Chapter 12

It was almost two o'clock in the afternoon, Lin Qian prepared the meeting information and sent it to Li Zhicheng.

Somewhat unexpected-he stood in front of the floor-to-ceiling window and pondered.

Lin Qian put down the information and was about to turn around and go out when he heard his clear voice coming: "You can attend the meeting with me."

After she was slightly stunned, she felt happy and her face remained calm: "Okay."

He lets her attend such a confidential and important strategic meeting represent trust.

Hahaha... Although the boss is young and inexperienced, he is still quite knowledgeable and good at using it.

——

The lights in the conference room were bright, and eight people sat next to the long oak bronze sculpture conference table, namely Li Zhicheng and Gu Yanzhi, the vice president in charge of production technology, the vice president in charge of functional departments, as well as the marketing director, production director, financial director and procurement director.

This is also Ida's core management team today.

Li Zhicheng sat in the middle, and of course Lin Qian could not sit at the round table, but on a chair leaning against the wall in the diagonal back.

The meeting was chaired by Gu Yanzhi. Although the discussion was very serious, his attitude was quite free and indifferent. After looking around for a week, he said slowly: "Then let's start, I will say a few words first. Today's meeting is to discuss the future direction of our Aida. You are more clear than Mr. Li and I. Mr. Li has not taken over the company for a long time. The goals and requirements of today's meeting are: seek truth from facts, fully discuss, unify the direction, and strictly implement it. OK, the Finance Department will talk first."

The conference room was quiet, and Lin Qian was a little excited when he heard it - he didn't expect that Gu Yanzhi would be able to speak this kind of "Mandarin" one by one, but after careful consideration, you found that every word he had on the idea.

By the way, I took a look at the BOSS's face - I was very calm and focused. He was sitting among a group of middle-aged people in a suit and tie. He looked too handsome and too young.

At this time, the financial director had already opened the slide. After a brief overview, he cut into the topic and threw a bombshell: "We have calculated that after paying all the compensation for the 'carcinogen incident', we have calculated the accounts receivable and payable, etc... The funds that the entire group can flexibly mobilize in the short term are probably--" He paused: "There are between 2 million and 5 million yuan."

The conference room suddenly became quiet and everyone looked at each other. Lin Qian also felt her heart trembled when she heard it. She was spread on the soft leather notebook on her knees, and there was a number "10 million" written in the upper left corner. Now she silently crossed out the number and changed it to 2 million.

It turned out that the situation was a little worse than her brother expected.

2 million. In this era, what can 2 million do? What's more, it's a company with thousands of people.

She couldn't help but look up at Li Zhicheng again. She saw him sitting straight, putting one hand on the table, his face slightly raised, and watching the financial director's speech, he was very calm.

But two days ago, Lin Qian's mind showed the pomp when he was sent to the company to take office.

Compared with the two, I suddenly felt a little sympathetic to him.

After a while of dull and embarrassing quiet indoors, the marketing director spoke.

He is a capable man in his forties, named Xue Mingtao, who looks quite calm and elegant. Lin Qian understands his situation: When the former CEO made a big move abroad, an old minister like Xue Mingtao was not valued and was undermined. Now that the dynasty has changed, he has regained the power of marketing. After so much frustration, he must be ready to go, trying to fight a marketing turnaround.

Sure enough, he proposed a very complete marketing system work plan.

He started from the company's four major categories of products: high-end leather bags, daily casual bags, special function bags and box bags, and at the same time refined them to more than a dozen small categories under his jurisdiction, and analyzed the current market environment item by item. We compared the advantages and disadvantages of competitors, internal improvement methods, marketing strategies and plans. For example, if the quality of men's mountaineering bags is not strong, he proposed to change the product material and strengthen quality monitoring; for example, if the terminal marketing of trolley boxes is not enough, he proposed to increase advertising investment and add sales teams...

I have to say that this is a very detailed and in-depth plan. If you don’t have years of marketing experience and have a very good understanding of the entire market and company sales, you will definitely not be able to do it. This plan gives people the feeling that it is like a guide map, with overall goals and plans, and it is refined to the execution of each item. After listening to it, it makes people feel very at ease.

Marketing work is the core of companies like Ida and the focus of this meeting. So after he talked, several other managers whispered and discussed in a low voice, and the atmosphere was obviously activated.

Gu Yanzhi also had a faint smile on his face and nodded frequently to the marketing director Xue Mingtao. Even Li Zhicheng picked up the paper materials and read them carefully while reading them. Lin Qian also saw him making some records on it with a pen.

Lin Qian felt very taught, as if she was taught a lesson.

She even was ready to move, hoping that Xue Mingtao would mention the Mingsheng Group project to verify that her previous concept was correct.

However, it did not. After making the complete report, Xue Mingtao's conclusion was: "In the next five years, recreate the Ida marketing empire!"

Everyone nodded repeatedly when they heard this, and Lin Qian was a little disappointed.

The conference room was quiet for a while, and everyone was a little thoughtful, and some people looked at Li Zhicheng secretly, wanting to see what specific views the new young president had on such a most reliable development plan so far.

At this moment, he put down the information in his hand and looked up at everyone.

So everyone's eyes naturally focused on him.

"Good plan," he said slowly, "I will read it carefully."

A hint of joy flashed across Xue Mingtao's face. Lin Qian praised in her heart: The BOSS has momentum! She is calm.

Unexpectedly, Li Zhicheng changed his tone: "Someone suggested to me that I could save Aida by taking over the Mingsheng Group project. What do you think?" When he said this, he sat as handsome as a pine tree and looked calm and composed.

Lin Qian, who was behind him, felt a little "splied" in his heart, and his heartbeat accelerated a little.

Someone... meant her.

Xue Mingtao was quiet for a second, found a report from the folder on the desk, and handed it to Li Zhicheng: "Mr. Li, Mingsheng Group project, we have also done SWOT analysis. This project is of course very good. If it can be won, it can quickly change Aida's position in the industry and open up a new market.

But to be honest, this project has two strong competitors, Xinbaorui and Si Meiqi. We did not intervene at all in the early stage, but they have been following for several months and have almost connected. We have never been involved in the field of state-owned enterprise customers before. Now we want to compete, and the chance of success is very small. And they are very careful about us now. Even if we can get the project, I think it will be a terrible victory, with very thin or no profit, which is not worth the loss."

Li Zhicheng pondered silently.

Although Lin Qian is just a role in listening to the record, Xue Mingtao's words also made her feel tremendous pressure. Indeed, she had only considered the benefits of this project before, which could save Aida, so her idea was still optimistic. However, the actual difficulties mentioned by Xue Mingtao, she did not think deeply about them, were almost all the fatal points of marketing work: she started late, had no connections, and had no funds, what should she use to fight with others?

At this time, the vice president in charge of production and technology, who had been silent, spoke up.

He was nearly fifty years old and named Liu Tong. He was the number one hero and old minister who fought with Chairman Xu Yong back then. He was not as cautious and tempted as others. His expression was open and even had a bit of the majesty of elders.

"Zhicheng." He said, "I don't agree to do the Mingsheng project and expand new market areas. Isn't Ida being ruined by this idea? Do you have to repeat the same mistake? We are making luggage, and the largest market is hundreds of millions of end consumers across the country. If this market is taken away by others, we will take it back. The procurement of governments and enterprises is a drop in the bucket, with high requirements and low profits. I don't agree to do it. I agree with Mingtao's view, make solid and build the market again!"

He is honest by nature and speaks with a righteous and firm look on his face. Some people nodded repeatedly after listening to it. Indeed, what he said was exactly the grief in everyone's hearts.

Lin Qian heard it and his two delicate brows frowned tightly.

Liu Tong fired at Li Zhicheng, but Li Zhicheng remained silent. He looked quite imposing without speaking. Now everyone didn't know what he was thinking, and the atmosphere on the scene became a little stiff.

Lin Qian could hear that Gu Yanzhi looked at the expressions of everyone and exchanged glances with the vice president in charge of the functional department.

The vice president spoke out to smooth things over: "Or what I suggest, Mr. Li has heard our opinions. What is the focus of the next work, and in which direction to carry out - or Mr. Li will consider it comprehensively and discuss it later?"

Everyone nodded, Lin Qian thought: That's all.

So everyone looked at Li Zhicheng, and Liu Tong was also right to the things and was wrong to others, and said, "I speak more straightforwardly. Zhicheng, you must consider it carefully."

However, no one expected that Li Zhicheng nodded to Liu Tong, then looked at everyone again, his voice as low as quiet water: "I don't need to think about it anymore."

Lin Qian was stunned. Not only her, but everyone was also stunned.

He continued to say, "I have made a decision at noon today: to win the Mingsheng project at all costs."

——

afternoon.

Lin Qian sat in his small compartment, sorting out the minutes of the meeting just now, but she was inexplicably a little uneasy.

It was just because of what Li Zhicheng said at the highest decision-making meeting just now: "I have made a decision at noon today."

The focus is "north today". At that time, they were eating hot pot, and she strongly recommended him to win the Mingsheng project.

Can it be understood that it was her words that had an important impact on him?

Lin Qian was both excited and felt that the pressure was unprecedented.

Moreover, his statement that he disagreed with public opinion undoubtedly made the atmosphere at the scene a little strange. Liu Tong's face changed on the spot, Xue Mingtao did not speak out, and the vice president of the executive was also stunned.

However, before everyone spoke, he actually spoke again: "The company is in a turbulent period and must be united. Now I am the representative of the absolute controlling party and have a veto power. So in the future, before I make a decision, I can have countless voices; after I make a decision, I can only have one voice and a meeting."

...

At this moment, the door of his office was closed tightly. Gu Yanzhi and Liu Tong had just entered. I don’t know what the three big guys were discussing inside. At first, he could hear Liu Tong’s fierce voice, but at this time there was no sound at all.

After a while, the door finally opened. Lin Qian immediately stood up and saw Liu Tong walking out with a calm face. Gu Yanzhi followed him and looked calm. He couldn't tell how the two of them were in an mood. They ignored Lin Qian and went back to their respective offices.

Lin Qian waited for a while before picking up the organized meeting minutes and checking it out for Li Zhicheng.

There is no doubt that his performance at the meeting today will cause a stir in the company. What will the managers and employees evaluate him?

j□j,j□j, unkind?

Or are you determined and have your own independent idea and are very confident?

For Lin Qian, he, who looks cold and silent, is so strong and decisive, which is a bit beyond her expectations.

——

The sunset has sunk, and the office is covered with a faint golden light.

Li Zhicheng was sitting in the sofa in the middle. It was a little different from his usual cold and chilly posture. At this time, his hands were placed on his knees, his face calmly, as if he was thinking. On the coffee table in front of him, there were two steaming tea cups, which were obviously left by Liu Tong and Gu Yanzhi just now.

Lin Qian walked over with light steps: "Boss, this is the minutes of the meeting."

He looked up at her, his eyes dark and steady. He took the minutes and looked down.

The room was quiet, only the sound of him turning the paper pages and the sound of water gurgling in the goldfish tank at the door. Lin Qian was a little nervous, but began to speak.

Her opening remarks were: "I also think it is profound and reasonable after listening to the opinions of President Xue and President Liu today..."

Li Zhicheng looked up at her again. As he was so close, his outline seemed clearer and more handsome, and his eyes were heavy and cold: "Shake it?"

Lin Qian suddenly realized that although this boss spoke to people in a very concise manner, he directly and quickly pointed out the key points, which always made you slow down before you could deal with it.

She originally wanted to speak more tactfully, but now she simply admitted her head and shook her head, "No, I was not shaken. What I want to say is that they analyzed it comprehensively and make sense. But this kind of thinking is too focused on internal, how to solve problems, and how to improve themselves. But the external competition environment is very fierce now, and the industry has developed to this point, not more than ten years ago. It is not that you have done a good job in product quality and improved personnel quality, and you will definitely win the market. Because they are doing well, they are also doing very well.

The reason why I insist on targeting the Mingsheng project is not because I think this project will definitely be successful. But I think it is definitely not possible to stick to the traditional one. For an inappropriate example, if Xin Baorui and Simeiqi are elephants now, Ada is a little lamb. Can the little lamb defeat the elephant by improving itself? I don’t think it can only win if it performs a surprise attack.”

She spoke very happily and expressed her feelings directly. After she finished speaking, she looked at Li Zhicheng's expression.

And he always stared at her with a burning gaze, and Na Yingxiu's face was always quiet and cold.

He only answered three words for her long speech:
Chapter completed!