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【1206】 Advertising endorsement

During the Thanksgiving holiday, the Lakers faced the Spurs and the Mavericks at home and won both of them, winning, continuing to lead the NBA record list.

The media and fans have become accustomed to the strength of the Lakers, and the defending champion is still the most powerful contender for the championship this season.

The Lakers' rapid progress in the regular season did not occupy the headlines of major media. Xiao Feng, who appeared in the stands of the Staples Stadium, was the real protagonist.

Because Xiao Feng's assets are expected to reach an astonishing $80 billion by the end of 2018, so he may historically enter the top three of the global rich list and become the world's top super rich!

Compared with other white-haired super rich people, Xiao Feng, who is an average of 32 years old, is a young man, and he is also the richest post-85s in the world!

Although the revenue data of Jinghu Group in 2018 has not yet been concluded, and the outside world has had some deterioration in the asset statistics of Jinghu Group and Xiao Family, many media and appraisal institutions have already had a rough scope for the assets owned by Xiao Feng.

Therefore, when these estimated data began to appear in major media and the Internet, public opinion was in an uproar. It turned out that before we knew it, Xiao Feng's personal assets had expanded to such a level!

…………

The heated discussions in the media did not disturb Xiao Feng's life rhythm. He is still the otaku who is easy to understand. It is not easy for the media to find him for interviews.

The media have a 'love and hateful love' to Xiao Feng. They love all kinds of news about Xiao Feng always attract the attention of audiences and readers, and they are favored by advertisers. They hate Xiao Feng for the media, and it is quite difficult to interview him.

After all, Xiao Feng is not a simple idol star. He does not rely on media publicity and reports to make a living, nor will he have any impact on the development of "Jinghu Group" due to media reports.

Therefore, Xiao Feng is still confident in front of the "King Uncrowned"!

Recently, I heard that Xiao Feng will shoot a series of advertisements in the outdoor locations and studios around Los Angeles. This also made reporters from major media run wild in Los Angeles as if they were injected with chicken blood. I hope to film Xiao Feng’s work on the set!

During this period, Xiao Feng will usher in a relatively busy schedule, because most of the advertising shooting of major sponsors are concentrated on this period.

Currently, Xiao Feng has 12 advertising contracts including "Jinghu Group", covering medical, food, housing and transportation, financial services, luxury goods and other fields.

Xiao Feng is also the world's most popular idol with the highest advertising endorsement revenue. His annual advertising revenue is as high as US$200 million, which is not comparable to ordinary celebrities.

Although Xiao Feng is not the kind of person who likes to show off, for the sake of the children's future, he has overcome various difficulties and shot advertising videos and graphic promotional photos for advertisers.

With an annual advertising fee of $200 million, plus the equal charitable donations provided by various sponsors, nearly 2.5 billion rmb of donations can do many things for children in poor areas in central and western China, which may change their destiny.

Therefore, Xiao Feng is full of enthusiasm for advertising shooting at the end of each year, hoping to use his own efforts to do something meaningful.

The image spokespersons of 12 multinational companies means that Xiao Feng’s large posters and advertising videos will appear in every corner of the world, which plays a crucial role in maintaining Xiao Feng’s popularity.

Although Xiao Feng has announced his retirement from the NBA, his image continues to appear in people's sight, as if he has never left.

According to some media survey reports, on a global scale, Xiao Feng's popularity is even higher than that of American President Hillary Clinton and Russian Tsar. The halo of idol superstars, super rich people, etc. has added some glory to him.

All major sponsors also know that Xiao Feng is not an ordinary star, so they also accommodate Xiao Feng in the time of advertising shooting. Everyone almost made an appointment to come to Los Angeles to shoot advertisements.

Because this is not the first time that a group of advertisements has happened, the coordination and cooperation between major sponsors is quite tacit, and it has even reached an amazing level.

For example, 12 sponsors jointly invested to form a project team to coordinate shooting resources and time arrangements. Sharing resources such as studios, photography equipment, advertising planning, etc. while improving efficiency, it also greatly reduces advertising costs.

At the same time, the cooperation between the 12 sponsors also promoted mutual understanding. In the end, many companies formed strategic partnerships, which was also an unexpected gain.

Every year from the end of November to before Christmas, Xiao Feng basically handed over this hundred pounds to the sponsor, just like a puppet to the mercy of others!

The simplest advertisement shooting of insurance companies and mobile companies is the one that does not require too many special effects or actions. Especially Xiao Feng’s family mobilized to shoot the insurance company’s advertisements, the scene seemed even more enjoyable.

Audi car commercials are the most difficult to shoot. Even if a lot of special effects technology is used in post-production, Xiao Feng himself still has to drive different models of cars on the road to keep running, so that photographers can capture the best pictures.

At the beginning, the news of Xiao Feng shooting the outdoor advertisement had not been leaked, and the shooting progressed quite smoothly, after all, the interference was minimal.

However, as time goes by, major media have known Xiao Feng’s whereabouts. After all, the advertising project team has such a huge goal, it is really embarrassing to lose it again!

In the end, not to mention the onlookers of hundreds of media reporters during the outdoor shooting, even when shooting in the studio, a large number of reporters and fans gathered at the door.

Xiao Feng also deeply felt that even if he retired, he was still a popular superstar in the eyes of the media and fans!

However, even though reporters and fans kept blocking each other, Xiao Feng still maintained the habit of not speaking much and rarely answered reporters' questions.

However, the more Xiao Feng is like this, the more crazy the reporters are. For them, Xiao Feng can say one or two words, which is a guarantee of sales.

These days, the easier things are to get, the less precious things are!

…………

After nearly a month of intense shooting, Xiao Feng finally completed all the advertising short films and promotional photos of 12 sponsors, which made him breathe a sigh of relief.

You should know that in the past four weeks, he has been able to sleep for an average of 6 hours a day. In addition to eating, sleeping and necessary daily life, he has worked more than 14 hours a day!

From childhood to adulthood, this was Xiao Feng's busiest period of work, and he felt that he had been squeezed out.

Xiao Feng even couldn't understand the lives of those super stars. They were shooting films, TV series, photo albums, magazine covers, advertisements almost every day, and had to fly around the world to attend various events. They were called super iron man!

Although these stars are glamorous in front of the camera, only they know the pain behind them.

This is also an important reason why depression is quite common in the entertainment industry. Huge pressure, compact itinerary and irregular life can easily make people collapse!

Even though Xiao Feng's Qi Refining Art has achieved great success and his physical fitness is much better than that of ordinary people, he can persevere. If it were another person, he would have been overworked long ago!

These promotional photos and advertising short videos taken by Xiao Feng will appear in major newspapers, magazines, TV stations and the Internet after New Year's Day, and will appear in front of people around the world.

It has to be said that Xiao Feng has now become an idol of young people around the world. Because of him, the sales data of major brands around the world have increased significantly. Therefore, it is worth it for major sponsors to invest tens of millions of dollars in Xiao Feng and the "Ginkgo Foundation" every year.

For example, when Audi Auto hired Xiao Feng as the global image spokesperson, they began to conquer cities and land in Asia, suppressing their two major competitors, Mercedes-Benz and BMW, and becoming the leader in mid-to-high-end automobile sales in Asia.

At present, due to Xiao Feng's advertising effect, many Chinese entrepreneurs and super rich people prefer Audi A8. Audi cars, which combine technology and fashion, set an example in the high-income class in China!

Audi Auto is just a microcosm, and 12 sponsors have driven sales due to Xiao Feng, which shows Xiao Feng’s huge influence!

The sweetness tasted by 12 sponsors made other super brands in the world very excited, and they invited "Jinghu Group" and Xiao Feng's personal assistant Ma Xiaotian, hoping to hire Xiao Feng as their global brand spokesperson.

It’s a pity that 12 sponsors are already Xiao Feng’s limit. Xiao Feng can spend a month shooting advertisements and promotional videos every year, which is purely for more children to get help. However, Xiao Feng does not want to devote more time and energy to advertising shooting. After all, he still has his own life and family members who need to accompany him!

Therefore, Xiao Feng asked Ma Xiaotian to reject these brands' intention to seek cooperation and made his position on the scarf!

…………

While Xiao Feng was busy shooting advertisements, the "Fantasy Ski Resort" far away in Montana has ushered in several heavy snow and even heavy snowstorms, and the ski resort has begun to welcome tourists this year!

From the end of November to the end of March every year, it is the best skiing season for the ‘Fantasy Ski Resort’. Ski enthusiasts from all over the world gather here to enjoy the joy of mountain downhills and various delicious top-notch delicacies!

At present, the ‘Fantasy Ski Resort’ has become one of the most well-known ski resorts in North America. Although its history cannot be compared with skiing in the Swiss Alps, it has formed its own characteristics.

Every year at the beginning of December, the World Ski Cup will place a stop competition in the "Fantasy Ski Resort", where the world's top skiers will show all kinds of top skiing skills to audiences around the world.

Therefore, every winter, the ‘Dream Ski Resort’ is crowded and full of lively scenes.

The popularity of the "Dream Ski Resort" has also driven the passenger flow of the entire "Dream Scenic Area". The number of tourists received every day has not decreased due to the deterioration of the weather, but has a slightly higher situation.

In addition to skiing, another enjoyment that tourists like most in the scenic area is the continuous hot springs!

At the junction between the "Dream Ranch" and the "Dream Scenic Area", the development of the "Baiyan Hot Springs" has given it a world-class hot spring resort hotel.

Whenever people enjoy the joy of speed and excitement in the ski resort, they go back to the hotel to soak in the hot springs and enjoy various delicious food and wine. This is simply a paradise on earth!

As the reputation of the "Dream Scenic Area" becomes better and better, more tourists are constantly attracted and become fans of the scenic area.

According to the data from the "Dream Scenic Area", during the skiing season from 2017 to 18, the scenic area received an astonishing 800,000 tourists, with an average of 200,000 per month. This data makes the number of receptions in the "Dream Scenic Area" in winter and in summer. The "Skiing Season" has become an important opportunity for scenic areas to attract tourists.

It is expected that in the 'ski season' of 2018-19, the number of tourists received by the 'Dream Scenic Area' will reach 1 million, an increase of 25% year-on-year, a significant increase.

In fact, the popularity of the ‘skiing season’ is just a microcosm of the ‘dream scenic spot’. It is standing in the North American tourism market with an extraordinary development trend.

In 2018, the "Dream Scenic Area" is expected to receive 2.2 million tourists, of which the golden season and the "skiing season" account for more than 70%.

Of the 2.2 million tourists, 1.5 million are from China. The "Dream Scenic Area" has become one of the most common attractions for Chinese citizens to travel to the United States, which further enhances the influence of "Minghu International" in the United States.

Recently, there have been reports that the "Minghu Group" intends to list the "Dream Scenic Area" on the Nasdaq, the United States, which also makes many investment institutions and consortiums ecstatic.

After all, ‘Dream Scenic Area’ is a company with annual revenue of more than US$3 billion and net profits will not be less than US$500 million. If it can be listed, its market value will not be less than US$7.5 billion.

This rumor is spreading more and more widely, and it has also allowed more people to see the win-win situation of Xiao Feng and even the "Xiao Family", and has also supported the development of "Jinghu International" in the United States.

In the end, no one wants to investigate whether the rumor is true, because after a lie is told a thousand times, it becomes true!

Once the saying that the "Dream Scenic Area" is widely circulated, Xiao Feng will have to follow the public opinion to promote the IPO process. This is undoubtedly the best news for consortiums and investment institutions.

Of course, this trick can only be used in industries such as "Dream Scenic Area" that involves less and is small in scale. If the rumored protagonist becomes "Jinghu Dairy", the effect will probably be completely different!

In this winter, both Xiao Feng and various industries under the Jinghu Group have ushered in a lot of gains.

This is a gratifying winter and will also bring a perfect end to 2018! (To be continued.)

...
Chapter completed!
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