Although Li Ling's words gave a certain explanation, they also made everyone have a bigger question, which made Wan Lang unable to help but question: "Brother Wen Zhong, are you right? You can only buy a newspaper in five to ten months? Then do we still have a profit?"

"Yes, Lord Li, even if we can really push the cost of newspapers to the limit, we can only use the worst paper and the ink that is 40% cheaper, but we can't control the cost of newspapers to less than five texts. What's more, there are workers' wages, carved paper costs, and other zero-to-nine costs..." Another veteran of the book printing company from the Fucheng couldn't help but add.

Then Zhou Ji also said, "Mr. Li, this is indeed inappropriate. I understand that you want to make small profits but quick turnovers. But even if we really do, you can sell thousands of newspapers every time you print them. Even if there are tens of thousands of copies, the profits that really fall into our hands will be very small..."

Faced with the constant objections raised by everyone, Li Ling laughed again. After glanced at Yang Qingxiao, who looked solemnly, he said: "You are naturally good at your concerns. In fact, I have never thought of relying solemn profits from selling newspapers to bring the bookstore back to life!"

Now everyone was becoming more and more confused. You said that you could make money by printing this newspaper, but now you said that you don’t make money by relying on it. This is too obvious, right? But Yang Qingxiao understood a little at this time and looked at Li Ling with a smile: “Mr. Li has another trick?”

"Haha, in fact, from the beginning, I never thought of making profits by selling newspapers, because that was contrary to our strategy of spreading newspapers in Luoyang. Think about it carefully, what does a new thing rely on to be accepted by others? Isn't it good enough to be cheap? Our newspapers must grasp this feature. The content on it is exciting and varied, which people cannot see in the past, or they need to spend more money to buy books. But its price is extremely low, and it can be bought for a few cents. In this way, it can spread throughout the city, so that those poor scholars can also buy our newspapers."

Li Ling said, and glanced at everyone again: "On the surface, it is naturally difficult to make a profit. But in fact, when newspapers really spread everywhere in Luoyang, we have already gained the greatest benefit, that is fame. With this premise, we can contact the major shops in the city and let them spend money to advertise in our newspapers. This is the real source of profit for our bookstore, and it is a ten or a hundred times more profit than selling newspapers and books alone!"

"Advertisement? What is that?"

"Advertising is also a popular advertisement. If your store wants to attract customers, you must let people know what your characteristics are, right? Just relying on the signboard in front of your store or some of the words passed down by word of mouth has too much limitation, so you have to use other means. For example, on the screen walls in front of various markets in Luoyang City, you can always see some signboards of pharmacies such as Huichuntang, which are advertisements.

"Now, they can place their advertisements on our newspapers, and as long as our newspapers can sell thousands or tens of thousands of copies and are seen by thousands or tens of thousands of people, it means that their shops are also known to so many people..."

"It's amazing!" Wan Lang immediately understood what Li Ling meant and couldn't help but swear. "If my shop had such publicity, the business would definitely be able to double! As long as a businessman with a smart enough mind, he would definitely not miss such a good opportunity, even if he spent more money, it would be worth it."

Li Ling glanced at the other party, so Wan Lang was indeed a business genius. As an ancient man, he had never been exposed to related matters before, but he had already understood how powerful advertising is from Li Ling's narration.

Then, Yang Qingxiao nodded slightly: "I heard you say that, this is really something that can be done."

"Of course, this is a business I have planned for a long time, and this time it must be done. If you really feel it is unbelievable, then I will spend money to buy the bookstore and do it myself." Li Ling immediately expressed his opinion.

Wan Lang immediately said, "That won't work. I have to be considered one of me! I want to make money by myself, it's just a dream!"

"I think so too. After all, this bookstore is still the industry of our Cao Gang. How can you eat alone?"

As Yang Qingxiao smiled and said this, the three of them looked at each other for a few times, and then laughed at the same time.

Both of them had made up their minds, and some others had any doubts at this time, so they decided to start a newspaper completely. Next, some preliminary work, such as buying appropriate paper, preparing related articles, and carved papers.

Although Li Ling also had some of his own opinions on this, he was not a good person after all, so he could only give some advice from the side and put forward some requests that belong to him.

With the absolute support of Wan Lang and Yang Qingxiao, the strength of the bookstore has increased greatly. It is really necessary to have money and people. Whether it is buying paper, choosing a version or carving, there are the most suitable personnel to take action.

It turned out that the workers in the bookstore finally had a place to use their skills. Originally, they saw that Li Ling had not come again for more than a month, but they thought he had already passed the Jinshi exam and gave up the store and planned to find another way out. As a result, so many people suddenly came, which made the bookstore, which had been neglected, rejuvenated.

This surprised them and was also very excited. They were working harder and harder at the moment. As long as the orders issued by Li Ling or Zhou Ji and others were issued, these people who stayed behind would execute them meticulously.

Some of the helpers brought by Wan Lang from Fucheng also showed their strength in printing and carving plates, especially the two painters who were called by Li Ling, who even carved a lifelike beauty on the woodblock according to his requirements. In this way, coupled with some articles written by Li Ling himself, they truly became vivid and fragrant, making it unforgettable to see.

After almost the preparations were made here, Li Ling came to Hongxiuzhao again and met Yan Buhe, a partner he had agreed to, and came with Wan Lang, who was very interested in Hongxiuzhao. However, after seeing such a grand brothel, the young master of the Wan family seemed quite low-key and didn't even speak much.

"I heard that Mr. Li... it's time to change his words to Lord Li. I heard that Lord Li was the Tanhua from this year's palace examination, and now he has been in the Ministry of Revenue to observe politics. It's really a joy." Yan Buhe is worthy of being a businessman, and his words are quite pleasant.

Li Ling just smiled: "Boss Yan is so serious. Now I am just a little person who is idle in the Ministry of Revenue. It's useless, and it's not worthy of your praise."

"Haha, Lord Li is too humble. Which ambitious man in the world doesn't want to be among the top in the imperial examinations? And which parents don't expect their son to enter the center like Lord Li. Now you are just a small official in the yamen, but your future is unlimited."

The two of them were so polite for a while before they slowly got to the point: "Boss Yan still remembers the agreement between you and me some time ago?"

"Of course. To be honest, even if you don't come this time, I'm thinking about when to come to ask. You don't know that Su Yue, the name of the courtesan, has become more and more inconspicuous as time goes by. Especially recently, Qu Wan'er, a beautiful woman with excellent appearance and amazing dancing, has taken away a lot of attention from Enke." As he said that, he sighed again, "In this joyful scene, I have always seen new people laugh, but not old people cry. Recently, Su Yue has cried several times in the boudoir."

Li Ling nodded in agreement: "Yes, so the fun is cruel. But I think I should be able to help this time. Well, I originally wanted to use Miss Suyue's reputation to connect her with a playboy in the city, but now, I have a new idea."

"But what is it?" Not only Yan Buhe, but even Wan Lang was full of interest in this, turned to look at him, waiting for the answer to appear.

Li Ling smiled and suddenly changed the topic and said, "By the way, I remember Miss Suyue is also a little talented. I wonder if she has made any poems on her daily life?"

"This... I have always written poems, but it is hard to see the Fang family's Dharma in the end." Yan Buhe said, asking people outside to take some of Su Yue's poems that are sad about spring and autumn on weekdays.

After reading the pretentious poems, Li Ling shook his head and expressed disagreement: "It's really a bit ordinary, I'm afraid it's hard to touch people." Speaking of this, his heart moved and he had a complete plan...

When Li Ling and the others came out of Hongxiu, it was already dusk, and there were already carriages parked in front of Huan's door, and the business here was still quite good.

Wan Lang said a little puzzledly: "Brother Li, you have helped them so much and given them such good poems. Even a rough person like me can see that the poem is of great value. Why did he leave like this? Even Miss Suyue is not seen?"

"Why, do you still want to enjoy it in this gentle country?" Li Ling glanced at him and said.

"What's wrong with this...?"

"After all, we are just doing business with them. If we really fall into this kind of red and pink array, we are afraid that we will be in endless troubles in the future. After all, our newspaper business is not just for one family." Li Ling said his thoughts solemnly, but Wan Lang was slightly stunned.

After a while, he sighed sincerely: "So, what kind of businessmen you mentioned that day is true?"

"That's certain."

Seeing that Li Ling was speaking solemnly, Wan Lang didn't know how to reply. Li Ling continued: "Now everything is ready, just look at whether we can print out newspapers that suit our wishes."
Chapter completed!