Saki Ishihara knelt on the sofa, looking at Masao Ishihara with admiration, and said whatever he thought: "Brother, do you not have much time to make money for our Ishihara family?"

Masao Ishihara smiled knowingly and said, "That's as easy as you said. In my personal opinion, the current Chinese liquor market still needs a new round of reshuffle to settle down.

Chinese liquor is different from Chinese rice wine. The former market is in China, while the latter market is in Japan. I am unable to operate the method of Zhuangyuanlang rice winery to operate Wenjun winery and Quanxing Daqu winery.

My lowest expectation for Wenjun Winery is to keep the same level as Wuliangchun, which is within the threshold of mid-range liquor.

As for the highest expectation, it is to make Wenjun wine the most affordable medium and high-end liquor just like Jian Nanchun. If it doesn't work, it can only be put on Shuijingfang.

Although I really hope that Shuijingfang can become a veritable high-end liquor in China, it is impossible to do it overnight.

For a long time to come, China's high-end liquor will still be dominated by Moutai, Wuliangye and Guojiao 1573."

He is by no means joking, but he understands more than anyone else in his heart. It is very difficult to repackage and build a wine brand.

There is a saying in mainland China, one Mao, two, five, three, four, Fen and five, and five, and the seats are arranged in this way, Mao, five, Yang, Lu, Fen, and Jian.

Then there are Mao Wujian, or Mao Wuliangye. In short, the eldest and second brothers of Chinese liquor are determined and recognized. Only the third brothers of the flowing water and the ranking behind them.

In the memory of Masao Ishihara, Maotai has produced the story of deliberately throwing wine at the Panama World Expo. In a special period, Zhou specially approved tens of thousands of kilograms of grain in order to keep the Moutai Distillery.

Then there are future academician selections, Jiangxiang Technology, etc., all of which are intentionally done by Moutai. Whether it is praise, scolding, or cursing, it has achieved good results that its direct advertising has not achieved.

Especially what he still remembers is the story of deliberately throwing wine at the Panama World Expo, why did it be written into textbooks?

I have to say that Moutai is very skilled. It is indeed far-sighted and has been building its own brand and brainwashing since the beginning of the baby.

The rumor of Chinese liquor is that if you bring a town with Moutai, you should be careful when buying it. If there is no Laojiao in Luzhou, go back immediately. If you add Fenjiu to the group, you will basically finish playing.

Xifeng does not bring wine, so she must hide. Wuliangchun mellow liquid, the rest are evil. Yanghe, sea and sky dreams, so don’t touch the others. The ancient well does not bring tribute, and it hurts all over when drinking it.

Jiannan has no spring, don’t ask if it’s true. It’s absolutely not worth it if the alcoholic turns into Xiangquan. I’m not worth it. I write simplified Chinese by learning wine, and I look down on it directly. I don’t have old wine, soy sauce in bottles. If I buy a direct line in a big factory, I must keep in mind the mantra.

Even Moutai, which is the best at tidying, took decades to achieve its later glory and became the leader of Chinese liquor.

Saki Ishihara doesn’t understand Chinese liquor at all, but she also likes to listen to Masao Ishihara explains to herself. While she digests it slowly, she asks curiously: “The competition in the Chinese liquor market is even more inclined and cruel than the competition in our Japanese sake market?”

Masao Ishihara said: "There are even better than that. Take the four famous wines selected by China for example. I can say that no winery has been smooth sailing.

Kweichow Moutai has not yet developed all the way through various despicable developments. Before Luzhou Laojiao launched the high-end customized wine, Guojiao 1573, it was still being beaten by some big wineries.

In addition, there was another internal strife inside it. For a long time, it not only lost a large amount of market, but also saw sales plummeting. The winery also suffered losses.

At that time, no one would think that Luzhou Laojiao would have any high-end liquor. At best, this was located in the middle and low end of the liquor market.

Shanxi Fenjiu is a tragedy under blind expansion. In the 1990s, it once had a glorious moment. However, there were constant negative news, which ruined a bright future.

Xifeng wine in Shaanxi has always been like a small transparent wine. Except for the phoenix-flavored liquor it represents in the catalog of famous Chinese wines, many mainland Chinese have never even heard of its name.

Even if I saw it, I mistakenly thought it was a miscellaneous wine. This is exactly the same as Quanxing Daqu’s embarrassing status. It is one of the eight famous wines, but many people still regard it as a miscellaneous wine."

Saki Ishihara became more and more interested and said, "Brother, you have successfully picked up the bargain this time."

Masao Ishihara said truthfully: "It's not true. If you really succeed in picking up the bargain, you won't be targeted by the Diageo Group. Even Wenjunjiu has no idea of ​​successfully picking up the bargain.

In my personal opinion, its failure lies in its unclear positioning, blindly trying to explore and compete for the mid-to-high-end market, and even creating a high-end liquor brand.

People like us who do wine business know that the low-end wine market not only has small profit margins, but also has large competition. The idea is good, but they just want to establish a good brand image to earn more premiums.

However, this will take a very long process. In addition, it will need to be synchronized with the country's economic development. Only when the wallets of ordinary citizens are full of money will more consumers appear.

Otherwise, blindly escalating will only lead to a passive situation of being in a dilemma. The high-end wine market is so big, and there are only so many people who can afford to consume.

Even if there is growth, it will not rise directly like launching a rocket. Therefore, the difficulties faced are great.

In this regard, it cannot beat those traditional high-end wine brands. After all, others have a large number of loyal consumer groups, high brand recognition and popularity, history, stories, etc.

Another aspect is that if you want to go back to the past, you can’t go back. Being dragged down and unable to let go of your figure, the most important thing is that the large amount of resources you invested in to upgrade will be in vain.”

Sashi Ishihara seemed to understand, "I heard you say this in person, why do I feel like you have done something thankless, brother?"

Masao Ishihara chuckled and said, "If I tell you, I am spending money on my feelings this time, do you believe it?"

Saki Ishihara shook his head and said, "I don't believe it. Brother, you said that the first priority of a businessman is to make profits and to make money.

If the businessman who does not obey the first priority is educated by the market early and evening, he will be taught a painful lesson."
Chapter completed!