Chapter 238 Can't sell it? Give it away
Hu Runsheng handed over a newspaper with a hint of ink: "Sir Jun, this is a newly published sample of the Phoenix Daily after re-typed version. You can check it out."
Huo Wenjun took it, looked it out roughly, and nodded with satisfaction.
Although these people failed to make any improvements in Hong Kong Island Daily, it was also the result of various factors. At least there was no problem with their abilities. The new newspaper strictly followed the requirements of his typography and content. The overall effect presented was satisfactory and there was no need to make any more changes.
"Not bad." Huo Wenjun praised, "Just take this version as the basis."
Hu Runsheng and others looked happy and breathed a sigh of relief. The boss was relieved when they were satisfied.
For some reason, Huo Wenjun, the young boss, made them more awe-inspiring than the former boss Liu Botao.
Liang Shuxiang, who is responsible for the content editor, said: "Boss, the financial sector and novel sector of the first issue have been arranged. The latter is mainly "Sword of Immortality" and has serialized 20,000 words in advance."
Huo Wenjun nodded. Twenty thousand words were enough to show the charm of "The Legend of Sword and Fairy".
Liang Shuxiang couldn't help but show a hint of admiration on his face, "Boss, I have to say that your analysis of Zhongheng Industrial's financial report is simply incisive, it's so amazing!"
Although it has a complimentary element, this is also his true thought. The analytical articles Huo Wenjun handed him are excellent in terms of depth and forward-lookingness, and are more than enough to attract middle class and stock investors who care about finance.
It is hard to believe that a young boy can have such a sharp vision.
Others also agreed with Huo Wenjun's article, which was really amazing. With such articles combined with such excellent novels as "The Sword of Fairy" and refreshing typesettings, they have full confidence that "Phoenix Daily" will definitely make a splash.
I feel sincerely admire the little boss who created all this.
However, even so, they still reserved their opinions on Huo Wenjun's decision to sell 100,000 newspapers alone, believing that it was impossible.
Huo Wenjun smiled slightly, and he took out these things to make the Phoenix Daily hit.
Of course, the content is one aspect, and other means are needed to truly stand out from the countless newspapers in Hong Kong.
"Phoenix Daily cannot rely on me alone. You cannot stop receiving the articles. You can also step up contact with professional financial personnel." Huo Wenjun interrupted everyone's excitement and reminded seriously.
He can still stand it for a while, but he is unable to do anything after all. If Phoenix Daily wants to truly become bigger and stronger, it will inevitably need more and better content support. This must not be relaxed.
Everyone, including Huang Zhan, pointed out that they understood.
Huo Wenjun looked at Guo Hesheng again: "Old Guo, the first issue will be published the day after tomorrow. Can printing keep up?"
Although he also thought that the 100,000 newspapers requested by Huo Wenjun were too risky, he still gave him a reassurance: "Don't worry, boss, you will definitely not be bad in printing!"
"Very good." Huo Wenjun nodded in praise, and then his face turned solemn, "Then let's talk about the specific distribution issues next."
Speaking of this, the Minister of Distribution Department Kang Hongze immediately became excited and said, "Boss, I have contacted the distribution association. They know that the Phoenix Daily is your newspaper and they all expressed their full support."
Huo Wenjun is not surprised by this. It is not the first time that the Distribution Association has cooperated with him. He has made a fortune in the three magazines of "Change". The Distribution Association, which tasted the sweetness, wants to offer Huo Wenjun as the God of Wealth, so naturally it will not drag him down.
But it will be hard to say after a while.
Huo Wenjun had a thought in his mind, looked up at Kang Hongze and said, "It is necessary to ensure that at least 100,000 copies of the publication volume."
Kang Hongze was a little guilty about the 100,000 numbers. He had not operated such a huge sales volume for so many years in the industry. However, looking at Huo Wenjun's calm eyes, he still gritted his teeth: "Don't worry, boss!"
Huo Wenjun waved his hand: "This is not enough. If you go and recruit more people, you can focus on finding some part-time students or teachers, and then arrange for them to go to the subway and commercial street to distribute newspapers."
"distribution?"
Hu Runsheng and others were stunned, a little confused about Huo Wenjun's intention, and they also noticed a word he said.
"That's right." Huo Wenjun nodded, a light flashed in his eyes, looking around everyone.
"Didn't you question the number of 100,000 newspapers is too exaggerated and think it's impossible to sell them? Since that's the case, we'll change it. We simply stop selling it and give it to you for free!"
"Free gift?!"
Hu Runsheng and others, who were completely unaware of the situation, were stunned.
This is the first time they heard that newspapers were delivered for free, and they also delivered 100,000 copies. In their concept, this is completely impossible.
Looking at the confused people, Huo Wenjun and Huang Zhan looked at each other, and the latter shrugged. As an insider, he was not surprised by this.
He was shocked when he heard Huo Wenjun's plan, but in the end he was convinced by Huo Wenjun.
Huo Wenjun's face was calm and he said aloud: "Don't be surprised. If you want to stand out, it is not possible to rely on conventional means, so I decided to make Phoenix Daily the first free newspaper in Hong Kong!"
“Free…newspaper?”
Hu Runsheng and others looked at each other, stunned for a long time before they confirmed that they had heard it correctly, and then took a breath.
In the history of the Xiangjiang newspaper industry, there has never been such a case of free newspaper delivery in such large quantities.
In the industry's view, it is impossible to succeed in delivering newspapers for free, and it will also cause collective suppression from peers. After all, it is a smashing everyone's job.
They can't figure out how the boss had this idea!
"Mr. Jun..."
Instigated by the eyes of others, Hu Run stinged his teeth and wanted to give some advice.
"This, this is not a joke! How can newspapers be free? How can they be free? How can they make money? Wouldn't you lose money every day? You can't lose like this even if you have money, right?"
In his or even everyone's eyes, free newspapers are simply a fantasy, and some people even secretly think that Huo Wenjun is just messing around.
Huo Wenjun's expression did not change, and he asked lightly: "When Li was doing paid TV in full swing, Wireless made free TV. Everyone said Wireless would collapse and it would not last a few years. What about now?"
Everyone was speechless.
"But the two are different in forms!" Hu Runsheng subconsciously retorted.
"Why is it different? They rely on excellent content to attract audiences, and then rely on strong influence to make advertisers buy it, so as to earn advertising fees to make profits."
Huo Wenjun's voice was loud and loud.
"Compared with TV, our newspapers have a greater influence. Many TV programs are forgotten after watching them and cannot be viewed at any time. The newspapers are different. They can be read at any time, and such advertisements are better."
"Mr. Jun, but... but if you do this, you are going to be an enemy of newspapers across Hong Kong!"
Chapter completed!