Chapter 634    Each has its own plans (45)

This time Mi Zhu sold food in Luoyang, and although he made some achievements, he did not achieve the expected goals.

Mi Zhu believes that this is because he does not have enough reputation, that is, his strength to show off his wealth is still not enough.

On his way back to Xuzhou, he leaned against a comfortable luxury carriage, considering how to convince the elders of the family to build the ancestral home of Xuzhou into the best luxury house in Xuzhou, which greatly boosted the Mi family's reputation.

When there were dozens of miles from Xuzhou, there was a beautiful woman next to the road and asked him to take a ride.

The woman was in a hurry to return to Xuzhou City because her family was caught in a fire and went back to her parents' home to seek help.

At that time, science and technology were underdeveloped, and fighting against natural disasters was all up to everyone to fight against them. It was really "one side has difficulties, and all sides will support it."

This fine tradition has been maintained in China for thousands of years, sympathizing and helping the weak have become a traditional virtue.

Mi Zhu is a local celebrity, so of course he could not refuse a woman in distress and asked her to get into the car.

Mi Zhu's carriage was very large and comfortable. It was the most advanced at that time and was a luxurious means of transportation that could take your family out for travel.

It is not difficult to bring an extra woman into the car.

The two of them walked in the same car and just exchanged a few simple words. Mi Zhu treated each other with courtesy. In order to avoid suspicion, he let the beautiful woman sit outside in the comfortable carriage.

At that time, the technology of carriage manufacturing was backward. The most luxurious carriage at that time was only three semi-enclosed seats. A ceiling was covered with sunlight and rain. Passers-by saw the beautiful woman taking a car.

After walking about twenty miles, the beautiful woman got off the car and thanked Mi Zhu and said goodbye.

Mi Zhu has only been in charge of the family's financial power for several years.

His ability to manage the family smoothly is also because of his extraordinary business ability.

Mi Zhu received Fan Li's inheritance, so he naturally wanted to change the current situation of the family.

He strives to improve the family's reputation and vigorously develop family business, especially the sales of food.

At that time, as a family based on the planting industry, the main property of the Mi family was to store grain.

You should know that the grain in the Han Dynasty was hard currency.

The grain sold by the Mi family every year is not a small amount of money, and it is a very wealthy family in the local area.

However, the elders of the Mi family abide by the principle of "not showing off their wealth". The Mi family's ancestral home is very old and does not look like a noble family.

Mi Zhu is not a person who wants to enjoy himself, but every time he talks with others about business, he feels that the other party does not attach much importance to him.

After thinking, Mi Zhu believed that this was because the family was too low-key and its popularity in Xuzhou was too low, which greatly affected his business.

Mi Zhu deeply realized that in the business world, being honest is not enough, and he also needs to use various means to demonstrate his economic strength. This is the same as the current businessmen like to buy luxury cars and luxury houses.

At that time, houses and land were the foundation of a family.

To demonstrate the strength of the family as quickly as possible, a new luxury house must be built.

But many of the elders of the family are used to hard life, but they do not agree with Mi Zhu squandering the family's money and building a large-scale construction.

He proposed to renovate his ancestral home several times, but all of them were unanimously opposed by most of the elders of the previous generation.

Mi Zhu had no choice but to use the method of winning people's hearts and build new houses for those who opposed the elders and arrange them all.

In such a huge ancestral home, only the Mi Zhu brothers were left to live in it.

Although Mi Zhu took over the power of the family, his own financial resources were very limited. If he wanted to use the family's money to build a luxury house, he had to obtain the consent of his elders.

Mi Zhu's winning over people's hearts is not without effect. The renovation of the ancestral home has been approved by most elders, but if you want to build a luxurious mansion, you still need to find a suitable excuse.

Mi Zhu did not think of a good idea along the way. Inspired by the fire at the beautiful woman's house, he thought of a plan.

He immediately sent someone back home, ordered them to move out all their valuables, and instructed his confidants to quietly ignite the empty house at noon.

Mi Zhu had not arrived yet, but the Mi family's ancestral home caught fire and the fire was very fierce.

After the house was burned down, it was a natural disaster. Mi Zhu wanted to build a new house, and the elders of the family had nothing to say.

There are more than one smart person in the Mi family.

Mi Zhu sent people to snatch out so much food and property in advance, which also aroused the suspicion of some people in the family.

But Mi Zhu was prepared for a long time, so he fabricated a story about "the envoy of the Emperor of Heaven, because he was a gentleman, and told his family that there would be a fire in advance."

People at that time were very superstitious. At that time, Chen Sheng and Wu Guang used cinnabar to write the three words "King Chen Sheng" on a piece of white silk, stuffed them into the belly of fish caught by others by nets, and gained the support of the garrison soldiers. Liu Bang also directed the story of "Killing the White Snake by Drunk, and being the Son of the Red Emperor", which increased his reputation.

Mi Zhu made up such a story just to build a mansion, and there were many loopholes.

But because Mi Zhu's reputation as a gentleman has already spread, many people have witnessed the story of his beautiful women traveling with him with their cars, and they have not dared to doubt the authenticity of Mi Zhu's fabrication of the story.

Soon, the story fabricated by Mi Zhu spread at an astonishing speed in Xuzhou.

Before Mi Zhu's new house began to be built, his popularity has increased rapidly and he has become a hot topic in Xuzhou.

This was his unexpected gain.

What he unexpectedly unexpected was that his food business would get better all of a sudden.

"Getting on the popularity" is not unique to modern Internet!

Seeing Mi Zhu's reputation getting higher and higher, many merchants who "take advantage" took the initiative to come to their doors and use prices higher than the market price to purchase the grain that Mi Zhu's house snatched out of the house after the fire broke out.

It is obvious that these businessmen who "ride the popularity" want to follow Mi Zhu to gain a wave of reputation.

Mi Zhu got the true story of Fan Li's business. This time someone came to take advantage of the popularity, which was exactly what Mi Zhu wanted. He didn't want to lose this opportunity to continue to gain reputation.

Mi Zhu immediately announced that in order to thank the envoy of the Emperor of Heaven for his special care, he continued to consolidate his image of "a gentleman, kind and generous" and took out some of the food and gave it to the poor local families.

At the same time, he also reciprocates and sells grain to merchants who are gaining popularity at a price below 20% of the market price.

It seems that Mi Zhu is losing money, but in fact he has only reduced some profits.

Mi Zhu carefully studied the "Twelve Tips for Tao Zhu Gong's Business Training" and strongly agreed with Fan Li's business principle of "eliminating eleven profits, small profits but quick turnovers."

In the past, he had also adopted the means of lowering prices for sales, but it quickly caused fluctuations in the entire market's grain prices.

This violates the interests of other businesses and is collectively boycotted by them.

If Mi Zhu hadn't stopped in time, he would have been targeted collectively by the grain merchants.

(End of this chapter)
Chapter completed!