Chapter 631 How did luxury goods come to China
This is a procurement analysis report on Yidaili clothing and leather goods.
As the income of domestic people increases year by year, the original products have gradually failed to meet market demand, and luxury goods have begun to appear. It is the imported goods at this time, with novel styles and expensive sales, which can obviously distinguish the wearer from the people around you.
Spending money to improve one's identity is a natural need for human beings.
When material life and spiritual life rise to a certain level, people will show that they are unique and superior by spending money.
Famous watches, cars, expensive clothing, bags, famous cosmetics, and even underwear are all means of display or show off.
From the late 1980s to the mid-1990s, it was the process of the invasion and popularity of domestic luxury consumption. In just five or six years, the entire situation in the domestic market had fundamental changes, and more and more people were willing to spend more money to show their wealth.
As a department store that has accompanied the people step by step since the early 1980s, Hexiang must always understand the actual needs of the people and continuously adjust its department store supply categories. As living standards rise, it becomes inevitable that gradually increase the proportion of imported goods.
Looking at all kinds of light luxury goods in the world, John Bull is third, Gaul Chicken is second, and the cute and cute Yidaili ranks first. The reason for this ranking is that Yidaili has a very special status in European history.
Italy is located on the Peninsula. Although it is not big, it also contains two super-miniature countries, San Marino and the Vanjiu. Everyone is familiar with the Vanjiu. We won’t talk about it. This San Marino is a magical country. In 1263, the republic has become the oldest republic in Europe. After countless European wars and two world wars, it still stands tall and is still a sovereign state.
During World War II, this country with a total population of less than 10,000 at that time declared war on countries around the world, including Axis powers and Allied powers, and formed an army of 200 people to fight, becoming the only country to declare war on China during World War II. This country is a country ruled by religious parties and the Communist Party, and is the smallest member of the United Nations in the world.
Yidian is the birthplace of the European Renaissance and the European Cultural and Art Center. Leonardo da Vinci Rafael Michelangelo and others are all Italians, thus creating an unshakable position in Europe in terms of culture and art. Because it was recognized and recommended by Europe, it became the recognition and recommended by the whole world. To be honest, is the quality of the things he produces really better than what we produce in China? It's just a nonsense.
Before the mid-1980s, the lives of ordinary people in our country were still relatively difficult. With the reform and opening up, by the end of the 1980s, the entire land of China had undergone earth-shaking changes. Not only could we have enough food, but the people began to have money.
There is a province in Yanhai, China called Jiangsu and Zhejiang. The first contract contract for the New China was born here, the first private industrial and commercial license was born in China, and the first private enterprise was born in China. There are so many firsts here, and it is a rich province known to the people of the whole country.
Historically, there was a deep relationship between Yidaili and Jiangsu and Zhejiang. When the Eight-Nation Alliance entered the capital, Yidaili proposed to rent the entire Jiangsu and Zhejiang province and took away the first batch of immigrants. At the beginning of reform and opening up in the late 1970s, the people of Jiangsu and Zhejiang began to smuggle in large numbers to Yidaili, which is the most concentrated place in the world except for the Jiangsu and Zhejiang provinces.
In Milan, Jiangsu and Zhejiang people opened more than 400 restaurants and more than 600 supermarkets. Jiangsu and Zhejiang people cared about Yidaili and had more than 60,000 companies. In 2016, they created 6 billion euros in profits and taxes for Yidaili and 6 billion euros. Although locals rejected, expelled, beaten, abused, and treated unfairly by the police and governments, the tenacious Jiangsu and Zhejiang people never left behind.
There is a world-famous clothing and leather goods street in Yidaili. It turned out that it was controlled by the Henan people. The Jiangsu and Zhejiang people drove away the Henan people through hard work and turned this street into a Jiangsu and Zhejiang street. The Jiangsu and Zhejiang people organized a mutual aid association here. As long as they were fellow villagers, they would not have interest, no pressure, or even need to repay the loan to obtain development funds.
In the early 1990s, Jiangsu and Zhejiang people who were extremely sensitive in business discovered that spring in the domestic market was coming.
As a result, a large number of Jiangsu and Zhejiang people cooperated with each other at home and abroad, and a large number of foreign light industrial products began to flow into the country. After publicity and hype, they became props that showed superiority. Luxury gradually became synonymous with quality. Yidaili clothing and leather goods also became the leading international brand in China, no matter who produced it.
Immediately afterwards, various factories such as leather goods, clothing, boxes, leather shoes, and gloves in various places in Jiangsu and Zhejiang stood up, creating countless wealthy people. Because of their intentional silence, the design and shape of these factories were immediately sought after by Chinese people in all aspects, although the quality was really not good. At the same time, a large number of similar companies in China began to die, and bad money was chasing good money. Good quality was useless. Therefore, Chinese people suffered from bad consequences and gradually could not buy good things again.
The report Zhang Xingming read is an analysis report on imported light industry goods and Jiangsu and Zhejiang enterprises.
Due to the similarity of a large number of products, the procurement department suggested that the company give up part of its European procurement plan and instead purchase directly from the Jiangsu and Zhejiang factories. The Jiangsu and Zhejiang factories also stated that they can carry out OEM production as required by Hexiang to ensure that there will be no future problems.
He Juanjuan said: "I roughly calculated that if we change to production from Jiangsu and Zhejiang, our procurement cost can be reduced by 60%, and even if the quantity is large, it can be reduced. So you have to decide on this matter, and I don't know what to do."
Imported goods should include purchase personnel costs, product purchase costs, foreign freight, customs duties, domestic freight, and business tax.
If you purchase directly from Jiangsu and Zhejiang, there will be only product costs, domestic freight and business tax, and the rest will become pure profits. Many domestic companies are dead under such high profits. Less and more investments are businessmen's instincts, while cheap and good-looking are market choices. No one considers the quality at this time, what is that? What do ordinary people know?
After closing the report, Zhang Xingming thought about it, shook his head, and said to He Juanjuan: "Arranging people outside to make a procurement catalog, we need to learn to subtle differences in the purchased products, such as materials, design, craftsmanship, and brand. Imported products should pay attention to details and quality. Do you understand? Because it will be sold very expensively, it is not something that can be given up casually with enough profits. We have to be responsible for our brand reputation."
He Juanjuan thought for a moment and nodded.
Zhang Xingming rolled the report into a tube and held it in his hand and knocked on the table, saying, "In foreign countries, there are also big brands, small brands, and there are also good quality and poor quality. We only do the best ones and have high cost performance, which is also improving our brand image. Also, if you organize a team, our procurement center should have its own magazine, telling more people about the world's products with good reputation and good quality, their origin, and their technology."
He Juanjuan was interested in this and opened her eyes wide and asked, "Is it really OK?"
Zhang Xingming nodded and said, "Also, we will start to investigate the domestic market. Similar products of imported products are the focus of the inspection. From material selection to quality and quality, choose a good manufacturer to buy it. Purchase does not necessarily only buy goods. Buying factories is also purchasing, and the same is true for foreign countries. However, let's start from China first. If you don't have any rush to encounter suitable ones abroad."
Chapter completed!