Chapter 406 Harvest Tender (1)
Zhang Xingming asked all companies to pay the bids in one go, and if they can’t pay the quota, they will be voided and retaken, so as to save trouble. Of course, if there are domestic small enterprises that have difficulties in funding, Zhang Xingming will also help, but he will never help in advertising funds like this. You must know that once it starts, it will become a routine and you can’t change it back in the future.
"Five million and 500,000." A Japanese-funded enterprise raised its famous brand.
"Six and a half million." Changhong Electric raised the famous brand.
"Six million and eight hundred million." Japanese companies are very persistent.
"Nine million." This is the Jingcheng Peony Factory. In the 1980s, Jingcheng Peony was quite awesome. It was a TV factory in the whole country. Until 1996, Changhong took the lead in starting the first shot of the home appliance price war and hit Mudan. As an old state-owned enterprise, the big brother in the industry, his reaction was like an old man. In 2000, Mudan stopped production and married to Zhenjiang, Jiangsu in 2002. It is the Cyber Group that we are familiar with. It started production again in 2003. However, the products are mainly used for export to Southeast Asia and are almost invisible in China.
The interested company had a commotion after hearing the offer from Mudan. Several Japanese companies also muttered together for a long time, holding up their famous brands and shouting: "One,2 million."
"15 million." Still Mudan, this big brother in the electrical appliance industry is really strong. The representative of Mudan Factory is Chen Jie, the current deputy director. This can be said to be a representative figure in the home appliance industry from the mid-1980s to the mid-1990s. He was promoted to factory director in June 1986 and led the Beijing TV Factory to run wildly, climbing four steps in five years, creating a history.
"One-eight million." It's still a Japanese company, but it's a different one. The one who is now calling for a price is Toshiba. In the 1980s and 1990s, Toshiba TV was the most famous Japanese company in China. Let's go and steal it. The Japanese is the grandson. Almost everyone can sing the wrong advertising song. The second is Casio, whose main products are watches and electronic calculators, and the third is Sanyo, which are TVs and video recorders.
At the Peony Factory, Chen Jie's face looked a little ugly. The price of the Japanese was a little high, a little beyond their plan. A secretary-like man sitting next to Chen Jie leaned into Chen Jie's ear and muttered a few words in a low voice. Chen Jie frowned and thought for a while, and nodded.
The secretary proposed to contact several domestic TV factories to win the bid. Chen Jie did not agree very much, but under pressure from Japanese companies, he reluctantly agreed to join forces with his own family and his family to avoid allowing Japan to win the bid.
The secretary bent over and ran to the domestic electrical appliance manufacturer. He said this and said that, and soon ran back, nodded at Chen Jie. Chen Jie breathed a sigh of relief, raised the famous brand in his hand, and shouted: "Twenty-five million."
Toshiba representative immediately raised his sign: "Twenty-eight million."
Chen Jie almost immediately followed up: "Thirty million."
The Japanese representatives came together and gusted a few more words, shook their heads, and gave up. Chen Jie glanced at the Japanese side and curled his lips.
"Beijing Peony TV Factory won the bid for 30 million yuan, please go to the reception room to sign a contract and pay the payment. Next is the second-level advertising board on the venue, with a total of ten yuan, located in the camera of the party host. Except for the close-up scene of the stage, it will be displayed in front of the people of the whole country from beginning to end. Likewise, there is no limit on the number of enterprises, and you can win the bid together, with a starting price of 15 million yuan, please raise the sign."
"One,5 million." The famous brand of Nanjing Dajinlu Bicycle Factory was lifted up.
"One thousand seven million." The Japanese Honda representative held up the famous brand, with a serious look on his face and looking straight.
“One-eight million.”
“One,8,500,000.”
"Thirty million."
“Three thousand, five hundred million.”
"Forty million."
"Four thousand, five hundred million."...
Everyone in the audience turned their heads and watched the two sides compete, going to domestic bicycle companies on one side and Japanese motorcycle companies on the other.
Honda's representative finally moved, turned his head and looked at the representative of Jinlu Factory without expression, slowly raised the famous brand in his hand, looked at the representative of Jinlu Factory and said, "100 million."
The representative of Jinlu Factory suddenly turned pale. The hands holding the famous brand had turned white because of the force. They opened their mouths several times, turned their heads with a rude look, and the blue veins on their temples kept beating.
Zhang Xingming stood behind the curtain and looked at the representatives of various factories and enterprises below the stage. At this time, he turned around, waved to a staff member, asked for paper and pen, quickly wrote a note, and said to the staff, "Go up and give it to Hong Wei."
The staff took the note without hesitation, walked directly to Wang Hongwei, and did not say anything. They put the note on the podium and turned off the stage.
Wang Hongwei looked down at the note, which read: "The bidding plan for three periods in the first half hour before the broadcast was cancelled. Let's talk about it in detail. Zhang Xingming."
Holding the note in his hand, Wang Hongwei looked up at the audience. He had given up the domestic bicycles, and representatives of Japanese motorcycle companies showed each other happily.
These multiple board advertisements will not be exclusive to one company, but they will basically be allocated by friendly companies.
"Okay, congratulations to the winning bidder. Next is the second-ranked advertising space at this advertising investment conference. This advertising space is a bit special, only for beverages and alcohol companies bidding. Please indicate the location."
A staff member stepped forward and placed a small red table on the right corner of the main stage on the huge venue model. Two small red chairs were placed on the side. The model was very realistic. After the arrangement was made, the staff member instructed everyone to watch with his right hand, and then turned around and stepped down from the stage.
Everyone in the audience started to talk again, and Wang Hongwei said: "This table and chair are enlarged and placed at the party site. The two chairs are the special seats for the party host."
The companies below showed a sudden enlightenment expression, and immediately several companies were making eye contact, without saying anything. No wonder they were limited to beverage and wine companies. They must be placed on the table for the host to drink. This exposure rate is countless levels higher than that of Shenma's big board and small board.
Wang Hongwei smiled and said, "There is no reserve price for this advertising space. Please ask interested companies to raise their bids."
A domestic beverage company behind raised a sign and shouted: "One million."
A chuckle came from the venue, and no one looked back at which one it was. The price was just a joke.
"Ten million." The representative of Shanxi Fenjiu raised the famous brand.
"Twenty million." This is Xinghua Village, which is also a famous wine in Shanxi. Xinghua Village is much more famous than Fenjiu at this time, and is not even inferior to Maotai. Wuliangye is still a little brother in front of them.
One sentence: "I would like to ask where the restaurant is, and the shepherd boy pointed to Xinghua Village from afar." The famous wine in Xinghua Village is popular throughout China.
"Two five million." The representative of the Moutai factory held a sign.
"Thirty million." Huangjiu was not willing to be outdone, and was immediately pressed down by Gujing: "Thirty-five million."
...
The last table was bought by Liquor and Coca-Cola, with Liquor 52 million and Coca-Cola 51 million.
There was only the last big name tag in the venue, and the atmosphere suddenly became warm.
Chapter completed!