Since the other party knew his own newspaper, some things were easy to say. Li Ling simply said: "We sold nearly 10,000 copies of Zongheng Monthly Report in just two months. If nothing goes wrong, the issue next month may be sold tens of thousands of copies in a single period. And this is just the person who bought it, and the person who actually saw the content in the newspaper will only be several times more than this number, that is, tens of thousands of people will read the articles in the newspaper in just a few days.

"And then, if we write down the various benefits of Huichun Hall one by one and put them in a conspicuous position, I wish you, boss, how much better the effect you have than in the past? I think even if you spend money to hire dozens or hundreds of people to preach everywhere and talk for half a year, you will not be able to compare with this?

"This is called publicity. Even if one adult among the tens of thousands of people who have read the newspapers gets in mind, it is still thousands of potential customers of your pharmacy. Then even if only 30% of people in their families get sick and think of Huichuntang, in the next period of time, the number of patients who go to your pharmacy can reach thousands..."

Listening to Li Ling listing a string of numbers, Zhu Zijie began to be moved. The shopkeeper even looked at his boss excitedly: "Boss, this is really done..." They had also thought of promoting their own pharmacies before, but the investment and gains were too different, which made them finally give up this unrealistic idea. But now, Li Ling's statement has solved the most difficult step.

But Zhu Zijie still had some doubts: "What you said makes sense, but my Huichun Hall is different from those small pharmacies. The medicines I take here are all high-quality, and the price is more than 50% higher than others. Even if it really attracts people, I am afraid they will be scared away by the medical expenses."

"You don't have to worry about this. In my newspaper, you will write about the relevant matters clearly. Those who can pay for the newspaper will have a wealthy family. For the sake of their own health and family, I don't think they will care too much."

Wan Lang also replied: "Boss, you don't have to underestimate the people of Luoyang. This is the capital, and there are quite a few rich people, otherwise several other large pharmacies will not make money. So as long as you make your reputation, you don't have to worry about not having customers coming. The key now is whether you have confidence in your own medical skills and medicinal materials!"

"Of course, since I dare to ask for this price, I believe that as long as the patient takes the medicine I prescribe, he can recover as before!" When it comes to his profession, Zhu Zijie looks full of confidence.

"That's it. Now your store lacks only such an opportunity, but we can give you this opportunity. Boss Zhu, are you still hesitant?" Li Ling glanced at Wan Lang with praise. He was indeed the most suitable for this industry. It was really a perfect match for himself.

Zhu Zijie was completely moved this time and immediately asked, "How much money do you want to help promote it?"

Li Ling smiled and said, "I dare not hide it from you. Before our Zongheng Monthly Report, we have always lost money and made a name for ourselves, so taking up your business is the key. Of course, the price is not too high, but we have to let many of our brothers survive. According to the previous cost, it is enough to cost ten taels of silver per issue. But you are our first customer, so you can give you a discount, even if there are 20 taels of 3 periods, how about it?"

"Twenty taels of silver... This price is not low..." After hearing the offer, Zhu Zijie hesitated again. Recently, his store's business was light, and the money he had prepared was almost used up, and he was really short of money.

"It's not low, but compared with the effect, I thought it was worth it. Of course, if you wish you really don't have enough money, you can also pay in one period, but the price is a little more expensive, eight taels of silver per period. And I can also give you an article that will definitely make people feel good about your pharmacy."

"How do you say this?" Zhu Zijie immediately said curiously.

Li Ling smiled and told a story casually, but it was about an elderly man in someone's family who had a cold and found many doctors in the capital but could not be cured. It was not until he returned to Chuntang for treatment with the idea of ​​trying it out, and he slowly recovered while wishing the boss a good idea to rejuvenate...

These hydrological soft articles that have been used in later generations are extremely novel at this time, which makes Zhu Zijie stunned. After a while, he said, "Can you still write such articles in the newspaper?"

"What's wrong? I have published many anecdotes in Beijing in the newspaper, and it's not too eye-catching to put such stories into them. By the way, I can also print a sentence for you in the newspaper, which is called "The wonderful hand is to rejuvenate, cure diseases and save people, only in Huichun Hall". Then print the specific location of your pharmacy below. In this way, I believe that as long as you have read this article, you will definitely think of coming to you first when you need a medical treatment."

If he was still moved just now, Zhuzijie has really made a decision. His eyes shone, he looked at the young man in front of him, and nodded, "Okay, I believe you this time, I will buy the third period of publicity with twenty taels of silver. Lao Zou, go to the counter to pay the silver!"

The shopkeeper just agreed to go and get the silver, but Li Ling waved his hand to stop him: "No hurry, this matter is related to your and my business, so just write a document as a black and white paper. In this way, I wish the boss can go to my bookstore to sign a contract and hand over the silver to the people in the store. Everyone has guaranteed it, how about it?"

"Boss Li is really an honest person. OK, that's it. I'll go there myself tomorrow, sign the contract, and deliver the money." Zhu Zijie nodded immediately, and trusted Li Ling more and more.

It was not until the two of them left and returned to the car that Wan Lang raised his thumbs up at Li Ling: "Brother Li, you are really amazing. You only negotiated the business in just over half an hour."

"Haha, you're just asking some ideas that interest them based on the customer's situation. You're not bad, you can help with it. I believe that after trying it a few times, you can go out to discuss business with those shops and let them spend money to advertise in our newspaper."

"Haha, this looks really interesting, at least much more interesting than when I was in the money shop before." Wan Lang licked his lips and said excitedly.

Li Ling smiled at him: "Don't worry, I don't think it will take long for our bookstore to be completely famous in the capital. The money we earn from this is definitely not less than when you were in the Fucheng Money House!"

In fact, in the eyes of ordinary people, the choices made by Wan Lang are indeed unreasonable. He has a bright future and can live a life of worry-free life under the protection of Wan family. He doesn't have to work so hard to go to the capital. At least the money he earns is far from being compared with when he was in the capital city.

But he came still, and he did much more things at the small Zongheng Bookstore than Li Ling. If it were someone else, he might have given up and went back, but he enjoyed it. From this point of view, Li Ling knew that his good friend had both enterprising spirit and vision, and it was really his luck to be able to get such friends and partners.

As for Li Ling's statement, Wan Lang just smiled: "I believe what you said, one day, I will make our Zongheng Bookstore famous all over the world!"

"Good words!" Li Ling also smiled, and then the two quickly shifted the topic to the next target. This time, Li Ling felt that Wan Lang could have an interview.

...

When the sky gradually darkened, their carriage returned to the bookstore. Although they had been running around for more than half a day and only drank a cup of tea, Li Ling and Wanlang's faces were not exhausted at all, but instead were excited.

Because they won a lot of victories today, they took down all the customers with their words.

Originally, the Shen family's store was harder to convince than Huichuntang, because Boss Shen was not very literate, and he had never heard of the Zongheng Monthly Report. Wan Lang was so thirsty that he was still unmoved, and he didn't want to spend such a sum of money that he thought was quite unfair.

It was not until Boss Shen, who was nearly 60 years old, that he came back from the school and heard the name of Zongheng Monthly News and came over to give an introduction. Then a friend brought in a news that the boss of the Shen family changed color - another store across the street was about to open...

Now the old-fashioned old businessman could not withstand the pressure anymore. He immediately grabbed Wan Lang and the other men who were trying to leave, and confirmed with them for a while. After learning that they did not charge cash today and could sign the contract at Zongheng Bookstore, the old man finally made up his mind.

At this point, the newspaper officially had an investment, and the advertising fee of forty taels of silver was sold in three issues. Although it was still far from the value Li Ling expected, it was enough to make the others in the bookstore feel a little joyful.

"Now, there is no need to worry that our newspaper will not make any money. With the 40 taels of silver, the cost of the previous two periods will be returned." Zhou Ji said with a happy look.

Wan Lang looked further: "Not only that, as long as the influence of this advertisement is good enough, there will only be more merchants here to promote it in the future. We can also raise the price. Then it will be famous and beneficial. Our Zongheng Monthly Report and Zongheng Bookstore will really become famous in the capital."

"That's true, but we can't just focus on making money and not taking care of everything else. At least one thing must be accurate. Those shops and shops must be reliable enough. Also, the content in the newspapers should not be careless. Those who pay to buy newspapers think that the money is worth spending!"

Li Ling's words immediately won unanimous approval from everyone, and Wan Lang even slapped his chest: "Don't worry, I have me here, I will not let our Zongheng Bookstore's reputation fall down!"
Chapter completed!