Chapter 61 Advertising War
Compared with the nominal New Year, Chinese people pay much attention to the Spring Festival than New Year's Day. This is the most important festival of the year. None of them, buying New Year's goods to rush to make new clothes, kill pigs and sheep to welcome relatives has become the main theme before the festival. In fact, as soon as the twelfth lunar month comes, many families start preparing, but as time goes by, the New Year atmosphere will become stronger and stronger.
At the end of the twelfth lunar month, there was a flaming red everywhere, very festive and warm.
In the face of such business opportunities, vendors tried their best to shout red banners to declare that New Year goods are placed on the streets and warm up with relatives and friends. There is only unexpected situations, but nothing can be done.
Unlike parents' ways of welcome new things, children do not need to worry about food, clothing and expenses. They only do one thing - play. As for homework, they can drag it out and copy it. Compared with their parents, the way children play has been upgraded. They no longer play hide-and-seek and promote iron circles, but watch TV and play games.
In the early 1990s, television was still a rare thing, far from every family, and color TV was rare and became a place for children to gather. Cartoons are the best, and TV series can be watched, as long as there are other advertisements.
It was the advertising time again. The children were about to change the channel or turn to the side, but they all surrounded each other again and their eyes widened.
The children are not calm with eye-catching pictures and tempting sentences: the amusement competition and the generous prizes are great.
Multiple time periods and different locations formed a very similar scene: a group of children watched the advertisement and said they were eager to try it out.
Register. How to register? The children have entered the next stage of discussion.
After a busy day, a large group of children were chattering and messy everywhere. The parents couldn't help feeling unhappy, but they were inconvenient to show their faces, so they threw their dissatisfaction to the source - game competition. They couldn't help but complain: This factory is really, it's okay to sell machines, why did they do this competition again? The children don't do their homework.
Of course, parents are also divided into many groups, not all hate this activity. Some people understand it very much and even encourage their children to participate. After studying in the middle of winter for several months, they should have fun during the winter vacation, and children should release their nature as much as possible.
Whether you are disgusted, supported, or have a gentle attitude, these parents remember the event sponsor - Shoucheng Electronics Factory. It is difficult to remember whether you want to remember it. Nobita Master Learning Machine Helps You Dream Take Off Shoucheng Electronics is your loyal friend. These slogans fill almost all the TV periods.
This competition was Ding Chi's idea, and he suggested that his father advocate and sponsor it.
Ding Chi returned home very late on holiday, and it was late in the late lunar month, which made Ding Shoucheng anxious. Although the backlog of funds had been cleared in the early stage, the targeted exclusion of peers had affected the entire sales and would continue to seize Shoucheng's market share. The situation is very worrying, how could Ding Shoucheng not be anxious?
That day, as soon as his son entered the door, Ding Shoucheng asked what he could do, and Ding Chi came up with this idea.
Although Ding Shoucheng quickly put it into practice, he was not optimistic, but there was no other good prescription.
As the Spring Festival gets closer, the sales of machines have not improved at all. Instead, the market has shrunk more and more. Ding Shoucheng couldn't help asking his son: The advertisement has been in place for several days, and this has no effect.
Why is it not effective? Many people called me to ask about this. Isn’t the factory overwhelmed with the phone? Ding Chi said with a smile.
Ding Shoucheng answered: There were many calls, but they were not those who bought machines. Many parents even accused this event.
Someone asked about the advertising effect, which requires a process, and the attention is higher before and after the competition. As long as the attention increases, it means that the potential customer base has increased. Ding Chi still said with a smile.
Lao Ding, you were once a sensible figure in the business world in the county. Why are you now mother-in-law and mother? Chi Shumei spoke at the right time, robbing her husband who wanted to continue asking questions.
Ding Shoucheng couldn't help but blushed: I'm old and can't keep up with the situation.
The next waves of the Yangtze River urge the previous waves.
The waves on the beach.
The seamless connection between Chi Shumei and his daughter made the Ding family laugh.
Suddenly, Ding Shoucheng's face turned apart and pointed at the TV: You see, why did he do such things?
Yes, when did it happen? Chi Shumei followed suit.
Just as the Ding family was evaluating the TV, Ji Dafu's family was also watching TV, and advertisements were broadcasting on the TV. The advertisements were also sponsored competitions, but not amusement competitions, but riddle guessing competitions. The sponsor was Ji's company.
Dad, you are still great. Ji Zigao faces the TV and raises his right thumb.
Ji Dafu waved his hand carelessly: What's the matter? Which merchant does not advertise or sponsor an event or something.
Advertising is different from advertising. Both are advertising, so ours will be of high quality and national culture. This is a joint office with the county's propaganda, culture and education. It is much higher in level. Unlike them, they are all things that are full of things that are devastated. The plan is high and continues to flatter.
Do you understand the pattern? Do you never get into the main table. Advertising war is our strength, and the result of strong vs. weak is already clear. A big plan is full of self-satisfaction.
OK, don't be intoxicated by the father and the other two. Don't remember to let others clean up continuously? The wife snatched the snatch at the right time. Besides, I also sell that thing. Why do you say that someone's fun-loving things are lost?
Ji Dafu looked shocked and did not meet him in time.
Ji Zigao retorted: Mom, don’t be ambitious to the enemy and destroy your own prestige. The previous few times I suffered some losses, but it’s not that my skills are inferior to others, but that we are kind. Take the last teleconference for example. My dad was a dignified business plot, and they were all shameful conspiracy. Besides, we got an upgraded version of the cassette activity. Didn’t the disadvantages be regained long ago?
I am not pouring cold water on you, but telling you to be cautious enough. Their activities seem to be of a different level, but they are also lively. Many children are paying attention to it now. In addition, that little boy has many tricks, but when did we fail? I also heard that the boy was usually a sloppy boy in college and often skipped classes, but he got the first place in the whole grade. Do you think he is amazing? He is still very rational in his wife.
Humph, he is not a spiritual brain, he is designated to use a wrong way. Ji Zigao is very dissatisfied.
The wife knocked on the door frame and said earnestly: No matter what the saying goes, the other person has achieved his goal without revealing any trace, which is enough. This is what I asked you to be careful about.
After his mother said this, Ji Zigao was immediately silted.
Ji Dafu nodded: Being careful is necessary, and planning carefully. But what I want to say is that many things are not only like that, but not everyone can see through them, otherwise everyone will be an entrepreneur.
His virtue is pretentious and profound, as long as he doesn't suffer any losses, it's good. His wife left this sentence and went straight into the kitchen.
Ji Zigao showed surprise on his face: Dad, what else do you have to do to make a move? Let’s share it.
Turning his head to look at his son, Ji Dafu smiled but didn't answer, which made him even more mysterious.
Chapter completed!