Chapter 73: First results

Zhu Daidong did not make any mistakes in the production of the winery. Liu Wei was a winery technician and he also participated in the research and development of Shumuling wine. Now he only needs to brew according to the original formula. Professional talents should be used in professional places. Zhu Daidong believes that he will not do better than Liu Wei in this regard, and there is no need to participate in and interfere with production.

However, Zhu Daidong put forward his own views on the management and operation of the winery. First of all, the winery's production process must be standardized and institutionalized, and it is not easy to interfere with Lao Baigan and Zhu Daidong for the time being, but the production of Shumuling wine must be strictly followed in accordance with the production process.

In addition, it is to register the trademark and add packaging of Shumuling wine. Now all the winery bottles have only one specification: 500ml, which is a pound of pack. However, for Shumuling wine, Zhu Daidong thinks that two types of packaging should be added 250ml and 125ml.

Finally, there is advertising. In order to make the new wine go on the market early, Lao Baigan's production has now decreased by 30%. At the same time, in order to support the new wine, the village returned the business management fee in the second half of this year, that is, the 10,000 yuan paid by Zhu Daidong, to the winery. Of course, if the winery's profits increase next year, the business management fee will certainly increase. In the long run, the township government is also making an investment.

But even so, the winery now has no extra money invested in advertising. At this point, Zhu Daidong was indifferent to Liu Wei's opinion. He believes that if there is surplus money, it should be used to increase production scale and increase production, rather than giving money to TV stations and newspapers.

His stubborn idea of ​​Liu Wei made Zhu Daidong feel that Liu Wei is just a qualified technician or an ideal production workshop director, and at most a deputy factory director who is in charge of production, but he is definitely not a qualified factory director. He only sticks to the rules and lacks pioneering and innovation.

If he hadn't been in charge of the new wine himself, he would probably have only fulfilled his responsibilities as a factory manager. After the wine was produced, he would wait for the dealer to pick up the goods. Although Shumuling wine is now famous in Yuhua County, Yuhua County is not enough to digest Shumuling wine newly produced by the winery.

Maybe at the beginning, Shumuling wine will be popular for a while, but three to five years later, the fate of Shumuling wine will be like the original fine old Baigan, and no one cares about it, and it will fill the winery's warehouse again.

However, advertising on TV and newspapers is indeed very expensive. With Shumuling Winery’s annual output value of 400,000 yuan, it is probably not possible to advertise on these media as much as you want. Therefore, Zhu Daidong can only use the cheapest, but effective advertising form: wall advertising.

The so-called wall advertising is to use the walls on both sides of the highway to draw various promotional contents with colorful waterproof paint pigments. Only two or three individuals, not many paint pigments, can start. Compared with other advertising forms, the cost of wall advertising is wide, the time is long-lasting, the production is fast, and the visual effect is good.

"Director Zhu, this wall advertisement is indeed feasible, but the factory needs to study this matter." Liu Wei firmly opposed advertising on TV and newspapers. The scale of the winery is only a little large. I don't know how many advertisements I can do after the year's sales revenue is added. Don't let the winery go bankrupt before the advertisement is finished. But he can't oppose the wall advertisement, but he can't make the decision on this matter by himself, so he has to ask the leader for instructions.

Zhu Daidong is only responsible for guiding and supervising the winery to produce Shumuling wine, but Liu Wei has the final decision on the specific operation and sales.

"Okay, I hope this matter will be decided as soon as possible. Now there is still half a year before the new wine is launched. We can use this period to lay wall advertisements throughout the city." Zhu Daidong knew that Liu Wei was probably not going to study in the factory, but to ask the village for instructions.

Yuan Ping did not object to Zhu Daidong's wall advertising. After the Shumuling wine incident, Zhu Daidong's business ability has won his trust. He is the village's housekeeper, and his biggest worry about financial expenses every month. If the winery can increase profits, this is what he hopes to see.

In order to advertise walls for the winery, the township government transferred five cadres, and the winery supply and marketing department also sent five people to form five teams. Starting from Shumuling Township, when all the five teams were familiar with walls, they began to radiate to the surrounding area. The three counties and two cities of Shachang City, each of which was responsible for one county or one city. The five teams had to stay outside for the past six months. At the same time, they had a task to find interested dealers in other places.

A month later, the effect of the advertisement began to appear. The phone number of Shumuling Winery's Supply and Marketing Department rang continuously every day, asking about Shumuling Wine, which made Liu Wei's mouth not close during this period.

The winery has begun to show results, and the tofu factory in Houjiatang is also full of good news. In addition to dry fragrant and dry braised, the tofu factory has started to produce fresh tofu, and the output has also increased from 1,000 kilograms of soybeans per day to 2,000 kilograms of soybeans per day. One kilogram of soybeans can be made from three to three and a half kilograms of fresh tofu, one and a half to two kilograms of fragrant dried, and one to one and a half kilograms of braised dried.

All the tofu produced every day is shipped to the farmers' market in the city before dawn and can be sold on the same day. Whether it is the raw material for one thousand kilograms of soybeans or the raw material for two thousand kilograms of soybeans. When the tofu factory consumes one thousand kilograms of soybeans every day, the gross profit of the tofu produced every day is about 300 yuan. After deducting the necessary expenses, the net profit can reach 220 yuan. Later, after consuming 2 thousand kilograms of soybeans every day, the gross profit also doubled. However, the expenses did not double accordingly. After the daily gross profit became 600 yuan, the net profit could reach 480 yuan in addition to the basic expenses.

Four hundred and eight a day, four thousand eight a day, what is one month? What is one year? When the financial statements for the first month came out, everyone laughed. The tofu factory invested a total of more than 60,000 yuan. With such a profit return rate, the capital can be recovered in more than five months.

The factory leaders of the tofu factory are basically also village cadres in Houjiatang Village. Hou Lihua is the factory branch secretary, the village chief Hou Manyi serves as the factory director, and the accountant Hou Feng is also the factory accountant. The deputy factory director in charge of production is Hou Gan, the women's director Liu Dan becomes the office director, and the militia company commander becomes the head of the supply and marketing department. The products of the tofu factory are now directly provided to dealers, and in the six farmers' markets in the city, each farmers' market has two to three dealers. Therefore, the task of the supply and marketing department is very relaxed. The task of the supply and marketing department is to follow the car every day, but it is like a security captain.

"Dad, the tofu factory started to make a comeback. Should the factory maintain its current state or expand reproduction? Should we invite Director Zhu to discuss it?" Hou Gan has always been responsible for the production in the factory. The distribution channels of the tofu factory have been connected for a long time. Therefore, production is the top priority. As long as the production is done well, the tofu factory will not have to worry about profit. But now, two thousand kilograms of soybeans a day have accepted the maximum production capacity of the tofu factory. To expand reproduction, we can only invest again. When it comes to investment, the first thing he thought of was Zhu Daidong.

"Of course, I tell you that in the future, as long as the factory makes a major decision, it must first discuss with Xiao Zhu. This is the most basic principle and you must insist on it." Hou Lihua said that when paying the completed workers' wages, electricity bills, coal money, and raw material costs, the profits this month surprised him. Although he knew that the tofu factory could definitely make money, he did not expect that the profits of one month would conflict with the 10,000 yuan mark. To be honest, he never thought in his life that the village could make more than 10,000 yuan a month.
Chapter completed!