During the filming of "Police Story", "The Kid" starring Xiang Nan and Brooke Shields was also officially released during the summer season.

This movie was originally not taken seriously.

On the one hand, the cost was too small, only four million U.S. dollars. At that time, the average cost of a Hollywood film had reached tens of millions of U.S. dollars. Therefore, "The Kid" can only be regarded as a B-level movie.

On the one hand, the lead actor Xiang Nan is Chinese and is destined to not be popular with North American audiences. Although the heroine Brooke Shields is well-known, she is more in the fashion field and has no box office appeal.

Therefore, this movie was released directly without any promotion. From Warner's point of view, even if this movie was a waste, it would be nothing more than adding another cannon fodder if it was released in the summer season when there are so many strong movies.

But what Warner didn't expect was that after the release of "The Dragon King", the box office grew slowly over time. On the first day of release, the total box office was only a few hundred thousand US dollars, and it was clear that it was going to be a hit.

But in the next few days, the box office actually started to increase, from a few hundred thousand US dollars to more than two hundred thousand US dollars. Ten days after the release, the single-day box office had increased to half a million US dollars.

This phenomenon surprised Warner, and he quickly sent people to investigate.

Only later did they realize that the increase in box office was entirely dependent on the audience's support.

Firstly, although the Hollywood movies at that time were colorful, there were few movies suitable for young audiences. There were even fewer campus-themed movies, and "The Dragon King" just filled this gap.

Secondly, the movie "Longwei Boy" integrates various elements such as youth, campus, action, love, inspiration, music, dance and so on. It is both full of entertainment and worth pondering for the audience.

Compared with these advantages, although the male protagonist Xiang Nan is Chinese, and although the heroine Brooke Shields' acting skills are poor and she can only show off her body and face, they are still loved by young audiences.

Seeing this, Warner immediately increased the scale of publicity and screening, and specially invited Xiang Nan from Xiangjiang to the United States to participate in the promotion.

…

Xiang Nan was also very happy when he heard the news that "The Dragon King" was a hit at the box office.

He knew that as long as this movie was a box office hit, he would be established in Hollywood.

After he has a place in the film, he has a higher say. He has a higher degree of participation in the new film and makes it more suitable for his own drama, which will make it easier for him to succeed.

All the top stars in Hollywood are like this.

For example, Tom Cruise, Will Smith, Johnny Depp, Vin Diesel... will all serve as producers in movies starring themselves.

This gives them a higher voice than other actors. It allows other actors to become their foils, making their images more prominent and exciting.

It was precisely because of this that Vin Diesel and Dwayne "The Rock" Johnson fell out. The latter refused to participate in "Fast and Furious 9" and instead started his own business, starring in "Fast and Furious: Special Ops".

Therefore, after receiving the invitation, he put aside the filming of "Police Story" and went to the United States to participate in the promotion of "The Kid".

After arriving in the United States, he first met with people from Warner Pictures.

At this time, when the people from Warner Pictures saw him again, he had a completely different look.

Especially producer Wood Heathrow, his face lit up with joy when he saw Xiang Nan.

"My big star, you have finally arrived." After seeing Xiang Nan, he smiled enthusiastically.

Seeing his virtue, Xiang Nan couldn't help but lament that humans are the most fickle animals in the world. Just two months ago, when Wood Heathrow saw him, he didn't even have a good face.

Because he felt that if Xiang Nan played the male lead, the box office would not be good, so he always advocated that Michael J. Fox should play the role. He is white and has more audience popularity, so he is more suitable for the role of the male lead than Xiang Nan.

It's a pity that Xiang Nan was mischievous and snatched the male lead away, ruining the future of the film and even hurting his career.

But now that "The Dragon King" has done well at the box office and is expected to be a hit, he immediately changed his face. It's true that things in the world are like chess and people's hearts are fickle.

…

Xiang Nan then finalized a publicity plan with Warner Pictures.

The initial publicity plan is one week. If the response is good, it can be extended to ten days.

In addition to Xiang Nan, the heroine Brooke Shields will also participate in the promotion.

She is also very positive about this. Because although she has made some movies after entering the industry, there are basically no successful works.

This "Longwei Boy" is her first work that is expected to be a big hit. If it is really a hit, then she will have a representative work, instead of the previous vase with a mere reputation and no work foundation.

Therefore, she also attaches great importance to the film and is willing to spare time to promote it.

In order to make the publicity effect better, Warner also suggested that Xiang Nan and Brooke Shields spread the scandal.

On the one hand, Brooke Shields is famous for her beauty and is good at hype, so she is favored by gossip magazines. Therefore, if you spread scandals with her, you will definitely be sought after and achieve the maximum publicity effect;

On the one hand, Xiang Nan and Brooke Shields play a couple in the film. If this relationship can continue from the screen to real life, it will be a benefit for movie fans.

Hearing this request, Xiang Nan was a little embarrassed.

He doesn't want to have anything to do with Brooke Shields because he really hates having his privacy exposed.

Moreover, Brooke Shields likes to hype too much. Now, in order to gain attention, I spread scandals with her. When I become a superstar and the world's top rich man in the future, she will use it to hype me up. Once a fluke, I will regret it for the rest of my life.

However, under He Guanchang's persuasion, he finally agreed.

"The most important thing for you now is to make "The Dragon King" a big hit. The higher the box office sales, the better. The higher the box office, the more say you have and the more qualified you are to bargain." He Guanchang advised.

Xiang Nan thinks what he said makes sense. Now is not the time to be pretentious. When he becomes a superstar and a top rich man in the future, he will naturally be able to shut up Brooke Shields.

…

Xiang Nan agreed, and Tai Li Xiaosi did not object.

Because the movie is a hit, it's also a good thing for Brooke Shields.

She really needs a successful movie to consolidate her status.

Otherwise, no matter how beautiful she is, she won't be popular for long without the support of her works.

After all, there are so many beauties in Hollywood. No one is eighteen forever, but some people are always eighteen.

Thus, the propaganda officially began.

Although there was no Internet at the time, there were many ways to promote the movie.

In addition to publishing advertisements in newspapers, magazines, and bus stops, artists, directors, etc. can also participate in radio and television programs for promotion.

Xiang Nan and Brooke Shields appeared on a talk show together to tell unknown stories behind the scenes of movie shooting. This is very attractive to movie fans.
Chapter completed!