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【1096】 North American strategy

The grand event of the "Mirror Lake Group" dealer conference has been widely reported by a large number of media. In the past two years, with the rapid increase in output of "Mirror Farm" and "Dream Ranch", the influence of "Mirror Lake Group" in the United States has been rising sharply.

The style of "Jinghu Group" in hospitality media in China was also brought to America by Yang Yuanhang. The world is as dark as a crow, and American journalists are also soft-mouthed, and their praise for "Jinghu Group" is almost unremarkable.

If we say "Fantasy Beef", "Xiaoshi Wine" and other products have become indispensable luxury ingredients on the dining tables of American super rich people. Various organic vegetables from "Mirror Lake Group" have entered thousands of households through Walmart's sales channels and have become part of the life of the middle class in the United States.

Compared with ordinary vegetables and fruits, although the organic products of Jinghu Group are more than twice as expensive, their beautiful taste and rich nutrition make them very popular.

Therefore, the dealer conference of the North American business unit of Jinghu Group naturally attracted many North American media to participate in the report, even there were many Chinese media. After all, there were not many Chinese companies expanding their territory overseas.

Over the years, most of China has had huge business volume in infrastructure, railways and other companies overseas, while other companies are based on trade development. Agricultural enterprises like Jinghu Group have never appeared.

In a sense, the success of "Jinghu Group" in North America has given many Chinese companies more inspiration, which has also stimulated many Chinese companies to start overseas investment and provided new impetus for the development of Chinese economy.

In the past two years, the most significant feature in the investment field of American farm and ranch is the large-scale participation of China Capital, especially the farms and ranches in Montana, California, Texas and other places, which are controlled by more and more Chinese rich people and consortiums.

In addition to using American farms and ranches as an important way to maintain value through investment, these Chinese capitals can also use domestic connections to attract a large number of Chinese tourists to come for vacation and create a tourism industry.

Some media pointed out that China Capital now has the meaning of Japanese capital in the 1980s, and it even has a larger scale and stronger development potential, and it seems to be "buying America"!

Xiao Feng's special identity makes "Jinghu Group" a business card for Chinese companies. China's official media will maintain a certain exposure rate of Xiao Feng, which is also out of publicity considerations.

Therefore, the signing of orders with a total price of nearly US$2 billion at the dealer conference was a huge shock for many people and Chinese agricultural enterprises.

"Jinghu Group" has only been expanding its industry in the United States for only four years, but its development cannot be measured by common sense. After all, leapfrog development is extremely rare for any company.

Among them, "Dream Ranch" has now achieved an annual output of 70,000 top beef cattle, and it is only one step away from the annual output of 100,000.

According to the survey and analysis report of Jinghu Group on the global high-end food market, 100,000 top beef cattle are just a drop in the bucket for the huge market. Perhaps the "Fantasy Beef Cattle" can further expand its scale in the future.

Now, the "Ming Lake Group" and other pastures have been purchased in Montana one after another, and have undergone modernization, striving to create a super pasture with a pasture area of ​​more than 600,000 acres! Such a super pasture can accommodate up to 200,000 beef cattle and achieve the goal of slaughtering 100,000 heads per year.

The financial media evaluated the value of this super ranch of US$10 billion, and the acquisition and transformation funds invested by "Minghu Group" for this did not exceed US$3 billion, and the premium was mostly brought by the profits created by "Fantasy Beef Cattle".

Compared with other industries, "Fantasy Ranch" now has a net profit of hundreds of millions of dollars per year, but it wins stability and naturally gains favor from more capital.

At present, ********** Bank's reputation rating for "Minghu Group" has reached the highest level 4a level, even higher than that of the American government, which means that "Minghu Group" can obtain low-interest loans of tens of billions of dollars from Morgan Bank at any time.

However, since the development of "Jinghu Group" has made it extremely large cash flow, it has never been short of funds, and naturally it does not have to think of bank loans.

In addition to the continuous expansion of the "Dream Ranch" and the continuous increase in the scale of "Dream Beef Cattle" breeding, the breeding work of the "Dream Breeding Farm" has gradually come on track.

According to Ma Wanli, the cultivation of new cattle breeding has entered a critical stage. The selected second-generation cattle breed has entered a mature stage. Perhaps the third generation after screening will be finalized next year. It is expected that more perfect beef cattle breeds will be released in 2020!

This news is undoubtedly a volcanic eruption for high-end beef suppliers around the world. After all, the "Fantasy Beef Cattle" is already the world's top beef cattle second only to Kobe Wagyu. The "Fantasy Ranch" also needs to cultivate better beef cattle, which is undoubtedly to snatch the beef cattle crown from the Japanese!

Since the establishment of the Jinghu Group, every field he has been involved in has quickly produced world-class products, whether it is ham, beef, organic fruits and vegetables, or milk powder, which have created miracles after miracles.

Continuous success has made people full of confidence in "Jinghu Group" and Xiao Feng, and the possibility of successful cultivation of new cattle breeds in "Dream Ranch" is also extremely high.

It can be foreseeable that once the new cattle breed that surpasses Kobe Wagyu beef is successfully cultivated, it will bring greater improvements to the total assets of the Jinghu Group!

The development of "Dream Ranch" is booming. Relying on the advantages of the ranch, "Dream Scenic Area" has now become an important destination for Chinese tourists to the United States through the customer base of "Glorious Travel Group", and has achieved amazing profits in the first three quarters of 2017.

In the first three quarters, the "Dream Scenic Area" received a total of 1 million Chinese tourists, accounting for about one-third of the total number of Chinese tourists to the United States. Various high-end vacation methods also allow Chinese tourists to enjoy the charm of cowboy ranch culture in western America.

In the ‘Dream Scenic Area’, visitors can experience activities including horse riding on the ranch, hot air balloon tours, wing gliding adventures, mountain ziplines, all-terrain four-wheel drive tours of the ranch, shooting ranges and other activities, which are not something that cannot be experienced in China.

In addition to various colorful tourism activities, another important highlight of the "Dream Scenic Area" is that it brings together various top foods from all over the world, allowing tourists to feast on it.

Of course, the "Dream Zoo" is also an important factor in attracting tourists. The huge investment and connections have made the "Dream Zoo" include hundreds of rare animals including giant pandas, polar bears, Siberian tigers, golden monkeys, etc. In a sense, this is the best zoo in the world.

The zoo attracted more than 2 million tourists in the first three quarters of this year. In addition to tourists from China, the United States and overseas tourists account for half of the proportion.

Now, the ‘Dream Scenic Area’ has become the best resort in America and even North America. Together with the adjacent Yellowstone Park, it attracts tourists all seasons.

It can be said that when you come to the ‘Dream Ranch’, tourists can enjoy the top enjoyment in eating, drinking and having fun. Of course, the costs that tourists need to pay are also quite a lot.

According to the statistics of the "Dream Scenic Area", the average daily consumption of a tourist in the "Dream Scenic Area" is US$500.

In the first three quarters of 2017, the "Dream Scenic Area" received a total of 2 million tourists, and the scenic area achieved a total sales revenue of US$1 billion and entered the ranks of the world's top tourist scenic spots in one fell swoop.

In contrast, although the Jinghu Scenic Area received 5 million tourists in the first three quarters of this year, the revenue of Jinghu Company was only 500 million US dollars, and the gap between the two is still very large.

At this time, Yang Yuanhang naturally understood Xiao Feng's intention to transfer him to the United States to be responsible for the "Dream Scenic Area". In just four years, the "Dream Scenic Area" has surpassed the "Minghu Scenic Area" and became an important part of the tourism section of the "Minghu Group". Yang Yuanhang's position as the senior vice president within the group is as stable as Mount Tai!

‘Dream Ranch’ and ‘Dream Scenic Area’ are the earliest industries invested by ‘Mirror Lake Group’ in the United States. It has produced fruitful results in five years since the spring of 2012.

The "Miracle Farm" that invested a little later was also rising at an extraordinary speed under the leadership of Xiao Qiang. In just three years, it has become a well-known organic food supplier in the United States.

At present, the Miracle Farm near San Francisco covers a total area of ​​more than 500,000 acres, has nearly 10 million fruit trees of various types, and has 200,000 acres of vegetable planting bases for rotation, and has raised more than 10 million poultry!

In the United States, there are nearly 5 million Chinese living people. Their living habits will not change much even after years of evolution. This also allows the business of "Miracle Farm" to be released to the best.

Taking poultry breeding as an example, Europeans and Americans are more accustomed to eating chicken chops and chicken legs, but the Chinese people have completely different needs for poultry, and the local chickens and ducks slaughtered by the "Miracle Farm" are more popular!

Every day, the slaughterhouse of the "Miracle Farm" slaughtered nearly 200,000 poultry, cleaned it and vacuum packed it, and then transported it through the cold chain of Walmart Group to every corner of the United States.

In the first three quarters of this year alone, the "Miracle Farm" accumulated 5 million poultry, and the average price of $20 per piece was not high, but the accumulation of a small amount still brought US$100 million to the farm.

In addition to poultry, there is another hot-selling product of "Miracle Farm" in the United States, which is salmon raised in the waters of the farm. This fish with thick meat and few thorns has always been a favorite product of the United States.

Although the salmon at "Miracle Farm" is expensive, the United States still enthusiastically pursues it. This alone brings more than $300 million in revenue to "Miracle Farm"!

In addition, the vegetables and fruit products that occupy the majority of the farm have brought more sales revenue to the farm, making "Miracle Farm" the best farm in the United States, no doubt.

In the first three quarters, "Miracle Farm" achieved a cumulative sales revenue of US$4 billion, basically achieving the intention of creating another "Xiao Family Farm".

Of course, Xiao Qiang's achievements in the United States in the past three years are not just the industry of "Miracle Farm". The successful operation of "No. 2 Winery" is his greatest pride.

For two consecutive years, the wine-making grapes of "No. 2 Winery" have been harvesting, and 2 million bottles of "No. 2 Work" wine can be brewed every year. Only those who have a deep understanding of it will understand the huge value.

The 'Work No. 2' grows in Napa Valley, the best wine venue in the world. Coupled with the best grape varieties provided by Xiao Feng and the moisturizing of the 'Space Spirit Spring', the quality is naturally extraordinary.

According to the current evaluation of "Work No. 2" by various wine review agencies and the survey of consumers, although "Work No. 2" cannot be compared with "Fantasy Wine", it is easy to maintain a price of more than $1,000.

Conservatively estimated that the annual output value of "No. 2 Winery" will not be less than US$2 billion. As time goes by and the popularity of "No. 2 Work" continues to increase, its annual output value will continue to increase.

In the economic map of Jinghu Group, putting aside the behemoth of Jinghu Dairy, the various industries of Jinghu Group in North America have begun to go hand in hand with the domestic part. Facts have proved that Xiao Feng’s original overseas expansion strategy was extremely successful.

The rapid development of the North American business unit is also an important driving force that supports the continuous improvement of the valuation of "Jinghu Group" in the outside world, and it is also a factor in the continuous improvement of Xiao Feng's ranking on the global rich list.

Although Forbes, Wealth and Hurun Rich List have not yet been released, relying on the excellent performance of its various industries, people have reason to believe that Xiao Feng's personal total assets will continue to increase, and it is possible that his personal ranking will continue to rise!

Relying on the rapid expansion of the North American business unit, Xiao Feng's land area in North America has exceeded 1.5 million acres, which has made him among the top ten landlords in America. The one in front of him is Stan Kroenke, the son-in-law of the Walton family. The land under his name has increased to 1.6 million acres over the years.

Compared with the land owned by many big landlords, the land owned by mountains and forests, wastelands and farms are completely different, Xiao Feng's land output is higher, which also makes the land under his name more valuable.

Now, when many financial media reported on Xiao Feng, he had another title, that is, one of the top 10 landlords in the United States, which sounds quite intimidating.

However, Xiao Feng was not very interested in the various titles given by these media, because the media always listened to the wind and rain, and did whatever it was exaggerated.

The prosperity of the North American business unit of Jinghu Group was more of the contribution of Yang Yuanhang, Xiao Qiang and others, which had little to do with Xiao Feng who was playing basketball in NBA.
Chapter completed!
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