Masao Ishihara crossed his hands in front of his chest and said straight to the point: "Tell me what's specific."

It was completely prepared for Takashi Mizukawa, who said bluntly without being stuck: "Of the three major Korean civilian wines, our Karuizawa Group has won two types, but there is no Korean soju.

Although Karuizawa shochu, this Japanese souvenir has already entered the Korean market, its price is much higher than that of Korean souvenirs, which has led to no improvement. It is completely different from in Japan. Our Karuizawa shochu has monopolized Japanese izakaya.

The first choice for a commoner wine is the price rather than quality. In addition, the average annual income of Koreans is much lower than that of Japanese people.

Therefore, in their minds, the price of Japanese soju is still relatively high. In addition, some South Korea has a considerable ethnic complex, and boycotting Japanese soju also causes us to increase sales.

Among our Japanese izakayas in Japan, whether it is a traditional or a new chain store, Karuizawa Shochu has dominated the entire civilian liquor market with Asahi Beer and Suntory's Kok Brand Whiskey.

We need a Korean local soju brand to replace Karuizawa soju. There are mainly 8 Korean sojus in the Korean market.

The first is the Zhenlu Soup, which accounts for 65% of the Korean market. The remaining Korean soup brands can only compete for the remaining 35% of the soup market.

The president once had an idea about it, but he made an interest transaction with Zhenlu Group, which was able to obtain the newly emerging Hit Beer wholly owned.

The second place is Chaoshui Soup. It is a soup originated from Daegu Gwangju City, South Korea. It is just a local brand.

After decades of development, it is the second place in the Korean soju market today. Following it is Chuyin Chu Le Soju. It is a brand under the Korean Lotte Group.

Chaoshui Soup should be under great pressure to face Chuyin Chule Soup. Not only may it lose its position as the second-place soup market at any time, but it will also lose more soup market share.

I have an immature suggestion, that is, our Karuizawa Group can invest in Super Shui Sauce. In this way, it can not only reduce the competitive pressure of Super Sauce Sauce in the face of Haotian Haoyin Sauce, but also allow us to obtain a Korean souvenir brand."

Masao Ishihara understood what he meant, so he turned his attention from him to Yuyuki Kaneda and said, "Tell me what you think."

Yuyuki Kimda, who was already ready, talked freely: "Northerns who are deeply involved in credit card debt nowadays, the cheapest way to relieve stress is naturally to drink.

Whether they choose to drink beer, rice wine or sour wine, they only buy large and cheap ones. What they want is to get drunk and they don’t care about the quality of the wine at all.

For a long time in the future, Koreans who have not escaped their credit card debts will still choose to drink like this.

However, I don’t think this represents the future wine market in South Korea. At best, this represents a summary of the bottom or middle and lower classes of Korean society.

The most hurt is the poor. As for the middle and upper classes of Korean society, few of them will fall into credit card debt.

Some of them must have made a lot of money from it. Their consumption of alcohol must still focus on high-end brands.

Not long ago, our Karuizawa Whiskey won the first place in the World Spirits Competition. In contrast, the reaction of the middle and upper classes in Korean society was quite positive.

The sales of Karuizawa whiskey series in South Korea have increased significantly in the past two months, and it was even sold out for a while. From this we can see that the Korean market still has strong consumption capacity for high-end liquors.

Especially on the bar street in Gangnam District, South Korea, there are crowds of people every night, and there is no sign of a credit card crisis in South Korea."

Takashi Mizukawa immediately gave his own insight: "Although the Karuizawa whiskey series was sold out in South Korea for one time in the past two months, it does not mean that these wines have been completely consumed.

In my personal opinion, some of them may have smelled a business opportunity in advance, that our Karuizawa Whiskey will have greater room for appreciation in the future.

So, speculative stockpiling began. This was definitely not a good thing for our winery, but a bad thing."

Masao Ishihara's attention was gathered at him again, and his right index finger shook up and down, saying, "This is a complete possibility."

Mizukawa Takashi said in detail: "If our wineries want to crack down on the hoarding phenomenon in the market, we still need to have enough wine to supply the market to stabilize our official guide price.

Otherwise, someone will hold a large amount of goods in his hands, and then significantly raise the price, which is completely unfavorable to the promotion of our Karuizawa Whiskey series in Korea."

Masao Ishihara said to the point: "The reason is this. However, Karuizawa Whiskey Distillery produces so much every year.

Even if it was decided to significantly increase production capacity last year and build Japan's largest whiskey distillery, it would not be able to relieve near-thirst.

At least, in the past decade, it can only maintain such an existing output. You all know that the quota for every country or region is certain.

Even if the wine in a certain country or region sells particularly well, it will only increase by a certain amount in the coming year without a significant increase.

While increasing the quota for a certain country or region, the quota for some countries or regions will be reduced accordingly.

At this stage, Karuizawa whiskey series is not only sold very well in South Korea, but also in Japan, Hong Kong, Macao and Taiwan, Southeast Asian countries, Brazil and Argentina.

If the quota is reduced from the European and American markets to meet the Korean market in the next year, it would be a short-sighted behavior. South Korea's total population is more than 50 million, while the entire European and American market has more than one billion people.

Our Karuizawa whiskey series will still be in the European and American markets in the future. Otherwise, the additional whiskey production capacity in the future will not be easily digested."

Takashi Mizukawa made a proposal: "Why should we reduce a certain quota from the mainland Chinese market to increase the supply to the Korean market?"
Chapter completed!