【Chapter 994】 Industrial pattern
When the NBA regular season was in full swing, China, far away on the west coast of the Pacific Ocean, many media and people were attracted by a small mountain village in the western Yunnan, north mountain area.
In the past few years since the rise of Jinghu Group, every year on the eve of the Chinese Lunar New Year, "Ginkgo Village" and "Jinghu Group" will publish annual financial data and announce year-end reward plans.
In a few years, this has become a grand event for the Chinese media and a topic of enthusiasm among netizens. If you didn’t see relevant reports before the New Year, everyone would think something seemed to be missing?
Later, the establishment of the "Ginkgo New District" made more attention focus on the southwestern border. After all, this is a pilot project of rural reform in China, which contains too much information.
Therefore, at the end of January, major media have entered the "Ginkgo Village" and the "Ginkgo New District" to conduct various interviews and surveys on the changes here from all aspects, trying to present a more realistic "Ginkgo New District" to readers and audiences.
Compared with some demonstration villages in China, the "Ginkgo New Area" is undoubtedly more inclusive and open, and does not have much restrictions or hostility to the outside world, especially the media. Even foreign media can interview freely here.
Therefore, the outside world's understanding of the "Ginkgo New District" is more intuitive. Whether it is the wealthy people in "Ginkgo Township", whether it is the high welfare of "Jinghu Group" or the huge changes in life of the poor people after the establishment of the "Ginkgo New District", they have been recorded by the reporters' lenses.
This open attitude has made this emerging small town deep on the edge of the plateau favored by more and more journalists and scholars. Everyone has come here with various questions to explore the huge changes brought to the people of 20,000 mountainous areas after the rapid rise of the "Jinghu Group".
The Institute of Rural Economics of the Chinese Academy of Sciences, the School of Economics and Management of Peking University, Shuimu University and other universities have also set up research points in the "Ginkgo New District" to analyze the rise, exhibition, and industrial structure of "influence mood", trying to find the rules from it, and find some new ways to improve China's rural economic reform and poverty alleviation.
At the beginning of January, Forbes Rich List released the latest 2O15 Global Rich List. Xiao Feng, who owns 7o% of the shares of "Jinghu Group", became a "Chinese Rich", which also made more attention to the "Ginkgo New District".
From a broad perspective, Xiao Feng's becoming a "Chinese rich" is an achievement of China's economic reform. Taizong said back then that "we are rich first to drive later to become rich." Now Xiao Feng and the "Jinghu Group" reflect this very well. Chinese entrepreneurs with Xiao Feng are increasingly appearing on the Forbes Rich List, and have become the country with the largest number of billionaires in the world with the United States, reflecting the economic development of China's prospects.
As the Chinese Constitution strengthens its recognition and protection of private property, these industrialists and entrepreneurs have gradually become the backbone of the country. They not only play a huge role in economic life, but will also affect China's development in all aspects.
The industrialists who serve the country in business are becoming increasingly important in this ancient empire.
At the same time, "Jinghu Group" also released various data of the group in 2015 in a timely manner. While shocking the general public, it also envies and hates the employees of "Jinghu Group".
In 2015, the Jinghu Scenic Area, a subsidiary of Jinghu Group, received an astonishing 420,000 tourists, an increase of 40% over the previous year. More than 4 million tourists brought more than 500 million rmb of direct consumption to the entire Ginkgo New District, driving 40,000 jobs, and the tourism service industry has also become the second largest industry in the "Ginkgo New District" to solve the problem of the second largest number of employed people.
As the main business enterprise of the "Jinghu Scenic Area", "Jinghu Company" achieved operating income of 200 million rmb and profit of 600 million rmb in 2015, maintaining a very good momentum. Although the "Jinghu Scenic Area" is no longer the main source of revenue for "Jinghu Group", its importance is still irreplaceable.
It is precisely because of the outstanding performance of the "Jinghu Scenic Area" that the entire "Ginkgo New District" has driven the rapid development of the entire "Ginkgo New District". More than half of the population of the new district revolves around the tourism service industry, and it has become a pillar industry of the new district.
This can be seen from the fact that Zheng Xia was promoted to senior vice president of Jinghu Group. Before that, Yang Yuanhang, the entrepreneurial veteran of Jinghu Group, took on this position. Now, Yang Yuanhang has let go of everything in China. He serves as the executive president of Jinghu Group's North American business unit, and manages all affairs of Jinghu Group in North America.
The "Jinghu Scenic Area" performed well. It was originally the organic food business department of the pillar industry of "Jinghu Group" and was not willing to be outdone. It delivered a satisfactory answer in 2015.
"Xiaojia Farm" has now formed an organic food supply system composed of five pillar industries such as aquatic products, poultry, vegetables, fruits and meat processing. The products are not only popular in China, but also a large number of high-end foods are directly supplied to overseas markets.
Among them, the "Xiao Family Farm" harvested a total of 20,000 salmon in 2015, which can bring in $100 million in revenue at a price of $50 per tail. In addition, today's "Jinghu Hairy Crab" has become the number one brand of Chinese mitten crabs. A total of 80,000 were sold in 2015, and the average price of $10,000 also made the "Xiao Family Farm" make a lot of money.
The pig farm of "Xiao Family Farm" has now developed into a large pig farming base with an annual output of 10,000 pigs. In addition to supplying "Xiao Family Food" to make ham and meat products, "Xiao Family Fresh Meat" has become a standard product for large cities such as Walmart and Hualian.
Compared with other pig farms, the pigs in the "Xiaojia Farm" are mainly fed with organic feed such as grass, corn and vegetables. Although the market price is extremely high, this organic meat is still in short supply!
In the field of planting, the various productions of "Xiaojia Farm" in each season
Of the output value of "Jinghu Group" in 2015, "Xiao Family Farm" contributed more than $500 million, accounting for one-sixth of its share.
Today's "Xiao Family Farm" is no longer the 10 square kilometers that was just opened, but has expanded to the entire "Ginkgo New District". The total area exceeds 40 square kilometers. The farm has digested most of the agricultural population of the "Ginkgo New District" and has become a major employer in the new district.
The rapid development of "Xiao Family Farm" not only brought huge wealth to "Jinghu Group" and the Xiao Family, but the mountain villagers in the "Ginkgo New District" also received generous rewards through their work on the farm and leasing land.
According to data from the Statistics Bureau of the "Ginkgo New District", more than 40,000 families have made profits from the exhibition of "Xiao Family Farm". In 2o15, each household has earned over 60,000 yuan! The total number of households in the entire "Ginkgo New District" is only about 60,000 yuan. One "Xiao Family Farm" solves the poverty alleviation problem of most of the population of the "Ginkgo New District"!
If it is said that "Xiaojia Farm" is a high-end fresh ingredients supplier, "Xiaoshi Food" under "Jinghu Group" is the world's top food processing enterprise. While bringing huge profits to "Jinghu Group", it also further enhances the popularity of "Ginkgo New District".
Now, "Xiaoshi Food" has produced more than a dozen series of "Xiaoshi Ham", "Xiaoshi Meat Products", "Xiaoshi Wine", etc., with hundreds of products, and has a very high reputation at home and abroad.
Taking "Xiaoshi Ham" as an example, the number of hams sold to the market every year by "Xiaoshi Food" reaches an astonishing 20,000 pieces. Not only is it in short supply in China, but it is also very popular in the international market. The products produced by "Xiaoshi Ham" on the modern assembly line can be launched on the market in only two years. Even so, because its raw materials come from organic pigs from "Xiaojia Farm", various auxiliary materials are carefully selected, and with exquisite craftsmanship, the quality is much better than ordinary ham.
o The price of USD is also considered a mid-to-high-end product in the global ham market, but with the help of Walton Group and Walmart, the "Xiao's Ham" is becoming more and more famous all over the world.
As for those fine hams made by hand and produced by the Xiao family's marine fermentation method, they are not easily seen on the market. Not only does the price of more than 2 ooo US dollars discourage ordinary consumers, but it is also the result of the crazy purchase of many Michelin three-star restaurants. Every year, the "fine hams" produced by the Xiao family are less than oo-selling, and almost every bidding attracts many high-end restaurants to compete.
In addition to the popular sale of "Xiaoshi Ham", various meat products, fresh meat and various food processing products produced by "Xiaoshi Food" are popular among consumers on the market. Dealers from all over the country have trucks waiting in the "Ginkgo New District" for many years, and they will take away the products they have left the factory as soon as possible.
A variety of products have gathered together, making "Xiaoshi Food" a very important source of income for "Jinghu Group". The revenue of over 500 million rmb has brought huge profits.
In addition, "Xiao's Food" has also set off the signature of various delicacies in "Ginkgo Mountain District". It has driven the food processing industry of "Ginkgo New District", which has become the pillar industry of "Ginkgo New District" second only to the tourism service industry.
Many well-known Chinese food companies have opened branches in the "Ginkgo New District" to process the finished products of various ingredients and raw materials produced here, which not only creates a large number of jobs, but also increases tax revenue in the new district.
Nowadays, the food industrial park of the "Ginkgo New District" has gathered 20 food processing enterprises. The wild mushrooms, organic beef and mutton, organic poultry, and various local specialties of the "Ginkgo New District" are deeply processed here and sold to the whole country and even the world.
These food industry exhibitions have also given birth to many online stores with the characteristics of "Ginkgo New District", and a large number of express delivery companies have also settled in and become emerging industries here.
In short, the industrial chain derived from the huge industry of "Jinghu Group" has given great vitality to the economic exhibition of "Ginkgo New District". This once was the poorest area in China, has brought amazing energy.
There were once media and scholars who wanted to analyze the exhibition path of the "Ginkgo New Area" and tried to find similar exhibitions for other regions and get rid of poverty, but they found that the miracle of the "Ginkgo New Area" could not be replicated at all.
First, it is impossible to find a behemoth like the "Jinghu Group". There is only one "Jinghu Group" in the whole of China and even the whole world.
Taking "Jinghu Dairy" as an example, it can process 10,000 kilograms (10,000 tons) of fresh milk every day, and produce 20,000 pieces of liquid milk or 10,000 cans of milk powder. It is the largest industry in the entire "Jinghu Group".
The ex-factory price of 10,000 cans of milk powder exceeds 350,000 rmb. Every day, container trucks from several logistics companies, including Xinxin Logistics, line up to load goods in the factory area of Jinghu Dairy and then transport them to the entire Huaxia area. The entire Jinghu Dairy achieved sales revenue of 100 million rmb in 2015. Although it only increased by less than 20% compared with last year, it also accounted for more than two-thirds of the sales revenue of Jinghu Group.
Thanks to the huge scale of "Jinghu Dairy", domestic dairy companies including Mengniu, Yili and Shuguang have set up milk source production bases in the "Ginkgo New District", which eventually turned this into the largest milk production base in the country.
Today, the food industry produced by relying on milk has become one of the main pillar industries of the "Ginkgo New District". The upstream and downstream industrial chains of the entire industry can accommodate more than 40,000 jobs, and has driven the development of packaging, transportation and other industries, with a huge impact.
With the release of the annual report of Jinghu Group, the Ginkgo New District also released its 2015-year economic data at the same time, which also allowed people across the country and even the world to see a rising economic star.
In 2O15, the "Ginkgo New District" accumulated a GDP of 2.4oo billion, which is tantamount to an amazing number for remote mountainous areas that were struggling below the poverty line five years ago. The "Ginkgo New District"'s fiscal revenue in 2O15 reached 1.8o billion rmb, which is because many companies are in the ranks of "three-year five-year reduction and exemption".
For the "Ginkgo New District", which has a total population of only 240,000 and does not have much historical burden, such a huge fiscal revenue can be greatly invested in the construction of various infrastructures, and the future of the new district can be foreseeable.
The macro economic figures made everyone realize that the "Ginkgo New District" will likely become the richest area in the country, and it is no longer a remote area.
However, compared with the macro level, the media and the public are more concerned about what kind of reward plans will "Jinghu Group" and "Ginkgo Village" come up with this year?
In the past few years, the year-end reward plans of "Jinghu Group" and "Ginkgo Village" have both caused a huge sensation across the country, and it has gradually become the most enviable place for Chinese people.
With the continuous growth of revenue, the senior management of "Jinghu Group" and "Ginkgo Village" have never been stingy, and amazing large-scale investments have always been something that everyone likes to hear! (To be continued.)
ps:ps: In the new month, continue to ask the villagers for guaranteed monthly tickets!
Chapter completed!