Since he came to the bookstore unconsciously, Li Ling simply came to the door directly, so as not to have another trip tomorrow.

It was a coincidence that when he came to the door of the bookstore, a carriage was parked here. Wan Lang walked down from above and was delighted when he saw Li Ling, then he curled his lips: "Oh, what kind of wind is blowing you, Lord Li. You are here today, and it really makes my Zongheng Bookstore shine."

Facing this friend who has the potential of Onmyoji, Li Ling was amused and just said casually: "In the officialdom, you can't help it. By the way, where did you come back from the fight?"

Wan Lang was not really angry with Li Ling, and he was no longer ridiculed at him at the moment, and said, "Go in and talk. To be honest, after you let go of your days, I realized that a thin newspaper is not an easy thing to do. I am so busy that I can't even sleep well recently."

The two of them had already entered the store and when they saw Li Ling coming, both the shopkeeper and the craftsmen behind them all came forward to greet them. As Wan Lang said, it was not until today that they knew how difficult it was to coordinate the release of a newspaper, which shows how powerful Li Ling is.

After he entered the room and sat down, the newly hired shopkeeper Lin Chen sent some accounts over. Yes, after being revived by the Ministry of Revenue, Lin Shuli turned around and became the shopkeeper of Zongheng Bookstore. This was exactly the confidence that he dared to take the initiative to attack that day. Li Ling had agreed to him and would make better arrangements.

Compared to the clerk who is only known for his reputation but does not have much practical benefits and is busy taking the blame, the shopkeeper of this bookstore is much more comfortable. After a few days, Lin Chen's smile on his face was several times more than before: "Boss, I have calculated that our store's expenditure in the past half month is 56,200 cents, which is not the relevant expenses for printing the newspaper next..."

Listening to his slightly nagging report, Li Ling flipped through the account book and stopped the words behind him with a smile: "There is no need to explain these things to me in detail. Isn't there any brother Wan or Mr. Yang?"

"The other two bosses naturally know it, but they also said that the big things here must be controlled by you." Lin Chen said and looked at Wan Lang, and the latter nodded: "When it comes to business in bookstores, you are better at it. I will just help you and start."

"This is not true. After all, I have an official position and I am in the yamen most often, so I can't always take care of it here. So Brother Wan, you have to make the decision on many things here." Li Ling immediately shook his head and said, "As for Mr. Yang, I don't think he cares too much about this little deal. However, the newspaper's version and the subsequent advertising affairs, I can be concerned about it."

Wan Lang was not too modest and nodded: "You said so, I'll help you. Speaking of newspapers, we have chosen some topics and we just need you to make the final decision. You don't know, it's hard to get started with this thing, and the contents of several pages will make me think about it."

With his gestures, someone submitted a handwritten sample to Li Ling, and Wan Lang casually introduced: "The two pages behind this newspaper are easy to deal with, so you can only print the contents of your two sets of books, but the contents of the first and second two pages make people feel embarrassed, especially the contents of the first pages.

"With the first edition of the newspaper last month's article about the courtesan, we have never been able to produce good content that can be compared with it. If we look for any fireworks woman, we will eventually lose the best."

Li Ling nodded: "That's true. It's okay to do this occasionally. If there are too many, those real scholars will disagree, and ordinary people will lose interest. That's why I remind you to explore some anecdotes and interesting stories in various places in the capital. Why, there is no suitable one until today?"

"Yes, yes, but it's been too long since I heard of it. Either the matter is nothing, and it's easy to be said to be fake." Wan Lang said, frowned again, "It was yesterday that there was a stolen matter in Chang'anfang north of the inner city. Someone fought on the street, and even the imperial guards were dispatched thousands..."

Li Ling's eyes flashed: "You are so well-informed. You will know what happened yesterday today?"

"This is not my credit. Thanks to Manager Lin, he happened to have a friend in that area and happened to mention it to him. I just went to find out more information."

"What then?" Li Ling's heartbeats slightly faster, but his face is still silent.

Wan Lang said deflatedly: "Then the one who changed his words today, saying that there was nothing wrong with that at all."

"Hmm? What did you say?"

"I also found it strange, so I invited him to the tavern for two drinks, and finally pried open his mouth. It turned out that early this morning, some officials from the government warned them from door to door, so that they would not leak yesterday's incident. If it was really spread, they would sue it!

"I originally wanted to make some indirect and get some inside story. As a result, the guy was quite strict, and finally got drunk and had to go back empty-handed."

Speaking of this, Wan Lang was still unwilling to accept it: "I plan to go to Chang'anfang tomorrow to try my luck to see if I can find out some news from others. If I can make it on our Zongheng Monthly Report, maybe the influence is not below that courtesan."

Li Ling looked at him and wanted to tell himself that this friend, you will be a famous reporter if you want to travel through time. This persistence in digging deep into the news is too rare. But now it is not a future generation, and it is related to the court. Li Ling can only dissuade him: "I think you should not do this, it is too risky."

"What do you mean?" Wan Lang said with a strange look on his face.

"You don't think about it. The government has begun to block the news. What does this mean? It means that this matter must be unreleased, and it is something that the government does not want more people to know. You are still thinking about putting it into the newspaper and spread it all over the city. Isn't this trouble for the government? If we really anger the government, what will happen?"

These few words finally made Wan Lang react and slapped his thigh: "Yes, why did I ignore this? I can't investigate this matter anymore, nor can I report it again?"

"No... My original intention of running this newspaper was just to make money, and I don't want to make it boring."

"But beyond that, there is really no more interesting event."

"That's not sure. Luoyang City is so big, with a population of one and a half million here. How could there be nothing new?" Li Ling said, looking through the pile of paper in front of him, all of which were clues of the incident collected before. Finally, his eyes fell on one of them, and he saw a few words on it: "On the second day of the lunar month, there was a hundred-year-old locust tree outside the Thunderbolt City, three people died under the locust tree, and the trees were safe."

"That's it." Li Ling pushed the paper in front of the other party, but Wan Lang was puzzled: "This... can this thing be placed in the most eye-catching place?"

"Why can't it work? It's all dead, not sensational enough?"

"But... every summer and autumn, even in our city, there are a few unlucky people who will be struck by lightning, not to mention the huge capital. Everyone is used to this matter, so how can it attract people?"

"You don't understand this. The more you see it, the more you can attract attention as long as you say some truths." Li Ling smiled. He could take this opportunity to do a popular science for the people. "In this way, I will write this article by myself. After that, you will put it first. Also, some colleagues in my yamen have written several articles about the anecdotes of the yamen and their own experience as an official. You can also publish some of them, so that the content of this month is enough."

Seeing him say this, Wan Lang stopped insisting. Then he smiled bitterly: "If you don't come these days, I'm worried about the second issue of the newspaper, and I'm almost scratching my head. Now when you come, you'll solve all the problems in a few words, which makes me useless."

"That's not what I said. I finally proposed this newspaper, so it's normal for me to be more expert than you. But in fact, Brother Wan, you, have your own strengths when doing business. At least it's good to manage the bookstore these days, but it's much better than me."

Faced with Li Ling's comfort, Wan Lang also laughed: "I finally feel a little more comfortable when you say this. Since you say that I am better at doing business than you, I would like to remind you here. Our bookstore is actually losing money until today, and it has been losing money for several months."

After a pause, he asked again: "So how do you arrange this second issue of newspapers? Is it a gift or a sale? How much do you need to print?" Compared to setting the content, this is the most important thing.

Li Ling thought for a while before saying, "How did I ask someone to ask about it on the street before?"

"We sent people to ask around the inner city. Many literate people have read our Zongheng Monthly Newspaper, and some people are quite interested in it, especially the two novels that follow..."

"All three thousand newspapers have been sent out. I believe that those who have read it should be able to double the number, that is about ten thousand people." Li Ling made a conservative estimate, "Maybe most of them get this new thing because they can read the newspaper for free, but as long as the things are interesting and the price is not expensive, I think the property of the people in Luoyang doesn't care about spending a few cents to buy newspapers to read."

Li Ling gently tapped the desk face with his fingers, and finally made a decision: "Then we will only sell it from this issue but not give it away. Each copy is priced at ten cents. As for the number of newspapers this time, it is still three thousand. Let's try it first. If the sale is good enough this time, we can start to contact some merchants to see if we can make up for the money we lost before!"
Chapter completed!