Chapter 67 I think we lost a lot
The four major theaters summarize the first day of the new movies released yesterday.
Get new data further.
Movie: "Mom Loves Me Again".
Cost: 8 million.
Director: Cheng Huang, starring...
Screening: 3%, only two games.
Overall attendance rate: 38.9%.
Movie Rating: 9.9 points (23,725 people)
Total box office: 1138 million!
Comprehensive potential evaluation: Level A
It is recommended to increase the screening ratio by at least 5% and increase at least 3 screen screen screening rooms.
The four leaders of the four major theaters, Wanda, Kyoto United, Xinzhong Film and Magic City United, all hesitated after seeing this report.
They also saw that "Mom Loves Me Again" is a dark horse, but the arrangement of the filming is not that simple, involving all aspects of interests and contracts.
"This movie is signed with non-exclusive, and according to regulations, it is difficult to add screening."
The number of screens is a fixed number. If you add it to this side, you will have less than that side.
So even if the person in charge knows that this may be a hit movie, it is not easy to add screening.
The choices of these four leaders are different.
In the next two days, if the attendance rate can be increased by more than 50%, add 5% to it."
Kyoto Co-Head: "The Steeler Man is still being screened, and other movies are not easy to reduce emissions. Forget it, wait and watch it."
The person in charge of the new China Film Academy: "I think about it, it just happened that "xxx" was released, so I'll give it 3% of it to "Mom Love Me Again."
The joint head of the Magic City: "Director Cheng is an old acquaintance in our theaters, and he is a landlord of the Magic City. If you make a hit movie, you must support him. Add another 5% of the movies to check out."
The four theaters have quietly spent the micro-scheduling adjustments of "Mom Loves Me Again".
On the other hand, Cheng Huang's Imperial City Studio was full of joy. Cheng Huang and his wife Hong Fang happily gathered in front of the computer to watch the box office record. The worry of two days ago disappeared. After so many years in the movie industry, he certainly knew what the box office of this day exceeded 10 million.
With the number of screenings only single digits, the movie's box office exceeded 10 million on the first day. Conservatively estimated, the total box office may be 6,000 to 80 million!
If the results do not dip in the future, the three major theaters will inevitably schedule films. The box office growth will increase again, even if it exceeds 100 million!
Break billion? My movie box office exceeded 100 million?
Not to mention making money back, I even have to make a lot of money!
Hahahahahahahaha...
When Cheng Huang thought of this, he might feel the spring breeze blowing on his face and was proud.
He had the right bet!
Thinking of this, he remembered another hero Wang Ye. If it weren't for his "Only Mom in the World", the movie would not have been so good. When some film critics commented on and praised the movie, they said that "Only Mom in the World" sublimated the movie.
That's right, Cheng Huang also thinks so.
...
The third day arrived in the early morning, and when the box office statistics were completed on the second day of the box office record, a dark horse jumped in front of him.
Box office record list for the day—
First place: "The Steeler Man", with a box office of 51.3 million that day and a total box office of 420 million.
Second place: "Perfume Woman", with a box office of 32.38 million that day and a total box office of 280 million.
Third place: "Dragon and Tiger Gate", with a box office of 28.77 million that day and a total box office of 220 million.
...
Tenth place: "Mom Loves Me Again", box office 34.38 million, total box office 45.76 million!
Two days after its release, the box office of "Mom Loves Me Again" doubled, and it doubled directly. The volume of screening was only single digits, but the attendance rate exceeded 50% in one fell swoop, winning 34.29 million yuan in one day, and the total box office rushed to the tenth place in the box office list!
Dark horse, absolutely dark horse!
Hot products, absolutely hot products!
When the heads of the four major theaters received this record, they thought so at the same time.
The person in charge of Wanda: "It's really a dark horse. It exploded the next day. I will add 7% of the film to him and make up 10%.
Kyoto Co-Head: "The stamina of "The Steeler" is still strong, and it's still so strong after being released for half a month... However, this "Mom Loves Me Again", um, does have potential, so add 10% of the screening to it."
The person in charge of the new China Film Academy: "It's tenth? It's interesting. It's actually quadrupled. If you add it, then add it to 15% for him to schedule the film!"
The joint head of the Magic City: "Hahahaha... It's really a hit product. Add, add, add 10%, add to 20% of the filming schedule!"
So, on the third day of the release of "Mom Loves Me Again", the screening volume of the four major theaters was 10%, 10%, 15%, and 20% respectively!
Together, the terrifying 55% screening!
This is a miraculous screening volume, almost impossible to copy, it is considered a bug. Only a small-cost and not well-known movie can be a miracle. The signing is a non-exclusive one, so all four theaters have screenings.
(ps: I didn't check how to arrange the screening of major theaters in reality. This is normal time and space, so I am a reader of "industry insiders", so don't be serious with me.)
At this time, the people in charge of four theaters finally realized that the film actually signed an exclusive agreement, which means that the initial screening is only 3% to 5%, and the subsequent screening arrangements are entirely determined by market performance to increase and decrease the emissions.
Obviously, "Mom Loves Me Again" gave them a perfect answer.
It is worth mentioning that there is a more hidden factor that makes the four major theaters choose to make quick decisions to add films.
That is, the director of this movie, Cheng Huang, belongs to the "overse director".
What's the meaning?
That is to say, Cheng Huang has no capital company behind him, and his background is pure.
Cheng Huang, originally from a state-owned provincial-level XX TV station, became popular after filming several TV series, and then went to the movie circle to make movies. The investments were all small investors, the movie box office was lukewarm, and there was a bag company with its own movie studio nature...
The heads of the four major theaters are keen to sell him a good deal.
I will understand what the reason is, so I won’t say much.
Imperial City Studio.
Early this morning, Hong Fang and Cheng Huang came to the studio and received news of the increase in screenings from the four major theaters. When they saw that the box office on the day of yesterday tripled from 11 million to 34 million, they couldn't help but feel magical and surprised after understanding the reason.
Cheng Huang laughed:
"It exploded, it really exploded. Now the box office has exceeded 100 million, and it may even exceed 200 million!"
"Two million?"
"Yes, our movies are so good, and it can be released in theaters for at least one month. 200 million should not be a big problem."
When Hong Fang heard that the box office of the movie might exceed 200 million, she seemed to be overjoyed, and was stunned and wondering what she was thinking about.
After a while, Hong Fang said quietly.
"Old Cheng, I think we have lost a lot."
"If I had known that our movie was a hit, it would have been great if we had gritted our teeth and swallowed Mr. Fang's share that day..."
Cheng Huang: "?"
...
Please recommend votes, monthly votes, and favorites!
Chapter completed!