When Masao Ishihara saw that the soup at the bottom of the pot was boiled, he picked up the chopsticks in his right hand and reached directly towards a large plate of red and white bear meat.

He picked up three pieces and put them into the pot and cooked them. In RB, bear meat hot pot has another nice name, that is Yue Guo.

Ryoko Ishihara picked up the wine glass in front of her, held it in both hands, took a sip of the whiskey there and said, "It is the best Karuizawa whiskey produced by our distillery."

Saki Ishihara smiled, and used his right hand to pick up the glass containing cider in front of him, raised his head and said, "I think Karuizawa cider produced in our winery is the best."

"I believe that it won't take too long for our winery to produce Daginjo's rb sake." Masao Ishihara said with confidence that he had successfully acquired the Otter Sake Wine Brewery.

"Brother, are you planning to include all the wine categories in this world into our various wineries?" Saki Ishihara asked with a smile.

"bingo, that's right, you really hit it." Masao Ishihara replied without any concealment.

"So great. Brother, come on." Saki Ishihara raised his right fist and encouraged him.

As soon as she finished speaking, she quickly picked up the chopsticks with her right hand and went straight to the cooked piece of bear meat in the pot and reached over.

Masao Ishihara picked up the whiskey glass in front of him, shaking it clockwise, and chuckled at his sister: "Little greedy cat, eat slowly, no one will snatch it with you, don't burn it. If this plate of bear meat is not enough, we will just want it."

After Ishihara Saki put the three pieces of cooked bear meat in the pot into his bowl one by one, then put down the chopsticks on his right hand, raised his hands high, and shouted: "Brother, long live, long live, long live, long live."

Ryoko Ishihara asked with concern: "Masao, are you taking too fast? Just this year, you not only set up a cider winery, but also a sake brewery.

This plus the whiskey distiller in our Ishihara family, there are three distilleries in total. As far as I know, the total number of employees of the three distilleries has reached 500."

Masao Ishihara took a sip of Karuizawa whiskey produced by his own home in the cup and said confidently: "We are in danger of wealth and honor. There is indeed a considerable risk in this.

However, I am willing to take such risks. Although the Asian financial crisis is getting worse, crisis, crisis, I will turn crisis into opportunity.

At this stage, I can pay a relatively smaller price in exchange for greater profits and markets for related alcohol in the future.”

"I don't understand the business of the above. I'm just a brief reminder here." Seeing that he was full of confidence, Ryoko Ishihara stopped talking.

I am a layman in this regard. The bigger Ishihara Masao's career is, the better it will be for himself and his daughter.

She had long felt that the people who know her nowadays are more respectful to her than before. All these changes are naturally closely related to the Ishihara family's business.

Masao Ishihara put down the whiskey glass on his right hand, picked up the chopsticks again, picked up the raw bear meat and put it into the pot to cook. This time, he picked up twice as much as the last time.

"It's almost the end of the year, and all the big things to do have been done. Next year, I will have another wave of big expansion in the winery."

Masao Ishihara not only bought land next to his own cider rental factory, but also started large-scale construction and ordering a series of related machinery and equipment and production lines.

The future production capacity of Karuizawa cider will increase by 8 times the current production capacity. This will cost 1 billion yen.

He also plans to find a suitable opportunity next year to turn all the cider factories rented from President Miki into 100% of his own industry.

Not only that, he also has other winery acquisition plans and layouts. The 5 billion yen he borrowed from Karuizawa Commercial Bank only spent 1 billion yen.

800 million of the 1 billion yen was used to acquire 80% of the shares of the Otter Sake Brewery, while the other 200 million yen was invested in the development of the Oginjo sake.

Now, the cash he holds in his hand is more than 3 billion yen. In addition to the 3 billion yen left on the loan, the monthly net profit inflow of Cider Brewery is also very considerable.

Even if the hot summer has passed, the public's pursuit of Karuizawa cider has not subsided. The sales of Karuizawa cider are still in short supply.

Even if the newly built cider winery is fully put into operation, it will only cover the entire Nagano Prefecture and some nearby prefectures and cities.

In Tokyo, one of the three international cities in the world, it is still difficult to buy Karuizawa cider. The entire Kanto region, which accounts for one-third of the RB population, is difficult to cover all of it.

This is mainly because the sales of cider are too popular. When the product is installed, it doesn’t even have to enter the warehouse, and it will be directly pulled away by the dealer.

He did not expand the production capacity by dozens of times as soon as he came up to cover the entire RB. On the one hand, it was based on the principle of building a factory within 500 kilometers of fast-moving consumer goods.

The land area of ​​rb is actually not small, equivalent to the Yn province in mainland China, which is even larger than that of Germany. One of its main characteristics is its narrow and long land area. The length of rb is about 3,500 kilometers from Okinawa to Hokkaido.

Unless it is air transportation, whether it is road transportation or railway transportation, it will not be a straight line distance. If it is delivered to the outlets of each sales terminal, the journey will be even longer.

On the other hand, he knew that no matter how popular or hot a product was, it would one day return to normal sales.

In this way, there will be relatively oversupply in production. Therefore, it becomes extremely important to control this degree yourself.

Moreover, the expansion of production scale often easily leads to a decline in product quality. Strictly controlling product quality will always be the first priority.

It has not blindly expanded the production scale of Karuizawa cider, but it has also caused a kind of hunger marketing artificially.

The more consumers can’t buy it, the more they want to buy it, so that the popularity of their own wine product can be retained for a long time. After all, good reputation is passed down through word of mouth, not just by advertising promotion.
Chapter completed!