"Our rice winery is not only not small in scale, but also has a long history. The Korean market has a certain market share. Not only that, it is also exported to some countries." President Li introduced.

Masao Ishihara did not show his determination to win the rice winery, saying: "Generally speaking, rice wine and beer have similar alcohol content. Of course, except for strong beer.

The portion of a bottle of rice wine is 750 ml, while the portion of beer is 500 ml. This means that the portion of the former is exactly one and a half bottle of beer. However, the price of the former is several times that of the latter.

Although drinking a bottle of rice wine is equivalent to drinking a bottle of half a bottle of beer, if you spend the same amount of money to buy beer directly, you can drink half a dozen.

Rice wine is far less competitive than beer in the market. After all, when buying wine, the first thing ordinary people consider is the price.

Most people drink a bottle of rice wine, that is, a bottle of beer, and there is no problem at all. After drinking six bottles of beer, there is nothing to do. Those are people with good alcohol content.

One of the biggest advantages of rice wine over beer is that it is easier to taste liqueurs. Even for the first time, people who drink wine will drink rice wine instead of beer.”

President Li fully understood the other party's meaning through the translation of the people around him. Rice wine cannot compete with beer in the market, just as Masao Ishihara analyzed.

Ordinary people attach great importance to the cost-effectiveness of wine. It is impossible for them to ignore the price factor and their own needs.

Especially if you want to get drunk or for drunkards, if you spend the same amount of money, one can get drunk but the other can't get drunk, then you will naturally not choose the latter.

President Li had to avoid the importance and said lightly: "The advantage of this rice wine is still in its taste. The rice wine produced by our rice winery not only smells pure rice fragrance, but also tastes strong rice fragrance.

This can completely achieve the aroma of rice between the mouth. Even those who don’t drink much will not refuse to taste the rice wine from our rice winery.”

Before this, Masao Ishihara not only tasted all the products of this rice winery, but also tasted other major brands of rice wine in the Korean market.

The most intuitive feeling he gave was that it was similar. It was just like the essential difference between industrial lager beer.

Masao Ishihara said straightforwardly: "Rice wine is not as valuable as whiskey, brandy, and red wine. Everyone knows that gold is a hard currency.

In fact, some wine also has the value of hard currency. It is needed in peacetime or in wartime.

Once a person gets drunk, he doesn't have to think about anything. He can forget his worries for a period of time and relieve mental and physical pain.

For people with good alcohol content, rice wine is not much left except for belly bulge. Many people do not like the sweetness of wine, but like bitterness."

"President Ishihara, I hope to reach this deal with you with full sincerity." President Li regarded what he said as an act of wanting to lower the price even if he was right.

Masao Ishihara said calmly: "If I don't want to reach this deal with you, I will not come here to meet you in person.

Gu Sheng

As of now, although Karuizawa Group does not have a rice winery, it does not hinder us from being a large multinational wine group.

You have been in the industry for decades and are also a senior in this industry. You know rice wine better than me. It is precisely because rice wine is one of the niche low-alcohol wines that there is no broader prospects and markets, and you are forced to reach this point today.

For our Karuizawa Group, the greatest value that can be seen is nothing more than adding a variety of wines to enrich the categories of wines.

As for whether we can turn losses into profits in the future, it is still an unknown. As a businessman, making money is the primary goal, and everything else is secondary."

President Li knew very well that if he had not reached the end of his life, he would not have sold the rice winery. In addition to having contact with people from Karuizawa Group, he also had contacts with other potential buyers behind his back.

Other potential buyers are also not very interested in their own rice wineries. The process of brewing rice wine is not complicated, nor does it have any amazing secret recipes. Even individuals can still brew rice wine on a small scale.

Is there any substantial difference between choosing to drink Hite Haite beer, Cass Kaishi beer, Ob beer, and Cafri beer in Korea?

Even if you add beer such as Budweiser, Carlsberg, Heineken, etc., there is no essential difference at all. Even if there is a slight difference in taste, they will only be classified as industrial lager beer industry.

President Li was already mentally prepared and said, "I can make some concessions on the quotation."

Masao Ishihara and the other party slowly walked forward while bargaining: "As long as you show enough sincerity, it will be easy for us to talk later!

If you can sell me the rice winery, it can also be the price of a rice winery. Otherwise, everything here will be nothing. I am not deliberately reducing the price.

The main reason is that the future prospects of rice wine are not easy to be optimistic. To be precise, young Koreans around the world have such a trend of drinking, which is different from their parents and ancestors. They would rather drink less than drink good wine.

Not like their parents, the people of their ancestors tend to be reluctant to spend money on good wine and poor wine. In addition, young people prefer whiskey, red wine, beer and other alcohols.

Although middle-aged and elderly people like to drink rice wine and soju, the consumption volume is always much less than that of young people in alcohol.

On the street, do you see that most of those drunk people are young? Or are middle-aged and elderly people? Obviously, most of them are young people!

Especially at night, there are always young people who are drunk or even unconscious in those bars and streets."

"You young people know young people the best." President Li said seriously.

Masao Ishihara said lukewarmly: "Young people are under great pressure at present, and the purpose of drinking is to relieve and relieve some pressure from all aspects.

In addition, alcohol can also provide a good effect of motivating. Drinking some alcohol will make the atmosphere more lively and help with social aspects.”
Chapter completed!