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Chapter 692 Branding Reform

Several people sat down and Su Yan made tea.

The second brother said, "What meeting? It seems that it hasn't been held for a long time, it's quite fresh."

Zhang Xingming said: "Sister Huifen proposed a concept of brand operation. I think it's very good. I'll ask you guys to discuss it."

Xi Shuhui said: "Brand operation? Isn't our brand operation now considered it?"

Zhang Xingming said: "Multiple brands operate in parallel, that is, they form internal competition."

Xi Shuhui said: "There are many brands now, right? The hotel has Hexiang Daliao Hemisphere, 24h business, department stores have Hexiang Yida and Zhonglian, supermarkets have Hexiang Wanjiale and Billiton, but there is only one convenience store in Bandung. I think there are too many brands below us."

Zhang Xingming said: "Multiple brands are still necessary. What Sister Huifen said makes sense. In the future, with the development of the mainland economy and market development, one dominant will cause many unnecessary troubles. It is better to take advantage of the small competition now that we directly set up different independent operating companies according to the brand to differentiate the market, and first have internal competition. When the day when the flowers really bloom in the future, our brands will have their own share."

The second brother took a sip of tea, slowly lit a cigarette and said, "Then you just need to make a reservation, why are you looking for a few of us?"

Zhang Xingming said: "I am going to break up the real estate company, don't you listen? The real estate company is divided into five. You can arrange it yourself, Northeast China, Hong Kong Island, Central Plains, Southwest China and East China. It doesn't matter whether to start commercial real estate or residential real estate. The five companies operate independently and you will do the general."

The second brother thought for a while and said, "Okay, but I suggest another one, six, are established on Erqiongdao."

Zhang Xingming nodded and said, "Yes, just make sure you make arrangements. The hotel will set up a separate operating company according to the existing brands. Just arrange this Sister Huifen. Your headquarters is directly used as the brand transportation management center. Sister Shuhui, you can calculate the equity distribution of each company."

He Juanjuan said: "Okay, you'll make arrangements. You have to mess with us. What's the meeting? And, boss, what do you call me to do? Does this have anything to do with me?"

Zhang Xingming said: "You also need to register a company separately. You can discuss with Sister Shu Hui, either invest in construction or acquire it, and start the layout of upstream factories. We will set up our own factory for hot-selling products. In the future, you will no longer just purchase it, but you will also counter-sell our own products."

He Juanjuan looked at Xi Shuhui and Chen Huifen and said, "Does this think I'm not tired enough?"

Xi Shuhui said: "It is still necessary to build your own upstream factory. The factory will be built and operated independently. You just need to choose the product category. Others can't replace it. I invest, build a factory or acquire it, and then you still need to purchase equipment or other equipment."

He Juanjuan thought for a while and said, "Then we need to set up a new department. Find a few suitable people for me."

Zhang Xingming said to Xi Shuhui: "You can set up a headhunting company and acquire it. In the future, there will be more and more things in this area, and our talent mechanism will still be a little unsatisfied."

Xi Shuhui said: "Yes, I already have a group, so just register directly. It's easier for me to release this part."

Zhang Xingming said: "Foreign industrial layout is the focus of the next few years, and talent collection, cultivation and introduction are becoming increasingly urgent. We are not as familiar with Sister Shu Hui. How hard you work."

Xi Shuhui raised her eyebrows and said, "Okay, for the sake of proudly."

He Juanjuan curled her lips.

Zhang Xingming stretched and said, "Okay, next is the main topic of this meeting. Let's name it, real estate companies, headhunting companies, factories, and hotels, should we add more? Logistics needs to be increased by one to two. I plan to establish another commercial real estate company based on commercial real estate projects under construction and to be built, and we will also add a property, so we will do it together."

The second brother said, "Then are seven real estate companies?"

Zhang Xingming said: "Hexiang Real Estate and I just said that this new company only does large-scale commercial real estate, and the rest can do residential and commercial projects without conflict. They have to find a support for the newly established department stores and supermarket companies. Then, all companies will operate independently and will also change internally. Now, the houses used in shopping malls will be rented in the future, and the hotel will have to pay for the construction of the hotels themselves, including the newly established theater companies, which will cost money to rent or buy them."

The second brother said: "Don't you have to pay a lot of taxes?"

Zhang Xingming said: "You should pay the tax as much as you should, and there is not much. Let Aunt Huang give you a plan for this, and you can also communicate with the tax department."

Xi Shuhui said: "There is another question: Should these newly established companies still enter the original management framework?"

Zhang Xingming thought for a while and said, "We still need to enter, but all the brands of each company are operated independently. In the future, no brands will be used at the headquarters and will be completely involved in the behind-the-scenes operation. For the outside world, each company will be an independent individual in the future. There is no such thing as a headquarters, only the respective headquarters of each company."

Xi Shuhui thought for a while and said, "This is OK, but what is the name of the headquarters in the future?"

Xi Juanjuan said: "Just register the headquarters as a corporate management consulting company, and all the companies below are customers."

Zhang Xingming's face twitched and said, "Okay, I need another name, please name it. All equity is concentrated on Sister Shu Hui's side. We still have so many offshore investment companies, so we have to make the equity more complicated and all of them into a joint venture background. The headquarters is still owned by me, my second brother, and the investment company's three-party stocks."

The second brother said, "Hey? Didn't I buy the car mall and have property? Is it going to change it again?"

Zhang Xingming said: "You just said that I've followed my arrangements. The three of them are the evidence. You have no right to speak now."

The second brother said, "No, I'm enough, so what should I do?"

Zhang Xingming said: "Your identity is not suitable for holding shares in the company below. Last time I said I didn't agree with you. This time, don't argue with me anymore. I won't give you the investment company. The investment company in the group accounts for 45, and I account for 45. If you take 10%, you don't have to argue. This is what the equity letter is set, and I've been coaxing you."

The second brother looked at Xi Shuhui, and Xi Shuhui nodded.

Zhang Xingming said: "Sister Juanjuan has also established a group company. In the future, the acquired factories will be uniformly dispatched and managed by this. We will temporarily implement an internal planned economy and wait until the factory has some strength before putting it on the market. For details, please discuss with Sister Shu Hui. Just notify me at that time.

Then, let’s just register the company separately for breeding and breeding. Sister Shu Hui, has the Huimin Dairy Factory purchased it?"

Xi Shuhui said: "It has been done, it has been acquired with full capital, and is being expanded and renovated. Niu Laogen's funds have been transferred and it is being built. I don't understand why you are going to get two out at once."
Chapter completed!
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