With the arrival of the faint summer, more and more people come to Karuizawa to escape the summer heat. Whether it is the real rich people who own villas here or ordinary people, they come from all over the country, and even abroad.

Karuizawa suddenly became the most lively season of the year. Walking in the streets and alleys of Karuizawa, you can always easily hear people with various non-local accents.

After get off work in the evening, Masao Ishihara led Haruko Tosui not to enter a local Michelin high-end restaurant, but to the izakaya of elementary school classmate Koyama Ryoto.

As soon as the two walked in, they heard Koyama Yoshinori carrying her back and saying enthusiastically to a regular customer: "Karuizawa cider has been sold out of stock long ago.

Nowadays, many people take their cash to Karuizawa Cider Factory to buy goods, but they can't buy them. Do you know why Karuizawa Cider has always been here?

That's because Masao Ishihara, the president of Karuizawa Cider Factory and Karuizawa Whiskey Distillery, was a classmate and good friend since he was a child."

Torii Haruko sat down with a smile, and said bluntly toward Koyama Yoshinobu: "Give me a bottle of Karuizawa cider."

When Xiaoshan Liangren heard this, he turned around and said with a conditioned reflex while responding: "Do you want it to be cold or at room temperature?"

Before he finished speaking, he saw Masao Ishihara, so he excitedly turned his head on his neck and looked at the familiar customer just now.

My voice was uncontrollably increased by decibels, and my right index finger pointed at Masao Ishihara, and then said: "This one is President Masao Ishihara, my elementary school classmate and good friend. I didn't lie to you, right!"

The regular customer from Koyama Ryoto Izakaya looked at Masao Ishihara and bowed slightly to someone he didn't know.

Masao Ishihara bowed a little to the person he didn't know. Of course, he knew that once his cider was launched on the market, it would become a hit.

There are 24 hours in the cider winery now, with two shifts replacing, and each shift is busy production for 12 hours. Even so, it is far from meeting the needs of the market.

The sales staff at the Cider Brewery don’t have to go to the market anymore. Just being annoyed by the buyers. When they are at work, the sales classes are crowded with people.

The cars downstairs are waiting for them to get off work one by one. As long as they "catch" a sales class, they will immediately use the car to pull the other party to a high-end restaurant for dinner.

After dinner, there are karaoke, customs shops and other entertainment activities. After eating and drinking, they have fun, and they still don’t forget to send them home and give them some gifts.

The reason why people who buy goods are so proactive is that as long as Karuizawa cider can get the goods and sell them, they will definitely make money. Not only that, there are also cases of mutual price increase.

Koyama Ryoto moved to Masao Ishihara and Haruka Tooi, and looked at Haruka Tooi with a smile on his face and said, "Do you want to be cold? Or at room temperature?"

Haruka Torii asked with a smile: "Is there any difference?"

"The iced Karuizawa cider tastes better." Koyama Yoshito said one thing.

"Then give me a bottle of iced Karuizawa apple bar!" Haruka Torii smiled and said without changing her smile.

Masao Ishihara interjected and said, "Take your signature dishes one by one."

"Okay, no problem." Koyama Liangren gestured to them with his left and right hands.

Just after he turned around, Haruka Tori looked at Masao Ishihara with a little sideways, and smiled sweetly with his chin on his right hand: "When I was in Tokyo, I had already heard about how delicious Karuizawa cider was, but I couldn't buy it in the market there. Now, I can finally get it.

By the way, before I came to escape the summer heat, many classmates and friends asked me to mail them some. You won’t let me line up to buy goods at your cider factory, right?”

"If Yaxing goes to the cider winery and queue up to buy goods slowly, it's not impossible." Masao Ishihara replied with a smile.

"I don't want it in such a hot weather! If I get tanned, you will feel disgusted with me." Tooi Haruko smiled and said.

"How much do you want? Another day, I will send someone to the villa where you live." Masao Ishihara said straightforwardly.

"I will want as much as your cider winery can produce. I will sell it again and the money will be obediently in my pocket." Haruka Tosui raised her left palm and blocked her mouth, laughing and laughing.

"The idea is very good, but it is extremely difficult to actually operate. Even in Karuizawa, it is not easy to buy Karuizawa cider in places like convenience stores or supermarkets.

As soon as the convenience store or supermarket is available, all the goods will be swept away immediately. Therefore, in order to attract more customers, some places have launched a limited-purchase bottle of Karuizawa cider.

As a result, before dawn, there were already long queues at the door. Many people did not come alone, but the whole family mobilized them to join forces.

Even so, not everyone can buy it." Even Masao Ishihara never thought that his cider would be so popular.

His subsequent summary and analysis were, on the one hand, that Karuizawa whiskey was a high-end brand, and after decades of brand management by his grandfather and father, it became more and more deeply rooted in the hearts of the people. Even if he had never drunk it, he had heard of it.

Just like Moutai, which is the best marketing wine in mainland China, after ten years of unremitting efforts to promote Moutai in the national wine on CCTV, more and more people gradually think that Moutai is really a national wine.

Another thing is that Moutai is very good at telling stories. The story of the Panama Awards is bound to win glory for the country, and it is even more deeply rooted in people's hearts...

On the other hand, in order to get Karuizawa cider to market recognition, a lot of preparations were done in the early stage. At present, these tasks have played an important role.

With the brand effect of Karuizawa Whisky Distillery, the quality and taste are good, and it seems that it is difficult not to be popular. RB people have always believed in the power of authority.

For the general public, high-end whiskeys like Karuizawa whiskey cannot be afforded, and they can always afford high-end fruit wines like Karuizawa cider to drink. If you don’t drink it, you will know that the wine is so delicious once you drink it.
Chapter completed!