Halfway through, Masao Ishihara changed his mind and did not intend to talk to the president of Korea Toyo Ai Liquor Co., Ltd. today, but changed to 10 o'clock tomorrow morning.

The place he was going to next was not a five-star hotel, but Park Yilin's home. At the beginning, he still covered it up. Now, he didn't even need to cover it up.

As soon as the main car Ishihara Masao took the stop, his destination arrived. He was no stranger to this place, after all, he came several times a year.

The driver and the co-pilot's doors were opened front and back. Oda Ryunosuke, who got off the car first, took the initiative to open the door of the back seat for the president. The driver went to open the door for Mizukawa Takashi.

Takashi Mizukawa said nothing. He knew that at this time he needed to keep silent and not say anything. He just silently bowed to the president forty-five degrees to say goodbye.

At the same time, Oda Ryunosuke also made the same move. Park Yilin, who had taken the shortcut first, was already standing at the gate downstairs waiting for Masao Ishihara.

She took the initiative to face the other party, then turned her back, stretched out her hands and took the initiative to hold his left arm. The two walked forward in unison and returned home.

Masao Ishihara sat on the sofa in the living room, and while unzipping the zipper on his down jacket, he asked in a targeted manner: "Where is Toshiro?"

Park Yilin said truthfully: "He went to the examination institute in Luliangjin to experience life. He wanted to challenge one million won and spend a month."

Masao Ishihara said with relief: "No, down-to-earth."

Park Yilin sat down next to him and said, "Do you want to increase your investment in South Korea to carry out a deep operation?"

Masao Ishihara said without hiding it: "It is imperative to significantly increase the production of Haite Beer and Kaishi Beer. The annual output of these two industrial lager beer brands will exceed one million tons per year."

Park Yilin was surprised and thoughtfully said: "It may be difficult to digest such a large beer production every year in the Korean market."

Masao Ishihara said on the matter: "Of course it is not just for South Korea's market, but for a large amount of exports to China.

However, there is a characteristic of beer in the Korean market, which is that it has never happened in other countries. You will use the delicious large plastic bottles to fill beer here."

Park Yilin said bluntly: "Industrial Lager beer is not easy to get drunk. In addition, you will drink a lot of it as soon as you drink it. Moreover, Koreans are very good at drinking, so they drink more.

You know, a considerable portion of the cost of a bottle of industrial lager beer is on the packaging. Whether it is a glass bottle or an aluminum can, it is not as low as a plastic bottle.

A large 2-liter plastic bottle is equivalent to 4 bottles of 500 ml aluminum cans. This is nothing to a Korean adult, and it is completely possible to drink it."

Masao Ishihara knew that Koreans loved drinking for a long time, and said casually: "In Qingdao, China, locals also have the traditional habit of filling beer with plastic bags."

Park Yilin didn't understand a little, so he expressed his doubts and said, "Since you want to significantly increase the annual output of Kaishi Beer and Haite Beer, why not go directly to China to build a factory?

In this way, not only can the land cost, construction cost, etc. be greatly reduced, but also a series of various production costs can be reduced. In any case, China's labor cost is far lower than South Korea's labor cost.

After mainland China joined WTO in 2001, foreign capital entered the liquor market in mainland China, especially the beer industry, without any restrictions.

Otherwise, Harbin Beer, known as China's earliest beer brand, would not be fully acquired by InBev, and thus became a foreign-funded enterprise with 24k gold."

Masao Ishihara smiled and said meaningfully: "From the geographical point of view, South Korea is not only not far from mainland China, but also quite close.

To put it to the extreme, there is not much difference between building a beer factory in South Korea and building it in mainland China. The import tariffs on beer are not high.

Once China, Japan and South Korea are successfully established in the future free trade zone, there will be zero tariffs, which is the same as domestic circulation.

Although the land costs and construction costs in mainland China are much lower, the related taxes are higher than those in South Korea. The Chinese mainland government no longer unconditionally reduces and exempts taxes from foreign companies like in the past when it introduced foreign capital.

This also allows foreign-funded enterprises that have obtained tax exemptions from mainland China's government either belong to the high-end and advanced industries or belong to their technological shortcomings.

How technical content can be beer or industrial lager beer? Even without us, Budweiser, Carlsberg, Heineken... it was already 20 or 30 years ago and was deployed in mainland China.

The five major beer giants in the mainland Chinese market are China Resources Snow Beer, Qingdao Beer, Budweiser, Carlsberg Beer, and Yanjing Beer.

Karuizawa Group only owns 20% of the shares of Qingdao Beer, which is completely incapable of forming a substantial holding, but is a strategic cooperation.

Whether it is Budweiser, Carlsberg, Heineken, Asahi Beer, Kirin Beer, etc., the long-established foreign beer brands, have already been localized in China.

Industrial Lager beer has only become a kind of meal wine on the Chinese dining table, a tool for general public socialization.

It would not have been like Westerners who had long been able to sit in front of the TV watching programs while drinking beer alone and eating potato chips.

Even if there are such Chinese people, there are very few, and they are not the mainstream of Chinese society at all. The benefit of localization of foreign beer is that it can reduce costs in a series.

The disadvantages are also obvious. There are differentiation in tastes and there are indeed certain improvements. This is to adapt to the Chinese market, cater to the tastes of Chinese people, and deliberately downplay them.

However, it will also be regarded as a different treatment or discrimination by more and more Chinese people. They pursue an authentic flavor.

Korean beer brands are produced in South Korea and exported to China, which completely eliminates the Chinese people's random thoughts. After all, what Koreans drink is exactly the same as what they export to the Chinese market.

Even if the price is higher, more and more Chinese people will still pay for it. What Chinese people pursue is a kind of purity, purity of commodity blood.

They attach great importance to a place of origin of foreign brands. In their concept, the goods produced in the place of origin in South Korea or Japan are better than those produced in China.
Chapter completed!