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Chapter 241 "Phoenix Daily" about to set sail

"Although the current page is pretty good, it's far from being outstanding."

Looking at the seven people with excitement, Huo Wenjun poured a basin of cold water on them and reminded him, "We must continue to work hard! The Phoenix Daily I want must be a benchmark in the industry in terms of content and sales! Do you understand?"

"I understand, boss!" Hu Runsheng and others looked stern and responded loudly.

Huo Wenjun nodded: "Then let me talk about the issue of newspaper distribution."

distribution?

Hu Runsheng and others looked at each other and felt puzzled.

"Isn't it just to send free newspapers to others directly? What's the difficulty?"

A thought flashed through the seven people's hearts again, and they all looked at Huo Wenjun with confusion.

"Although we deliver newspapers for free, we can't be blind, we must pay attention to the methods."

Huo Wenjun talked happily.

"Think about it, the entire Hong Kong Island has millions of people, and they can be said to be potential users of our newspapers. But if you just send them a little, then 100,000 copies will be wasted, hundreds of thousands, and millions of copies will be enough. How much manpower and financial resources does this require?"

“And the efficiency cannot maximize the conversion of potential users into loyal users.”

"What is the purpose of our free newspaper delivery?" Huo Wenjun suddenly asked as he looked at everyone.

"Of course it is to quickly seize the market and expand its influence!" Peng Jun blurted out.

"You're right." Huo Wenjun nodded.

"But at present, our resources are limited, so we need to pay attention to a sequence. The first batch of readers is very important and we must achieve the maximum effect at the lowest cost possible."

"So what is the easiest way to fire the first shot?"

Hearing this, the seven people gradually understood.

After all, Hu Runsheng is the editor-in-chief, and his thinking and vision should be better. He has roughly guessed Huo Wenjun's idea and blurted out: "Focus on the most valuable potential customers in a targeted manner!"

"Very good, right!" Huo Wenjun clapped his hands.

"So, think about it now, who are the most valuable potential customers, and how should we find them and send the newspaper to them?"

Huo Wenjun asked again, and glanced at everyone with a bright look.

The others are not stupid people. Huo Wenjun has already said so clearly. How could they still wake up?

"Those white-collar workers and investors have the habit of subscribing to newspapers, and they have money, so they can send them specifically to those white-collar workers and go to the stock exchange to send newspapers to those investors."

Liang Shuxiang spoke before the others and said excitedly. After receiving a smile of praise from Huo Wenjun, he suddenly looked happy and couldn't help but straighten his back.

This feeling of showing off in front of the boss and being able to show off in front of his colleagues made him secretly excited.

"Very good, to the point, Phoenix Daily is based on the contents of the two sectors of financial business and novels, so investors and practitioners in the financial industry are one of the customers that our newspapers need to absorb the most. Do you have any other ideas?"

Huo Wenjun looked at Liang Shuxiang and continued to ask, but unfortunately Liang Shuxiang thought for a long time and shook his head with a bitter face. He could only look at the others and signal them to express his opinions.

The others thought for a while, and finally, Kang Hongze, the Minister of Distribution Department, said: "People who can buy newspapers are the most valuable potential customers. The ones who directly contact them are the bosses of newspaper booths, so they can ask the bosses of newspaper booths to help us publish."

"Why should the boss of the newspaper booth help you deliver newspapers for free? Not only did it waste energy, it also affected the sales of other newspapers. How could they do such a thankless thing?" Huo Wenjun asked back.

"Uh... this... I was wrong with the boss..." Kang Hongze was a little embarrassed, and his forehead was sweating a little.

"No, you're not wrong, but your thinking needs to be developed. The starting point is no problem, but how to perfectly implement this idea requires certain skills."

Seeing that Kang Hongze was a little anxious and blamed himself, Huo Wenjun smiled, relieved the atmosphere, and relieved Kang Hongze.

"We can provide newspapers to the bosses of newspapers for free, so that they can sell them at the price. Compared with other newspapers, our newspapers do not require any cost and profits are several times that of other newspapers. Do you think the bosses of newspapers will put our newspapers in the most conspicuous position and recommend them to customers with care?"

Huo Wenjun showed a meaningful smile.

Hearing his words, Kang Hongze suddenly became enlightened, and admired Huo Wenjun and compared it with his own ideas before he felt the difference between himself and his boss.

The others also looked at Huo Wenjun with admiration. According to his actions, if they were the owner of the newspaper booth, even if they knew that this was a routine, they would willingly help the Phoenix Daily to promote it.

This is a naked plot. For the owner of the newspaper, it is the same for anyone to sell the newspaper. As long as you can get more benefits, it is certainly to sell the newspaper with more benefits.

Ma Huizhen asked: "Boss, will this be contrary to our free plan?"

Huo Wenjun said: "This is just a temporary stopgap after all. We still have to focus on free delivery, find people to distribute it in office buildings, commercial streets, exchanges and other places. After the influence of Phoenix Daily has truly expanded, the concept of free will inevitably be deeply rooted in people's hearts, and these newspapers and magazines can also retire successfully."

Hu Runsheng couldn't help but frown and asked, "Does the distribution association also operate the same?"

Huo Wenjun nodded: "Not bad."

Hu Runsheng couldn't help but look worried: "But Jun Shao, if this happens, it will probably cause dissatisfaction from the Distribution Association. After the real free, they will not make any money."

Huo Wenjun waved his hand and said lightly: "Don't care about them."

From the beginning of his decision to make a free newspaper, he was destined to part ways with the Distribution Association.

However, he didn't care about this. Since it was free, his dependence on the distribution association was greatly reduced.

As for the "Fengqing" magazine, there is no need to worry. Now the three magazines under its umbrella have become a climate. Even if the distribution association is dissatisfied with him, it will not dare to turn against him easily. No one will be unable to get along with the money.

Huo Wenjun saw this very clearly, so he never took the reaction of the Distribution Association to heart.

Seeing that Huo Wenjun had made up his mind, Hu Runsheng opened his mouth and wanted to speak but stopped, but in the end he did not persuade him.

Huo Wenjun explained all the situations one by one. In two days, the Phoenix Daily, which will reach the peak of the world in the future, will set sail!

Everyone here is very excited about this.
Chapter completed!
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