The next morning, Karuizawa Funeral Home.

Masao Ishihara and others had gathered in a room to perform a farewell ceremony for the deceased. There was no excessive furnishing in the room. The deceased lay flat in the coffin with flowers on his back.

Ryoko Ishihara was the first to walk forward, pecking her eyes with tears and looking down at her dead husband, "Dear, go with peace of mind!

The Karuizawa Whiskey Distillery you are most concerned about is also officially taken over and inherited by Masao. I believe he will never let you down.”

As soon as Masao Ishihara heard his adopted mother say this, he immediately felt like he was morally kidnapped. He could not regret it anymore.

His father is very popular and many people are here today. Although his adopted mother said something to her deceased husband, it is also a declaration.

Masao Ishihara was the second to walk to the coffin, lowered his head and looked at his father, but said nothing. The difficulties and pressures he faced were extraordinary.

He felt more and more that the burden on his shoulders was not light. After all, the Karuizawa Whiskey Distillery that he took over and inherited was a mess. How difficult was it to play well when he grabbed the bad cards in his hand?

Saki Ishihara was the third one to come to the coffin, shed tears while lowering her head and looking at her adoptive father.

Although the other party was not his biological father, he was even better than his biological father. Since the past ten years since she followed her mother into the Ishihara family, she has never treated her brother anything and she has never treated her differently.

Saki Ishihara raised his hand and wiped the tears from his face, and said with a choking voice: "Dad, I love you. I also believe that my brother will definitely, absolutely, and will definitely build Karuizawa Whiskey Distillery."

In an instant, Masao Ishihara felt that the burden on his shoulders had increased a lot. He wanted to give up and refuse, but he could not do it at all.

Karuizawa Whiskey Distillery is no longer a simple distillery, but rather it has entrusted the eager expectations of her deceased father, adopted mother and sister.

After the last farewell to the deceased, Masao Ishihara, Ryoko Ishihara and Saki Ishihara moved to the side to stand.

The vice president began to go forward and bid for the final farewell. Instead of being a colleague and superior, he talked to himself as a friend who had worked with him for many years: "Old guy, you are one step ahead of me."

I know that one of the things you are most worried about during your lifetime is the winery. Although Masao is still young and has no experience in brewing wine, in my opinion, he is trustworthy."

The chief distributor also stopped by the coffin. After he finished speaking, he spoke: "President, thank you for your hard work, have a good rest.

As for your wish that you did not fulfill during your lifetime, it will be left to the new president to fulfill it for you. Our Karuizawa Whiskey Distillery not only has the existence of RBNO.1, but also the best distillery in the world."

As one of the deceased's friends during his lifetime, he said very clearly: "Just last night, I heard the child Masao's analysis of the winery. The structure is very clear, targeted, and quite good.

If the winery is handed over to him, there will be no mistakes, and there will be no mistakes. You just need to watch him do it safely in the sky and watch him do it better."

Masao Ishihara was really tied up by invisible virtue ropes one after another. If he wanted to sell Karuizawa Whiskey Distillery, he would be a completely unfilial son.

Even everyone present knew that his father's biggest wish was that the winery would flourish. At this stage, the winery's operating conditions were indeed not good.

In their opinion, their father just left with the regret of not building the winery, and the person who can make up for this regret can only be himself as his son.

Just as the three of them moved their steps and walked to the side, someone walked up to say the final farewell to the deceased.

In his words, he still did not bypass the winery. After all, everyone knows that the old president has put too much effort into it.

Masao Ishihara looked at the chief distributor standing next to him, and whispered: "I'll give you all the research and development of cider.

This is a big deal that concerns our Karuizawa Whiskey Distillery's future life and death, and I hope you must pay attention to it."

"I will do my best." The chief deployer replied extremely seriously.

"The positioning of cider is to be aimed at the mass market. The alcohol content is controlled at more than ten degrees, and it cannot be high, which is almost the same as the sake level of RB.

The taste of apple and alcohol must be balanced, preferably in line with the taste of young people. This also has the characteristics of our own Karuizawa.

Karuizawa is the most famous summer resort in RB. It not only likes people from the middle and upper classes in society to come here for vacation, but also attracts young people to travel here.

In addition, Karuizawa also has hot springs, as well as various fashionable bars, coffee shops, restaurants, commercial shopping areas, etc.

These places provide the best physical promotion base for our future promotion of new products. You should know that young people are the group that is most likely to accept new things." Masao Ishihara reminded.

"I don't understand the business matters. The president should discuss these with the vice president!" The chief deployer said one thing.

So Masao Ishihara didn't say much to him. He realized that the other party was a technical mate, and he didn't care about anything other than wine-related matters, especially whiskey.

Masao Ishihara knows that his future work will have a long way to go. Even if cider is developed, it still needs to have good packaging and advertising marketing.

This also requires finding a design company to make wine labels. Since he decided to target the young people's market, he must first have a wine label design that young people like at first sight.

The design of the second-dimensional wine label is also a good way to attract ordinary RB young people. Otherwise, there will be no urge to buy a bottle and try it out.

I couldn't help but think of Jiang Xiaobai, who was later in mainland China. In terms of the quality of the wine, I was always ridiculed as a smell of rotten mats when I tasted, the shame of Sichuan wine and the shame of white wine.

The predecessor of Jiang Xiaobai's winery was Jiangjin Laobaigan winery, which is a winery that produces low-end liquor. The characteristics of spicy throat and top-notch are the same.

Jiangjin Laobaigan is the kind of person who can feel the scalp numbness and the hair must stand up to stand up. Even so, there is still a market. Who makes its biggest advantage is its cheap price?
Chapter completed!