"I have a plan." Li Zhicheng said without any haste, "I want to launch a flanking counterattack against Si Meiqi."

Lin Qian was slightly stunned. The first thing she thought of was that Li Zhicheng had no business experience at all. Does what he said about "flanking war" mean the same as her?

"Flank War", as the name suggests, probably refers to finding a different approach and encircling competitors. (*)

Foreign, the most famous one is Burger King launching the slogan of "grill without frying" and attacking KFC and McDonald's on the verge of attacking KFC and McDonald's; in China, SF Express insists on rapid air transportation and comes from behind, becoming a leader in the express delivery industry.

The former, Mai Ji, Ken Ji, could not replace fried chicken equipment around the world, so he could only watch Burger King take advantage of this loophole to make a big difference and get a share of the pie; the latter, other domestic express delivery companies cannot discard the original land transportation equipment, change the entire internal operation process, and re-contract the plane to buy the plane.

The key to flanking warfare is not to launch new products that are not available on the market, but to have new competitiveness in your things, and the original market leaders will not be able to follow the examples and attack you.

So, flanking battles are easy to say, but of course they are wonderful to think about, but they are difficult to do.

Lin Qian opened her eyes wide and looked at Li Zhicheng - it is difficult for Ada to protect herself now, so where is the strength and opportunity to carry out a flanking surprise attack?

Li Zhicheng looked at her with a clear expression, his black eyes were calm and confident.

Lin Qian's eyes moved to the document he had just handed over again. After looking at a few lines, his heart was shocked-

Li Zhicheng actually...

——

These days, Chen Zheng is quite proud.

Mingsheng project can't make much money. But in his opinion, whether it is his "far offense" against Xinbaorui or his "close defense" against Ida, he has made the right move.

To become the leader in this highly competitive, small-profit industry, your vision must be long-term.

So that afternoon, when his subordinates mentioned some troubles caused by the Mingsheng project, he was quite dissatisfied.

"Mr. Chen, we promised Mingsheng in the bidding that the supply price will not exceed 30% of the market price of similar products in the store. Now the Spring Festival is coming. In previous years, we would do 20%-10% off high-end luxury goods packages. Will we still do this this year? What if Mingsheng knows and then lowers the price to us?"

When Chen Zheng heard this, he smiled: "Do you think that Mingsheng's group is so stingy? It's a sign that the left and right is, but you really keep an eye on the price of our store? It's okay, do it."

The subordinate nodded and said, "In addition, our supply cycle is three months. This means that in the next few months, the supply of high-end packages in our stores will be very tight. There may be out of stock."

Chen Zheng thought about it and replied: "Okay, just live through these few months. There is no need to lose the big picture because of small things. The key point now is to focus on the Mingsheng project."

After his subordinates left, Chen Zheng leaned in the boss's chair, turned around in circles, looking at the traffic outside the window, and pondering.

He is indeed not worried about the problem just now. Because for domestic manufacturers, the sales of high-end packages are like chicken ribs, tasteless and discarded with meat; and like sweet and toxic fruits, which are hard to come by. You can't compete with those international luxury brands at all. Didn't Ida spend a lot of money to create this dream? So what's the outcome now?

So what else is there to worry about? Are you worried that Aida Jedi will fight back and suddenly make sales of high-end packages? What even Xinbaorui can't do, can that stupid soldier and a little clever Lin Qian do? He shook his head and laughed - it's impossible.

However, this time, the hidden thread buried in Ida was discovered, which made him feel very sorry. However, the man sent the full text of Ida's bid on the eve of the bid to help him complete the fatal blow to Ida. After the incident, he kept his mouth shut in the detention center and did not cause trouble for Si Meiqi, which was considered a success and retired and died.

——

One week later.

Lin Qian took the elevator down from the top floor and first arrived at the floor where the marketing department was located.

The department, which was gradually depressed in the past and was cold, is now full of people and full of people. Even the territory of the finance department on the next level was temporarily requisitioned by them.

According to the president's instructions, 200 high-quality employees transferred from various places with relatively excellent performance and are still willing to stay in Aida, a senior in Aida, with a service age of more than 3 years. They formed a temporary "customer service center".

Lin Qian walked through the office area, and the sound of phone calls, keyboard typing, and footsteps kept coming, as if people's hearts were lifted up. As soon as she walked into the office of the marketing director, Xue Mingtao smiled when he saw her: "Lin Zhu, you have good writing skills, come and help me see."

Lin Qian also walked over with a smile, took the paper he handed over, looked at it, and nodded: "I think it's good."

Xue Mingtao sighed a little, and looked at the busy employees outside the glass door tiredly, saying, "I worked overtime for a week and finally sent my mobile phone text messages and emails to 30,000 old customers. The next thing is to start calling one by one tomorrow morning. I hope that the day the project will start will have a good start!"

After reading the progress of the marketing department, Lin Qian continued to take the elevator down and headed to the Information Technology Department.

She also held a copy of the information given by Xue Mingtao just now, which was the text of an email or text message sent to old customers by the "customer service center". These old customers have purchased mid-range and high-end bags in Ida stores across the country in the past three years.

"Dear Mr. Li x: Thank you for your support for Aida luggage in the past. Our group will launch a 40% discount on luxury bags in the online flagship store on the 5th of this month. It is only for the first 2,000 digits. A single account is limited to purchase one bag, and a red envelope of one million yuan is also given away, with a winning rate of 100%. This activity is only for online sales and is only for giving back to old customers..."

This is the core of the flanking battle Li Zhicheng wants to launch against Si Meiqi - it is very simple, it is to reduce the price.

However, anyone can do the price reduction and anyone can do it. But how to do it effectively has great knowledge.

Lin Qiangang was really surprised when he saw Li Zhicheng's plan. Because after careful consideration, a very simple trick was done step by step, and it was like a veteran in the shopping mall. And now it is time to launch it, and it is really a good time, place and people.

First of all, start with old customers with high loyalty. They know Aida's product quality very well and agree with this brand. In this way, they can be very confident in ensuring initial sales and opening up the situation.

Secondly, the goal of this flanking battle is very clear - the main customer base of second- and third-tier cities. In other words, Li Zhicheng wants to use low-price and low-profit strategies to seize the mid-range package market with the largest holdings of Si Meiqi.

Again, the online sales method can make it possible to gain popularity at the fastest and lowest cost.

...

It’s another thing to say whether it succeeds or not, but what Li Zhicheng did this time was exactly what Ida had wanted to do since she was in decline, but she had not been able to do it successfully. And others could not do it-

Si Meiqi was able to do it and would definitely fight price wars with them. However, because of the Mingsheng project, the price and inventory of high-end packages will be greatly affected, and it is impossible to launch a powerful sniper ban on them in the short term.

The Xinbaorui family is big and has a big business, so it is impossible to disrupt its own price system and compete with them - because if they do this, it will be affected not only by Aida, but also their original mid-range product market.

Isn’t this the right time, place and people?

When the elevator stopped, Lin Qian thought: If Lin Mochen had done this, she would really suspect that he had deliberately lost the Mingsheng project. Because the market here is bigger and empty, and there is no one to defend for a while, the profit margin may be greater, far from comparable to Mingsheng's miserable victory.

But since it was Li Zhicheng, he could see this path at such a critical moment of life and death, and figured out a complete set of plans without a teacher. She could only sigh again in the conclusion of the last time - he was really a genius, and his will was touching.

As for the last kiss...

No one of them mentioned it these days, so it should be considered to have been revealed, right? She knew that he was just in love with the scene that night and was impulsive. Although she was at a loss,... forget it!

The sunset is setting.

The Information Technology Department left a small office for Lin Qian. Sitting in front of the computer, she looked through the "water troops" of the Information Department one by one, and will start to publish and hype anonymous articles on the Internet tomorrow.

She asked this suggestion. At that time, Li Zhicheng looked calm and did not say good or bad. As a result, he gave this part to her.

So she had to focus on her eyes.

"Netizens revealed: Aida, a well-known domestic brand, will be sold at 50% off in three days, and the price reduction news will only notify old customers..."

"Mournada Network Flagship Store Address."

"Domestic high-end bags, can they really work with quality and work abroad?"

"Show shopping list: This bag is indeed priced at Aida's US store at $800 (with pictures). This time I bought it in China for less than $300, and I made a lot of money."

...

Lin Qian looked at it all the way and deleted it and changed it. It was not bad, it was necessary to maintain this tone, and it was controversial. As long as it was popular, everything was easy to say.

After the modification, she thought about it and created a new blank document and started typing:

"There is suspected that Ida has military support..."

Just after typing these words, a familiar voice suddenly sounded above my head: "When did Ida have the military support?"

Lin Qian was frightened by the sudden sound and shook her whole body, and turned to look at him: "...Mr. Li." She couldn't help but complain in her heart: boss, you are the president now, not a special forces soldier. Don't come and go without a trace anymore. It's scary, okay?

Li Zhicheng seemed to have not felt the trouble he brought to others at all, and looked at her screen with a cold face: "What is this?"

Lin Qian: "Oh... this, Mr. Li, you know, most of the things on the Internet are specious, and ordinary people think that the top military leaders are quite mysterious. Writing this way is also to build momentum for our plan three days later."

Li Zhicheng glanced at her and didn't say anything.

Lin Qian was happy and knew that he had acquiesced. Although the boss was very honest, he was also a very smart person. He must have understood what she meant.

The boss is also slowly changing - he has become "rape".

At this time, Li Zhicheng suddenly bent down, put one hand on the back of her chair, and supported the other on the table, saying, "Let me see the others."

Lin Qian paused.

He was already standing behind her, and when he bent down, his side face almost touched her hair, and his body was very close to her. She almost smelled the light male aura on his body that night again.

But he did this series of actions very naturally, just like an ordinary superior and subordinate who checked the work results of his subordinates. The same was true for his expression: calm, focused, and no distractions at all.

Lin Qian's face suddenly became hot, and her heartbeat was a little unstable. She wanted to stand up: "Mr. Li, sit down..." Before she finished speaking, her shoulders sank and he easily pressed them down: "No need."

Lin Qian's heart shook slightly again.
Chapter completed!