Chapter 229 The General Agent of the United States
Peter told Edward about food trade, such as transit freight, loss, and then turned to customers.
The product is very good, there is no doubt that it can be worth the high price.
If you want to find high-priced customers, you can definitely find them - but he is a businessman, and the priority is interests and does not pursue the ultimate.
One point higher means that one point fewer customers. If there are fewer customers, the relative profit will be less. This is the truth of marketization.
In the end, only market-oriented things can achieve maximum profits.
He purchases at the price quoted by Zhou Heng, and he will definitely have sales performance, but relatively speaking, it is too costly and the quantity may not be increased.
If the quantity is small, the total profit will be small. He was wondering if it is worth it to travel across Haiti like this.
But by his heart, this is indeed the best chicken in the world.
When doing business, even if you meet good products, it is normal to think about it. It is impossible to discuss cooperation with just a slap in your head.
Zhou Heng heard what he meant and suggested to him: "Why don't you wait until the second generation chicken is bigger before coming? The second generation chicken will be cheaper, 30% off."
He also understands this truth very well. High prices do not mean that they must make more money. Just like the business strategies of many international first-tier brands, a small number of high-priced products are limited to the product's quality, while the real profits are those relatively affordable models.
This is also the reason why his second-generation chickens and third-generation chickens pursue quantity.
The first generation chicken and the future special chickens will take the high-end route and become famous, but the real profit model is still at the back.
When Peter heard this, he said, 30% off the second generation chicken?
The 30% discount is a lot. When the price is reduced, the quantity can be increased. When the quantity is increased, the cost is evenly distributed, and the profits will also be increased.
It's OK to do it.
Although the second-generation chicken is relatively worse than the first-generation chicken, there are more people who can accept this price.
Moreover, it can also carry a small amount of chickens in the first generation and a large amount of chickens in the second generation, and cross-operation in this way! This will enrich the product line.
Zhou Heng told him that last year he participated in a high-end agricultural trade show and received a lot of orders for second-generation chickens - those customers would come to him for a while and would be busy with reception at that time.
Peter's eyes rolled—no need to mention the products here. Someone had already placed an order in advance, so he must have talked about his agency in advance.
If such a good product cannot be obtained from a regional agent and cannot be operated exclusively, then he might as well find a pillar to kill himself.
Exclusiveness is the king!
Otherwise, how could he control the price exclusively?
After seeing a product and considering it, the price is appropriate, so you have to take a heavy blow - there will be changes in the middle.
After tasting this chicken, he could predict that this is a good product and other merchants would not be stupider than him. Like Edward, who does not operate the food industry, they are optimistic about it and lobby him for coming.
Opportunities are from both sides, and such opportunities will not be available every day. There are too many rich people in the world, but good products are hard to come by.
At first, Zhou Heng thought he wanted to set up a state agent, but he didn't know that this guy was the US regional general agent. He was so heartless!
He himself also knows that if the product is good, it will be sooner or later to make US dollars when going abroad.
There are only two types of things to go abroad: to develop the market yourself and find someone to be an agent. Both of these have their own advantages and disadvantages.
When you develop the market yourself, you control your prices and profits. You can't think too well in everything. When you have nothing, you will always encounter various difficulties when you go to a foreign country to make money from others.
Not to mention anything else, he contracted a mountain sheep in another village, and he also established good relations with local villagers in various places, and also had to talk about some human relationships. To enlarge it to a strange country, the troubles and difficulties will only be more or less.
When it comes to someone to be an agent, all the troubles are borne by the agent themselves. They have a mature market and stable connections, so they don’t have to worry about these, but the profit is not as good as finding the market yourself.
With Zhou Heng's current state, of course it is best to find an agent.
However, Peter wanted to have a general agent in the United States at one time, so the agency fee would not be cheap.
After a bargaining of swords and swords, the agreement was negotiated at a five-million dollar agency fee, with a period of ten years.
It is impossible to be a permanent general agent after paying the money once. Ten years is the maximum period given by Zhou Heng. No matter how short it is, Peter needs to promote and operate it after taking the goods back.
If the time is too short, the operation has just become well-known and the market effect begins. As a result, the agency deadline has arrived, and he refuses to do it.
As for whether Zhou Heng will do it himself ten years later, or whether they will re-negotiate the agency price or find another agent, then I will talk about it later.
Anyway, the conditions are like this, and it doesn’t matter if Peter doesn’t agree. Zhou Heng can find a customer himself, so the business will not be successful.
Peter said helplessly: "When you say 'Buying and selling is not a good man', I know that this means you don't care about this customer anymore."
Zhou Heng thought to himself, this guy is very clear and has a deep understanding of Chinese culture, but he said, "It's nothing, I cherish your client very much. After all, Edward is my friend, and you are his friend."
The final agency matter was negotiated, and Peter and Edward would share the agency fee. Of course, this was their private matter and had nothing to do with Zhou Heng. Anyway, the contract was signed by Peter's food trading company.
This was the result of two or three days of negotiations, and within these three days, various Chinese-style chickens made Peter eat very happy and he wanted to cry.
Although the agency fee is a bit expensive, this is also a normal process. When he purchases other products, he also does this when he encounters worthwhile products.
From then on, the American high-end chicken market will be their world.
In order to make a quick return of money, he had to increase the purchase volume and start marketing as soon as possible. The purchase volume in the first year was set at 100,000.
The agency fee must be paid now. As long as he has not paid for it for a day, Zhou Heng can find an agent himself, so the money cannot be delayed.
For orders that purchase 100,000 yuan, you only need to pay a 10% deposit first. After all, you still haven’t even seen the second-generation chicken.
When Peter was planning a contract, he murmured: "This is really the most ridiculous contract I have ever handled. If I don't see anything, I have to pay a lot of money. If I don't pay, I will feel that I'm losing. What kind of world is this?"
The contract must be signed safely, in order to protect the interests of both parties.
Moreover, the five million US dollars is considered a huge sum. Even if he transfers the money, Zhou Heng still has to take the contract to the bank to verify it before he can receive the money. It is impossible to sit at home and get the money in seconds.
After the contract was released, both parties carefully looked at the various terms and after no objection, they signed and stamped and reached a cooperation.
Edward looked at the number of 0 to pay on the contract, calculated in his mind how much he would pay, then his brow drooped and said, "I plan to buy a small yacht this year. Oh, I have to wait for next year again."
Well, the life of rich people is so simple and boring, Zhou Hengfo.
Anyway, he found an American general agent, received a large agency fee, and received an order of 100,000 second-generation chickens.
This is what he did in the past three days.
After the money arrived, he seemed to have become a rich man! He was really uncomfortable and wanted to float around.
When Peter and Edward left, they ordered a hundred existing generation chickens and took them back directly. He had to warm up the market first, and he included all the transit procedures.
And these hundred chickens are of course settled in cash.
After seeing these two off, Zhou Heng went home honestly, waiting for the money to arrive.
The amount of five million US dollars is not small, and it will take a week to arrive after Peter transfers the money.
While the exchange rate is OK, you can still exchange more money.
On the way back, Jiang Xiaoxuan saw his constantly rising corners of her mouth and couldn't help but smile: "Boss Zhou is now a big step closer to the 500 million club!"
To be honest, when Zhou Heng talked to Peter, she really thought he was so handsome.
The usual attitude of negotiating a big business, but it seems that both parties are just talking about buying clothes and buying a car, the negotiation method that is neither humble nor arrogant, neither rushing nor arrogant, is really charming.
He regards the world as if he is casual, and does not panic when encountering things, as if he is sure to win. He is particularly slight and convincing.
However, she didn't start looking at him with admiration today, because she thought so that she had long seen his characteristics.
This is her vision!
Zhou Heng smiled and said, "Oh no, it's almost blowing you up, I'm already inflated."
He is indeed happy to have worked hard to breed and finally achieved phased achievements.
Thanks to the fact that he had talked to clients about this amount of contract before, he really stabilized when talking to Peter and did not panic. He also thought the negotiation was pretty good and he was quite satisfied.
He knew that after his "Zhou Breeding" brand truly became famous, the total agency of the United States would definitely be less than 5 million US dollars, but hasn't it been famous yet.
Just think that Peter helps explore the way first, it will be beneficial to you. If you want to make money, but don’t want to pay, that is impossible, it’s the same for everyone.
Besides, it is definitely necessary to operate the brand by capital, and it also takes time to prepare for it. A brand cannot start overnight.
Let’s talk about it ten years later.
Seeing his happy look, Jiang Xiaoxuan said, "Then you float, just float, I can just pull you, anyway, I'm getting fatter now, I can hold on."
Zhou Heng smiled and rubbed her head. This guy was so revenge. That day he accidentally said "become fat" and remembered it until now.
I don’t know why, on the road to success, I always have someone around me to accompany me and believe in myself, and he feels a little happy.
Although he has never developed, he thinks that the feeling of being beautiful when a man becomes rich and supporting each other when he is not developed is definitely different.
Jiang Xiaoxuan held her cell phone again and muttered to Zhou Heng: "Boss Zhou, your fans care about you so much. They said you haven't updated the video in several days. Are you okay?"
This is about the New Year. Zhou Heng built a bamboo pavilion on the sheep farm. Now, due to the New Year, it has been suspended for renewal.
He promised to post more videos of the rattan, but it hasn't been updated for several days - have you been busy dealing with Peter these days, so how can you have time to do this?
In this flash, I haven’t posted any actual videos for many days.
Chapter completed!