Chapter 486 Spot Check
Masao Ishihara and others walked into a wine cellar at Jizhimeijin Winery. People who saw this situation for the first time were inevitably moved by those who saw it. However, they had long been used to it.
Ichiro Nakagawa arranged for someone to bring the wine glass and the wine grabber. He personally took the wine grabber, but did not make any decision to pick up the gin wine that was aged in the wooden barrel.
It’s not that he didn’t understand that the dominance at this time was in Masao Ishihara. The president was not just as simple as tasting wine, but personally checked the quality of the wine.
Masao Ishihara will conduct a random random check. As long as the wooden barrel pointed to by his right index finger, whether it is high, low, it must be made out.
Then, Ichiro Nakagawa opened the plug on the barrel and then used the wine utensil in his hand to get the wine there. Finally, he poured some of the empty wine glasses into batches so that everyone could taste it.
He was well prepared, not only did he bring a platter of snacks with jerky, potato chips, etc., but also prepared a bottle of clean water.
The latter function is to rinse the wine taster, which is to try the gin wine in the next wooden barrel fairly and objectively.
Masao Ishihara picked up his wine glass and looked at the gin wine in the cup. It was no longer a colorless and transparent, but a faint amber color.
He put the mouth of the wine glass down his nose and smelled the fragrance. He raised his head and drank a small sip in his mouth to taste it slowly.
At the same time, Oda Ryunosuke and others also made the same move. They did not come to taste wine as professional wine tasting people, but rather as ordinary people.
Their most intuitive feeling is also a very meaningful existence. Wine is not only sold to professional wine tasting people, but to ordinary people.
Masao Ishihara swallowed the gin wine in his mouth, but did not intend to be the first to express his personal feelings. It was not that he knew that once he expressed his attitude, everyone would only follow him.
If you say it well, everyone will say it well. On the contrary, if you say it hard, everyone will say it bad, that bad.
Masao Ishihara moved his body sideways, and first looked at Ryunosuke Oda who had drunk it and said, "How is it smelling?"
Oda Ryunosuke said: "It is really different from the traditional gin. Although most of the flavors in this wine are the same as high-quality gin, it also has some whiskeys, the sherry-style whiskey whiskey has a touch of sweetness from dried fruits and candied fruits.
If the barrel aging takes longer, I believe the taste of this gin with Sherry-flavored whiskey will be stronger and more intense.”
Masao Ishihara asked lukewarmly: "Ten is a full mark, how many points do you give?"
Oda Ryunosuke gave his own score without hesitation: "Eight points."
Masao Ishihara said neither high nor low the score he gave. He also wanted to hear the opinions of those who followed him.
As for the views of Ichiro Nakagawa and others, they would also ask, but they would not exist as a criterion for judgment. They said it was better to protect their own interests.
Besides, they don’t know how to say bad things, and they dare not say bad things. If they say bad things, wouldn’t they deny their work achievements here?
Masao Ishihara asked the others one by one, and said only by expressing his personal opinion: "The wine is still good, and it basically meets one of my expectations in my heart.
This expectation is not high or low. As for the excellent art of mixing wine, it comes from the recipe of our Karuizawa Group's technical department.
However, in my personal opinion, there is still a lot of room for improvement in this production process. As Jizhimeijin Winery, you still need to think more and understand more.
You must know that your work content is not mechanically doing repetitive actions like the work on the assembly line. Your work content contains a certain amount of creativity."
Ichiro Nakagawa was nervous and did not let go and said, "Understand. I will urge my subordinates to think and improve more."
Masao Ishihara said concisely: "I only look at the result. What is the process like is your business. The market positioning of Jizhimeijin Winery at the beginning of its establishment was to take the high-end gin route.
Whether it is raw materials, distillation equipment, they are all the best. Our target customers are those of the middle class and upper class who like gin, have certain economic strength, and are willing to try it out."
Ichiro Nakagawa naturally understood these things and said: "Our winery is also doing steadily according to what the president said."
Masao Ishihara emphasized: "It is a major premise to not relax quality. It is fundamental to not relax food safety. It is not relaxed in marketing. It is the key to winning.
It’s not that you are afraid of the deep alley when you are good, but that you are afraid of the deep alley when you are good. Back then, was the whiskey produced by our Karuizawa Whisky Distiller good? It’s definitely the existence of Japanese no.1.
But what about sales? Since the economic bubble burst in Japan in the late 1980s and early 1990s, it has been on the decline.
At the beginning of the 21st century, Karuizawa whiskey bottomed out and rebounded. The opportunity came from winning the highest award selected by Whiskey Magazine.
The Japanese attach great importance to the so-called relevant authorities in the West. Our gin wine can also take this path. Even if we invest more in the early stage, it doesn’t matter.
As long as the brand can be established, the relevant costs can be transferred to gin wine in the future. Ordinary people are easily affected by the herd effect.
Once there is a sought after, it will inevitably expand the brand’s popularity, and it will also help us increase sales and obtain more profits.”
As soon as he finished speaking, his right hand raised again, and his index finger pointed to a wooden barrel in the distance. The meaning was clear, but it was to check which one.
The special person hurried to do it. Not only him, but also everyone here knew that the president would never just check the gin in a wooden barrel, nor would he just check the wine cellar.
If a problem is found out, the trouble will be really big. At that time, Jizhimeijin winery will be punished from top to bottom. The management will not be able to escape, after all, it will have a major dereliction of duty.
In particular, Ichiro Nakagawa, as the director of the winery, is even more unreliable. At the least, it is demotion and expulsion. At the worst, it is directly expelling and losing his job.
Chapter completed!