By the time Li Ling returned home, it was already halfway through Shen Shi, and the sun was a little bit west. Then he saw Wan Lang staring at him with a resentful look: "Li Dalang, you are so idle, you are so idle, you haven't seen anyone all day."

"Uh... Isn't I going out to work hard in the yamen?" Li Ling explained casually, and then said to Li Tong next to him, "Uncle Tong, do you still have ready-made food at home? I haven't eaten anything after I went out..." Ren Luyang Villa naturally couldn't entertain him a seventh-rank official for dinner. Now he is so hungry that he is pressed against his back.

Li Tong agreed quickly and ran to the kitchen to arrange the work, while Wan Lang looked him up and down curiously: "Are you telling the truth? You are so busy? But you are not the Minister of Revenue, so how can you get so many errands? You have to be busy even on holidays?"

"After saying that, I'm just a word. People are in the officialdom and I can't help myself." Li Ling smiled bitterly. Naturally, it was impossible to really tell the truth with the other party, but quickly change the topic. "By the way, what's the important thing about you having been so diligent in the past two days? Hasn't our newspaper sold well recently?"

"Dalang, brother, you are my biological brother..." Wan Lang looked at him speechlessly, "Do you really treat our Zongheng Bookstore as a small workshop for printing newspapers? We are the bookstore. Printing books and selling them is the most serious way..."

Li Ling then realized it and smiled and said, "Do you want to print a book?"

"That's right, and I'm going to publish your book while it's hot, and you'll be able to publish your two sets of novels, "The Romance of the Gods" and "The Bao Gong Case". You don't know how popular your two books are in Luoyang City recently. I dare not say that Luoyang's paper is expensive, and it has also made many people who have read newspapers fall into it. In the past few days, many people have specially gone to our bookstore to inquire about these two sets of novels, and some people are urging us to publish a novel. How can you let this opportunity be spared in vain?" Wan Lang said excitedly, and finally stared at Li Ling, just waiting for him to give an answer.

Li Ling looked back at him with a smile: "This is the reason why you came to the door for two consecutive days?"

"Isn't this enough? If I'm not bad at all, as long as these two sets of books are printed, I dare not say that there are too many, and thousands of sets can still be sold. If the reputation fermentation is a little more, tens of thousands will not be difficult. This is much more than what we had to publish books in the city before."

Li Ling nodded, but then asked again: "What should I do with the newspaper?"

Wan Lang was stunned and couldn't keep up with his rhythm: "What should I do? If you want to continue publishing it above, just continue publishing..."

"No, you don't understand what I mean. Once the book is really written, don't you think this will affect the sales of our newspapers? Even if you don't say it, I can guess that half of the thousands of newspapers sold recently came for those two sets of novels. Once they can buy a full set of novels, would they still buy newspapers to read? Although the newspaper only has about ten articles, it is a repetitive expense after all."

Faced with Li Ling's problem, Wan Lang was obviously stunned for a moment, and then said: "Actually, I think it's not harmful to sell less newspapers. We can't make money anyway. But if you sell your two novels well, you will have a lot of investment."

Li Ling sighed: "If you only focus on the present, what you said is indeed good. But it won't take long to make a completely different situation. You don't think I've spent so much effort to make money when I came up with such a newspaper, right?"

After a pause, he looked at Wan Lang who was a little confused and continued, "Actually, even if you don't come to me this time, I plan to discuss our next move with you. We have sold 7,000 copies of this second issue of newspapers, and the sales volume of the first issue has exceeded 10,000, which means that at least 10,000 or 20,000 people have read our newspapers and know the name of our Zongheng Monthly Report. So now, it's time to turn this fame into real benefits."

"How does this fame turn into benefits?" Wan Lang was curious. He had the same question before, but Li Ling did not respond positively at that time.

"It's very simple. In addition to articles, our newspapers can also publish advertisements from major shopping malls in Beijing! Let them give us money and we can help them make their name known."

"advertise?"

"It means to advertise, that is, to use the sales volume of our newspapers to make these stores known to more people." Seeing that he was still a little confused, Li Ling patiently explained, "For example, you are the owner of a pharmacy, but because you are not famous, you have several customers to come to your door. At this time, our newspaper can explain the strengths of your store one by one, so that everyone who has read the newspaper knows that there is a store like you, and even the specific location of your store is clearly stated. Do you think it will attract many customers to come to you, and are you willing to pay for such a chance to make a name for yourself?"

Speaking of this, Li Tong happened to bring in a bowl of noodle soup. Li Ling didn't rush to say anything. He took the noodles by himself while Wan Lang was pondering and started eating. He was indeed a little hungry, and he couldn't stop when he moved his chopsticks.

After pondering for a while, a light of excitement flashed in Wanlang's eyes: "This is really something to be done. How did you think of this trick?"

"I made this idea when I decided to print the newspaper. Our newspaper was born for this. How about it? Do you still think it doesn't matter how much the newspaper sells?"

Wan Lang waved his hand quickly: "It seems that the more you sell, the better. But the shops here really believe us and are you willing to give us the money?" He knew very well that the money would not be too small, and I'm afraid that dozens or hundreds of taels would be needed.

Li Ling smiled: "It depends on our own strength, but now we should be sure. Moreover, at the beginning, we can make a little concession, the price can be set slightly lower, and the customers we choose can be targeted. For example, what we need to do next is to cooperate with shops that are well-known but have always been suppressed by industry leaders, and help them open up their fame first. I think there should be many such shops in Luoyang City. As long as you search carefully, you can always find some."

"I'm asking me to find these shops first during this period?" Wan Lang rolled his eyes helplessly.

"Your abilities work harder. What you, Master Wan, is best at communicating with others. I believe in your ability. By the way, I will also make a demonstration first. Then you learn my methods to talk to them. I think it won't take long to become a well-known gold sign in the Luoyang business world. Many wealthy businessmen will attract you as friends."

Wan Lang was really interested in this kind of thing. Without much hesitation, he said, "Then will I try this?"

"I believe you will succeed. As for those two sets of books, you are not in a hurry to print them out now. It is not too late to assemble them into a book after almost all serialization is completed in our newspaper."

Wan Lang frowned again when he returned to this topic: "Will anyone still watch it then?"

"Of course, believe me, this will only make more people buy our books. As long as they are famous enough and the books are good enough, they will not be afraid of being robbed of business by newspapers." Didn't the martial arts people in later generations start from serialization first, and then sell books and a lot of money? Li Ling felt that he could also walk on this path.

Wan Lang nodded, but then worried, "It's just that, I'm afraid that other bookstores will print the book first..."

This is indeed a big problem. Nowadays, it is not as good as later generations, and there is almost no copyright awareness at all. In fact, it is in later generations, and pirated copies cannot be banned (passerby: 555, sadness...) - If a book becomes popular, someone might pirate it somewhere else and make a fortune. Book merchants here in Luoyang can use this to remove all the books on the Conquest of Gods from the newspaper and print them into books.

After hearing this, Li Ling just sneered: "If they really dare to steal my book, I will make them pay a greater price!"

Joke, he is now a court official, and he can't deal with other high-ranking officials, but it's not easy to deal with a book dealer or something? If he can still get a bargain, his official position will be considered in vain!

Wan Lang then realized it and smiled and said, "Yes, I really forgot this. Then as you said, let's use all our strength in the newspaper for the time being, so that there will be advertisements in the third issue to make the bookstore really make money."

"Don't worry, this day is not far away. Our Zongheng Bookstore can not only make money, but will soon become famous in the entire Luoyang City and lead a new trend!" Li Ling said this bold statement with confidence.

In business, Li Ling is indeed full of confidence. It seems that any problem can be solved easily when he reaches his hands, but in the officialdom, he is obviously much less powerless.

After sending Wan Lang away, having dinner with his sister, and talking to her, Li Ling, who returned to the study, fell into deep thought. What happened next was related to his overall future, so there must be no omission.

Even though the emperor promised to keep him, Li Ling still had to make full preparations for himself. Regarding the delivery of food and fodder to the north, it must not only look seamless on the surface, but also hide some key points that only he can distinguish in the depths, so that he can get rid of himself when he is criticized.

This tests the professional quality of an accountant. Even Li Ling must rack his brains at this moment to plan a decision that can be tried. Such careful consideration actually took him a full midnight until the third update was approaching, and finally decided on the overall plan.
Chapter completed!