Chapter 363 Huang Zhan returns to his heart
At present, the sales volume of "Fengqing" magazine has stabilized at about 200,000 copies, and the peak has reached 280,000 copies, which is a monument in the history of Salt and Wet Magazine.
Moreover, because of its high style, gorgeous but not vulgar, it has been highly praised by some middle class and intellectuals, and it seems to have a trend of becoming a popular fashion.
I have to say that this is also a miracle for a salty and wet magazine.
As the second launch, the two magazines "Happy" and "Dragon, Tiger, and Leopard" that are mainly used to fill and compete for the mid- and low-end markets have also achieved unexpected results.
The former "Happy Guide" sector was well received, and its sales successfully exceeded 100,000 when the second volume was launched.
What is even more surprising is "Dragon, Tiger, and Leopard". Perhaps because of the positioning issue, Huo Wenjun and Huang Zhan did not expect that this magazine, which focuses on the low-end market, would actually give them a huge surprise.
It must be admitted that the number of people at the bottom of Hong Kong is far more than that of the middle class and elites, which means that the number of salty and wet guys is far more than that of the latter.
Most of these people are extremely poor, with relatively shortages on hand and some demands. The price of "Change" is higher than their expectations. Although they are tempted, it is difficult to support long-term subscriptions.
At this time, the much cheaper "Dragon, Tiger, and Leopard" was launched, which just catered to this group of people.
Even though "Dragon, Tiger, Leopard" is far inferior to "Civil" in terms of content and quality, most of these salty and wet guys don't care about it. It's enough to be happy. The price is not expensive, and it is in line with "Civil". Isn't it just right for them?
At worst, I can save some money and buy a copy of "Classic" to enjoy it.
It is precisely because of this that "Dragon, Tiger, and Leopard" was greatly welcomed by the salty and wet guys from all walks of life, just like in the previous life.
Even Huang Zhan was dumbfounded by the energy that these guys burst out, but the first episode actually directly pushed the sales of "Dragon, Tiger, and Leopard" to 180,000 copies!
After that, it set new highs, and in the second volume, it exceeded 200,000, directly tying "Classic".
When the fourth issue was launched at the end of the month, the sales volume finally exceeded the terrifying 300,000 volume mark and directly surpassed "Celestial"!
When he received this news, Huang Zhan couldn't believe it. After repeated confirmation, this senior media practitioner was stunned and repeatedly lamented that there were too many wet guys in Hong Kong.
With such sales, the profits are naturally very considerable.
"Fengqing" has a net profit of five yuan per book. After deducting labor, taxes, disbursed profits, etc., plus advertising fees, the monthly net profit reached an astonishing 4 million yuan.
"Xianghua" is priced slightly lower, only six yuan. Although the sales volume is not as good as the other two magazines, the profit is also quite large. The net profit per unit is three yuan, which is also 1.2 million yuan.
"Dragon, Tiger, Leopard" is even more unexpected. Although it focuses on the low-end market, each book is priced at an extremely low price of only four yuan, and the net profit per book is only one yuan and five yuan, its sales volume is too high, and it actually has nearly 2 million yuan!
Adding up the three, a magazine alone can bring Huo Wenjun more than 7 million yuan in profits every month!
True cash cow!
It is precisely because of the existence of "Fengqing" magazine that Huo Wenjun was able to blossom from all sides and achieve great success.
Because Huang Zhan’s current focus is more on the Phoenix Daily, in order to share the workload, Huang Zhan divided the magazine into two, and he was mainly responsible for "Feng Yue", while "Looking for Happy" and "Dragon, Tiger and Leopard" were handed over to the two editors he brought to take charge.
...
After listening to Huang Zhan’s report, Huo Wenjun was surprised and had a strange look flashed in his eyes.
He didn't expect that Huang Zhan gave him such a big surprise, and the development of "Fengqing" magazine and "Phoenix Daily" exceeded his expectations.
Huo Wenjun couldn't help but sigh again at the wisdom of conquering Huang Zhan.
"Old Huang, you did a good job!"
Huo Wenjun praised without hesitation and waved his hand directly, "In view of your contribution to the company, I decided to give you 5% of Legend Culture shares."
If you want a horse to run, you have to feed it. Huo Wenjun naturally understands this principle.
Huang Zhan is undoubtedly a talent. What is rare is that he is not only capable, but also does not have much ambition. He is sleek and loyal. Huo Wenjun has the confidence to control such a person.
Therefore, he decided to take out some of the shares of the new company and donate them to Huang Zhan, and tie them completely to his chariot.
If Huang Zhan was not surprised when he heard that he would be the newly established general manager of Legend Culture before, because this was natural, but at this moment, when Huo Wenjun was willing to take out 5% of the shares to him, Huang Zhan suddenly felt his body stiffened and he couldn't help but look shocked on his face.
Although the 5% figure is very small, Huang Zhan, as the actual person in charge, knows deeply the potential of both Fengqing Magazine and Phoenix Daily, and the future development is absolutely limitless.
Legendary culture controls these two chickens that lay golden eggs, one day, will inevitably develop into a giant that cannot be ignored in the media industry, and may even go out of Hong Kong Island and have a foothold around the world.
Such a company with a bright future, its shares will be of great value, and a 5% stake may be a huge asset in the future.
How come Huang Zhan is not excited?
More importantly, even if he is valued, he is working for others in the end. However, with these 5% of the shares, he is one of the company's shareholders, and the two are incomparable.
Even though he had to be completely tied up with Huo Wenjun's chariot for this, Huang Zhan did not hesitate at all.
After so long together, he has already gained a sufficient understanding of Huo Wenjun.
In Huang Zhan's eyes, Huo Wenjun is calm, wise, amazingly courageous, and has a broad mind. His talent in business is the only one he has seen in his life. He is simply a natural leader and will definitely grow into an important figure in the future.
What's more, he's so young.
What's the point of hesitation to be able to follow such a person?
Huang Zhan is sophisticated and sophisticated on the surface, but in fact he is far-sighted and immediately made up his mind to follow Huo Wenjun in this life!
"Thank you, Mr. Jun, I, Huang Zhan, will definitely not let you down, Mr. Jun!" Huang Zhan looked serious and made a guarantee.
Huo Wenjun's mouth bent, knowing that from now on, Huang Zhan will become his best right-hand man.
"If you make merit, you will be rewarded; if you make mistakes, you will be punished. This is my principle." Huo Wenjun comforted him with a faint smile.
Huang Zhan was so grateful.
When Huang Zhan calmed down and felt excited, Huo Wenjun suddenly looked up and asked, "By the way, Lao Huang, what is the overseas promotion of "Celestial" that you mentioned to me last time?"
Hearing Huo Wenjun's words, Huang Zhan's face couldn't help but feel a little embarrassed.
Huo Wenjun suddenly knew it, and it was obvious that it was not going well.
Huo Wenjun was not too surprised by this.
Chapter completed!