area", it is still at the stage of attracting tourists by relying on natural conditions and food. The opening of the amusement project has almost not yet begun, which shows that these two scenic spots still have huge exhibition potential.

This time, the official listing of the "Jinghu Scenic Area" in the Xiangjiang stock market is not a bad thing for the scenic area. Through this listing, the scenic area can obtain more exhibition funds, and at the same time gain greater influence and international reputation. You must know that a formal listed company can only get greater respect when cooperating with Disneyland in the future.

Xiao Feng also hopes to take this opportunity to recruit more international high-quality talents for the Jinghu Scenic Area and build the Jinghu Scenic Area into a world-renowned scenic spot. This is the future development direction of the scenic area.

The outside world doesn’t know that just when the whole family was visiting the Xiangjiang Disneyland today, many plans for the future exhibition of the “Minghu Scenic Area” were gradually taking shape in Xiao Feng’s mind.

Many successes often come quietly inadvertently! (To be continued.)
Chapter completed!
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