The Hollywood big-produced movie routine is to announce the release schedule one year in advance. One is to indicate the confidence and confidence of big-produced movies, and the other is to create a sense of expectation for the audience. Now this marketing model has been gradually introduced to China.?

This time, "Age of Planets" and "Harry Potter" also adopted this schedule. Moreover, because the topic of these two movies has become increasingly popular, the two film companies tacitly chose the same schedule - the Christmas season for the coming year.

Planet Warrior vs Magic Boy!

The "Christmas War" in the movie world.

As the saying goes, "There is no absolute enemy in the business world, only absolute interests." The battle between "Age of Planet" and "Harry Potter" seems to be a irreconcilable duel, but in fact it is a tied marketing, which is the legendary "loose marketing".

"Planet Age" was released on December 18, and pre-sale of movie tickets online two months in advance.

"Harry Potter" is released on December 22, with pre-sale of movie tickets fifty days in advance.

The operational strategy is tit for tat, the spokespersons are bombarded by each other, and the large-scale mutual criticism of the online navy...

What type of topic is not important, what is important is that there must be a topic all the time. Moreover, opposing situations must be fully created, such as hatred, bitterness, positive energy chicken soup, fake aloofness, etc. In short, we must try our best to stimulate the accelerated secretion of adrenaline for the audience, because only when the audience's heartbeats faster can their wallets open on their own initiative.

The second part of the two movies quickly attracted the attention of a large number of viewers in the first round of publicity, and their fans actively joined in. It also played a role in fueling the fire. It was popular before it was released.

Against this background, "The Shawshank Redemption" was built with the title of "Nobel Prize winner Liu Jingting's Oscar-making work", and took the free ride of the "Christmas War" and began the early warm-up publicity.

Anyway, "Harry Potter" is also a work by Liu Jingting. Anyway, everyone clearly wants to play bundled promotion, so why not come and hold a group together?

Liu Jingting also expressed his full understanding of this promotional method. After all, this movie has no hot scenes and erotic scenes that are good at showing off. Although the wine is not afraid of deep alleys, the high-quality reputation of the movie itself can be predicted, but if there is a wine with the same aroma, why don’t you choose the one that is not deep alleys? This is an era of crowded movies of the same type.

Moreover, Liu Jingting already knows the situation in the Shawshank's previous life and is particularly willing to do his best to help it in this life.

Despite this, "Shawshank Redemption" will not participate in the Christmas season. No matter what, it is estimated that not many people are willing to watch a prison-themed work on this joyful day of Christmas.

Therefore, "Shawshank" finally chose to be released in October.

Also selected to be released in October is WB's "Crouching Tiger, Hidden Dragon". This Chinese martial arts film directed by Chinese director Li Qing'an will introduce the most traditional "Chinese Kung Fu" to the world for the first time.

Like "Best", the screenwriter of "Forrest Gump", Liu Jingting was anonymously in this movie, with the pseudonym screenwriter "Du Lu". Liu Jingting's arrangement was made after having good communication with the producers of the two movies. On the one hand, they regret not being able to use the gold sign "Liu Jingting" for promotion, and on the other hand, they are also curious and looking forward to how huge the identity of Liu Jingting will be announced after the two movies have an impact.

After all, the income of a movie is not entirely in the box office. If two movies can win the Oscar as they wish, the later CD rental, online broadcasting, and TV copyrights can also be used to show their skills.

Moreover, the company also gave enough attention to these two movies. "Forrest Gump" is marked as S-level, which shows that the content of the movie does hit Americans' itchy points; "Crouching Tiger, Hidden Dragon" is A-level.

Liu Jingting originally planned to hand over "Crouching Tiger" to Xingyue, but considering the box office performance of the movie in that world in China, he had to give up this idea and completely hand over the script to Li Qing'an's team, and only serve as screenwriter and art director in his personal name.

Speaking of Liu Jingting’s fate with "Crouching Tiger, Hidden Dragon", it is actually a bit ironic, because he really settled down to finish watching this movie with the recommendation of a foreign teacher.

When this movie was released in 2000, Liu Jingting had just been promoted to the first year of junior high school. At that time, his entire impression of the movie was still in the video hall, vcd, and on-demand TV. He had no idea about this movie. It was not until the domestic blockbuster "Hero" was born and "Crouching Tiger" was more and more compared that he began to indirectly contact this "magic work".

At that time, in order to follow the Oscars of "Crouching Tiger", domestic martial arts films followed the trend like mushrooms after a rain, but they were ruthlessly criticized for being "bad movies" or "walking on the road to bad movies" by critics again and again, but their status as "Crouching Tiger Hidden Dragon" was increasingly raised.

What is even more puzzling is that the box office of this movie was a big hit in Greater China, with the box office in mainland China even less than 15 million, but it has plundered more than 200 million US dollars worldwide. This record has no domestic film to break. Of course, this is also one of the reasons why there are many followers.

However, these legendary labels failed to attract Liu Jingting. Until one day after going to college, he chatted with a foreign teacher and said that he only loved the movies he loved. The foreign teacher solemnly said that he loved the movies that "can make you think" the most. Then when he mentioned "Crouching Tiger, Hidden Dragon", Liu Jingting was really surprised.

The concept of "Crouching Tiger, Hidden Dragon" in the United States has always been seen from the media or the Internet, and the feeling itself is not very profound. That time, I heard an American recommending a movie from his own country to him. It felt very strange and even a little ashamed. I finished scanning the movie that night.

It was then that he truly understood why this movie failed to sell well in China. There were at least two reasons. One was that the domestic film market was not mature enough at that time, and the other was that the subtle and profound expression of this movie subverted the concept of the cool martial arts films by domestic audiences. They did not write about the sarcastic world and were roaming the world, but instead focused on exploring the humanistic connotation and spiritual feelings with the skin of martial arts. "It seems that the movie was originally made for foreigners."

Liu Jingting still remembers what Chow Yun-fat said with a frown: "Cut your hands tightly, there is nothing inside. Open your hands and you will get everything."

I don’t know what kind of reaction this time the movie will cause in China, but 90% of the judges are still “who is well received but not popular”.

The schedule of "Forrest Gump" is scheduled for July 7th, which is considered a summer vacation in the United States.

Although Liu Jingting is also invisible in this movie, the producers are still confident in the movie. One is starring Hollywood's first-line male star Tom, and the other is that this movie is indeed tailor-made for American audiences.

...

The serialization of "The Legend of the Condor Heroes" did not speed up because Liu Jingting re-stored the manuscript, because at this time readers were used to this rapid serialization, and their complaints gradually disappeared. Moreover, "Jianglu" later announced that "with Liu Jingting's personal insistence, try to maintain the serialization of the novel."

In addition, after Zhang Wuji appeared, everyone once again discussed the "issues of the ownership of the male protagonist in this book".

"If the male protagonist is Zhang Wuji in the end, this book will set two records. One is that the protagonist's identity is the most unpredictable, and the other is that the male protagonist's appearance time is the latest."

"It depends on the plot arrangement. The male protagonist of Zhang Wuji is likely to become bigger and bigger. He can learn martial arts from a master like Xie Xun when he is born, and his parents are also martial arts masters. The master Zhang Sanfeng is even a martial arts master. Judging from Yin Susu's appearance, grandpa must have great power. This kind of character who is loved by thousands of people and the protagonist's halo is endless. If he is not the protagonist, then who can be the protagonist?

Moreover, based on the previous records that Gu Yongsheng likes to dig holes for readers, Zhang Wuji should also be the real master."

This discussion lasted intermittently for half a year as the novel was slowly serialized.

In the June issue of the following year, "Ming Lu" finally published the second half of the tenth chapter of "The Legend of the Heavenly Heaven" "The Hundred-year-old birthday banquet destroyed the liver." Zhang Cuishan officially committed suicide and then left the scene.

After experiencing the relatively dull "Chronicle of Ice and Fire Island" chapter, this amazing reversal immediately sparked heated discussions in the martial arts forum. At the beginning, readers reacted strongly and expressed that they could not accept this turning point. "I sprayed old blood on Wudang Mountain" and believed that the plot was a bit stiff and unreasonable, "I want to give way to my son, there is no need to commit suicide."

Liu Jingting is willing to explain the big controversy in the novel, which is also one of the fun of him proposing novels, which is equivalent to having another exchange with martial arts fans.

"The protagonist in the first two episodes is Guo Xiang, the protagonist in the second two episodes is Zhang Cuishan, and then Zhang Wuji. This arrangement is to connect with the first two episodes, not to deliberately fight wits with readers. This issue has always been controversial, and today I will explain it to you."

"As for Zhang Cuishan's suicide, it is not just because he wants to conceal Xie Xun's whereabouts. With Zhang Sanfeng back to protect him, who in the world dares to force Zhang Cuishan? The reason for his suicide is that he feels sorry for his third brother. By the way, the friendship between the seven heroes of Wudang is also one of the focus of this novel."

Liu Jingting posted two microblogs in a row to respond.

The author personally participated, and the readers' enthusiasm for discussion became increasingly high, and the topic was quickly spread. For example, some readers have begun to pay attention to the issue of "abuse of the master".

Although Liu Jingting is happy to talk to everyone about novels, he really does not have enough energy and time now.

On July 7, "Forrest Gump" was released in North America, and a phenomenal movie began to sweep the entire North American continent.

"This is an epic film that looks into the history of American politics and society based on the experiences of small people!"

Just after the first wave of movie viewing ended, the critics gave such a high evaluation.

Then the audience's praise began to spread in major movie forums, forming a "Forrest Gump phenomenon"!

"It can be said that Forrest Gump is an authoritative American movie."

This is a comment from a BBC film expert.

The Chicago Sun Times directly titled "Forrest Gump: Incredible!"

The overwhelming reputation not only began to attract a large-scale movie viewing craze for viewing, but also opened up a bright road for the overseas distribution rights of the movie.

"Forrest Gump is almost considered a representative work of the American 'anti-intelligent film'. Its nostalgia and its review of the American 1960s theme values ​​can be said to be the bullseye of American audiences. If I guess it is good, this movie is likely to be the seed of the Oscars next year's best film."

The famous film critic Roger once again predicted the next Oscar in his personal column. Previously, he had accurately predicted two Oscars for Best Picture, three Best Actor and one Best Director.

As soon as roger said this, someone immediately recalled Liu Jingting who was walking on the wind "Rain Oscar Road".
Chapter completed!