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624 [Exploding the Spring Festival File]

In October, Xiang Nan took over the filming of another drama, "The Young Emperor", which tells the story of Emperor Shunzhi.

The director and screenwriter of this play, Liu Heng, is the author of "The Happy Life of Zhang Damin." Now he is the writer and director, and he has begun to become a director.

In addition to Xiang Nan, the main actors include Pan Hong, He Saifei, Li Fazeng and other seniors. In addition, the heroine Hao Lei is an old acquaintance of Xiang Nan and has worked with him many times.

The reason why Xiang Nan was willing to take on this drama is that it is indeed a good drama. It is adapted from Ling Li's novel of the same name. The original novel won the third Mao Dun Literature Award, which shows that the story is very exciting;

Second, the crew agreed that he would bring two people into the cast, namely Qiao Zhenyu, who plays the second male lead, and Shu Chang, who plays the second female lead. Now Xiang Nan is trying his best to make his own artists popular within the scope of his abilities.

In this way, when he retires in the future, they will be able to better take over his duties.



During the filming of "The Young Emperor", "Crazy Stone" began to promote and prepare for its release.

Xiang Nan handed over the distribution of this film to Bona Pictures.

Firstly, the last cooperation went smoothly and everyone had a certain friendship; secondly, in 2003, Bona merged with Shenlong Pictures, a wholly-owned subsidiary of Poly, to form Poly Bona Pictures.

The depth of Poly's background surprised even Xiang Nan. Relying on its background and funds, Poly Bona's future prospects are promising. Xiang Nan naturally knows this and is willing to cooperate more with it.

The movie "Crazy Stone" was originally released in 2006. At that time, there were almost no well-known actors in this movie. Guo Tao was also in a semi-famous state at that time.

Moreover, the cost at that time was only more than 3 million yuan. After barely making the movie, there was no money for publicity. It was only because of the high quality and good reputation of the film that it finally earned more than 20 million yuan at the box office.

But now, this movie is getting a lot of attention.

First of all, Huang Bo's album is selling like crazy. Not to mention the overwhelming number of pirated copies, the genuine tapes and CDs alone have sold millions of copies, which is even more exaggerated than Xiang Nan's album sales.

This also made his popularity skyrocket. From a nobody before, he became a suburban king and a grassroots singer. Although his name is not good, his popularity is huge.

Secondly, this drama was written by Xiang Nan, and now Xiang Nan is synonymous with talent. He wrote "Ghost Blowing the Lamp" in the first half of the year, which has now spread all over the country. It is said that the sales of "Taoban" are better than those of Jin Yong's martial arts novels Return fire.

Last year's "Waiting Alone" was written by him, which gave the audience a certain degree of confidence in the film.

Therefore, after its release, the box office of this movie was very good on the first day. After entering the theater, the audience found that the quality of this movie was really good, with a wonderful story, vivid lines, and delicate performances.

Especially the multi-line narrative, which is complex but not chaotic, and has gatherings in the scattered, made the audience shout out that it was fresh. Therefore, the subsequent box office performance was very sharp.

By December, the cumulative box office had exceeded 40 million yuan, which was more successful than the all-star "Infernal Affairs 3".

Ning Hao suddenly became the top commercial film director in the Mainland, and Guo Tao, Huang Bo, Yan Fan and others also became famous quickly. Even Zhou Le, Cheng Bin and others who had few lines have become famous.



And Xiang Nan's reputation as a talented scholar became even more solid.

It is said that the release of this movie has put a lot of pressure on Feng Xiaogang. Because his "Mobile Phone" will be released during the Lunar New Year, it will be released immediately after "Crazy Stone".

"Crazy Stone" is so funny and raises the audience's laughter level, so it will be difficult for "Cell Phone" to amuse the audience. It's like following Ma Sanli in cross talk or following Zhao Benshan in sketches. Unless you have the ability

Much higher than them, otherwise, even if they are at the same level, the audience may not find it enjoyable.

What's even more troublesome is that "Cell Phone" itself is not a comedy, but a drama with a very serious core, like a sugar-coated medicine. It tastes a little sweet but is bitter when swallowed. This affects it even more.

of the box office.

If the release date had not been determined long ago, Feng Xiaogang would have decided to withdraw "Mobile Phone".

In fact, after "Mobile Phone" was released, the box office performance was indeed not as good as expected. The box office on the first day was not bad, but after that, the box office and reputation began to decline.

In the end, the total box office was only 44 million yuan. Although it was more than "Crazy Stone", it was still the box office champion that year. But in fact, everyone knew that Feng Xiaogang had already lost.

"Crazy Stone" has almost all newcomers from the main creator to the actors, and the production cost was only 3 million yuan. However, it earned 42 million yuan at the box office.

As for "Cell Phone", everyone from the main creator to the actors is a big name. The cost is as high as 20 million yuan. Ge You's salary alone can make a "Crazy Stone".

But the box office difference between the two movies was only two million yuan.

Therefore, "Crazy Stone" can be said to be glorious despite defeat.



At the end of 2003, the annual awards season came again.

Xiang Nan starred in "Waiting Alone" last year, which won many awards including Best Picture, Best Actor, Best Supporting Actress, Best Screenplay, and Best Newcomer.

Although no one won the award in the end, it is already very good to be shortlisted for so many awards.

However, this year, Xiang Nan did not release an album, so his name was not included in major music awards.

Although Huang Bo's "The First Snow in 2000" was a big seller, it was rejected by major award ceremonies because of its low style and weak artistry, so it also failed to receive any awards.

This is basically the worst year since my debut.

But Xiang Nan didn't care.

With his current fame, status, and influence in the entertainment industry, he no longer needs these award ceremonies to prove his strength. On the contrary, any award ceremony without him attending will dim his starlight.



On January 22, 2004, the first day of the first lunar month, the romantic comedy movie "Love Call Transfer" starring Xiang Nan officially hit the theaters.

Originally, no movies were willing to be released during this Spring Festival period. Because many filmmakers have a misunderstanding, they believe that during the Spring Festival, everyone is busy celebrating the New Year and no one will be willing to watch movies, so this period has not been taken seriously.

But in fact, Xiang Nan knows that the Spring Festival is the most popular time in the mainland. Because the Spring Festival holiday is the longest, people have the most free time, are the most bored, and most want to have some fun.

So it's actually the right time to show a movie.

Therefore, he urged Yu Dong, the boss of Bona, to let "Love Call Transfer" be released on the first day of the new year.

Yu Dong couldn't resist him, so he had to agree. But he was thinking, everyone is busy celebrating the New Year on New Year's Day. When the theater is open, will ghosts come to watch movies?

Unexpectedly, on the first day of the Lunar New Year, as soon as the theaters opened, there would be audiences watching the movie. By the afternoon, all the major theaters were almost full and packed with seats.
Chapter completed!
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