Xiang Nan's solution to the slow sales of clothing factories is to advertise in newspapers and TV.
In the 1990s, advertising has become very popular. Advertisements often appear in newspapers and on television. Even celebrity advertising endorsements are no longer rare.
Xiang Nan immediately contacted Lianxia TV Station, Lianxia Newspaper, etc., and invested 300,000 yuan to buy the time slots of "Xinwen Lianbo", "Weather Forecast", "Evening News", as well as the current affairs section, entertainment section and other pages.
Post an ad.
The advertising slogan at that time was also very simple, "Beautiful clothing, various styles, fashionable and trendy, cheap and good quality, if you want to buy it, hurry up. Contact number xxxxx."
Coupled with the latest fashion photos of Beauty Clothing, it still has a certain appeal to the public.
In particular, this advertisement is played several times a day, and it is exclusively played during prime time. The more times it is played, the longer the time goes by, and the brand of Beauty Clothing becomes popular.
After the public recognized the brand, the inventory accumulated by dealers was quickly sold out.
Ordering calls from all over the country also came into the factory, and all the goods in the original backlog were ordered.
Not only did we successfully recover the cost, we also made a small profit of more than 10,000 yuan.
This also made Shui Hua breathe a sigh of relief, and a smile appeared on his face.
"Daughter-in-law, it's not time to let your horse go to Nanshan yet." Xiang Nan said with a smile, "The reason why beauty clothes are not selling well is that the brand is not loud enough. The biggest reason is that the clothes are not fashionable enough.
Did you know that those big fashion brands in the South will send people to Europe to scan for goods. Fashion conferences are held there every year, and they take photos and send them back to China. In China, they will make slight changes based on the appearance of those fashions, and then make them for sale.
Therefore, their fashions appear trendy and fashionable.”
"So that's it. Doesn't that mean copying?" Li Shuihua said with a frown.
"There are a lot of articles in the world." Xiang Nan said with a smile, "Even those big European brands will still refer to other works when designing, and almost none of them are purely original.
Moreover, in the business world, it can be done without any prohibition by law. As long as it does not violate the laws, moral loopholes can be exploited. Therefore, it has been said since ancient times that kindness does not control troops, and righteousness does not manage finances."
Shui Hua nodded, "Then I will also send people to Europe to scan the goods?"
"That's not necessary. We are just a small factory and cannot afford to be so big." Xiang Nan waved his hands and said, "My suggestion is to send people to the south to scan the goods. In this way, our styles will not lag too far behind. In addition, our
The price is low, so there will still be a market.
When it gets bigger, it will need to send people to Europe to scan goods. When it gets bigger, it will have its own fashion designers and even its own laboratory."
Water Flower nodded.
…
Later, Shuihua sent people to the clothing stores in Hujiang and Zhenzhen to scan the goods. If there were any good-looking styles, they would take photos and send them back.
For this purpose, a fax machine was specially installed in the factory.
With the latest styles from the south as models, beauty clothing has changed from being outdated and backward and has become fashionable and trendy, and is therefore very popular among beauty lovers in the city.
Even dealers from Lanzhou and Chang'an came to negotiate purchases, which made the business of Liren Clothing get better and better.
Seeing that the supply and sales of beauty clothing are booming, the previous decline has changed. Those idle people who were watching the excitement have now changed their tune.
"I have said before that Shui Hua'er is a powerful woman, and now it has really come true."
"Before, I was just worrying about others. I invested a million, so I could just close it down casually."
"Since I was a kid, I have always said that Shui Hua is a tough girl. With her here, this factory will definitely be able to survive."
"Now that the factory is doing so prosperously, the next step will definitely be to recruit people. Let's look forward to it and hope to recruit more people."
As for An Yongshou, An Yongkang and others, they are jealous and angry now that the factory is booming.
In the past, the factory almost belonged to them, but now it was impossible to kill them.
Seeing the large trucks driving out of the factory one after another, loaded with goods, and each truck making at least a thousand yuan, they were so jealous that their faces were deformed.
What makes them even more angry is that now they can't even enter the factory. As soon as they get to the door, they are stopped by the guard. If they dare to go inside, the dogs will be released directly.
And the employees in the factory actually dared to scare them with sticks. Don’t they know that this factory belongs to Anjia?
The most unacceptable thing for them is that now even Xiang Nan doesn't want to see them. He doesn't let them enter the house or the orchard. He simply doesn't treat them as brothers.
This can't help but make An Yongshou and An Yongkang extremely anxious.
If it is true that Xiang Nan doesn't care about his brothers and no longer recognizes them as brothers, then their good days are really coming to an end.
Therefore, they quickly asked An Guomin and Niu Xiuhua to come forward again to help them make peace and make peace.
…
An Guomin and Niu Xiuhua had no choice but to come to Xiang Nan again.
"Boss, second child, third child and you are brothers after all. You can't ignore them." An Guomin said.
"Who says I don't care about them? I built a house for them, bought a property, and married a wife. As a brother, I haven't done enough? Man Yuquanying, Man Ning'an County, ask around, who else is a man?
Is your brother doing better than me?" Xiang Nan retorted.
"Boss, you have done a lot of things. But that's not because you have them. Since you have them, you should take more care of them. After all, you are brothers. Even if your bones are broken, your tendons are still connected." An Guomin said again.
"Dad, that's what you said. I have it, and I can give it to you. But they can't do it if they want it." Xiang Nan said coldly, "I invested more than one million yuan in my factory, and they dare to make any plans. From me.
If you can't get it here, you just go out to fight with water flowers. What does this mean? Is it an open robbery?"
"Boss, your brothers don't mean that. They are also worried about something happening to the factory, so they want to help you." An Guomin defended.
"Let them worry less. You can't do your own thing well, but you still want to help me?" Xiang Nan curled his lips and said, "Second child, what achievements have the third child achieved in the past two years?
I bought them tractors and asked them to make money by hauling goods. Have they done anything? The tractors are all idle at home now. The Chairman of the Women's Federation and the Director of the Grain Bureau have assigned positions to the second and third sons. Have they done their jobs seriously?
You don’t eat and drink for free in restaurants in the county town under my banner every day.
Look, this is all I can pay for them, two to three thousand a month. How can they have such a good appetite? They eat more than me and Shuihua, which is not bad.
I've already told the restaurants in the city that they won't allow me to pay my bills in the future, and I won't care if they do. I'll go to whoever I want!"
"Boss, you can't ignore them. They are your brothers after all." Seeing this, Niu Xiuhua said quickly, "I know they are not doing what they want. As a brother, you should be considerate of them and don't be the same as them. You brothers still have to
If we work together, what's the point of your dad and I living together?"
"Mom, if their lives really don't go on, I won't leave them alone. However, I can't let them continue to learn bad habits, and you can't spoil them too much." Xiang Nan comforted,
Chapter completed!