Since I wanted to run a newspaper, Huo Wenjun naturally had some considerations in his mind.

For him, it is not only time-consuming to build a new newspaper from scratch, but also lacks enough connections. He cannot get a newspaper in a short time, but what he lacks the most now is time!

What should I do if I lack time? It doesn’t matter, as long as I have money!

Money is not omnipotent, but as long as you have money, most things in the world can be done, and acquiring a company is within the scope of money.

For Huo Wenjun, who is now in a huge sum of 30 million yuan, it is more than enough to acquire a small newspaper!

Acquisition and M&A companies are the help of a company's leapfrog growth. Haven't you seen Cisco, which once ranked first in the world's first company in later generations, its history can be said to be a history of M&As.

For this reason, Cisco has also gained a reputation - merger and acquisition engines!

Under the leadership of the merger and acquisition crazier Chambers, Cisco acquired more than 90 companies at an astonishing speed. It took only more than ten years from its establishment to its first place in the world!

To put it more closely, in 1979, Li Chaoren abandoned Hutchison Whampoa and took Hutchison Whampoa. With the amazing momentum of swallowing elephants by snakes, he acquired the giant Hutchison Whampoa, and became a hot business upstart, laying an extremely solid foundation for becoming the top Chinese and even the richest Chinese in the future.

This is the charm of mergers and acquisitions!

Of course, all this cannot be separated from one thing, that is money!

However, these are far from Huo Wenjun for the time being. With his current strength, it is too early to crazily acquire other people's companies.

So let’s be down-to-earth first and don’t think about reaching the sky in one step!

After making a decision, Huo Wenjun immediately took action. These days he consciously collected various information, hoping to find a newspaper that is most suitable for acquisition.

After tireless search and continuous analysis and screening, he consulted Huang Zhan's opinions, and finally paid off his hard work and found a newspaper suitable for acquisition.

"Hong Kong Island Daily"!

It is only one word different from the Sing Tao Daily, which ranks second in sales today!

But now the gap between the two is like a huge difference. One is the top newspaper that sells well in Southeast Asia, and the other is just a local tabloid in Hong Kong.

Of course, Huo Wenjun doesn't want to acquire a big newspaper like Sing Tao Daily, but unfortunately, even if he wants to buy it, he can't sell it. Even if the other party is willing to sell it, he can't afford it.

The same is true for other top ten large newspapers in Hong Kong such as Oriental Daily, Ming Pao, Xin Pao, Wen Hui Po, etc., which are not something he can covet for the time being.

Excluding these big newspapers, there are still many remaining newspapers for Huo Wenjun.

Although the area of ​​Hong Kong Island is small, the media industry is extremely developed.

The 1970s were the most prosperous period for Hong Kong newspapers. On the peninsula as big as a palm, there were nearly 70 newspapers at the same time. According to the population of Hong Kong and the total newspaper circulation at that time, almost every two and a half Hong Kong people would buy a newspaper, which is second only to Japan in Asia.

The competition in the Hong Kong newspaper industry is extremely fierce. By 1982, there were only 55 Hong Kong newspapers left after the survival of the fittest, and in 1997, there were only 38 newspapers left.

There may be dozens of newspapers of all sizes, but except for the top newspapers, the circulation of other small and medium-sized newspapers is not actually large.

For Huo Wenjun, unless he acquires those large newspapers with sales of hundreds of thousands of copies every day, there is actually no big difference between them, whether they are medium-sized newspapers or small newspapers.

In this case, it is better to choose to acquire a tabloid than to medium-sized newspapers that require more funds and are not cost-effective.

This is also one of the reasons why he chose Hong Kong Island Daily.

Moreover, Hong Kong Island Daily also has something that Huo Wenjun values.

The name of Hong Kong Island Daily is closer to Hong Kong Island than the Sing Tao Daily. This is because the Hong Kong Island Daily was established in 1936, two years earlier than the Sing Tao Daily, which was established in 1938. It has a history of 48 years since 1984, and it is old enough!

The Hong Kong Island Daily was once glorious. Under the leadership of the founder, he was enterprising. In 1946, he became the first in the Hong Kong Island newspaper industry and sat until 1950.

It’s just a pity that the founder of Hong Kong Island Daily suddenly died of serious illness. Before he had time to train his successor, he had only a playboy son.

Prodigality is the exclusive and excellent skill of playboys!

It is conceivable that in just one year, the sales of Hong Kong Island Daily have continued to decline, and they can't even rank in the top ten.

At this time, the second generation of the playboy finally realized that the Hong Kong Island Daily would keep losing money in his hands. He had to find a way to recover the losses in time, otherwise he would not have the money to be free!

what to do?

It is said that it is not a puppy who sells his land without feeling sorry for him, but the second generation of the playboy is very straightforward. Without saying a word, he directly sold the Hong Kong Island Daily and continued to spend time and drink.

The person who took over believed that the Hong Kong Island Daily's foundation was still there and there was still a chance to rise, so he vigorously rectified it.

Not to mention, it really made him hold the downward trend and barely ranked tenth. However, he was not capable enough and tried his best to do anything. Hong Kong Island Daily still hovered at the ninth tenth place.

After struggling like this for a few years, he still did not improve. The man gave up and handed over the Hong Kong Island Daily to the recruiting manager to manage his other careers.

Unfortunately, more than ten years later, the main business of the second boss was affected. In order to raise funds, he had to sell the increasingly weak Hong Kong Island Daily.

In this way, Hong Kong Island Daily changed its third boss who did not believe in evil and has been maintained until now.

However, over the years, the Hong Kong Island Daily has sunset, and it has become worse than the other day. It has changed from a first-class newspaper to a low-profile newspaper. The average daily sales are only more than 3,000 copies. The most is August 1976, with an average daily sales reaching 5,000 copies. This is also the last highlight moment, followed by the rivers falling.

Huo Wenjun also found out through Huang Zhan's connections that Liu Botao, the boss of Hong Kong Island Daily, urgently needed money due to business problems. At the same time, the half-dead situation of Hong Kong Island Daily also made him completely give up on the idea of ​​using newspapers to advance to the upper level. He had already planned to sell the newspapers, but it was a year later and it still didn't sell them. He was very anxious about this.

If you want to acquire it, now is the best time.

After learning about this, Huo Wenjun contacted Liu Botao again through Huang Zhan and prepared to discuss the acquisition with him.

Liu Botao, who was already helpless, naturally could not refuse this.
Chapter completed!