Chapter 66 Decisive Strategy(1/2)
When Ning Weikai heard that DG Group had become one of the major shareholders of Xinbaorui, it was quite surprising.
Because Mr. Zhu had already stated that Xinbaorui's shares would not be sold. Unexpectedly, the trend changed before much time had passed.
He didn't spend much energy to find out the whole story - it turned out that the other party started with small and medium shareholders and successively acquired them. Most of these shareholders were some of Zhu's side branches or old ministers. He followed Zhu to conquer the country and owned some of Xinbaorui's shares. Now, he could no longer enter the core interest level of Zhu's. Therefore, it was difficult for them not to be moved when facing the high acquisition of DG.
But what really caused Xinbaorui to fall into an equity crisis was Zhu's two sons.
It turned out that the acquisition representative of DG Group, a man named Lin Mochen, secretly met with two young masters Zhu. A few days later, he actually acquired a total of 10% of the shares from the two. In this way, the total share of DG's equity actually reached 45%, which is only one step away from absolute control.
Regarding this fact, Ning Weikai just wanted to curse: I~Fuck.
After all, I am not a biological child, so I don’t feel sorry for why these two young men sold their shares, Ning Weikai thought of many reasons-
On the one hand, he has been in charge of Xinbaorui for many years, and the influence is too deeply rooted. It is estimated that the two young men are actually very upset about such a company and a large group of people who are hard to distinguish between loyalty and evil;
Second, Zhu Dazhu Er only cared about the real estate and financial industries, and was afraid that he would not be interested in the traditional and profitable industries such as luggage. If he sold some of the shares in his hand, he could obtain a large amount of funds and turn them into treasures to support the development of other companies at their hands. At the same time, of course, it could also increase their influence within Zhu's family - after all, Ning Weikai was not behind, and the only two brothers were left for the contenders of that position.
What's more, if you sell Xin Baorui, it will be even more difficult for Ning Weikai to make a comeback in the future. It is equivalent to completely giving him another blow to the point of putting in trouble.
...
Ning Weikai had to admit that if he stood in their position, he would sell Xinbaorui.
Now, the situation is very subtle. Zhu Lao still has 20% of the shares, and the two brothers sold 5% each, and there are 10% left in their hands - it is not ruled out that they will continue to sell shares, Zhu Hanyu's 15% remains intact. In addition, it is 45% of DG. It is still unknown who can finally get the controlling stake of Xinbaorui.
As for Zhu Hanyu, Ning Weikai understood why she didn't sell it. It is said that Lin Mochen had also found her, but she refused to meet her.
Although she was ignorant, she was also stubborn. She probably couldn't imagine how important the equity in her hand was now. She might just simply not want to sell what originally belonged to Zhu.
...
Ning Weikai looked at the blue sky and buildings outside the window and sighed silently.
However, if you think of Cao Cao, Cao Cao arrived. Yuan Jun knocked on the door and walked in, his face was a little strange, and he was looking at him: "Mr. Ning, your wife is here."
Ning Weikai was slightly stunned and saw Zhu Hanyu wearing a royal blue skirt and a white top hat walking out from behind him.
Looking at Ning Weikai's face remained unchanged, but Zhu Hanyu's eyes contained a lot of emotions. Her hands were tightly clasped on her handbag, standing in place to look at him.
Ning Weikai: "Yuan Jun, you go out." He stood up from behind the large table and walked towards her with a smile: "Hanyu, why are you here?"
This was the first time she had stepped out of the house and stepped into the place where he worked since she married him.
Somehow, Zhu Hanyu lowered her eyes and avoided his direct gaze.
"You haven't been home for three days, I'll see you."
Ning Weikai looked at her slightly drooping neck, which was smooth and white, just like the best mutton fat jade. He had never seen any other woman, just her neck, look so delicate. Today's outfit is just her most ordinary dress, but standing in his office, even in his gestures, even if it was just a corner of his clothes, he had an elegant and charming temperament of a celebrity.
She is a natural socialite and a natural princess.
Always living in the dreamy ivory tower, the princess who once made him dream of.
Ning Weikai took her hand and walked back to the table. Zhu Hanyu followed him in a daze, without saying a word.
Ning Weikai sat down again and pulled her to his lap. Zhu Hanyu was a little uncomfortable: "This is the office..."
"It's okay..." Ning Weikai wrote a light kiss on her delicate neck, "They won't come in." At the same time, he explained: "The acquisitions outside these days have been a lot of trouble, and you have heard of them. I'm busy with this, so I don't have time to go home."
But sometimes, the explanation itself makes people feel blank. No matter how busy he was in the past, he would go home to accompany her as long as he was in Lin City.
But Zhu Hanyu just nodded, took out a piece of folded paper from her handbag, and handed it to him: "I'll... give you this."
Ning Weikai took it and looked at it, stunned: "This is..."
This is a power of attorney. It says that Zhu Hanyu fully entrusts Ning Weikai to act as an agent of 15% of Xinbaorui shares in her hands to exercise all shareholder rights on his behalf. At the bottom is her signature and seal, just like her, slender and weak.
Ning Weikai raised his eyes and looked at her quietly: "Do you know what this means?"
It means that the Zhu family, or DG, who can ultimately control Xinbaorui, has the right to decide on him, Ning Weikai.
Zhu Hanyu's eyes flashed with blurred emotions, and she looked at him and replied: "It means... your Shaying shares, plus this part, can at least protect Shaying and some other brands. Right?"
Ning Weikai lowered his head and kissed her: "Yes. Thank you Hanyu."
Tears suddenly burst into Zhu Hanyu's eyes, and finally shed her fragile self-esteem these days, hugged his neck and choked, "Weikai, I'm not going to stand on my dad and brother's side, I just don't want you to turn against me, I think everything is fine..."
Ning Weikai felt like he was hit by a moment of heart, and hugged her tightly and said, "I understand, you are stupid..."
Before he finished speaking, the office door was knocked twice and then pushed open.
"Mr. Ning, I'm here to report after completing the task!" The female voice was as crisp as a chestnut, and the figure of Pinting standing at the door.
Ning Weikai and Zhu Hanyu turned their heads at the same time and looked at the man.
A young and pretty girl, wearing a white shirt and a one-skirt, stood there pushing the door and seeing them sitting in a hug each other, blinking. Yuan Jun stood behind her with a serious face, and shouted: "lydia, Mr. Ning and his wife are talking about things, come out first." After that, the door was closed without waiting for her to react.
The interior has returned to tranquility.
Ning Weikai and Zhu Hanyu looked at each other again. He lowered his head to kiss, but she pushed him away and stood up, and forced a smile: "You have to be busy, I won't disturb you." After a pause, he looked up at him again: "You go back tonight..."
"I'll be back." Ning Weikai answered in front of her, reached out and touched her hair, and whispered, "Wait for me."
Zhu Hanyu nodded, looked at him again, and turned around and left.
Ning Weikai kept sending her out of the office and downstairs. When passing by the secretary's desk outside, Zhu Hanyu's eyes accidentally flew over the girl sitting at the table with her head down.
She didn't look at her, and she didn't look at her again.
Until he got into the private car and said goodbye to Ning Weikai; until the vehicle slowly turned and he could not see her from behind the car, Zhu Hanyu covered her mouth with her hands, shivered all over and started crying.
——
The fact that Ning Weikai obtained 15% of Xinbaorui's equity was not a secret, and it soon spread in the industry circle. For a time, many people came to him, and many people watched his actions. No one saw him, including Lin Mochen, who is already well-known in the luggage industry.
He only made an appointment with Li Zhicheng a few days later.
Both sides can be said to have a very clear purpose in this meeting. For Ning Weikai, the only one brand that he can fully control is Sha Ying. In the current internal and external difficulties, it is not only an opportunity for him to turn things around, but also an abyss where he lost his last trump card.
So he needs to find a big backer for the time being.
Li Zhicheng knew Ning Weikai's situation very well, and at the same time, he also needed his help.
On a sunny afternoon, the two met at the teahouse last time. However, this time, Ning Weikai did not bring lydia in the car, and Li Zhicheng did not bring Lin Qian.
This time, Ning Weikai poured tea for Li Zhicheng and asked with a smile: "I heard that DG also expressed his intention to acquire Aida, but I don't know how it is going?"
Li Zhicheng replied concisely: "I will give them a formal reply in a few days."
Ning Weikai nodded without asking much questions. He picked up the white porcelain teacup and slowly turned it in his fingers. He suddenly laughed: "It's bloody! I thought you were the biggest disruptor in the industry, but I didn't expect that we all became foreign-funded food."
"That's not necessarily." Li Zhicheng tapped the table with his fingers, and his handsome face remained silent. "If Chinese companies resist acquisitions, what will happen in the future? What do you think?"
Ning Weikai also thought about the pros and cons, and replied with a chuckle: "Judgement according to common sense: in the short term, you can win miserably. in the long term, you will lose."
Li Zhicheng kept his eyes open, picked up the tea and took a sip and said, "Have you read the reports of Chinese home appliance companies?"
Why didn’t Ning Weikai see it before? Xiaoxiao replied: “We are different from them. There are both advantages and disadvantages in confronting foreign capital.”
"Look at me with your ears."
"Ha... the advantage is that although the luggage industry also has some technical content, it is not like home appliances. The quality and technology of each company will not be very different. So we don't have to continue to study hard and improve, and the profits are crushed very thinly," he glanced at Li Zhicheng and continued, "The disadvantage is that home appliances pay more attention to functionality. As long as the brand is OK, consumers are looking at it. But luggage is a daily consumer product for personal consumption. To put it bluntly, luggage will reflect personal taste and status.
Once DG uses Si Meiqi's existing sales network to enter China in large quantities; once consumers recognize and accept this international brand, no matter what we do, it will be useless. It is useless to compete for price and improve quality. Who would not buy the international first brand or local brand for the price difference of dozens or even hundreds of yuan? What's more, we may not be able to beat others in price wars. By the time the trend is over, you and I close the door and sweep the floor and become second-tier brands after DG, which is just around the corner!"
Although these words adhere to his always light and frivolous style, they are not just a true insight and point out the pros and cons? After he finished speaking, he put his hand on his knees and looked at Li Zhicheng.
Li Zhicheng also looked at him quietly, his black eyes were so deep that he could not see clearly.
After such a quiet confrontation for a while, Li Zhicheng spoke.
He picked up the teacup and gently put it in the middle of the table: "So, if we want to defeat DG and save the market, there is only one key decisive point - to cut off consumers' understanding and acceptance of this brand."
Ning Weikai raised his eyebrows slightly.
To be honest, talking to Li Zhicheng was an unprecedented feeling of comfort. The deepest thoughts buried in his heart; facing the current complex industry situation, he looked at the overall situation and opened up all the appearances. With his strategic talent, he got the most bold and rebellious conclusion, and the most accurate and the only strategic decisive point he saw, was revealed by Li Zhicheng in one sentence.
Is this the feeling of meeting opponents?
He sneered in his heart, he was sick.
"What do you want to do?" He began to get straight to the topic.
Li Zhicheng had obviously been confident, so he picked up two other tea cups and put them in front of him one by one: "In two steps." He raised his eyes and looked at him deeply: "The first step is, you are the main one, I will cooperate and put pressure on them from the outside. When they fully enter the Chinese market, they will bear relatively high pressure."
As soon as he said this, Ning Weikai understood. The so-called peripheral refers to the national sales channels, suppliers, dealers, logistics providers, etc. He is still the president of the luggage industry association and has a wide connection in the industry. At the beginning, he thought about using this trick to suppress the newly emerging aito from the side. Now Li Zhicheng asked him to use this trick on foreign capital, which is really ridiculous to think about it.
Seeing Ning Weikai silent, Li Zhicheng continued: "At this point, all the resources of Aida will support you."
This is a great support. It is equivalent to integrating the resources of the two companies into his hands and listening to his dispatch. The competitive pressure and possible losses faced by the two companies are the same. At the same time, it can also make a comeback and accumulate more connections and reputation for him. Ning Weikai weighed the matter in his mind, but did not reply immediately, but asked: "What about the second step?"
Li Zhicheng looked at him, leaned into the chair, and replied: "The first step will damage DG's vitality, but it is also a feint. The second step - I will be responsible for building a wall in the hearts of consumers to block foreign brands."
——
It was already evening when Li Zhicheng returned to Aida.
The people in the building were almost gone, and Jiang Yuan was still sitting in the compartment. When he saw him, he stood up: "Manager Lin is here."
Li Zhicheng nodded: "You go back first."
When she opened the door, she saw Lin Qian standing in front of the dimly lit bookshelf, reading his book "The Art of War". She turned to him and smiled at him, taking out the third plan he had just written, which he had just written.
"Would I save this?" she asked.
To be continued...