Over the past few years, Zongheng Bookstore in Beijing has changed a lot, not only the shop front but also the back.

The backyard of the bookstore, which occupies a full five stores, naturally became very spacious. In addition to the necessary printing workshops, there are also warehouses, accounting rooms, and living rooms that specialize in entertaining important guests. Especially the last living room, it is even more luxurious and has a cultural charm, which makes people feel deeply impressed when they see it.

Now Li Ling is in this living room, of course, sitting at the top of the head, while the other shopkeepers are sitting carefully at the bottom, completely looking at listening to the teachings. Although Li Dong's family has not come back for many years, his status in the hearts of the bookstore has not been reduced. Instead, it is because of his correspondence with him, and his guidance has made changes, making the bookstore's business continue to improve, and everyone is even more respectful of him.

After greetings, a friend sent a stack of account books: "Boss, these are the accounts in and out of our bookstore over the past two years. Please check it out."

Li Ling smiled and glanced at the dozens of books, then shook his head with a smile: "I don't have to worry about your work. Just talk about the business situation in the past two or three years, so I won't check the accounts." He was confident that these people would not dare to use tricks on the books to deceive themselves. This was not only because the shopkeepers knew their ability to settle accounts and did not dare to show off their skills, but also because of his current identity.

The Yangzhou prefect is indeed nothing in the officialdom of the capital. Even if he wants to stay in a hotel, he can only stay in the worst room. But for ordinary people, his official position is still full of deterrence. Take the people in front of him as an example. If he really offends him and wants to deal with them, it is as simple as crushing an ant to death.

What's more, Li Ling has always been generous to them, and his salary is comparable to ordinary fourth-rank officials every year. With the dividends of the stocks at the end of the year, he is definitely the high-income group in the capital. With such treatment, as long as he is crazy, who would risk losing his life to deceive his boss?

The following facts also proved that Li Ling's judgment. Several shopkeepers mentioned the situation of the bookstore in turn, and there was no intention of falsification or concealment. As long as Li Ling asked, they would reveal all the details of the business, which were all real silver income.

After their statements, Li Ling realized that the scale of the bookstore is larger than he thought, because there is not only such a bookstore in the capital, but also two semicolons are opened in the south and north of the city, which makes it easier for the people to buy Zongheng's book books and newspapers. As for the newspaper sellers all over the city, there are hundreds of them. It can be said that Zongheng's Bookstore has been a profession of "Selling Birds" for the world with its own strength.

After hearing this introduction, Li Ling nodded frequently and said with satisfaction: "Yes, everyone did not disappoint me, and it was even better than the results I hoped to see. Don't worry, as long as I can grow, your dividends will definitely be indispensable at the end of the year."

"Thank you for your care." Everyone was also very excited and thanked him repeatedly, but then someone hesitated and said: "But, we have been having a lot of trouble recently and have never come up with a good idea."

"Oh? But what's the difficulty? Let's hear it."

"It's hard for our bookstore to go further. We even made new tricks in the front according to the practice of Zongheng Bookstore in Lianghuai, but the effect is still very small. I'm afraid that after this year, our bookstore's revenue will not increase much."

As the other people followed up, they all expressed their concerns with concerns: "Yes, my boss, now I can sell nearly 200,000 copies of the Zongheng newspaper in Beijing every month, but after that, it is difficult to grow up. On the contrary, as we continue to grow the business, other bookstores have started to run similar newspapers with us. Even if it does not pose a threat now, it has a little impact. They will still compete with us for advertisers, which is really difficult to deal with."

Li Ling listened quietly and understood that this was the ceiling problem of any industry after reaching a certain level. The capital city is indeed large enough and has a large population, but it still has a limit. Now, the annual newspaper is released every ten days, which means 70,000 or 80,000 sales, and is divided into the whole city. One out of more than 20 people buys the newspaper. In this way, the coverage rate is actually quite wide.

Excluding those who are illiterate or have no spare money, nearly half of them, and even more people in the capital will buy Zongheng newspapers to read. If you want to go further, it is obvious that they can't be achieved by relying on those methods. After all, any work has a target audience, and newspapers are not real money, and not everyone will like them.

After pondering for a while, Li Ling smiled and said, "Don't just look at the capital, you can spread the audience of our Zongheng News farther away. To be honest, I have also opened Zongheng Newspaper in Jiangnan in the past two years, and the situation there is also quite good.

"Similarly, outside the capital, all cities in the north can also open bookstores and sell newspapers there. In this way, will our business have a new growth point?"

Li Ling's words made everyone nod: "What the boss said is that we have actually mentioned this point, but in this way, we still have to invest a lot of money in the early stage. Moreover, compared with the capital, there are not so many people outside those who study and read in the county and capital cities, and the profits will not be too high. It may take one or two years to make a profit..."

This is the truth. Beijing and Jiangnan can be said to be the most popular place in the world of Dayue, so it is natural to make money by publishing newspapers in these two places. However, if it is placed in small places outside these two places, it is easy to say that the rich Lianghuai River is a bit rich, but in the poorer places in the north, ordinary people are poor and illiterate, so it would be too difficult to sell newspapers.

Li Ling smiled and shook his head and said, "Don't just focus on the present moment. You have to look at the long-term business. Our Zongheng newspapers are not only used to make money, but also a brand. My biggest ideal is to publish newspapers throughout the world of Dayue. It is best if even Guirong people in the north can read our Zongheng newspapers, even if there are only one or two people. In this way, our bookstore will truly become famous all over the world. So what kind of business you want to do in the future is not a matter of one sentence?"

Everyone was immediately shocked by Li Ling's great ideals and pattern. They were all stunned for a moment, and then they all said yes and praised them repeatedly.

Li Ling could see that they did not fully understand their intentions, but they had to support them because they were the boss. But it doesn’t matter. As long as they really do what they want, they will naturally understand the results in the future.

Of course, this is not enough to solve the problem, so he continued: "In fact, there are some simpler strategies to let our bookstore go further."

"Please tell me..." Everyone immediately became energetic and listened with scruples.

"I've seen the store outside. It's a bit inappropriate to place the restaurant arrangements that deliberately imitate in our capital. After all, compared to a small place like Hengzhou, the environment here in the capital is better, and there are not too many restaurants with more exquisite food and food. We can't attract too many customers at all, but instead destroy the overall layout of our bookstore."

"But the boss, these are all our guests who have become our VIP..."

"I know what you mean. I used this gimmick to let customers save their money in the cabinet, right? This can attract people in Hengzhou, but it's just like that in Beijing, so we won't make any money next year. But it's not that we won't open VIPs anymore. This still has to be there, but we have to change the way."

Li Ling paused for a moment, and smiled in the desire of everyone: "In the future, the VIPs from our bookstore or bookstore will send books to those books with more beautiful bindings and more exquisite illustrations. For example, a recent collection of essays and poems by a literati are the most famous in the literary world. We will spend a lot of money to buy his copyright, then print it with high-quality paper ink, and then print the VIP names of our bookstore on the cover, and then send it to someone else's house.

"Don't be afraid of spending more money. Only by spending a small amount of money can the powerful and scholars in the capital agree with us. They think that it is perfect to collect the books published by our bookstore. Then we have fame. If we have fame, are we still afraid that we can't sell books and gain profit?

"By the way, we can also use similar means to let some literary celebrities sign the books we published. These books are not available to ordinary guests, and they can only be bought by our VIP guests. Of course, not all the gifts given to them are books, but also booklets printed by our bookstore. We can select good books from Zhongshu Store in the past six months or seasons, introduce them to them, so that our VIP guests can know what books can be bought next without leaving the house... Anyway, in one sentence, let the guests who spent money to buy our VIPs feel the difference between them and ordinary guests, and make them feel that it is worth it for me to buy the VIPs in Zongheng Bookstore that I spent dozens of taels of silver."

Such VIP services are all tricks on the streets in later generations, and they are even outdated (to say something that exposes age. There was a bookstore called Bertelsmann, and there were always such booklets mailed to passers-by schools. Many people bought their books, but we haven't bought them. As long as we are poor enough, no trick can cheat us of money...), but hundreds of years ago, it was a shocking marketing strategy.

Li Ling had a few ideas and was stunned. After a while, someone reacted and praised repeatedly: "The boss is indeed powerful. I believe that many people will come to our bookstore to open a VIP soon."
Chapter completed!