"Although I have written several works that are popular with everyone and have accumulated considerable popularity, the model workers and mediocre students seem to be trying their best to make the important styles that are gradually forming unrecognizable."

"He may have to face the readers' anger, or the readers' endless rebukes or even leave. Regardless of all this, Gu Yongsheng resolutely gave a martial arts story that was completely different from the past, or in order to pursue a deeper path of martial arts novels, or to explore the ultimate meaning of literature and art. We don't know, the only thing we know is that in the world of martial arts novels, Gu Yongsheng is still Gu Yongsheng after all."

This passage is the promotional copy of Qianhong's Public Relations Department. On the first working day of the New Year's Day holiday, this passage was published through official microblogs, official websites, forums and other channels. Once the advertisement was released, it immediately caused a chain reaction, and once again had a positive impact on Xue Muliang, who was selling books in full swing. However, Xue Muliang has been in the industry for a long time, and his background and connections in the industry are also deeply rooted. In addition, his hard work has been dedicated over the years, and his strong appeal has not decreased. Therefore, although Qianhong's promotion of Gu Yongsheng's new book promotion has robbed some media resources, Dan is not enough to form a scale of competing with him.

Until the participation of Xingyue TV!

On the second day after Qianhong issued the announcement, Xingyue TV's frontal publicity offensive that had been brewing for a long time finally arrived:

In the first wave, GTV made a full ten seconds of advertising for "Xiao Shiyilang" in prime time! Ten seconds sounded like a short time, but if everyone knew that a merchant had paid 10,000 yuan per second to buy this advertising time, he would definitely have different opinions.

In the second wave, stars under Xingyue, who took the literary and artistic route began to mention "Xiao Shiyilang" on their personal homepage or microblog intentionally or unintentionally, that is, soft advertising.

In the third wave, the hosts of several popular variety shows on GTV began to tease Gu Yongsheng on the show, and even took out his previous "hehe" as a new joke. Finally, he naturally mentioned "I heard that Hehejun is about to promote the new work "Sharp You No Discussion" and is a collaboration with our Taiwan."

"Where is it that you have no discussion? I think Mr. Gong is about to cut you. You have no discussion. Do you still want your salary next month? It's obviously "Xiao Shiyilang". I heard it clearly, Xiao, Shiyi, Lang!"

Every tease and pick up, the advertisement is so superb and... without moral integrity.

In the fourth wave, the entertainment magazines under Xingyue and private media have made efforts to suit their own style. They are introducing to everyone a martial arts author named Gu Yongsheng who is going to write a martial arts novel called "Xiao Shiyilang".

As for the fifth wave, I was originally an interviewer. However, because the dragon "Hehejun" did not see its head and end, it could not pass this level, so I could only pass it with a smile.

Even so, in this all-round and three-dimensional publicity, it still pushed the four words "Xiao Shiyilang" to the forefront with the trend of fire. It has become one of the most popular topics online and offline today. This topic is not just a mechanical topic list on micro blogs, but a real topic, on the streets and alleys, after dinner.

This is just a distraction between the stars and the moon, and a kind of overwhelming publicity, which also shows that compared to the giants of the film and television media group, any book publishing company can only be a little goldfish. This is the gap between industries. Just like the rewards received by a third-rate actor for shooting an advertisement, it may be worth the royalties obtained by a first-rate author for writing a book for a year.

Therefore, Xue Muliang, who was crushed to pieces, could only look at Fengli's hand screen expressionlessly, staring quietly and thinking silently.

The fact that Xue Muliang is able to reach this day shows that he is definitely not a person who only knows how to accept his fate and complain and easily surrender. In fact, entering the film and television industry has been listed in his notebook for a long time, but the time has not yet been ripe and preparations have not been sufficient. It was not until this "Xiao Shiyilang" incident that he realized the urgency of this matter.

Generally speaking, the most common way to cooperate between book companies and film and television media is to sell the film and television copyrights of novels, but this kind of cooperation is a very shallow cooperation. The original creators of the content basically have no time to intervene in the later adaptation. Even if it is changed to a piece of shit, the original author can only complain without any pain. After all, the rich royalties have just been put into their pockets, so they can't perform too much.

Xue Muliang had a work that was changed to a TV series before, but because of the thin subject matter and story itself, the TV series failed to cause any decent waves. Xue Muliang seemed to have realized this when selling the TV copyright, so after selling it, he never asked about it again.

However, from now on, he had to put his plan to enter the film and television industry on the agenda, because he vaguely felt that his colleague named Gu Yongsheng seemed to have walked in front of him.

...

"How is this? Is this force OK?"

Gong Chengen asked Gu Yongsheng proudly on the phone.

"It's okay, but are you a little blindly confident? No, he believes it?"

"What does self-confidence mean? I believe in you. The ratings of "The Sword of Yue Girl" are there, and the project of "The Legend of the White-Haired Witch" has also been launched smoothly. Let's strike while the iron is hot."

"admire."

"I should say this sentence. In fact, our publicity is still biased towards scraps. It is mainly your own reason for causing such a sensation. In addition, I just read the three chapters handed over by Qianhong. I want to say, Mr. Gu, you can always surprise me. Want to say something in your heart, do you mind?"

"Are you guessing I mind?"

"I'll say it if you don't mind, haha, for now, among all your books, this is the only book "Xiao Shiyilang" that is right for my appetite. I've been frustrated by reading the previous few movies. I almost got stomach problems. Although Xiao Shiyilang just showed a little face, I can tell you with certainty that I have been waiting for him for a long time. Do you take a photo? You must let him kill all directions and be invincible in the world, okay?"

Gong Chengen grinned his idol's dramatic tone and roared sarcastically. Liu Jingting smiled and said, "I saw you look like a loyal dog in front of Wang Qianqian, and I thought you like a strong woman."

"It is because we are suppressed in the real world that we want to find balance and release in the novel, otherwise you who write. Wouldn't we all have no food to eat when we shoot movies and TV series?"

"Defend, I thought you enjoyed it."

"You know what I'm talking about, I'm talking about a kind of common human males..."

"Come on, I can guarantee that this book will be very enjoyable."

"Yeah, the last question, of course, is purely a personal question for our brothers, ahem. Will my brother Xiao push Si Niang down?"

"It seems that I really need to tag Wang Qianqian."

"Haha, just kidding, I'm going to deliver the manuscript to Qianqian, you can write it quickly."

...

Because the plot of the novel is basically driven by dialogue, almost all the connections are completed by short sentences. The Gu family's literary style has always been interesting and has frequent golden sentences. Therefore, Liu Jingting wrote very proudly and had an abnormal speed.

After communicating with Lu Yichou, Liu Jingting already knew that the opening of "Xiao Shiyilang" would be published in Han Shuo's "The Grass on the Row", and later it was serialized in the two magazines "The Grass on the Row" and "The Rivers on the Row". This serialization form is unprecedented. Qianhong gave the reason. "I don't want readers to wait for updates for too long." In fact, of course, it is to sell two magazines at the same time.

Han Shuo asked Liu Jingting on WC jokingly: "The previous article "The White Horse Roars in the West Wind" implied Yi Shui'an. This movie, Xiao Shiyilang, wouldn't have my shadow? I'm narcissistic. It's narcissistic."

Liu Jingting replied: "If there is any similarity, it is very likely."

Then Han Shuo mentioned his love for this novel and his girlfriend's dislike for it: "She felt that the language was too direct and explicit, and the narrative opened the perspective of God, and he commented on the characters and stories in the book at any time. In short, she clearly expressed her attitude and looked forward to your next book."

"Looking forward to the next book" naturally means "dissatisfied with this book".

Liu Jingting did not explain too much, and returned ambiguously: "I will work hard."

"Some people go, some people come. After staying in this circle for a long time, you will get used to it." Han Shuo's previous attitude gave Liu Jingting a vaccination.

Of course, Liu Jingting understood the meaning of this sentence, because he had talked to Mi Hu about this issue early. Transformation must be paid at a price. Just like Xiao Shiyilang himself, some people scold him, some hate him, and some even love him!

"It's like a combination of humans and books, it's so suitable for the situation." Liu Jingting thought so secretly.

...

On January 15th, "The Grass on the Yuanshang" will be launched in the wrong period.

The promotion of "Xiao Shiyilang" in all aspects stopped at the same time, because when the real test came, no matter how fancy the advertisement was, it was no longer powerful.

It was also at this time that Liu Jingting realized the cleverness of Lu Yichou's choice of "The Grass of the Yuanshang" to publish a new book. Since it is claimed to be a transformational work, if you publish a book in another place, you will first give readers a hint from your heart: "We did not choose to release the book in "The Great Jianghu" as usual, because this work is different from previous works." In this way, readers will have a buffering room in their hearts, and they will involuntarily feel that "it is indeed very different from before, no wonder they change places."

Secondly, although there are overlapping readers of "The Great Rivers and Lakes" and "The Grass on the Yuan Dynasty", the tastes of more readers are still different. The second purpose of Lu Yichou's choice of "The Grass on the Yuan Dynasty" to publish the book is to open up new readers for Gu Yongsheng, because in the foreseeable tomorrow, some readers like Han Shuo's girlfriend will definitely be lost. To a certain extent, the addition of new readers can balance this trend.

Finally, it creates an illusion that Han Shuo and Gu Yongsheng join forces. Popular readers gather together, even in name, will play an unexpected role. For fans, if their idol makes a strong friend, they will have a wonderful mentality of being proud of.

Han Shuo and Gu Yongsheng, one has been famous for a long time, and the other has risen rapidly and united with strong forces, making people imagine. Most importantly, this cooperation can allow readers of the two of them to have a great fusion - this is Lu Yichou's little secret.

Therefore, when "The Grass on the Yuanshang" was launched, readers who like Gu Yongsheng but were not interested in Han Shuo, although they inevitably felt a little resentment in their hearts, they felt relieved when they thought that the other party was Han Shuo, who was famous all over the world, and they seemed to not insult their idol.

As for Han Shuo's readers, they will take a try-out attitude to look at Gu Yongsheng's works. After all, Han Shuo is the editor-in-chief of the magazine. Since the magazine has selected Gu Yongsheng's articles, it must be unique.

...

Since that "Legendary Cup Essay Competition", Song Xiaoyu has become a reader of Gu Yongsheng. Fortunately, he has been fond of Han Shuo since high school. Therefore, after learning that Gu Yongsheng's new work was published in "The Grass on the Yuanshang", he happily went to the bookstore to buy a book as soon as possible.

"After so much publicity, I finally saw the true face of Mount Lu." The quiet college student thought to himself.

After getting the magazine, I did not immediately find Gu Yongsheng's serialization, but read other articles first.

This is a very strange mentality, because the expectations are too high, and I am afraid of disappointment; because the expectations are too high, I am afraid of finishing reading.

However, inner curiosity quickly gained the upper hand. After Song Xiaoyu pretended to browse roughly, he immediately turned to the "New Face" column, and the "Xiao Shiyilang" that has attracted the appetite finally appeared in front of him.

After reading a few hundred words, the old reader Song Xiaoyu felt a strange atmosphere. After reading the first chapter, the college student from a prestigious university, like the character "Qiaodao Huaping" that appeared in the first chapter, looked far away from the distance, and said word by word: "Xiao Shiyilang!"

The difference is that Hua Ping is talking about Xiao Shiyilang, while Song Xiaoyu is talking about the book "Xiao Shiyilang".

When Song Xiaoyu finished reading all the three chapters of the series, he felt like he had drunk a large glass of strong wine and was drunk. This feeling was without any exaggeration or modification. He really fell in love with this story and felt like he had met too late.

A thief lying in a woman's boudoir covered with a pillow; a knight with a knife hanging on his waist; a smiley face, teasing the beautiful beauty...

Isn't this what men should do?

Isn’t this what the heroine should do?

Xiao Shiyilang! Xiao Shiyilang! I am not Feng Siniang, I love him as much as I do.

...

Zhang Tao is in his second year of high school this year and is studying in a provincial key high school. He began to be obsessed with Han Shuo when he was in junior high school, familiar with every book of Han Shuo, read every blog of Han Shuo, and buy every magazine edited by Han Shuo.

He just picked up his booked "The Grass on the Root" from the newspaper booth today. He heard that a famous martial arts writer will post his new book in this issue of the magazine recently. Xingyue TV also helped to advertise. Although Zhang Tao likes to watch costume films, he is not very interested in martial arts novels. However, out of curiosity, he tried to read the article "Xiao Shiyilang".

...

"Fuck, this..." After reading it, Zhang Tao couldn't help but curse a swear word, because he never thought that the martial arts novels were not about moving and killing each other, and there were such delicate and moving psychological descriptions of characters with such a clear and vivid world. This Feng Si Niang was a bit too pissy and cute, and this Xiao Shiyilang was really fascinating.

So, Zhang Tao, a sophomore student in a key high school, made a decision and swear to follow the book until the end!

...

In the next time, old readers like Song Xiaoyu, new readers like Zhang Tao, and other old readers who are not old because of advertisements go to bookstores and newspaper booths to buy "Zuo Shangcao". They either out of curiosity, personal interest, or out of love for the house or the Wu, or to keep up with the trend...

No matter what purpose it is, "Xiao Shiyilang", which has been promoting for nearly a week, finally appeared lazily in this world and in front of everyone. (To be continued, please search for Piaotianwen, the novel is better and faster!
Chapter completed!